How to Start a Beauty Blog and Make Money in 6 Simple Steps [Expert Guide].

Are you looking for a free guide to starting a beauty blog and making money from it? 

Blogging is one of the most proven ways to generate passive income online. Create a website on this subject is obvious if you are passionate about beauty and have expertise in this field.

In fact, the turnover of the "Beauty and Personal Care" market is approximately 571,10 billion in 2023 and is expected to reach $663,01 billion by 2027. (Source: Statista)

If you want to capture even a tiny fraction of this market, beauty blogging is a great way. In this guide, you will discover;

• Why start a makeup (or beauty) blog?
• SIX Steps to Starting a Beauty Blog and Making Money From It
• A checklist for successful beauty blogging, and more.

Table of contents ☰

Why start a beauty blog?

Here are some of the benefits of starting a beauty blog.

• It helps you to earn money online because you can use different methods, such as affiliate marketing, selling your own products, displaying advertisements, etc. to monetize your beauty blog
• Allows you to create an audience interested in what you are passionate about.
• You can get in touch with many bloggers all over the world. Starting a beauty blog is a great way to establish yourself as an expert.
• And above all, it can be fun. You can learn and improve new skills such as SEO, email marketing, social media, etc.

In this guide, you will learn how to start a profitable beauty blog from scratch.

Are you excited to create your beauty blog? Let's go !

Quick Note: We recommend using a self-hosted WordPress platform to start a beauty blog. It is the world's first content management system, which is easy to use and offers many customization possibilities.

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How to Start a Beauty Blog in 6 Steps [2024 Edition]

1. Choose a topic

Before even considering creating a blog, it is extremely important to choose a subject (or a niche).

Here are some questions to ask yourself before choosing a topic;

• What will your beauty blog be about?
• What kind of beauty products are you going to sell or promote to your audience?
• Are you going to focus on makeup, skincare, haircare, or something else?

Whatever the subject, make sure it excites you. Otherwise, you will lose interest and you will have a hard time making money.

Our first tip is to pick ONE small niche with enough research and profitable products to sell.

For example, “Curly Hair Care” is a small niche within a BIG market, “Hair Care,” which has many profitable beauty products. You can use platforms like Amazon, eBay, etc. to find products you can promote on your blog.

If you're looking for ideas, here are some micro niche ideas you can consider in the beauty industry.

These are just a few beauty business niche ideas to get you started. It is best to do your own market research by analyzing competitors in your industry.

You can also use tools like Semrush to find great niche ideas in the field of beauty.

Once you have decided on a niche, it is EXTREMELY important to learn as much as you can about that niche. This will help you define your target audience, know their needs, and create high-quality content that will solve their problems.

2. Find a domain and buy web hosting

Your domain name is the key to the success of your blog.

It should be easy to remember and type. Make sure the name you choose relates to the beauty topics you cover on your blog.

You can use free tools like LeanDomainSearch.com to find great domain ideas (which are actually available on the internet).

Just enter a keyword related to your topic and the tool will instantly generate a ton of domain ideas.

Here is an example :

As you can see above, the free tool generated over 4000 domain ideas for the selected keyword.

Once you've chosen a memorable domain name, it's time to choose a host.

Web hosting is where you store your blog files, such as images, blog posts, comments, links, videos, etc.

Your web host plays a key role in many areas including;

• Website speed and user experience
• Keeping your website running smoothly 24/24
• Protect your site against hackers and much more.

So choose a reliable and affordable host. Our recommendation is Hostinger, which is built for speed. It is also the most popular web host among WordPress users, which millions of people use.

How much does Hostinger WordPress hosting cost?

Hostinger WordPress hosting offers the following pricing plans.

1. SingleWordPress : This is the cheapest Hostinger plan, costing only $1,99 per month, where you get the following features.

• Install 1 website
• 50 GB SSD storage with 100 GB bandwidth
• Free weekly backups
• Free and unlimited SSL

2. WordPress Starter: This is Hostinger's most popular plan, costing you $2,99 ​​per month, where you get the following features.

• Install up to 100 websites
• 100 GB SSD storage
• Unlimited bandwidth
• Free domain 
• Free weekly backups
• Free email and unlimited databases

3. Business WordPress: this plan offers more storage space and costs you $3,99 per month, where you will benefit from the following features.

