Let's talk about blog marketing strategies One of the most common challenges faced by bloggers at all stages (from those just starting out to those generating six-figure incomes) is learning how to effectively promote your blog.

Although many bloggers are able to develop quite quickly a sense of the fundamental principles of what it takes to move from creating a blog ,  writing a useful blog post , most are starting to struggle to find and promote to the right audience, let alone learn what it takes to get those readers to consume your blog content.

As such, blog marketing is an art form that all content creators dedicate a significant amount of time to learning. If you have excellent content on your blog, but too few readers are finding it, it's time to learn how to successfully market your blog (in the right way).

Table of contents

10 Effective Blog Marketing Strategies to Attract More Visitors

1. Find your target audience (learn who to promote your blog to)

Before you can learn how to promote your blog, you must first determine who your target audience is. Find your target audience is essential to developing a great blog marketing plan before you start implementing these strategies.

So, how do you find your target audience? Fortunately, there are many innovative and useful ways to establish who your target audience is, so let's dive into some of the most reliable methods below.

Use social media to find your target audience

people pass beaucoup  time on social media. Some statisticians have found that people around the world spend on average at least  144 minutes a day This number has only increased in recent months with COVID-19 and the closures.

Additionally, social media is a great place to learn more about people's interests, beliefs, demographics, and more that will benefit you in your blog marketing efforts.

If you want to know who could be interested in your blog… join a Facebook group in the niche of your blog. I also recommend following hashtags on Twitter and Instagram to see what's happening around specific keywords in your niche. You can find out what's hot et  the type of people interested in the content you produce on your blog.

Discussion forums (like Quora )

Yes, discussion forums still exist, and they can actually be a goldmine of information on people who identify as being interested in your niche, making them one of the best candidates for your blog marketing efforts.

You can find discussion forums in almost every imaginable niche. The best part is that you don't have to sift through thousands or millions of people to find someone interested in your niche when you're on these highly targeted sites (like you would on social media). It's already a carefully curated group of people who are interested in the same kinds of things as you.

I personally used Quora to find an audience of people interested in learning more about blogging. Here, I can easily see who (or at least some of) my audience is, what their main weaknesses are, and what topics are trending, which has inspired some of my posts. blog post ideas the most successful.

Discussion forums like this one can also be an opportunity to promote my blog from a branding perspective by simply answering numerous questions over the months, thus establishing my authority in my niche.

Browse the comments sections of competitors' blogs, YouTube channels, and podcasts

Want to learn more about your target audience? Start by looking at where they're already spending their time online. Head to the comments section of any relevant website or social media channel. There's a wealth of free information to be gleaned about who your audience is, what they like (and dislike), and the type of content they engage with.

You can find these comments on competing blogs, YouTube channels, and podcasts in your niche as a starting point.

If you were a competitor of mine, just by reading one of my comment sections, you can get a pretty good idea of here comments on my videos, and also take note of the questions, statements and opportunities that arise from them.

Learning (and providing) what your audience wants is an essential foundation for successful blog promotion.

Talk to people in your blog audience (in person, on the phone, or via Zoom)

I know, I know… actually talking directly to another human being? You must be crazy!

Perhaps one of the most underestimated ways to identify your target audience (and thus strengthen your overall blogging strategy) is to meet your readers by phone, via Zoom or in person. Bloggers spend a lot of time online, but getting out and meeting people in their industry is another way to get to know your audience on a much deeper level than usual.

You can find your target audience at places like conventions, seminars, local hobby groups, meetups, and anywhere people in your niche gather to talk. Start conversations, network and find out what really motivates them.

Then you can go home and start translating your ideas into actionable blog marketing work by creating content that meets their needs on an intimate level - and you'll be all the more successful in showing your audience that you truly understand them.

For an even deeper dive into this topic, my guide How to find your target audience covers all of this and more (in more depth) to help you learn as much as possible about your target audience.

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2. Guest blogging (become a guest blogger on other sites)

guest blogs These have been one of the most successful blog marketing strategies I've consistently implemented, so naturally I recommend it to anyone starting a blog—at least consider it, especially since it has a huge impact on both brands and new bloggers. et experienced, no matter where you are today.

What is a guest blog? At a high level, guest blogging is a way to build relationships with other bloggers, websites, or publications within your niche. You contact them and offer to publish an article (written by you) that is relevant to their audience, in which you can also link back to your own blog (and thus continue to build your blog's domain authority). The best part is that it's a win-win blog marketing strategy:

• As a guest blogger, you get a link (or two or three) pointing from the most authoritative site to your blog
• The publishing blog receives a free, high-quality article to keep its blog fresh and provide value to its readers.
• The guest article reader receives a relevant and value-rich article to read and consider.

Given how important guest blogging is in the grand scheme of blog marketing, it deserves its own section on how to execute this repeatable strategy to promote your blog. So, let's start with an introduction on how to strategically begin guest blogging.

Find the right blogs to post on as a guest

Before you can start writing great guest posts, you first need to find another blog, publication, or website that will accept your content. You want it to be mutually beneficial for both of you, so you also need to be selective about who you write for. Here are the criteria I use when writing guest posts for other blogs:

• Introduce someone with whom you already have a connection (if possible). : it is easier to write  Guest messages for people with whom you already have some kind of relationship.
• Choose a blog larger than yours (5 to 10 times the size of your blog) Technically, you can pitch to any blog that thinks your publishing ideas are great (and this can help grow your readership and domain authority).
• Guest blogging for sites in your niche (or related to your niche) Yes, you can always write a guest post for people who aren't exactly in your niche, but you won't be engaging with your target audience. It won't be as beneficial for you or your blog host to go down this route, and search engines like Google generally won't reward these links as much as a quality link from a more relevant site.
• Find a blog with a style similar to yours : If you choose a blog that matches your own content style, you won't have to work so hard to write something that will appeal to its audience (and your publisher). 
• Write guest posts for blogs that offer a follow link Sometimes, when you write a guest post for someone, they won't allow you to add a link to Exemplary to your blog, which removes some of the SEO benefits (to your blog marketing efforts) of having written this article in the first place. 

Some sites may offer you a nofollow link, which is a link that essentially tells search engines to ignore it. While you're still exposed when writing for a high-authority blog, it doesn't make much sense to write for someone who won't let you include a nofollow link. Exemplary or two, since your blog marketing goal is to build your own site's domain authority (with quality links from other sites) over the long term.

Create a good pitch for your target guest blog

After making a list of places you would like to write for, the next step is to introduce yourself (if you don't already know them) and show them what you can offer by writing for their blog.

Here are the three principles I use to effectively present guest posts as a scalable blog marketing strategy:

• keep it simple : don't overcomplicate your introductory email. Their time is limited, so let them know in as few words as possible why you would be a good choice to write a guest post for their blog.
• Show that you understand their blog : Tell them what you like about their blog, consider mentioning a few articles you liked from them (this shows that you know their content well).
• Give them ideas for guest posts they'll like After researching their blog, try to think of topics you know well that they haven't yet covered. Give them 2 to 4 good ideas they could use.

Don't hesitate to follow up if you haven't heard from your recipient in a few days. Once your pitch is accepted, that's when the real fun begins.

Write a guest post you're proud of (and that they'll love)

When you land a guest blogging opportunity, take your time to write something that fits their style. Write in a way that integrates well into their blog, but also something you're proud to have your name on.

Your guest post is an introduction to you and your content, so it's worth the effort. From my perspective, I'd also recommend not worrying about writing very long articles for a guest post (unless it's for a high-profile publication and specifically requested), but it's important to write quality content that accurately represents you.

Promote Your Guest Post (Meta Blog Marketing)

Once your guest post is published, you have a great opportunity to show your own worth to the blogger who took a chance on hosting your content. Do all you can to promote your blog post by sharing on social mediaby sending an email to your subscribers and contacting anyone you mentioned in the article to request a share.

