Future of SEO 2024: 5 Trends That Will Impact Your Business and Website Ranking

Is SEO dead in 2024?

What is the future of SEO?

Should you invest your time and money in search engine optimization in 2024 and beyond?

If you are looking for the RIGHT answers to these questions, this article is for you.

Did you know that 90,63% of pages generate no traffic from Google and 5,29% receive ten or fewer monthly visits?

Does this mean that the SEO is dead ?

No.

But Google is constantly rolling out new algorithms to provide the BEST information to users.

If you're wondering why over 90% of pages in Google searches don't generate any traffic, here are some reasons why.

These pages do not match search intent
Most of these pages have no backlinks (and Google places a lot of emphasis on link quality and relevance)
Most pages don't target a topic people are actually searching for

So here's a little advice: if you want to increase your search traffic, understand search intent, build links, and create content on topics that have long-term traffic potential.

Let's now move on to the future details of the SEO talking about upcoming trends in search engine optimization.

No-Click Searches

Zero-click searches refer to a search engine results page (SERP) that answers the query right at the top of a Google search result.

Zero-click searches are increasing because the search user does not need additional clicks to complete the search as they get answers directly.

Here is an example of a no-click search.

As you can see above, Google directly displays the answer for the example above because the user's search intent is satisfied without having to click on any other links from Google search results .

Zero-click searches are MOSTLY common on smartphones because most people use voice searches (or) generally look for short, quick answers to their questions.

Types of no-click searches

There are a ton of zero-click searches out there. Here are some of the common types of zero-click searches you'll find on Google.

Featured Snippets

Featured snippets are short search snippets that appear at the very top of the Google search engine results page.

Here is an example for the keyword “famous entrepreneurs”;

Instant responses

Instant Replies provide quick answers to a search query.

Here is an example for the search query “how many days in a year”;

Knowledge Panel

A knowledge panel provides an expanded featured snippet with more detailed information relevant to the search answer.

Here is an example ;

How to prepare your website for “zero-click searches”?

Here are some of the best ways to rank for zero-click searches in 2024 and beyond.

Satisfying the search intent of your website users: To rank for zero-click searches, you need to understand the intent of your searchers. Then you need to provide specific answers to their questions.

Use the “Other questions” box: Other questions are usually additional questions relevant to user queries.

Here is an example ;

Make sure to target the key terms you find in the “People Also Ask” section. Find out which of these keywords return zero-click functionality (like instant reply, featured snippet, knowledge graph panel, etc.).

Create a click-worthy meta description: your meta description plays a key role. The best practice is to keep the length of your meta description between 120 and 150 characters. Search engines like Google use your meta description to understand the “context” of your content.

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Evergreen Content

Want to rank better in Google? Create the content Google wants. Create quality content that helps your website users.

There is so much competition in almost every niche.

Creating quality content is the ONLY way to set your website apart from others.

The best way to create permanent content is to use the EAT concept

EAT means Expertise , Authority et Reliability .

These are the three factors that Google uses to measure how much it should trust a website to rank in search results on the first page.

Google's mission is to constantly improve the user experience.

Almost all major updates to Google's core algorithm aim to "deliver faster and better information to users."

Google considers a ton of factors when ranking a web page.

EAT is another way for Google to deliver what users want because it determines “credibility and trustworthiness.”

Be sure to follow the EAT guidelines when creating content if you want better results in search results.

If you are curious, you can ask these questions when creating content.

Expertise: Does the author have expertise and skills in their field?
Authority : Is the author the person to go to for advice in their niche?
Reliability: does the author provide unbiased and reliable information on the subject?

Here is a simple illustration of EAT that helps you understand the concept better.

How to improve the EAT of your content?

Here are some of the best ways to make your content EAT friendly.

Become the reference in your niche: you should hire expert writers in your niche and use their credentials in the author bio or become an expert in your industry and publish everything under your name.

Create useful content: if you are an expert and always post poor content on your website, you will not get rewards from Google.

You need to create useful content for your website users. EAT content is all about quality content. So focus on creating highly informative content that helps people. Here are some quick tips for creating useful content.

