How to Reoptimize Your Existing Blog Content to Skyrocket Your Search Traffic

by PassGuy | Resources

Want to reoptimize the content of your blog to increase your search traffic?

Then you have come to the right place.

I know how you feel when you don't get traffic to your best content.

You wrote a masterpiece that you thought would go viral on Google and social media. But nothing happens, even after weeks of publishing. You decide to write another epic blog post, spending a lot of time on it. Once again, the same result (no buzz, no inbound links and no traffic).

What is going on ? What's wrong ?

Have you ever wondered why some of your best blog posts were not receiving any traffic? I have asked myself this question thousands of times. And I also thought to myself that this is a huge problem facing thousands of bloggers all over the world. So I decided to find a solution to this problem.

This solution is? Reoptimize your old blog posts.

Table of contents ☰

What is blog content re-optimization?

Optimizing your existing content (blog posts or pages) for readers and search engines is known as re-optimized content. It is widely used by majority of bloggers and SEOs to increase their search traffic without creating more content.

How is re-optimizing your existing content helpful?

In general, most people think that optimizing content means using keywords relevant and practices of SEO. Yes, but it’s also about building trust, authority and branding.

  • It quickly increases search traffic to your old content.
  • It improves the overall quality of your website content
  • It increases the authority of your blog and helps you get more backlinks.

In summary, re-optimizing your underperforming content can skyrocket your search engine traffic and sales.

In this article, we will see how you can improve your traffic on Google by re-optimizing your content. your blog existing.

How to Re-Optimize Existing Blog Content to Increase Search Traffic: Step-by-Step Tutorial

How to re-optimize your blog content to increase your search traffic

Step 1: Discover Your Underperforming Blog Posts

Go to Google Analytics and determine your blog post traffic. There may be a lot of articles that failed to get more traffic (even after creating valuable content).

Little advice : Create a list of all the posts or pages that generate traffic of less than 50 visits per month. Make sure to only work on articles that you think are really relevant to your target audience.

Now ask yourself the following questions:

  • Why did this blog post fail to generate traffic?
  • What is the reason for this article?
  • Can I add more fresh, unique and trustworthy information?

Once you've answered these important questions, you can start working on them with the following steps.

  • Add useful information
  • Delete all information (which is no longer useful)
  • Add or remove images for better visibility
  • Do a search for keywords et
  • Be sure to re-optimize your poorly performing content.

Step 2: Come up with ideas for potential keywords to use (in your old content)

If your old content isn't generating search traffic, it means you may not have done any research. keywords or that you have targeted very competitive keywords.

So you can increase traffic to your old articles by finding and using potential keywords.

You may often hear about keyword research. Whenever this topic comes up, almost every blogger talks about long tail keywords. If you want to rank your blog and article, long tail keywords play an important role.

How is this useful?

Short keywords like “marketing”, “seo”, “blogging” are very competitive. But if you go for something like “marketing tips to follow in 2023”, “seo strategies that worked for me to improve rankings”, “tips to make money from blogging”, etc… the competition is very weak and, moreover, these words are more specific and solve the reader's problem.

Using long tail keywords does not mean that your article will rank for that keyword. It also depends on the quality and usefulness of the content you produce for that specific keyword. Here's a simple picture of why long tail keywords really matter (they contribute 70% of overall Google traffic!).

reoptimize your blog content

Here are the different ways to find long tail keywords.

  • You can find long tail keywords using Google keyword planner. Just type in your seed keyword to get a lot of different search queries. Depending on the monthly search volume and competition, you can select this keyword.
  • Make the best use of Google search to find long tail keywords. When you type in a generic keyword, Google automatically displays results based on country or region. For example, if you typed something like "healthy recipe" as your search query, it will show "healthy recipe for lunch", "healthy recipe for breakfast". These are long tail keywords.
  • Spy on your competitors for keyword ideas. If you can't find generic keywords for your niche, look at your competitor's website. Make a list of the best blogs in your niche and check each URL in Semrush. You will get full details of the site's ranking against the keyword.
  • Use LSI keywords. LSI stands for Latent Semantic Indexing and is nothing but synonyms. For example, if you type “Android rooting apps” in the Google search query, you will see results like “software apps”, “Android root tools”, which are all the same and which are LSI keywords. These are keywords related to your main keyword.
  • There are several tools that can collect more long tail keywords for any niche. Some of the best tools you can use are Ubersuggest and Semrush. With these tools, you can get lots of keyword ideas.