Your blog host will appreciate the added visibility, social buzz, and traffic. Furthermore, this will only add more authority to your blog (especially if your blog host has a larger audience than you).

Going the extra mile to promote your guest posts will also open the door to asking your host blogger if they are comfortable introducing you to another blogger or two in your niche who might also be interested in taking a guest post from you, especially if you are already able to demonstrate your own blog marketing techniques.

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3. Use SEO (Search Engine Optimization) in your blog marketing

SEO (Search Engine Optimization) is something you will hear over and over again as a blogger. Indeed, the ranking of your content in the results of major search engines such as Google can be the only difference between a few people finding your blog and literally millions of people finding your content.

If you can find the right keyword phrases and rank them on the first page of Google search results, you are almost guaranteed to see a significant amount of organic traffic to your blog daily.

How to rank your blog posts in Google search results

Today, Google is the primary search engine where you want to prioritize your content ranking. Not only is Google the most widely used search engine in the world, but it's also most visited website on the internet Although other search engines can undoubtedly drive traffic to your blog, Google currently owns and believes 92,17% market share among search engines. 

And while I'll be the first to tell you that Google's algorithms change frequently, certain factors remain constant when it comes to top-ranking content:

• Write high-quality, original content that offers more value to Internet users than your competitors
• Write about specific topics that people (especially your target audience) want to read and learn
• Use keyword research to choose your target keywords and topics carefully

How to write better content (that people want to read)

When writing a blog post with the goal of outranking your competitors in Google search results, you need to follow certain key ingredients. These qualities will help you rank higher in Google searches and provide your readers with the type of content they want.

• In-depth research Much of the content you read on the internet is either fluff without much substance, or half-copied and outdated articles that keep getting recycled for years. 
• Go deeper : If your competitors are giving 1,000 words on your keyword, try challenging yourself to write 2 to 3 times that number on the same topic. 
• Don't do keywords Google is constantly trying to determine how to properly index your page (and decide where to rank it). They do this, in part, by considering the number of relevant keyword phrases in your article. However, it's not good practice to stuff your content with so many keywords that it harms your article. Google is becoming increasingly adept at detecting this practice and will consider it a spam tactic.
• Write better headlines than the competition: If you can write more click-worthy blog titles than your competitors, this will lead to better SEO rankings and more clicks from web users. 

How to Do Smart Keyword Research for Your Blog Marketing Efforts

When thinking about what topics you want to write about on your blog, you should always include the keyword research in your strategy to ensure that you are creating content on topics that people actually want to read.

Simply put, keyword research can:

(1) give you ideas about what you should consider writing about

(2) validate that a particular topic you are considering actually has sufficient research activity

(3) This will also help you to use the exact phrases for the topics you have already chosen, so that your potential readers recognize your content as what they are looking for.

For example, let's say I have a blog about sleep. I chose the topic " how to fall asleep more easily "for a blog post. I know what I want to write about, but is it something people are searching for? Are people searching for the phrase " how to fall asleep "Or do they use other words that mean something similar?"

Using a free tool like Google keyword planner - or even more premium (and reliable) offers such as Ahrefs  ou SEMrush - can help you decide which sentences will best suit your topic.

Here are some additional helpful tips for conducting effective keyword research to ensure your blog marketing efforts stay on track:

• Target high volume, low competition keyword phrases as much as possible : The best options (especially for new bloggers) for keyword phrases to pursue are those that are fairly widely searched but have relatively low competition. 
• Use medium and long tail keywords At this stage in the internet's life, ranking for a single keyword is difficult (and often no longer very useful). In the early years of the internet and Google, you might have been able to rank first for a single word like blog , furniture ou parenthood Today, there are far too many huge websites and excellent blog posts to easily rank for a single word. Instead, try to rank for a more specific keyword phrase (sometimes called a mid-tail or long-tail keyword) such as: how to name a blog, how to start a blog, how to choose a blogging niche, blogging tools and many other relevant expressions in my niche that provide substantial amounts of relevant readers when all combined.
• Think about the season and the region The search volume for a given keyword is rarely constant. Some keywords become popular for a while, only to gradually disappear later in the year. The same line of thinking can be applied to regions around the world. What's popular in December might not be in March, and what's frequently searched in California might not be very relevant to people in Oklahoma. To better understand these differences, you can use a free tool like Google Trends.

After collecting a selection of keyword phrases you want to write about, you can compile them into a blog planner (or editorial calendar) to plan when to write about them and publish your new SEO-optimized content.

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4. Leverage social media for your blog marketing

Before we delve into each social media platform (which we'll do shortly), I want to make it very clear that I don't expect you to try to implement these blog marketing strategies on every single social media site. In fact, you shouldn't.

Developing a social media presence takes a lot of time and effort. Therefore, you should start by choosing only the one or two main platforms where your target audience spends the most time and which you believe offer the best opportunity to leverage your unique skills, strengths, and experience to generate the most buzz possible.

Already image-heavy blogs like fashion, cooking or travel often do very well on Instagram. Blogs focused on technology, finance, and business can perform better on LinkedIn. Those promoting their blog to younger generations may need to learn how to use Snapchat or TikTok.

Knowing which social media platforms will work best for your blog comes down to knowing your audience. Where does your audience spend their time online and how can you see your content there?

Keep in mind that none of the methods I share are a magic bullet. With today's social media algorithms, marketing requires a lot more work than it used to.

It is possible to be successful with social media, but it takes smart practices and hard work. In this section, I will detail the easiest ways to get the most traffic from each social media platform.

How to promote your blog on Facebook

Facebook has been around since 2004 and currently has 2,6 billion active users . Familiarity with Facebook and the high volume of users make it a common marketing resource for businesses and bloggers.

The only problem from a marketing perspective is that over the years, people have grown tired of being targeted on Facebook. They go on Facebook to see what their friends and family are doing, but they aren't as interested in links and marketing posts.

In response, Facebook changed its algorithm to show posts from family and friends and less from brands and businesses. 

Don't panic, this doesn't mean Facebook is hopeless for promoting your blog. Many Facebook users may be interested in your blog's content. The trick is to connect with them. good people on Facebook and to do it more (today) from your personal account rather than a less personal Facebook page for yourself.

Facebook's 2,6 billion users are attractive, but you're not competing to attract their attention. all Users in your blog marketing efforts. Your blog won't appeal to every Facebook user. So, what are some of the best methods for reaching an engaged audience on Facebook? This isn't an exhaustive list of all the ways to promote your blog on Facebook, but it will give you a clear direction to get started.

Use Facebook Lead Magnets to promote your blog

One way to really nail your blog's marketing on Facebook is to offer something to your audience in exchange for their time. A lead magnet is a great way to do this.

What is a lead magnet on Facebook? Many popular bloggers use a lead magnet to convert their readers into email subscribers. A lead magnet is when you give something away for free in exchange for something non-monetary from your new subscribers (like their name and email address to use in your subsequent blog marketing). Here are some common examples of lead magnets:

• Checklists
• Checklist
• Recipes
• e-books
• calendars
• Planners
• Free courses
• Printables
• Spreadsheet
• Tutorials
• Guides

The concept of a lead magnet can also be used to collect Facebook email subscribers. While this won't drive direct traffic to your blog, an email subscriber list is highly beneficial to your blog's marketing efforts.

Limit promotional posts in your Facebook-focused blog marketing

To increase your Facebook audience, it's important to limit the amount of promotional material you post. If you write a new blog post, you should definitely let your Facebook followers know, but it shouldn't be the only time they hear about you.

Other types of content you can share on Facebook to increase your follower count and encourage engagement include:

• Images
• Videos
• GIF
• Polls
• Personal life updates (if relevant to your blog)
• Statistics
• Quote
• Memes

These types of messages give people a reason to engage with your articles and a personal vision of you (and your brand).

Appeal to your target audience (not everyone on Facebook)

As I've already said, your goal isn't to connect with everyone who uses Facebook. Your goal is to connect with the people most likely to appreciate and interact with your content.