Create long-form content to cover A-Z information on a topic you're talking about (but avoid using meaningless words)
Where possible, include data, screenshots, images, etc. (this shows that your content is reliable and backed by data)
Use catchy headlines to improve your overall CTA

Focus on searcher intent: Google always seeks to provide the BEST information to users.

So you should ALWAYS focus on your website users and the intent behind their search queries .

For example, if someone searches for "how to install a WordPress Plugin ”, it is clear that he is new to the subject.

Your blog posts should therefore be easy to follow and understand. It's that simple.

In a nutshell, create highly informative content that meets the needs of your audience. Next, be sure to build author credibility and display their credentials in author bios to improve the EAT of your content.

Voice searches

Voice search SEO optimizes your site to rank higher in voice searches.

Voice search is “the next big thing” in the world of SEO.

Millions of people use voice search to browse online.

According to a survey, 50% of people now search for products using voice search.

Apparently, much of this growth in voice search is due to the growing popularity of smart speakers like Amazon Alexa, Google Home, Apple HomePod, etc.

So, if you want to get sustainable traffic from search engines like Google, get ready for voice search SEO.

How to optimize your website for voice search?

Here are some best practices for preparing your website for voice search SEO.

Find the questions your audience is asking: One of the best ways to rank our website for voice searches is to target “relevant questions”.

You can use tools like Answer The Public to find some of the frequently asked questions in your niche.

Simply enter a topic or keyword and it will instantly show you a list of all questions related to that keyword.

Look at;

Once you have a list of relevant questions, you can target them in your blog posts by creating an FAQ section at the end of each post you write.

Optimize for local search: Whether you know it or not, most voice searches are for local information.

Examples include;

Order a pizza from Pizza Hut near you
The best car deals near you
Nearby auto mechanic and so on

So, if you optimize your site for local SEO, you will also rank for voice searches.

Optimize for Featured Snippets: Did you know that 40,7% voice search answers come from featured snippets?

Here are some quick tips for optimizing your content for featured snippets.

Find question-like search queries and provide concise answers in your content
Find top ranking pages for your targeted keywords and analyze featured snippets
Provide helpful, in-depth answers to the most asked questions in your niche
Use compelling headlines for every article you write
Use the table of contents if you write longer articles and use descriptive subheadings

Importance of Site Audits

Most website owners avoid the technical aspects of their website.

If you ignore the issues that are preventing your website from getting more search traffic, you will be leaving a lot of money on the table.

You should audit your website regularly to find any issues on your site.

It doesn't matter if it's 2024 or 2030, site audits will be around forever.

A site audit is simply a process to evaluate the search engine friendliness of your website in several areas. It gives you a detailed overview of the health of your website.

How to carry out site audits on your website?

Here's how to do it quickly site audits to find and fix all your website issues.

Quick note: we use Semrush (the #1 SEO tool used by over 10 million people worldwide) for site audit. We will therefore use the same tool to carry out site audits.

Once you are on the Semrush tool, add your website by creating a new project (from the Site Audit tool).

In just a few minutes, it will analyze your website and give you a health score and site issues.

This is what our blog site audit looks like:

As you can see above, our site health score is 89% and currently contains around 64 errors. Fix them if you want to improve your site's overall ranking.

You will find all kinds of problems, including:

Exploration capacity
HTTPS
Web Essentials
Site performance
internal links
Marketing issues, etc.

5. Mobile SEO

Nearly 60% of all online searches are conducted on mobile devices.

The number is growing rapidly.

So, if you want to get the BEST SEO results, you need to prepare your website for mobile SEO.

Mobile SEO involves optimizing your website for mobile (or tablet) device users.

Do you know how quickly your website loads on mobile devices?

You can also use Google's free mobile site speed test to quickly find out how fast your site loads on smartphones.

Did you know that improving the loading time of your page 0,1 second can increase conversion rates 8% ?

If you want to achieve better results with your website, improve your page load times (both on desktop and mobile).

How to improve the mobile SEO of your website?

One of the first things to do on your website is to improve your page speed on mobile devices.

Here are some of the best ways to optimize your website speed for smartphone users.

Eliminate rendering-blocking resources: Google itself suggests removing all render-blocking resources, including scripts, style sheets, and HTML imports that block or delay the browser in rendering page content.