• Install 100 websites
• 200 GB SSD storage
• Unlimited bandwidth
• Free domain
• daily backups

4. WordPress Pro: This plan gives you everything you need and costs $9,99 per month, and you will benefit from the following features.

• Install 300 websites
• 200 GB SSD storage
• Free domain
• daily backups
• 3 GB of RAM
• 2 processor cores
• Dedicated resources, dedicated IP address and much more

All Hostinger hosting plans come with a 30-day money-back guarantee, so you will get a full refund if you are not satisfied with their services. 

3. Choose a WordPress theme

Once you have decided on a topic and domain name for your beauty blog, the next step is to install a WordPress theme.

One of the best things about WordPress.org is that it offers thousands of themes, including free themes.

If you are starting out on a low budget, you can try free options like GeneratePress or Astra. Both of these themes offer free versions with basic features.

However, if you can invest a few dollars, you can go for premium themes that come with great features.

We recommend Astra Pro, a lightweight and fast-loading theme perfect for any type of website. Astra is used by over 2,3 million websites worldwide.

And the best part is that it is extremely easy to customize. It is extremely easy to customize even if you are a beginner without any coding skills.

It also comes with a ton of powerful features, including an integrated page builder, responsive layout, access to website templates, and more.

How much does Astra cost?

Astra Pro offers the following three price plans.

• Astra Pro: This formula is ideal for beginners. It costs $47 per year which gives you access to hundreds of customization options and you can use it on unlimited websites.
• Essential Bundle: This plan is suitable for those who want premium website templates. It costs $137 per year, giving you access to Astra Pro features, 180+ premium templates, and the WP Portfolio plugin.
• Growth Bundle: This plan gives you access to a full suite of design tools and costs you $187 per year. It is suitable for agencies.

Quick note: Before spending money, if you want to try Astra theme for free, you can use their free version.

4. Install important plugins

Installing essential plugins on your WordPress beauty site is almost the FINAL step.

WordPress offers a plethora of powerful plugins that allow you to easily manage your beauty blog.

The bad news? There are 60 FREE plugins available on the WordPress directory and many more on other platforms.

And… you shouldn’t use TOO MANY plugins either, as this can slow down page loading times. That being said, here is a hand-picked list of the most important WordPress plugins you can install on your beauty blog.

1.  Perfect Pictures As a beauty blog owner, you are going to upload a ton of images to your site. Most of your audience will be browsing your site from retina displays. This FREE plugin will make your beauty site look better on high resolution devices. It also allows you to optimize and manage your images with ease.
2. Rank Math : Want to improve the ranking of your content in Google searches? So, you need to install Rank Math, which is an optimization plugin. You can specify relevant keywords and it will suggest where to place those keywords in your content for better ranking. There is also a free version!
3. WP Rocket : If you are looking to provide the best experience to your users with faster page load times, WP Rocket is a must-use plugin. It's a premium plugin (it only costs $59/year) that offers amazing features like caching, LazyLoad, Preload, Delay JS, Remove Unused CSS, etc.
4.  Social Media Share Buttons : Do you want to facilitate the sharing of your articles by the readers of your website? Then you must try this plugin. It is free and allows you to add social sharing icons for Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube, etc.
5. Wordfence Security : Thousands of WordPress sites are hacked every day. If you want to stay safe from security attacks, install Wordfence. There is also a free version. This plugin offers features like an endpoint firewall, malware scanner, login security features, and much more.

5. Start writing

Content is king.

If you want your readers to come back for more, you need ENGAGING content on your beauty blog. You can create content on any topic, including tutorials, interviews with other people, tips, and more.

Fortunately, creating content just got a whole lot easier. Thanks to content creators and AI tools like Jasper, ChatGPT, etc.

If you don't have the skills or time to create great content, hire someone or use AI tools.

The only drawback of AI tools for content creation is that you have to rework the generated content. For what ? Most AI tools do not create original content; they simply repeat what is already available online.

Our best advice is to do some keyword research and come up with at least 10-20 topic ideas before you start writing.

You can use free tools like KeywordTool.io or Ubersuggest to find low-competition keywords on ANY topic.

That said, most people fail to create successful blogs for one simple reason: inconsistency.

So how do you deal with inconsistent blog posts?

Create a content calendar to help keep track of your blog posts.