This means that when you create Facebook posts or publish an update in a Facebook group you're a member of, think about what would most help your target audience. What would they find fun, interesting, or useful? You don't have to address the needs of the entire world, just your target audience.

Avoid Clickbait links on Facebook

Another thing Facebook has tried to crack down on is clickbait links. Again, this is about creating a better user experience. In 2014, they published an article explaining exactly what they mean by clickbait (in English):

Clickbaiting occurs when a publisher posts a link with a headline that entices people to click to see more, without giving them much information about what they will see. Posts like these tend to get a lot of clicks, meaning they are shown to more people and appear higher in the news feed.

Avoiding clickbait writing is good advice for bloggers. You don't just want people to click on your links; you also want them to feel that you've answered their questions and provided something valuable. If they click on your link only to find that your article is poorly written or misleading, they won't return to your site.

If you use clickbait-style writing on Facebook, you also risk losing visibility. If your posts resemble clickbait, they will significantly limit your impressions.

Facebook decides what constitutes clickbait based on several factors:

• How much time do people spend reading a linked post on Facebook If people spend time on the article, Facebook interprets this as suggesting they found it valuable. If they quickly click the "back to Facebook" button, there's a good chance it didn't work.
• Facebook analyzes the type of engagement it receives : One way Facebook determines which content should have greater reach is the number of clicks on a link. Since people click the clickbait, Facebook decided that likes, shares, and comments are often a better indicator of value.

Facebook explains:

If many people click on the link, but relatively few people click Like or comment when they return to Facebook, this also suggests that people did not click on something that was valuable to them.

So, how do you avoid creating clickbait posts on Facebook? Let's examine some clickbait-style headlines to see what's potentially misleading or vague about them:

• You won't believe what this actress did while on vacation!
• 5 shocking ways to lose weight FAST
• This man's story is so horrific that his family doesn't know it.
• This Outrageous Food Trend Could Save Your Life

Okay, so in addition to instantly resembling spam, another common theme about these headlines is that they lack important information. In the first example, of those  actress are we talking about? In the second example, chances are that the ways to lose weight won't be shocking at all or even different from ordinary weight loss strategies.

People know that once they click on the link, there's a good chance the article will be useless. It won't meet their needs or desires. Effective blog titles stick  Their promises. They tell people what they will get when they click, then they follow up with valuable content.

Join Facebook groups in your blog niche

Another way to promote your blog on Facebook is to join Facebook groups in your niche. The best part is that you connect with people who are already interested in your blog's topic. You don't need to scour the entire Facebook community to find people who like what you like. 

However, you should be careful when sharing your content in Facebook groups. I would never join a Facebook group and immediately start posting links to my blog. That would appear as spam and would likely get me banned. It's better to join a group that you're personally interested in and engage in normal, informal discussions before posting links.

Another thing to keep in mind is that some Facebook groups specifically prohibit promotional posts of any kind. Read the fine print before trying to link to your blog, as they might get angry with you or remove you from the group, which defeats the purpose of your blog marketing efforts on Facebook. So be aware before you promote.

If you don't want to join someone else's group, you also have the option of creating your own Facebook group linked to your blog and your niche (like I did).

Many people have had success building an audience on Facebook where they can promote their blog et  bring like-minded people together. It can be a valuable resource for people in your niche and usually leads to higher engagement.

How to promote your blog on Twitter

The microblogging social media platform, Twitter, has existed since 2007. Compared to Facebook, it has far fewer users. around 330 active users per month Despite its relatively small user base, Twitter still attracts a large audience and offers unique blog marketing opportunities. So, how do bloggers leverage their Twitter audience to promote their blogs?

Many of the same concepts we talked about for Facebook will work for all social media apps. This includes broadly applicable themes such as:

• Bring your content directly in front of your target audience
• Limit promotional posts (not everything you post should link to your blog)
• Avoid spam/clickbait content

Twitter is one of my favorite platforms for promoting my own blog content, networking within my niche, and following other influencers in the blogging world. Let's dive into some of the ways I use Twitter as part of my blog marketing strategy.

Be aware of Twitter's spam and automation policies

Over the years, Twitter has come under intense scrutiny since the 2016 US presidential election and the bots linked to Russian interference. In an effort to reduce fake accounts, election interference, and general spam, Twitter has continually updated its spam policies. Some of the key points to remember from their policy include:

• No fake accounts Twitter prohibits the use of fake accounts for spam, abuse, or disruptive behavior. They search for these accounts by looking for copied bios, stock or stolen photos, or intentionally misleading profile information.
• Pay attention to the automation rules Twitter has a number of automation rules that I recommend you review yourself, but here are a few important points to know: don't automate trending topics on Twitter, and don't try to influence or manipulate trending topics with automation. Don't post multiple duplicate posts on one or more accounts you manage.
• Avoid artificially inflating your engagement It is forbidden to buy followers or engagement on Twitter. It is also against their policy to engage in "reciprocal inflation" by coordinating the exchange of followers or engagement.
• Misuse of Twitter Product Features : it is against Twitter policy to send "unsolicited, aggressive, and high-volume replies, mentions, or direct responses".

Start Meaningful Threads (Threaded Conversations)

Something that's super underrated on Twitter right now is the meaningful threaded conversations that break down a complex idea or analysis over many tweets into a single thread.

The most successful threaded conversations are not super self-promotional, meaning people can benefit from the thread without feeling like they have to buy something. 

You want people to interact with your content because you're providing something authentic, real, and valuable. These types of threaded conversations are an opportunity to provide exactly that.

Use hashtags effectively on Twitter

Twitter hashtags are a movement in themselves. They were the first users of social media hashtags before other social media platforms like Instagram, Facebook, and Pinterest jumped on the bandwagon.

But using hashtags for marketing is an art and takes time to perfect. I'll share some tips here to help your hashtag game stay strong:

• Don't spam people with Twitter hashtags When Twitter messages have too many hashtags, they look like spam. In fact, while tweets with hashtags get more engagement than those without, tweets with more than two hashtags actually see a decrease in engagement. Twitter recommends using no more than two hashtags per post.
• Create unique hashtags for your blog : You can create a hashtag to make your blog easily found and followed on Twitter by your target audience.
• Use hashtags for special occasions or campaigns If you have a specific event or giveaway on Twitter, you can create a new hashtag so people can follow it. It's also beneficial to use trending special occasion hashtags.

Find hashtags frequently used by top influencers in your niche to maximize your blog's marketing impact. If you're unsure which hashtags will give you the most reach, try using hashtags that industry influencers regularly use, as this type of relationship building can quickly lead to more collaboration opportunities.

Create a Twitter list to promote your blog

A Twitter list is a curated group of Twitter accounts that shows you a feed of Tweets only from those accounts. I wouldn't call a Twitter list essential to your blog marketing plan, but there are some useful things they can provide. Twitter lists can be used to promote your blog in several helpful ways.

• Create a list of competitors and influencers in your niche: This will help you get a good idea of ​​how your competitors are promoting their content and a good indication of what is happening in your niche.
• Create a list including opinion leaders in your niche: These are the people who are innovative and forward-thinking. This could mean your competition, but it could also mean groups, companies, innovators, influencers, etc.

Twitter lists give you an easy way to engage with the people most connected to your niche, which can also serve as a priority list of people or posts to build longer-term relationships with for larger blog marketing campaigns. over time.

How to promote your blog on Pinterest

Pinterest was launched in January 2010 and became so popular that the magazine Time included Pinterest in a list of top 50 websites in 2010 As of 2022, Pinterest is projecting over 320 million monthly users (not too far behind Twitter).

I suggest choosing the social media platforms that best suit your niche, but you might be surprised at how accommodating Pinterest can be for a wide variety of industries. Pinterest has a reputation as the place to go for finding a baking soda cleaning solution, choosing a recipe, or finding a craft project for your kids. Pinterest is certainly a source of inspiration for many of these areas of interest, but it can also be a valuable resource for non-home-related style blogs.