Enable caching for mobile devices: You can install a caching plugin like WP Rocket or W3 Total Cache to enable caching on your website. Page caching ultimately makes your website extremely fast.

Make your site fully responsive: use WordPress themes responsive such as Astra, GeneratePress, etc. to make your site 100% fully responsive on all screens.

Enable lazy loading of your images: By enabling lazy loading on mobile devices, you can display images on a page only when they are visible to the user, ultimately allowing you to speed up page load times. You can use plugins like WP Rocket to enable lazy loading functionality easily.

Optimize your images: Always optimize the size of your images because they take a long time to load (if not optimized). If you are on WordPress, you can install a free plugin like Smush for image compression.

Create mobile-friendly content: Finally, create content that is easy to read on smartphones. Here are some quick tips for creating mobile-friendly content.

Use lots of bullet points
Keep your paragraphs short (3 to 4 sentences maximum)
Use subtitles
Make your text “bold” for important words

An actionable checklist to prepare for the future of SEO

The future of SEO depends on the quality of your planning. If you want to win the SEO game and increase your search traffic, here is a handy checklist for you.

Be sure to create accounts on Google Search Console and Bing Webmaster Tools, as they both offer detailed insight into your website's performance in search engines.
Always do keyword research for every article you publish. Use tools like Semrush, Ubersuggest, KWFinder, etc. to find better keywords.
Install an optimization plugin like Rank Math. It helps you easily optimize your blog posts for your targeted keywords. Include your keywords in important places such as H1, H2 and H3 tags, URL, meta description, image ALT tags, etc…
Identify your competitors. Discover their best performing pages. Use tools like SEMrush to find a list of the top ranking keywords and top SEO pages of any website.
Always update your existing blog posts. If a blog post isn't generating any traffic or sales, update and improve it 10 times. Or you can use 301 redirects to redirect these posts.
Make sure to fix broken links on your website. You can use free plugins like Broken Link Checker to find and correct these links.
Find out what questions people are asking. You can use tools like Answer The Public to find relevant questions on any topic.
Perform regular audits of your site to find and fix any issues with your website to increase your ranking on Google.
Optimize your website for speed and mobile. Use a faster host such as WPX hosting.

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FAQs on the future of SEO

Here are some frequently asked questions about the future of SEO and search engine optimization in general.

Does SEO have a future?

Yes, because millions of businesses use search engines like Google to attract more customers online. The trend is only growing rapidly as people rely more on search engines to read reviews, purchase products, search for information, and more.

Will SEO exist in 5 years?

Yes, SEO is NOT going to die any sooner. But the SEO could be more personalized and the content will be accessible in fewer clicks.

Is SEO worth it in 2024?

Google introduces many algorithms to provide a better and faster way to answer user queries. If you focus MORE on users rather than search engines, you will get better SEO results.

How to improve my SEO in 2024?

Here are some of the best ways to improve your SEO in 2024 and beyond.

– Target the right keywords relevant to your brand or business
– Create relevant backlinks
– Improve your website user experience
– Create highly informative content

What are the best tools IA SEO?

Here are some of the best SEO AI tools you should use in 2024.

– Rank Math SEO (WordPress optimization plugin)
– Semrush (#1 SEO tool)
– Surfing SEO (for AI SEO writing)

What is the future of SEO in 2030?

The SEO industry is growing rapidly every time. In fact, the SEO industry is expected to grow by a MASSIVE 17,6% between 2024 and 2030 and reach $234,8 billion by the end of 2030.

What is the future SEO scope?

As long as businesses and brands rely on people to drive organic growth, like website search traffic, conversions, and sales, the SEO score will be HUGE.

Is SEO dead?

No, SEO is NOT dead. In fact, this sector is growing rapidly with the rise of digital marketing. However, competition has increased 10 times thanks to AI tools like ChatGPT.

Useful SEO Resources for You:

Final Thoughts on the Future of SEO

Google often changes its algorithms to provide the best experience for its users. So focus on the BEST User experience if you want to win the SEO game.

SEO will only grow rapidly in the future. Follow SEO best practices, such as creating useful content, building a faster website, and following Google guidelines to rank higher.

So what do you think about the future of SEO? Do you have any other questions ? Let us know your thoughts in the comments.