Now write content for your target users after doing effective keyword research and use those filtered long tail keywords in your old blog posts. This step is important before proceeding to optimize your existing blog content.

Step 3: Perform on-page optimization for your old blog posts

A quick and easy tip to increase search traffic to your existing content is: perform proper on-page optimization (keeping your primary and secondary keywords in mind).

Want to increase traffic to your blog content? Are your articles optimized for SEO ? Have you made them easier for search engines to understand?

You probably forgot to do page optimization of some of your articles. This may be the main reason why you are not getting traffic from Google.

There are two main factors to achieve these goals. One is on-page optimization and the other is off-page optimization. We will talk here about on-page optimization. This is to optimize the content of your article for a specific keyword.

Here are some on-page optimization techniques you can use when re-optimizing your old blog posts to get more search traffic.

  • Write an attractive title for your blog post. Make sure the title length does not exceed 65 characters (otherwise it will be truncated in search results, which is not good for the SEO).
  • Use h2 and h3 tags for titles and subtitles (keeping your targeted keywords in mind).
  • Use your main keyword in the first paragraph, in the content when needed, and in the last paragraph. Don't stuff keywords unnecessarily.
  • Add a relevant meta description for each blog post.
  • Use keywords in the "image title" and in the "alt text". Image optimization drives traffic from image searches. You can compress images using compressor.io or kraken.io.
  • Write long-form content of at least 1000 words.
  • Link to your new articles or other informative links when you update your old content. Link building not only increases your SEO rankings but also encourages readers to spend more time on your blog.
  • Write really engaging, interesting and useful content. You cannot miss this point when updating content. It has to be a masterpiece, otherwise there's no point in re-optimizing your content.

It is not easy to fool search engines. Implement all the techniques mentioned above and optimize blog posts for SEO whenever possible.

Step 4: Links Play a Vital Role When Re-Optimizing Content

When you update your old, underperforming content, you get a BIG advantage: you can link to your new posts (which already rank well).

You can also link to the following pages when re-optimizing existing content.

  • Link to your top performing articles
  • Link to your most recent articles
  • Link to other blogs (relevant and very informative) and be sure to reach out to them after linking to ask them to tweet, share or link.

Also, be sure to build quality links from different sites to your existing blog posts to get better rankings.

Get links to your blog from genuine, trusted, and high authority sites and your website will be rewarded with higher Google rankings.

Here are some ways to attract quality links to old blog posts:

  • Make a list of influential bloggers in your niche and ask them to link to your site. This works great if you already link to their posts frequently (and your content needs to be really informative and unique to get links from influencers).
  • Submit your blog to different forums. Submit your site in the correct category. Some of these forums give you dofollow backlinks every time you submit new content (or old blog posts). It is therefore very useful to increase the exposure of your existing content.
  • Analyze your competitors' backlink sources. You can also do this using Semrush. This will give you all the details about high authority backlink sources. With this information, you can find different ways to attract these links (either by contacting the people who have linked to your competitors' sites, or by using a broken link building strategy). If you want to rank higher in search engines, you need to have more backlinks. There is no other way!
  • There is no doubt that the guest blogging is one of the most effective ways to get backlinks. When you guest post, you develop a good relationship with the blog owner, which in turn helps your blog gain authority.
  • Submit your blog to social bookmarking sites. This is one of the easiest ways to get good links to your site. Sites like Digg, Stumbleupon, Reddit are really great.
  • Visuals speak louder than content. By creating visual content like infographics, presentations, videos, image quotes, your blog attracts audiences and is highly likely to be shared by them. This helps generate new leads for your blog.

Link building takes a lot of time. It doesn't happen overnight. It takes constant effort to get good results.

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Final thoughts

I've been reoptimizing my old blog posts (i.e. underperforming content) for a long time now. And I do it because every time I update my old content, I notice an increase in my search traffic. It really works.

Just make sure you add as much valuable information to your existing content. Be smart when linking to your old content, also make sure you get as many links as possible as this can help your content rank well on Google.

So what are your thoughts? Did you like it? Do you have any other tips for reoptimizing old blog content to rank higher on Google? Share your thoughts in the comments below.

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