So, what makes Pinterest particularly useful for bloggers? It might not be the primary reason you use Pinterest to promote your blog, but it's worth noting that Pinterest surveyed its users and found that 90% described Pinterest as "full of positivity." Social media can be a breeding ground for arguments and discord these days, so many people may use Pinterest as an escape from those conflicts.

One of the most compelling reasons to use Pinterest is the lifespan of a Pinterest post on social media. For reference, the average lifespan of an organic Facebook post in 2021 was 5 to 6 hours. An Instagram post can continue to gain engagement if promoted correctly, but many will lose reach within the first 24 to 48 hours. Tweets have a lifespan of approximately 15 to 20 minutes.

A pin, on the other hand, has a lifespan of 3 months and can continue to generate engagement for up to a year after being pinned. This makes a huge difference when it comes to promoting your blog, and it also requires less work than other social media platforms. Now that I've made the case for using Pinterest in your blog marketing, let's talk about getting the most out of this platform.

Use a Pinterest business account instead of a personal profile

The first thing to do when you start promoting your blog on Pinterest is to turn your personal account into a business account.

The main reason to switch is that Pinterest offers numerous tools to help you grow your presence and track what's working and what isn't. The analytics tools show you things like total impressions and engagement, as well as the performance of individual pins. It's a very simple step, but it opens up a world of information that greatly simplifies your blog marketing efforts.

Use Pinterest keywords that appear in search suggestions

Like Google, Pinterest uses keywords to help people connect with the content they're looking for. Pinterest's algorithmic method isn't identical to Google's, but there is a way to find out which keywords are most frequently searched on Pinterest.

When you perform a regular search on Pinterest, it automatically shows you other words and phrases related to your search. These are views of frequently searched items on Pinterest and a way to help you find keywords to include in your pin titles and descriptions. 

The drop-down menu gives you a selection of popular searches that include that keyword.

You can use these options if they're relevant to the specific blog post you're promoting. I chose to search for the word "fashion" to show you another way Pinterest reveals the popular keywords mentioned above.

Do you see all the little icons at the top showing keyword search terms and phrases? It's a great way to see what people are searching for and how Pinterest guides them. If you select one of the icons, you can further refine your search.

These keyword searches can give you ideas for keywords to include in your content, as well as topics to write about for your blog and even shine a light on potential partners to involve in your blog marketing efforts.

Carefully choose your graphics for Pinterest

One way to improve your presence on Pinterest is to use the right types of graphics to promote your blog content.

Pinterest excels at providing resources that enable users to effectively utilize their marketing platform and engage with their audience. They wrote an article specifically describing quick tips for selecting your images for Pinterest (in English). The main points to remember from the article are:

• Use vertical images in 2:3 aspect ratio: this format means that your width should be ⅔ of the height.
• Choose images that stand out Pinterest advises: "Make sure you use visually appealing images that will stand out in users' feeds. Your Pin images should clearly showcase your brand or service and give people context about what you offer. Stay away from abstract images or stock photos that don't help tell a story about your specific brand."

To design your Pinterest images, you can use a photo editing program like Adobe Photoshop and focus on using image dimensions that are much taller than they are wide, such as:

• 600px by 900px
• 1000 by 1500px
• 1200 by 1800px

If you want to make it even simpler, you can use a free image design program like Canva which has predefined dimensions for social media posts on Pinterest, Instagram, and Facebook:

Now let's talk about how often you should pin images, in order to stay relevant and drive meaningful engagement from your blog marketing efforts on this platform.

Pin often (and pin multiple images to promote your blog posts)

Like any social media platform, the more you engage with it, the more engagement you'll receive. This includes pinning other people's content, not just your own.

One of the best things you can do is create several boards that are likely to interest your target audience. When titling your boards, try to choose keywords that your target audience might search for. 

My Pinterest boards include main topics such as:

• Make money by blogging
• A board dedicated to my own content
• Social media advice
• Business tips and advice

These are all areas of interest to my target audience, as well as topics that interest me personally. Posting on forums outside of my own content gives people a reason to follow me, and it also helps boost engagement with my other content.

Now, when it comes to publishing my own content, it's also important to post frequently and to post different images promoting the same articles multiple times. I recommend creating at least 3 to 5 pins (image variations with different titles, colors, and background images) for each blog post you publish to maximize your blog marketing efforts on Pinterest. You can publish these pins all at once or over days or weeks, whichever works best for you.

How to promote your blog on LinkedIn

Leverage LinkedIn to connect with other people in your niche

One of the obvious advantages of LinkedIn is your ability to network with people in your industry. You might be able to connect with people for potential guest blogging opportunities, learn more about your competitors, and discover the success stories of companies in your sector. Here are some of the best ways to connect with people on LinkedIn:

• Complete your profile with as much relevant information as possible.
• Join LinkedIn groups that are relevant to you or your niche
• Connect with other users on LinkedIn who are related to your niche
• Interact with other accounts

Use LinkedIn to build credibility for your blog

LinkedIn is an excellent resource for building your authority and establishing yourself in your niche. LinkedIn allows you to send resumes to companies, but your account can also serve as a public resume for you and your blog.

It might sound a bit like bragging when you're creating your LinkedIn profile, but there are a few tips I'll share to make your profile more authentic.

• Share real things There's no reason to exaggerate your achievements when sharing on LinkedIn. Be confident, but don't overstate what you've done, or it will erode people's trust in you.
• Work hard to be accomplished One of the things I share on my blog and LinkedIn is my writing experience. Writing for leading companies requires real work and dedication. If you want to stand out in your industry, work hard to achieve it. 
• Remember that this is the first time someone is introducing you You probably don't approach strangers to tell them about your life achievements. However, if you were a company trying to sell something, you would work hard to showcase what's great about your product or service. It's the same with your blog. People are discovering you and your blog, perhaps for the first time. It's your job to show them. Why  your blog is worth their time.

Share useful content on your LinkedIn feed

In addition to profile information, also write a few articles on your LinkedIn profile. 

By adding these articles to LinkedIn, you will have the opportunity to link to your blog and show people visiting your profile the type of valuable content you need to share - it's a win-win from a blog marketing perspective.

How to promote your blog on YouTube

YouTube It's been around for a while. It was first launched in 2005 and has since become a major force on the internet. Some people wouldn't consider YouTube a social media platform, but since it's a networking site that allows sharing and commenting, I'm including it on this list.

What makes YouTube a useful marketing tool for bloggers? One of YouTube's most attractive aspects is its enormous audience. Alongside Facebook, YouTube boasts the largest number of active users. with 2 billion active users each month . Other than that, people respond very well to video content. Videos are known for increase conversion rates  and generate increased engagement and interest.

Of course, blogging and vlogging are two different things. Not everyone who starts on YouTube will have a successful blog, and not everyone who blogs wants to create a YouTube channel. That being said, you can choose to do both, and each will benefit the other. Let's look at how to use YouTube for blog marketing.

Turn your blog content into actionable YouTube videos

One of the things you can do for your blog is to take the content you have already created in the form of text and images and turn it into video. 

Admittedly, creating videos isn't a super-fast process (for me), and when you're already working hard to write great content, the idea of ​​adding a video element to it... after Writing 15,000 words can seem overwhelming, to say the least. But for some bloggers, creating video content is more energizing than sitting and writing all day.

That's why I think using the same content you share on your blog on your YouTube channel is essential here. The most appealing part of sharing content this way is that you can create direct links from your YouTube channel to specific related blog posts, and you can embed a YouTube video directly into your blog post. In fact, Google often seems to reward blog posts that have embedded YouTube video content, making it a blog marketing strategy with multiple rewards.

In blog posts where I include videos, I tend to see a noticeable change in my Google ranking. Often, when I have an article that's already climbing to #1 for a competitive keyword, it almost always gives me an extra boost after embedding a video I've made on the same topic (especially if people watch the video within my blog post).

