Do you want to find the best premium SEO tools that are worth every penny? Then read this article.
SEO is no longer a luxury; This is NECESSARY for any online business.
Without SEO, you won't get high-quality leads, traffic, or sales. However, perform a good SEO for any website is not easy. This is where the tools come in. SEO paying.
Although many free SEO tools are available, premium tools offer many benefits, such as comprehensive data, support, exclusive features, etc…
Over the past years, we have used hundreds of proven tools. This article is a handpicked collection of the BEST professional SEO tools that are worth your money.
Table of contents ☰
Top 10 Premium SEO Tools for Beginners and Experts (With Pros and Cons)
1. Semrush
If you're looking for an all-in-one paid SEO tool that offers great value for money, try Semrush, which is used by over 10 million people worldwide.
We have been using Semrush ever since and have generated excellent ROI in terms of traffic and sales. With Semrush, you can do everything from researching profitable keywords to spying on your competitors.
The best part? It provides access to more than 55 tools under the same roof. Whether you are new to SEO or a seasoned expert, you will discover many exciting features offered by Semrush.
There you will find all the statistics of your website, including organic keywords, traffic and referring domains, in one place and ALL its tools on the left side.
Semrush's keyword magic tool is one of the best in the industry. It gives you access to everything from question keywords to related keywords.
Advantages:
- You will have access to the most comprehensive keyword database in the world, with over 25 billion keywords. No matter your industry or topic, you can discover hundreds (if not thousands) of hidden keywords.
- Its position tracking tool allows you to track your keyword rankings on a daily basis. You can track keyword rankings on mobile and desktop on Google. It also offers a “Keyword Cannibalization Report,” which helps you identify pages that are competing with each other.
- Offers a 14-day free trial on the Pro and Guru plans. It also offers a 7-day money-back guarantee on all plans.
- Gives you access to 55+ tools, including scheduled reports with ALL plans.
- You can perform a detailed “SEO competitor analysis” to find all your competitors’ keywords, backlinks, and traffic sources.
- Access to “Content Optimization” tools where you get personalized recommendations to optimize your content.
disadvantages:
- This is one of the most expensive paid SEO tools, as its price starts at around $120/month.
Pricing: Semrush offers three different pricing plans, listed below.
- The plan Pro costs $119,95 per month, where you can add up to 5 projects, 500 keywords to track, and 10 results per report. It costs $000 if billed annually.
- The plan Guru costs $229,95 per month, where you can add up to 15 projects, 1 keywords to track, and 500 results per report. It costs $30 if billed annually.
- The plan Business costs $449,95 per month, where you can add up to 40 projects, 5 keywords to track, and 000 results per report. It costs $50 if billed annually.
2. SE Ranking
SE Ranking is one of the best affordable SEO tools that offers a complete toolkit to increase your website's search traffic.
It offers a great ranking tracker to help you accurately track your rankings and spot problems in your website's keyword rankings.
You can also see your current top 1, top 3, top 5, top 10 keywords in one place.
Advantages:
- You can perform site audits on up to 100 pages per account (even with the Basic plan)
- Its Rank Tracker tool is one of the most accurate tools for tracking your keyword positions on a daily basis.
- It gives you access to a powerful “on-page SEO checker” that helps you optimize your content for search engines.
- It offers you a backlink checker and monitoring tool that allows you to analyze links from any domain and track links from your own domain.
- Its SEO audit tool gives you detailed analysis and suggestions for every important website issue.
- It offers an exclusive local marketing tool that makes it easier to find your business in local search.
- Offers a 14-day free trial for new users.
disadvantages:
- This tool lacks advanced SEO features like historical data and analytics, customization, and collaboration options.
Pricing: SE Ranking offers three pricing plans, mentioned below.
- The plan Essential costs $55 per month, where you can track 750 keywords daily and create 10 projects with 1 user post. Its annual plan costs you $44 per month.
- The plan Pro costs $109 per month, where you can track 2 keywords daily and create unlimited projects with 000 user posts. Its annual plan costs you $3 per month.
- The plan Business costs $239 per month, where you can track 5 keywords daily and create unlimited projects with 000 user posts. Its annual plan costs you $5 per month.
3. serpstat
Serpstat is an affordable alternative to paid SEO tools like Semrush, Ahrefs and Moz. Serpstat offers all the essential features for performing keyword research, competitor analysis, site audit, etc.
It has an easy-to-use interface where you can find all your website details in one place.