You can use free WordPress plugins such as Nelio Content to help you easily plan, create and promote content.

Last, but not least: promote your content.

Most people find it difficult to increase traffic their blog because they create content and rarely promote it.

Once you have created quality content, you need to promote your blog posts so people can find them. You may use promotional tactics, including social media, Marketing by email, writing on Quora, paid ads, etc…

6. Monetize your beauty blog

The blog you are currently reading is making a lot of money per month. But it took us several years to get there.

Our recommendation is to create a monetization strategy for your beauty blog from day one. Do not attract gift lovers. You will only be able to survive and deliver the BEST content to your audience if your blog is generating money.

How to monetize a beauty blog?

There are many ways to make money as a beauty blogger. But we are only going to introduce you to the BEST sources of income.

Affiliate Marketing

By far, affiliate marketing is a popular way for beauty bloggers to make money.

Le affiliate marketing is to promote other companies' products and earn money when someone buys their products using your referral links.

The most beautiful ? It's free, the earnings are unlimited and you can earn money even while sleeping.

Here are some tips that work well for generating more affiliate sales from your beauty blog.

• Choose the right products. Only promote products that offer real added value. It's essential to do your research and choose only affiliate programs that match your audience.
• Write honest and informative product reviews. Be sure to tell your readers about the pros and cons of the product and how these products can help them.
• Don't just stick your affiliate links on your blog. It will NOT work. Use these links sparingly for better conversions. Be sure to disclose affiliate links.
• Promote your products. You can use email lists, paid ads, Quora answers, etc. to promote your affiliate products. If you don't promote enough, it's impossible to generate sales.
• Finally, be patient. Don't expect to generate affiliate sales overnight. That takes time. Continue to write quality content, add value and be patient; you will eventually notice results.

Sell ​​your own products

Many people sell their own beauty products, including makeup bags, skincare products, hairstyles, and more.

To sell your own products, you need a strong following (through your blog or other channels like YouTube).

There are many ways to sell and market your products, including making your own products, private labeling, or dropshipping.

Sponsorships

If your beauty blog has decent traffic (especially from search engines), you can partner with brands to create sponsored content, such as product reviews.

The best part about the beauty or skincare industry is that there are tons of high paying companies that pay you well for recommending their products.

To find sponsors, you can use platforms like Instagram or YouTube where you can identify influencers who promote beauty, skincare, and makeup products. You can reach out to these product sellers for referrals.

You can also make a list of all the top beauty blogs and see what types of products they sponsor, so you can do the same.

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A 5-Point Checklist for Building a Beauty Blog That Makes Money Automatically

Here's a QUICK checklist that can help you build a successful beauty blog that makes money in the long run.

• Create a monetization plan. Before starting a beauty blog, it is important to develop a monetization plan. This will help you define your site's goals, identify your target market, and develop a marketing strategy.
• Analyze your competitors. Make a list of 10-15 beauty bloggers. Identify their strengths and weaknesses. Analyze their content and products. Find out how they grow their audience and promote their products.
• Create a content plan. You must have at least six months of content ideas. You can use tools like Semrush to come up with topic ideas. You can use AI tools like Jasper, ChatGPT, etc. to quickly write your blog posts. Or hire someone for content creation.
• Choose from recurring affiliate programs to promote. Recurring programs pay you commissions throughout your life, not just once. You can use platforms like Clickbank, CJ.com, ShareASale, etc. to find such products.
• Do it Promotion of your blog of beauty. No matter how good your content is, no one will find it if you don't promote your blog. You can write helpful answers on Quora or use social media platforms.

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Beauty Blogging FAQ

Here are some questions people often ask about starting a beauty blog.

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• Why the first 6 months of blogging are the hardest
• 10 popular types of blogs that make money
• 10 Blogging Mistakes Beginners Should Avoid
• 13 Best SEO Blogs You Can't Miss to Improve Your SEO

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Final Thoughts on Starting a Beauty Blog

Anyone can start a beauty or makeup blog, but few can earn a decent living. Remember, making money with a beauty blog takes time and effort.

You need to create high-quality content, build an audience from day one, and be consistent in your efforts. If you are willing to put in the extra effort, you can make money with your beauty blog.

What do you think ? Are you going to start your own beauty blog? You have questions ? Please let us know in the comments.