Don't forget that you can also use your YouTube channel as another way to make money with your blog . The same affiliates you support on your blog can often be translated to your YouTube channel, which can increase revenue as well as additional blog marketing rewards.

Ultimately, adding video content to your blog post can both create a better user experience and bring more future traffic to your blog.

Attract viewers to your YouTube channel

Of course, if you don't get any views on your YouTube channel, it's unlikely you'll drive traffic back to your blog.

Let's go over some tips to help you grow your presence on YouTube and ultimately bring interested readers back to your blog.

• Use Google keywords to create your profile, descriptions and titles of videos Many people discover videos by searching directly on Google's search engine (and not just on YouTube). That's why you should spend time researching the right keywords that will help your video rank higher in Google searches.
• Do YouTube Keyword Research YouTube discovery is another way to gain subscribers and views. To find keyword ideas, type a keyword into your niche and see what comes up. I typed "blogging" to see what would appear in my niche. These autocomplete words are things people search for and are a good example of words you can include in your titles and descriptions.
• Make the Most of Your YouTube Tags Tags are descriptive keywords that YouTube allows you to add, making it easier for viewers to find your videos. You can use keywords you've already searched for in this section. You can also use your own custom tag to categorize your videos under your channel/blog name.
• Use custom thumbnails for your videos Custom thumbnails increase the likelihood that someone will click on your video. For best results, YouTube recommends the following settings for thumbnail images:
  • 1280 x 720 resolution (with a minimum width of 640 pixels
  • JPG, GIF, BMP or PNG image formats
  • Under 2MB limit
  • 16: 9 aspect ratio

With these YouTube blog marketing best practices in mind, you'll be able to start growing a loyal audience on this surprisingly underrated platform.

How to promote your blog on Instagram

Let's now talk about using Instagram in your blog marketing efforts, as its potential to attract a loyal audience has increased significantly in recent years.

Instagram emerged on the social media scene in 2010, and after becoming extremely popular, it was subsequently acquired by Facebook in 2012. While text can be an important part of the Instagram experience, images are at the heart of what makes this platform special.

Instagram has a massive user base with approximately 1 billion monthly active users, making it one of the most popular social media platforms in the world. Unfortunately, despite its large audience, many bloggers report that Instagram isn't one of their primary sources of traffic. Social media platforms like Facebook and Instagram also want to make money, which is why it's difficult to gain free organic reach through these platforms.

I always recommend focusing on one or two social media platforms, and for my blog, Instagram isn't where I concentrate most. Twitter and YouTube suit me better, but that doesn't mean Instagram is without its advantages.

Some people have successfully transformed Instagram into a microblog and monetized it that way. Others cultivate a large audience and drive significant traffic to their main blog. Even for those who don't have much time to dedicate to Instagram, one of its biggest advantages is the ease with which you can network within your niche. With minimal effort, you can quickly find other users who share similar interests and connect with people in your target audience.

Although you can experiment with paid advertising on Instagram, here I will share some tips to increase your audience and use Instagram to promote your blog without any extra expense.

Choose your images very carefully

Instagram is primarily a visual platform, which is why you need to choose your images carefully. Users scrolling through Instagram will quickly pass by images that are low quality, too amateurish, or otherwise unappealing.

Some basic rules for posting attractive images:

• Use a quality camera Many smartphones today can take phenomenal photos, and since the Instagram app is probably already on your phone, it makes the process fairly seamless. That said, if your phone is outdated, you might want to invest in a camera that takes higher-quality photos. 
• Use photo editing software Don't rely solely on Instagram filters and their editing software to make your images stand out. Try using editing software like Adobe Lightroom, VSCO, or Snapseed to make your images even more stunning.
• Make your images consistent : some Instagram users have such a focused style that you know that  This is their image as soon as it appears on your feed. They are able to achieve this continuity by taking photos with similar colors, filters, and edits.

Your Instagram bio is important real estate for blog marketing

Sharing links on Instagram isn't as easy as it is on Twitter, Facebook, or Pinterest. The main reason is that users with 10,000 followers or fewer aren't allowed to share links in stories or posts. Without 10,000 followers, you can share links in your bio and... description of IGTV videos only That's why I suggest making the most of your Instagram bio. You're only given 150 characters, so make it count.

Your bio should include a description of who you are/what makes you unique and a call to action directing people to your blog.

Since Instagram only allows one link in an Instagram bio, many bloggers use a link tree instead of a single link to their homepage. Using this free tool will allow you to include multiple links to different destinations. So, if you want to draw attention to a brand-new post, you can add it to a link tree. You can also include other social media pages, a YouTube channel, or an e-commerce store.

Use Instagram to network with other bloggers in your niche

Networking is one of the most useful things Instagram has to offer. With just a few clicks using hashtags or Instagram's search and explore features, you can easily find people in your industry.

The more you interact with people, the more likely they are to like, comment on, or follow your Instagram in return.

Collaborate with other people on Instagram

Once you start growing your Instagram following and subscriber base, you can begin looking for other people in your niche to collaborate with. Collaborations are a great way to expand your audience and help others grow theirs as well.

Here are some ideas for Instagram collaborations:

• Join Instagram engagement groups
• Start or participate in a challenge post
• Start a loop
• Share other people's posts or stories
• Write a guest post for other bloggers who use Instagram and promote it.

Start with these best practices and fundamental strategies to promote your blog on Instagram and you'll be well on your way to building relationships with other bloggers who can help you increase your return on investment on this platform.

How to promote your blog on Medium

Medium is one of the best free blogging sites still in existence today, and it was launched in 2012. Today, Medium has between 85 and 100 million monthly active users.

You may have noticed that average content sometimes ranks high in competitor search results. Medium also has an incredibly high domain rating and nearly 610 million backlinks (which you can explore at Ahrefs backlink checker ).

It might seem counterintuitive to use a separate blogging platform to publish your content. The problem might be that you'll drive more traffic to Medium, but it won't help grow your blog. This is actually a reasonable concern, but keep in mind that Medium can also be a great way to connect with a wider audience and give them a taste of the excellent content you regularly share on your main blog. I like to think of Medium as a blog marketing tool rather than a competing platform.

So how do you take advantage of Medium's vast reach to promote your blog? Here are a few ways that I find to be the most impactful.

Republish your blog content on Medium

Republishing your work on Medium is a way to promote your blog without having to create additional content. One thing to keep in mind is that if you simply copy and paste the same content into Medium as you have on your blog, you risk harming your Google ranking. Here's what Google has to say about duplicate content:

In some cases, content is deliberately duplicated across multiple domains in an attempt to manipulate search engine rankings or generate more traffic. Deceptive practices like this can lead to a poor user experience when a visitor sees essentially the same content repeated in a set of search results.

Google strives to index and display pages with distinct and original information at the top of their search results.

To avoid this mistake, Medium suggests you "import" your blog's content onto their platform instead. Medium explains:

"If you have a story published elsewhere and want to import it into Medium, you can use this handy import tool. Using the import tool will automatically backdate the publication to the original date, as well as add a canonical link to ensure your SEO won't be penalized."

You can import your content directly into the Medium platform. Note that this only works on a desktop computer. Medium also explains that you can only republish content for which you have the rights. When you import an article, Medium automatically places a link at the bottom to the original publication.

When it comes to republishing content, I would choose material that has been on my blog for a while. You need to give search engine bots a chance to index your blog, and this will give you time to learn how well it's performing before adding it to Medium.

Publish original content to the medium

You can also choose to publish original content on Medium. I wouldn't dedicate as much time or effort to writing for Medium as I do for my blog, but it can be an introduction to a wider audience that you might not be reaching right now.

Write quality work when you publish on Medium, but don't worry about writing long articles that take a lot of time or resources.

General tips on using Medium to promote your blog

Medium, like most social media platforms, works best when you post often. You may end up writing (or reposting) an article that goes viral, but your chances of success increase when you have more content to share.