Additionally, Serpstat's Site Audit is a powerful tool for finding and fixing any website issues preventing your site from getting higher rankings.
As you can see, you can view all the issues as well as recommendations to improve your site's SEO.
Advantages:
- Keyword research tool to find better keywords for SEO and PPC campaigns
- Analyze competitor sites.
- Keyword grouping tool that helps you organize keywords by thematic similarity
- You can use its site audit tool to find and resolve on-site issues on your site.
- AI content generation tool to automatically generate articles and meta tags
disadvantages:
- It's sometimes slow and not as intuitive as other paid tools like Semrush or Ahrefs.
Pricing: Serpstat offers three pricing plans, which are mentioned below.
- The package Individual costs $59 per month when billed monthly or $50 per month when billed annually. You'll get 100 daily keyword searches, add up to 5 projects, and track up to 10 keywords per month.
- The package Team costs $119 per month when billed monthly or $100 per month when billed annually. It includes all the features of the Individual plan plus additional features like batch analytics, branded reporting, and more. You'll get 500 daily keyword searches per day, add up to 25 projects, and track up to 50 keywords per month.
- The package Agency costs $479 per month when billed monthly or $410 per month when billed annually. You'll get 5 daily keyword searches, add up to 000 projects, and track up to 200 keywords per month. It includes all the features of the Team plan, plus additional features like more users, white labeling, more data storage, and more API credits.
4. SurferSEO
Are you looking to create articles ready to be ranked and SEO optimized for your website? Then you should try SurferSEO.
Its keyword research tool gives a curated list of relevant keyword groups for ALL topics.
Here's the best part: SurferSEO allows you to create a complete content plan in one click for your chosen keywords.
You can also use its AI content editor to quickly generate a blog post on ANY topic.
Advantages:
- It is an all-in-one tool for creating content summaries, writing content, and optimizing it for Google.
- It offers integrations with all major platforms such as Google Docs, Jasper and WordPress.
- Surfer's Content Editor is a great tool that helps you choose relevant keywords and offers real-time suggestions to optimize your content.
- Easily export content in WordPress.
disadvantages:
- It is quite expensive compared to its competitors like Frase.io or Scalenut.
Pricing: you will get the following pricing options from SurferSEO.
- The package Essential AI costs you $139 per month, where you get 5 AI articles per month, 15 content edits, and 2 user seats. Its annual plan costs you $119 per month.
- The plan Advanced AI costs you $279 per month, where you get 10 AI articles per month, 45 content edits, and 5 user seats. Its annual plan costs you $239 per month.
- The package Max AI costs you $499 per month, where you get 20 AI articles per month, 90 content edits, and 10 user seats. Its annual plan costs you $419 per month.
5. Spyfu
If you want to spy on your competitors' SEO and PPC campaigns, SpyFu is the BEST SEO toolkit for you.
Additionally, it is one of the most affordable tools, since its price only starts at $39 per month.
You can use its domain overview tool to quickly analyze your competitors. This is what it looks like;
Additionally, SpyFu is one of the highest paid SEO tools for finding your competitors' PPC advertising keyword strategies.
Look at;
As you can see above, you will get a monthly PPC overview along with the estimated clicks and budget of your competitors who are using PPC ads.
Advantages:
- Offers pocket-friendly pricing plans
- Great tool for finding PPC advertising keywords
- It offers all the features you need to run effective PPC, SEO and keyword campaigns.
- Add unlimited keyword and domain projects with custom reports.
disadvantages:
- Sometimes the tool provides inaccurate keyword data.
Pricing: Spy offers the following 3 packages.
- The package Basic Costs you $39 per month ($33/month if billed annually). You'll get 10 row search results, 000 row data exports, 10 domain overview PDFs, 000 months of historical data, 100 domain leads and contacts, and 6 weekly rankings of tracked keywords.
- The package Professional Costs you $79 per month ($58/month if billed annually). You'll get unlimited searches and data exports, PDFs and 10+ years of historical data, 500 leads and 15 tracked weekly ranks, API access, and more.
6. mangools
Mangools is a combination of several SEO tools where you can perform a keyword research, track rankings, analyze backlinks, etc…
Mangools offers an exclusive tool called “ KWFinder ”, which helps you quickly find hundreds of long-tail keywords.
It also offers a backlink tool called “LinkMiner”, which helps you spy on the backlink profile of any domain.
This is what it looks like;
As you can see, you can quickly discover the backlinks, referring domains, citation flow and trust score of any domain.
