Link Building Awareness: A Simple Beginner’s Guide to 2024

Need to know what link building awareness is? So immerse yourself in this article.

Did you know that a single high-quality backlink can be worth up to $1 in organic search traffic? 

Link building is without a doubt the BEST way to improve your search rankings.

Google algorithms take into account over 200 ranking factors. Among all factors, backlinks remain a crucial SEO factor. Plus, backlinks help Google discover your content FAST.

But how do you get these valuable links without resorting to spam tactics? 

This is where link building awareness comes into play.

Table of contents ☰

What is link building awareness?

Link building outreach is the process of contacting other website owners and asking them to link to your site.

Link building outreach can be done through email, social media, or other channels. You can also create a blogger outreach strategy to build links manually.

So why is backlink distribution important?

Search engines like Google use backlinks to determine the trustworthiness of a website. These links may be considered “votes” from other websites.

The more links a website has, the better the chances of ranking for a keyword. This is why most authoritative websites (with lots of links) often rank even for competitive keywords.

For example, when you search for a “ SEO guides » highly competitive, you will see authoritative websites like Google, Moz, HubSpot, etc., ranking in the top 3 search results.

A new website (with less domain authority) will simply NOT rank for such competitive keywords. The reason ? Lack of backlinks and authority.

This is where link distribution comes in handy.

Simply put, link building awareness is like going out and asking other websites for those valuable votes (backlinks). 

---

4 Simple Steps to Start Your Link Building Awareness in 2024

So how do you use link building?

Here's a quick overview of the things you need to do;

1. Find relevant sites
2. Contact the blog owners
3. Personalize your outreach emails
4. Build Relationships

That's it! If you get these four things right, you'll attract relevant links, regardless of your niche.

Let us walk you through these steps and real-world examples so you can start your backlink awareness journey right away.

Step 1: Find Relevant Websites

What is the one thing you need to build links? Leads or websites you can contact.

So the first step is to search for websites in your niche whose content is related to yours. 

For outreach link building, there are several ways to find relevant sites in your industry, including:

• Unrelated mentions: these are website owners who have mentioned your brand or website, but not linked to it.
• Guest post contributions: many websites still accept guest posts from other people. Make a list of all these websites in your industry. You can use search strings like “guest post submission guidelines” + topic name, “contributor” + topic name, “submit guest post” + “keyword,” etc.
• Resources or summaries: Many website owners publish summary articles or resources by linking to other websites. These are great sources for getting backlinks.
• Creating Broken Links: website owners who link to a dead page on your target topic. You can use tools like Semrush, Ahrefs, Dead Link Checker, etc. to find such links on a domain.

Here is an example of finding relevant sites with the broken link building approach using Ahrefs free broken link checker.

As you can see, the website mentioned above has several broken links. This way, you can identify or create content that will replace the original page (i.e. a broken link). This is how you will earn links.

Step 2: Contact Them and Offer Something Valuable

Once you've found relevant sites in your industry, it's time to contact them.

Here's the thing: don't just ask for a link! 

Find ways to truly help them, such as by offering them:

• Quality Guest Posts: write a detailed guide or helpful article for their site that their audience will love. There are literally hundreds of free guest posting sites high DA that you can use to build links.
• Share or link to their content: salute their work on your website or social media. The key here is to build relationships, share each other's work, and promote each other. You can use forums, Facebook groups, LinkedIn groups, etc. to find relevant bloggers in your niche.
• Offer unique information or visuals: you can also offer information or statistics unique and relevant to their content. You can also offer attractive illustrations or infographics related to their top-performing posts.
• The list continues. 

You can think of ANY idea that can be useful for their website. The key here is to research each website to see what you can offer in exchange for a backlink.

Step 3: Personalize awareness messages without spam

A BIG mistake most people make when looking for links is sending mass emails without even knowing the name of the website owner.

Do not forget that Generic emails asking for links are ignored. 

Show that you have done your homework. Know the name of each website owner before contacting them. Mention specific items you liked and how you can add value.

Treat other bloggers and website owners like friends you haven't met yet. Your link building outreach email should be personalized, relevant, and concise. 