When it comes to designing your blog posts, Medium makes it easy. Their minimalist platform uses plenty of white space and simple fonts for each post. This means you can focus on the images and writing without having to worry about many other aspects of the design.

To make your posts appealing to readers, use a high-quality image at the top of your post and a title that grabs their attention but clearly indicates the topic of the article.

Finally, increasing your Medium following will help your content get more visibility. One way to do this is to follow people who engage with your content. You should also follow others in your niche or people who would be part of your target audience. Engage with their content, and chances are they'll engage with yours too.

How to promote your blog on Snapchat

Snapchat has been around since 2011 and has quickly gained popularity among younger users. Snapchat counts approx. 238 million daily active users according to Statista . Fifty-three percent of users are between the ages of 15 and 25, while those 56 and older make up just 4% of users.

Snapchat experienced a decline in user numbers, and some predicted it might lose ground to other platforms like Instagram. However, after a period of slower activity and growth, Snapchat appears to be enjoying a steady increase in both users and revenue in recent months.

It's important to note that Snapchat isn't the most accessible platform for your blog marketing efforts (compared to the others we've discussed). Unlike other platforms where your content is shared and can be viewed indefinitely, snaps and stories have a limited viewing time. This means extra work to keep providing fresh and relevant content for your community.

On the other hand, Snapchat has less competition than some other platforms and offers truly unique ways to interact with your audience, especially if you are particularly interested in (or qualified for) video content. 

Here are some ways to use Snapchat as a blog marketing strategy to increase your readership.

Make your Snapchat public

A first step when using Snapchat to promote your blog is to make sure your account is public. This makes it easier for people to discover you and see your stories, which is pretty crucial from a blog marketing perspective. If your account is private, it will be harder for people to find you organically.

Understanding Snaps and the different types of Snapchat stories

There are several ways to share content on Snapchat. One way is to send a snap to individuals or groups of people. This was the first feature Snapchat rolled out when it launched. Snaps disappear once they are viewed, or typically disappear within 24 hours if they haven't been viewed.

Another way to share videos is through Snapchat Stories. A story is a video or image that Snapchat constantly updates, but at the time of writing, there are several ways to share a story on Snapchat.

• Private Stories Private stories can be shared with a selected group of people. This can be useful if you have a group of people on your Snapchat who you already know are interested in your blog, and you have something specifically geared towards this engaged group that you want to share.
• My Story : these are all your usual stories (videos and photos) that remain on your story for 24 hours.
• Geo Stories Stories are shared by location. People near you can choose to see stories near them, and if your account is public, they can see yours.
• Our stories Our Stories are a little different from a story you share on your regular Snapchat account. When you share to "Our Stories," you're sharing with a wider audience, and it can appear on Stories, Snap Map, and even third-party apps.

Snapchat describes it as follows:

Our Stories are collections of snaps submitted by different Snapchatters in the community, collected and categorized. Our Stories capture a place, event or topic from different points of view. 

Another major difference between Nos Stories and other stories is their lifespan. Instead of being visible for only 24 hours, they can last "much longer," according to Snapchat, making them a valuable asset for your blog marketing efforts if you can crack the code to be featured by Snapchat.

Promote your blog posts on your stories

Once you understand how to use stories, you can start using them to promote your blog posts.

You can start with behind the scenes teasers talking about upcoming blog posts. You can preview or post videos about new content that your readers can look forward to.

When you publish a blog post, you can create a story to send people to. Unlike Instagram, Snapchat lets you post links to your stories, making it easier to direct traffic when your blog posts go live.

Create original Snapchat content

Part of growing your Snapchat following and promoting your blog involves creating an environment that people enjoy. Snapchat is meant to be entertaining, so your Snap content needs to fit that atmosphere.

The things you share on Snapchat will work better if they are authentic and show your audience a different side of you than what they get from a more polished platform (like Instagram or LinkedIn).

You might want to show bloopers on your Snapchat, or give a glimpse into what a blogger's "real" life is like in your space. Many bloggers learn how to stage a professional photoshoot, but Snapchat can be where you turn the camera around and show that your house is a mess in the background, or that you just rolled out of bed and started working that day.

Experiment with the filters that are also available on the app. Follow Snapchat trends. Consider Snapchat as a social media app where you can have fun with your audience, as well as a blog marketing platform.

How to promote your blog on TikTok

Impossible to talk about social media platforms without mentioning the one that has exploded since 2016 when it was released: TikTok.

TikTok is estimated to have over 800 million active users, most of whom are in the Gen Z and Millennial age groups (primarily 15-30 years old). TikTok is also the most downloaded app on Apple's App Store. If your target audience is older, you might not need to dedicate a lot of time to promoting on this platform, but given its popularity and rapid growth, it could be worth trying to capitalize on TikTok's momentum.

Build your brand on TikTok

Instead of viewing TikTok as a specific place to promote new blog posts, it's better to think of it as a platform for building your brand. Just as Snapchat is used for entertainment, the same can be said of TikTok, and the real opportunity lies in using it as a platform for high-level blog marketing efforts that don't necessarily involve promoting every individual post you publish.

On TikTok, you'll notice that celebrities create short, funny videos that are relevant to current cultural events. They don't create many videos directly promoting their new movies or TV shows, but they often show a different side of themselves to their audience. This is more of a long-term strategy, and you should apply the same principles when considering TikTok in your own blog marketing mix.

How to grow your TikTok audience

Growing your TikTok audience means getting more people interested in your brand. But how do you get people to notice your TikTok? Here are some ways to get started:

• Join or start a TikTok challenge There's almost always some kind of TikTok challenge circulating on the app. Many challenges are started by regular TikTok users. It might be a challenge to ask your partner a question and see how they react, or it could be a challenge to dance to a trending song on TikTok. Businesses and brands will also launch their own TikTok challenges. Colgate launched a #makemomsmile campaign around Mother's Day to promote its toothpaste. These campaigns can help reach new audiences and generate interest in your brand.
• Connect with other TikTok influencers It's common for TikTok users to collaborate with others on the platform. Sometimes this takes the form of TikTok duos—videos that appear side-by-side and can give the impression that they're interacting. Other times, it means TikTok users meet in person to create joint videos. To quickly grow your audience, it's a good idea to network with people who are already very popular on TikTok. These influencers will give you a head start and help increase your account's reach.
• Spend time on the TikTok app The best way to learn TikTok is to spend time watching videos on the app. It's the easiest way to see what's trending and how people are reacting to it. Jumping on whatever's popular on a particular day is actually encouraged on TikTok, but remember to add your own twist to the new trend.

Keep in mind that TikTok is constantly evolving, as it's one of the newest major social media platforms for experimenting with your blog marketing efforts. For example, during the summer of 2020, the US government challenged the fact that TikTok's parent company is based in China and threatened to remove the app from US app stores. This doesn't mean TikTok shouldn't be a priority for your blog marketing strategies, but you should simply expect a degree of unpredictability with the platform for the time being.

5. Use your blog layout to make your blog more sellable

The overall layout design of your blog might not seem like a major aspect of your blog marketing plan, but it plays a more important role than you might think. Blog marketing isn't just about attracting people to your blog; it's also about convincing them to stay once they arrive. A well-designed blog layout will help keep people engaged and reduce your bounce rate.

Here are some of my proven best practices for improving user experience readers of your blog, which will contribute to higher conversion rates, more repeat visitors, and a more marketable blog overall.

Use a clean, easy-to-digitize design

At the heart of my blog's design, I like to use plenty of white space to keep my readers' eyes focused on the text and images. This clean design allows people to easily navigate my blog and find important elements without being visually distracted.

I also make sure that all my blog posts are easy to scan. This means using lots of cascading headings and subheadings. This practice makes it easier for people to decide whether or not a post answers their questions. 

Organize your layout for easy access to other parts of your blog

One way to drastically reduce your rebound rate is to facilitate navigation on your blog. There are several ways to do this, but a top and bottom navigation menu is a great place to start. 