Advantages:
- Extremely affordable pricing plans compared to its competitors
- Easy-to-use keyword research tool
- Access to SERPWatcher to track your keyword rankings
- Backlink Analysis Tool
disadvantages:
- It does not have a comprehensive database of keywords and backlinks like Ahrefs or Semrush.
Pricing: Mangools offers 4 pricing plans, which are:
- Mangools' entry plan costs $29/month ($19,90/month if billed annually). You get 25 keyword searches/24h, 50 keyword suggestions/search, 50 keywords/import, 15 keywords/competitor search, 25 SERP searches/24h, 50 keywords tracked daily, 1 domain followed, 25 lines of backlinks per month, 000 site searches/10 hours. .
- Mangools' basic plan costs $49/month ($29,90/month if billed annually). You get 100 keyword searches/24h, 200 keyword suggestions/search, 200 keywords/import, 25 keywords/competitor search, 100 SERP searches/24h, 200 keywords tracked daily, domains unlimited follow-ups, 100 lines of backlinks per month, 000 site searches/20 hours. .
- The Mangools Premium plan costs $69/month ($44,90/month if billed annually). You get 500 keyword searches/24h, unlimited keyword suggestions/searches, 700 keywords/import, unlimited keywords/competitor searches, 500 SERP searches/24h, 700 keywords tracked daily , unlimited followed domains, 500 lines of backlinks per month, 000 site searches/70 hours. , 24 additional seats included.
- The Mangools Agency plan costs $129/month ($89,90/month if billed annually). You get 1 keyword searches/200h, unlimited keyword suggestions/searches, 24 keywords/import, unlimited competitive keywords/searches, 700 SERP searches/1h, 200 keywords tracked daily, unlimited followed domains, 24 lines of backlinks per month, 1 site searches/500 hours. , 1 additional seats included.
7. RankMath Pro
If you're struggling to improve your content's ranking in Google, you need an optimization plugin like RankMath.
Although it offers a free version, its paid version unlocks all the important features for you, including LSI Keyword Tool, Rank Tracker, Schema Builder, and more.
It gives you a green color score if your content is properly optimized.
If you are looking for a detailed video tutorial of RankMath, including its installation and best practices, watch the following video from the RankMath team.
Advantages:
- Get suggestions for optimizing your blog posts and pages for better rankings
- Track keyword positions on Google
- Offering a free trial of Content AI with credits
- Import schema from any website, generate XML sitemaps, and automate schema implementation.
disadvantages:
- It is PRIMARILY a content optimization tool (rather than a complete SEO toolkit, unlike Semrush)
Pricing: RankMath Pro is available in 3 packages;
- The package Pro costs $5,75/month (billed annually) and you can use it on unlimited personal sites. You can track up to 500 keywords with 5 free AI content credits.
- The plan Business costs $19,08/month (billed annually) and you can use it on unlimited personal sites and support 100 client websites. You can track up to 10 keywords with 000 free AI content credits.
- The plan Agency costs $45,75/month (billed annually) and you can use it on unlimited personal sites and support 500 client websites. You can track up to 50 keywords with 000 free AI content credits.
8. Ahrefs
Ahrefs is often considered one of the best professional SEO tools available because it offers a comprehensive suite of tools that can help websites of all sizes.
Want to find out which keywords your competitors' top pages are ranking for? You can easily use its site crawler tool to find its best pages or top performing keywords.
With its backlink analysis tool, you can easily discover dofollow links from your competitors' sites (so you can use various tactics like blogger outreach, broken link building to acquire these links).
Advantages:
- Its most important advantage is the “Site Explorer” tool that helps you find any website’s backlinks, organic traffic, keyword rankings, etc.
- Its Rank Tracker tool allows you to track your website's ranking for specific keywords over time.
- It has the largest keyword database of over 7 billion keywords, and you can find ideas from Google, YouTube, Bing, Yahoo, Amazon, Baidu, etc.
- It also offers a few free tools, such as Ahrefs Webmaster Tools.
disadvantages:
- No free trial is available. Reporting limits and credits are NOT generous.
Pricing: You will get the following 4 pricing plans from Ahrefs.
- The package Lite Costs you $99 per month ($83 per month when billed annually). It gives you access to 1 user to create up to 5 projects, track 750 keywords and perform 100 site crawls per month.
- The package standard Costs you $199 per month ($166 per month when billed annually). It gives you access to 1 user for up to 20 projects to create, track 2 keywords and perform 000 site crawls per month.