Here are some things to include:

• A personalized greeting that addresses the recipient by name (like Hi XYZ)
• A brief introduction to yourself and your website.
• A mention of something specific you liked about their website or content.
• An explanation of why you think their audience would find your content valuable.
• A clear call to action, such as a request for a link to your website.

There are many link building tools you can use to make the whole process easier.

Here’s a simple but effective link building outreach template you can use. Make sure to modify it according to your needs.

Subject: [Custom subject line relevant to website owner and content]

Hello [Name],

I recently came across your [specific content you enjoyed] and found it insightful (useful or interesting). I particularly liked [mentioning something specific].

I'm [your name] from [your website/business] and we create content about [your niche/expertise]. I recently wrote an article on [the topic of your relevant content] that I think would be a good fit for your audience because [explain why it is relevant and valuable].

[Option 1: Guest post]

I would like to offer you a guest article on this topic, which you can find here: [link]. I'm happy to discuss potential topics and formats if you're interested.

[Option 2: insert link]

You also mentioned [topic] in your [specific content]. I have a more in-depth article on this topic that you can find here: [link]. Would you be willing to link to this article in your content?

Thank you for your time and consideration.

Sincerely,

[Your name]

Note : The email template above is just an example. Be sure to create your own template based on your specific needs.

Step 4: Build Relationships

Relationship building is essential for link building, networking, or lead generation.

After all, strong link building isn't just about collecting links, it's also about making connections.

Here's a little advice: don't be pushy. Aim for long-term relationships that benefit both parties.

Here are some simple tips to get started:

Start by giving, not asking: You can start networking with other website owners by leaving insightful comments on their posts (or on social media). Don’t just drop a link and run. Instead, add value with your opinions.

Follow and engage: follow influencers and micro-influencers on social media platforms like Facebook, Twitter, LinkedIn, etc. If they have exclusive groups on Facebook, Quora or LinkedIn, join them, participate in conversations and answer their questions.

Ask for feedback: make sure you create link-worthy content. Then you can ask other bloggers for their honest feedback. You can send an email pitch asking for a link if they find your content informative. 

Leverage existing relationships: Do you already have relationships with bloggers or website owners in your niche? Great, you can look for collaboration opportunities with existing contacts who may have link-worthy content.

This is how you attract links organically: by building strong relationships.

Above all, get familiar with other bloggers in your niche. Read their articles, comment and share their content as much as you can. Ultimately, this is what helps you earn organic links.

---

A Checklist for Backlink Awareness

Here's a quick checklist to help you earn links through outreach in 2024.

• Create a prospect list: you need to create a list of websites and their statistics (such as domain authority, monthly traffic, etc.). Then you can segment your email list based on relevance. 
• Quality matters more than quantity: focus on getting backlinks from relevant, high-quality websites, not random websites. It is better to get one link from a domain with a DA of more than 60 than to get 5 links from sites with a DA of less than 20.
• Personalization is key: make sure you know the name of the website owners. Find their best articles so you can talk about them while writing outreach emails.
• Always follow up: Once you send an outreach email to a website owner or blogger, follow up after a week or two. You will often get better results with follow-up emails.
• Deliver value first: give, give, give, give, give, give, then take. Don't just ask for something; offer something in return.
• Be patient : Last but not least, building relationships and getting backlinks takes time. Don't expect results overnight.
• Follow everything: be sure to track and monitor your results and analyze what works best for you. You can use link building tools like Semrush, Majestic, SpyFu, etc. to track all your backlinks.

---

FAQ on Link Building Awareness for SEO

Here are some frequently asked questions about SEO outreach links.

Must read:

• Link recovery: What is it? How to Recover Lost Backlinks in 2024
• Buying Backlinks: Everything You Need to Know About Paid Links in 2024
• 12 Proven Ways to Build High-Quality Backlinks Like a Pro in 2024
• How to Remove Bad Backlinks: The Ultimate Beginner's Guide
• 5 Best Backlink Checker Tools For Any Website

---

Latest Thoughts 

When it comes to link building awareness, remember QUALITY > QUANTITY. 

Backlinks from relevant, high-authority websites carry MUCH more weight than low-quality ones.

Also try to gain backlinks from different domains with different target pages and anchor texts. This is how you can diversify your website’s backlink profile.

So, what do you think about this strategy on link building awareness? Do you have any questions ? Let us know in the comments.