Every page of my blog includes this same useful navigation information‚ with the top menu linking to my best content, my guide to starting a blog, my about page, my contact page, and my blog roll. At the bottom, I give even more specific instructions with recent blog posts and podcasts, my most popular articles, and links to pages about working with me.

In addition to menu bars, I also ensure that every blog post I write contains plenty of relevant internal links. Including these links adds value to my blog posts and leads to a lower overall bounce rate. Furthermore, it's a fundamental principle of effective on-page SEO best practices to help boost the authority of your blog posts.

Remember that the longer people stay on your blog, the more Google thinks your blog adds value (which means a better search ranking). More time spent also means more time to drive conversions like email subscriptions or purchases through affiliate links.

Easy-to-identify branding to better promote your blog (visually)

Branding is a marketing and blogging term that refers to how you present your business (or in this case, your blog), largely from a visual perspective. Your branding might include a well-designed logo, a unique color palette, a slogan, or highly developed graphics.

In other words, when people visit your blog, they should be able to identify your unique brand identity. Your brand identity sets you apart from other blogs, adds personality, and (when done well) can even be a standalone blog marketing strategy that attracts readers who resonate with your brand.

6. Make your content easy for readers to share

Word of mouth is another fundamental aspect of blog marketing that is extremely underestimated. Think about it: as bloggers, we should make it as easy as possible for our readers to tell others about our blogs, right?

If you were to own a business, you would hope that people in your local community would talk about the excellent product or service you provide. If you had an auto repair shop, you would want everyone in town with a car to tell their friends and neighbors that you have the best service around.

Blogs are no different, except that most referrals happen online—and many of them happen on social media platforms, which is why optimizing for these types of referrals fits perfectly into your blog marketing efforts. So, how do you ensure you get as many referrals as possible for your blog?

Of course, write great blog content is the first step to making sure you're meeting the basic needs of your audience, but once you know your content is useful, how do you get people to share it with their social media communities and tell their friends about it? The answer is to make it extremely easy to share online.

Add social media share buttons

One way to make it easier to share your content (and make your blog marketing efforts easier) is to add social media sharing buttons.

I make it easy to share my content with the plugin Better Click to Tweet for WordPress. Better Click to Tweet lets me take a phrase, quote, or phrase and turn it into a clickable graphic that people can easily share on Twitter with just one click. 

In this way, if someone likes this particular quote, they can easily click on this link and immediately share it with their followers on Twitter.

You can also implement this same blog marketing strategy with Pinterest. Many people use a free WordPress plugin like pin It to add discreet "pin" buttons above their images, to encourage people to share their images (and blog posts) on Pinterest. 

You can find easy-to-share buttons and widgets for any social media platform of your choice, but the main takeaway is to remove any obstacles that would prevent someone from taking the next step to share something you've posted - and present them with a one-click button that makes marketing your blog much easier.

7. Network in your blog niche and make real connections

If you want to succeed in almost any type of business (especially blogging), you need to invest time in building real and meaningful relationships, often referred to as networking.

Although I'm personally not the biggest fan of the word networking Because it involves a superficial and transactional relationship, it is nevertheless something that can be used to forge deeper, mutually value-oriented relationships that open doors for you, interest people in what you create, and give you the opportunity to learn from people more experienced than you. 

Meaningful networking was fundamental to executing my blog's business plan, and it's something that can also help promote your blog in the months and years to come. Now, let's look at some of the ways I've used networking as a core marketing strategy for blogs.

Find influencers in your niche on social media

Social media is an easy first step to finding people in your niche who are already influential members of the community. All major social media platforms can work for networking; it's more about choosing the channel that suits you best, as well as... your blog niche .

• If you blog about business and finance, you'll find some of your best connections on LinkedIn or Twitter.
• If you have a fashion blog, Instagram will probably be your best platform.
• If you have a blog about current events and politics, Twitter will be your platform.
• If you've launched a food blog, prioritize evaluating Instagram and Pinterest.

While networking opportunities are virtually endless, the key takeaway is to spend most of your time on the social media platforms where your audience already exists. That's where you'll get the best return on your blog marketing efforts.

Once you find the right influencers in your niche, start by following their accounts. Leave relevant comments, ask smart questions and also give them meaningful feedback in the comments section of their blogs. As you interact with their content, you may be opening the door to new relationships with people who are already successful in your niche. These are the people who can help you amplify your work by learning how to promote your blog.

Reach out to people you mention in your blog content

One thing I do regularly is contact everyone I've mentioned in a recent blog post to let them know I've included them in my content and encourage them to check out what I've written. You can help promote your blog by tastefully mentioning influencers in your content and then sending them a link to the blog post that features them.

This doesn't require much effort, but it can be a very effective blog marketing strategy, especially considering how little work it takes to implement. Also, don't feel obligated to write a novel in your email to every influencer. In fact, shorter is often much more effective—a quick shout-out, a link to the blog, and a brief caption explaining where they're mentioned can be reason enough to reach out and let them know.

When you email an influencer, consider asking if they would be willing to share your article with their audience. Make it easy for them by providing a quick link (and a pre-written tweet example) that they can easily share.

Be open to the possibility that they might not be interested in sharing your article, but you've already taken an important first step in building a value-driven relationship with an influencer in your niche. Over time, you may be able to develop a mutually beneficial relationship by continuing to mention them both on your own blog and in guest posts you write elsewhere. Keep providing value and investing in the people who can have the greatest impact by helping you grow your own blog's marketing, and it will eventually pay off handsomely.

Become a guest on podcasts and YouTube channels

As bloggers, it can be easy to forget that it's not all about writing. You also need to network using other forms of media such as podcasts, video content, webinars, live streams (and other channels that resonate well with people in your niche).

If you know someone with a relevant podcast or YouTube channel who could help with your blog marketing efforts, ask them if they would be interested in having you as a guest, taking care to note that you will of course promote the event to your audience as well. 

Remember that before launching a podcast, prepare in advance based on what the episode will cover, so you can provide impactful advice and insights. People will listen to see how knowledgeable you are about your subject, so be ready to deliver.

Host thought leaders in your niche

You can be invited onto other people's podcasts and YouTube channels, but you can also launch your own podcast and host your own show. The more influential your guest is, the larger your audience can be (especially if your guest talks about the episode after it's released). 

This tried-and-tested blog marketing strategy—asking guests to appear on your own blog, podcast, or YouTube channel—is often flattering for the guest, and they'll generally be happy to promote their appearance on your show. Just make sure you have a reasonable incentive to broadcast them in terms of reach (how many people will hear or see their interview) and the effort you'll put into promoting the episode. 

When you share these types of posts or include influential guests on your podcast, you share your audience with them, and they (ideally) share their audience with you by promoting the content once it's online. This is another example of a win-win situation where everyone gets something valuable out of it.

 Co-host webinars with a brand or blogger

Another way to network and create valuable content simultaneously is to co-host a webinar with another blogger, influencer, or brand in your space. Your combined audience will come together, and you can give a presentation, answer questions, or simply discuss a topic relevant to both audiences at once.

To summarize quickly if you're not familiar, a webinar (or virtual summit) is an online event that often includes a Q&A session and a presentation component. You can share your expertise, and your guest can share theirs as well. If they have a larger audience than you, it's a great way to demonstrate your authority in your field and a good platform to promote your blog from a branding perspective.

You also don't have to limit yourself to other bloggers; I've often found that prominent brands in your niche are more than willing to co-host a webinar (and the results can be even more impactful). It's a great way to showcase their product or service to your audience while providing something useful to everyone who attends.

8. Use email to promote your blog and get repeat visitors

Email marketing has long been synonymous with the development of a successful blogging business. As a result, most blogs have at least some means of collecting email subscribers (whether by promising a weekly advice column, notifications about new content, a free course, a lead magnet, or something else).