- The package Advanced Costs you $399 per month ($333 per month when billed annually). It gives you 1 user access to create up to 50 projects, track 5 keywords, and perform 000 million site crawls per month.
- The package Enterprise Costs you $999 per month ($833 per month when billed annually). It gives you 1 user access to create up to 100 projects, track 10 keywords, and perform 000 million site crawls per month.
9. MozPro
Moz is one of the oldest SEO tools available. It was founded in 2004 by Rand Fishkin. If you are looking for a paid SEO tool that is reliable, comprehensive, and supported by a large community of SEO professionals, then Moz is a great option.
You can use its keyword research tool to find better keywords and discover easy-to-rank keywords in any field.
You can simply enter any domain of your competitors into their keyword tool, and it will show you their top performing keywords.
It has the best rank tracker tool that allows you to track your keyword rankings and compare your current ranking with your competitors.
Advantages:
- It is one of the simplest tools for performing keyword research and competitor analysis.
- Easily generate SEO reports.
- Offers accurate metrics for search volume, keyword research, and backlink analysis.
- There are hundreds of guides and resources free to use this tool like a pro.
- Offers a 30-day free trial to all new users.
disadvantages:
- Its basic plan allows you to perform only 150 keyword searches per month, which is NOT recommended for those who perform keyword searches daily.
Pricing: Here are the 4 pricing plans offered by Moz Pro;
- The package standard costs $99 per month, where you can track up to 300 keywords, crawl up to 100 pages per week, and perform 000 keyword queries per month. Its annual plan costs you $150 per month.
- The package Medium costs $99 per month, where you can track up to 1 keywords, crawl up to 500 pages per week, and perform 500 keyword queries per month. Its annual plan costs you $000 per month.
- The package Large costs $299 per month, in which you can track up to 3 keywords, crawl up to 000 million pages per week, and perform 1,25 keyword queries per month. Its annual plan costs you $15 per month.
- The package premium costs $599 per month and you can track up to 4 keywords, crawl up to 500 million pages per week, and perform 2 keyword queries per month. Its annual plan costs you $30 per month.
10. Majestic
If you are looking for a powerful backlink checker and link building tool for SEO, try Majestic.
It has a massive backlink index of over 384 URLs. The best part? You can download up to 334 million websites simultaneously for a CSV of crucial SEO metrics.
This is what the Majestic Site Explorer looks like;
As you can see, you will get a detailed backlink profile of any domain.
You can also easily find lost backlinks from any website (including yours or your competitors') from its site crawler tool.
Advantages:
- It contains the most recent information about any domain's backlink profile, updated frequently throughout the day.
- Access to historical data for most websites since 2006.
- Provides you with key metrics like Trust Flow and Topical Trust Flow to determine backlink quality.
- Offers a keyword checker tool to perform keyword research.
disadvantages:
- This tool is not ideal for those who want to perform site audits and in-depth keyword research.
Pricing: Majestic offers three pricing plans, listed below.
- The package Lite costs $49,99 per month, with access to 1 million scan units. Its annual pricing costs you $41,67 per month.
- The plan Pro costs $99,99 per month, giving you access to 20 million units of analysis, including exclusive features like historical index, index merge, raw data exports, and more . Its annual pricing costs you $83,33 per month.
- The plan API costs $99,99 per month, giving you access to 100 million units of analysis, including exclusive features such as API access, historical index, custom monthly data, raw data exports , etc. Its annual pricing costs you $333,33 per month.
Similar resources:
- Future of SEO: 5 Trends That Will Impact Your Business and Website Ranking
- What is timeless content? Beginner's guide with practical tips
- 4 Important Types of Keywords with Real-World Examples
- SEO Meta Tags: Definitive Guide for Beginners
- 10 Best SEO Audit Tools for Easy Website Analysis
- Free High DA Local Business Listing Sites for More Visibility for Your Business
- 6 on-page SEO check tools to optimize your blog posts
- 10 Local SEO Tools to Quadruple Your Local Search Rankings
Final Thoughts on Premium SEO Tools
Remember, the best way to choose the RIGHT SEO tool depends on your website's specific priorities and needs. No tool is PERFECT.
This is why you should try several tools (try their free trials) before investing your money.
If you are looking for a comprehensive tool, we suggest Semrush or SE Ranking. So, what do you think about the best premium SEO tools mentioned here? Let us know your thoughts in the comments.