Why does email marketing have such an impact on most bloggers? Because it helps bring together a group of highly engaged people in one place. People intentionally choose to join your mailing list (and can unsubscribe at any time). What's important, though, is that they're on your list. distribution by choice This means they are already interested in your work, and your emails can encourage them to take an interest in your blog, drive traffic to new content, and (likely) serve as early paying customers for any products or services you decide to launch.

Gathering email subscribers and keeping them engaged takes time and effort, so let's review some of the ways you can use email as a basic blog marketing strategy today.

Optimize your blog to collect email subscribers

There are many different WordPress plugins and blogging tools for collecting email subscribers, but I love the HTML/CSS code snippet. by ConvertKit which integrates easily (often by pasting a single line of code) into pretty much all the main WordPress themes on the market today.

How and where you collect emails on your blog is a matter of opinion, of course. I use pop-ups to grow my email list; it's a very viable way to capture subscriber emails. Other places where you can put an email signup form include your:

• On your mind
• Footer
• In the introduction to your blog posts
• Landing pages dedicated to lead magnets
• At the bottom of each blog post

There is no limit to where relevant email signup forms can be placed around your site, just make sure they add value and make a contextual offer that both achieves your blog marketing goals and offers value to your readers, in exchange for their email addresses.

Grow your email list with a lead magnet

A lead magnet is simply something you give away for free, to encourage people to take action (like signing up for your mailing list). 

Here is a short list of some of the most successful main magnets I've used to grow my email list on my blog:

• Free spreadsheets and paperwork
• Free courses, whether delivered by email or video
• Free Templates
• Free eBooks
• Free consultation calls
• Discount codes or special offers to join a class or buy a book

Choose a reliable email service provider

As you collect email subscribers, you will need the right email service provider (ESP) to deliver content to your subscribers. An ESP (like ConvertKit ) offers email services that facilitate both collecting email subscribers and sending email campaigns to your subscribers. Some offer a high degree of individual targeting based on specific actions a subscriber has taken on your website.

In my opinion, there are three main candidates when it comes to choosing an email service provider for your blog marketing efforts:

• MailChimp
• Weber
• ConvertKit

Any of these three would be a solid choice for managing your email marketing, but for those just starting out and needing a completely free tool, I recommend using MailChimp. You can collect up to 2,000 email subscribers for free with MailChimp, which is a great way to start experimenting with email marketing for your blog.

Once your subscriber list approaches approximately 2,000 people, I highly recommend you switch to ConvertKit , where you'll unlock all the email marketing features you'll need to build a profitable business around your blog.

Some of my favorite features that come with ConvertKit include:

• Visual automations and timed email sequences
• Organize your followers with tags and segments
• Easy-to-integrate registration forms and landing pages
• Editing emails with a built-in design tool (or HTML options)

Increase your email open rate

Sending emails to your audience won't achieve much in terms of marketing if they don't open them. That's why it's worthwhile to learn how to increase email open rates with your subscribers.

The first step to achieving a high open rate is building trust with your audience. If you consistently send emails with irrelevant content, they'll never open them. If pushed far enough, they'll take the next natural step and unsubscribe.

To avoid annoying your mailing list, limit the number of emails you send. If you start appearing in their inbox every day, even if they're interested in your topics, there's a much greater chance they'll unsubscribe. 

In some cases, many people receive hundreds of emails a day, which can be overwhelming and even stressful. Therefore, only write when you have something to share, such as special offers for subscribers, or to alert them when new content is published on your blog.

Here are some practical tips to improve your blog's marketing with engaging subject lines that will encourage more clicks on your emails:

• Avoid spam like special offer or limited time
• Use personalization whenever possible
• Experiment with including emojis if your audience resonates with it
• Don't be vague, but still appeal to their curiosity
• Avoid using all capital letters (or multiple capital letters, in my opinion)
• Use numbers like " 5 clever ways to start a business this weekend »

Write emails that get high click-through rates

What drives high click-through rates with your email campaigns? Simply put, write something your subscribers will want to read You need to earn your place in their inbox, so only send emails when you have something to share. You'll learn over time what your target audience responds to best, so a little experimentation is necessary.

As you learn more about your readers and your blog marketing efforts become more active, here are some ways to increase your email click-through rate:

• Consider your email design A clunky, text-heavy, or unattractive email won't generate many clicks. Instead, make your emails visually appealing and easy to scan. ConvertKit (and other ESPs) offer several templates to help make the design more user-friendly.
• Include a clear call to action : if you want people to take action from your emails (which you do), clearly state in your message the exact action you want them to take.

• Offer answers to problems The underlying problem for my subscribers is always how they can create and maintain a successful blog. So, in my email, I'm highlighting a way to improve their blogs this week.

All emails sent to your audience should be relatively simple, get straight to the point, and focus on the action you want them to take at that moment. That's what effective blog marketing looks like.

9. Identify and learn from your competitors

Once you begin to truly understand your target audience, the next step is to study your competitors (especially if they are already well-established in your niche). What are your competitors already offering in your market, and how can you add more value or offer a unique touch that will better appeal to a segment of the audience you want to reach? Look for answers to questions that go to the heart of your competitor's blog marketing strategies, such as:

• How are your competitors selling their blog content?
• What lessons can you learn from their layout, presentation, social media accounts, newsletters, etc...?
• Which content mediums seem to be performing the best for your competitors? (Written, audio, video or other messages)

Keep in mind that you can often glean some of the most effective and unique blog marketing strategies from people who aren't even in your niche. Thinking outside the box can inspire you with marketing strategies that clearly work well in other industries but haven't yet been applied to your own field.

10. Study your analytics to understand if your blog marketing is effective

One of the most useful long-term blogging skills you can develop is understanding, interpreting, and extracting actionable insights from your site analytics. 

Without analysis, you won't get a good idea of ​​the true effectiveness (or lack thereof) of your blog marketing strategies. Your blog marketing efforts may not be as effective as you think, but you can refine them with helpful analytics that provide actionable insights from which you can learn.

Make the most of Google Analytics

Google Analytics It can reveal extremely detailed and valuable information about what your readers consume, how they discover your content, where they come from, how much time they spend on a particular article, and much more. A (very short) list of the high-level information categories you can learn from Google Analytics includes things like:

• Real-time visitors An overview of everyone currently on your blog, including where they came from and which page they are visiting.
• Audience : lets you know how many people visited your blog on a given day (it also shares new and returning visitors, sessions, page views and bounce rates)
• Acquisition : This tells you which pages people came to first, what traffic source brought them to your blog, and where they went
• Behavior: Behavior shares every page people went to on a given day (this list can also include internal link clicks) and more
• Conversions : you can set conversions in Google and it will tell you when you have reached certain goals on your blog.

This only scratches the surface of how you can use the information provided by appropriate analytics software, especially when it comes to learning how to do more effective blog marketing on a daily basis.

Social media analysis

Each social media platform has its own flavor of analytics, but each can be extremely useful for understanding your audience on the platform. 

You can learn more about your audience's demographics, the total number of impressions your content receives, which individual posts are performing best (create more of them), and gather detailed information about your followers' engagement. Many social media platforms also give you insights into how many people click on links from your blog, individual posts, or your profile.

For some social media platforms like Facebook, Instagram and Pinterest, note that you will first need to register for their (free) business accounts in order to access this information.

How will your blog marketing strategies change today?

Whew, I know this guide is  beaucoup . I have, however, warned you by titling it as a true ultimate guide.

I designed this guide to intentionally focus on just ten of the most profitable, impactful (and repeatedly proven) blog marketing strategies that can be applied to any niche, rather than offering a superficial list of over 100 blog marketing ideas without instructions on how to implement them. My goal is to show you exactly how to get a real return on your time spent promoting your blog.

So, with that in mind, I hope this guide will achieve that goal and allow you to obtain measurable results on your blog in the weeks, months, and years to come…

Which of these blog marketing strategies are you going to experiment with?

Have I forgotten any that worked well for you?