Over the past 10 years of growing my blog, one key thing I've learned is how important it is to use the best blogging tools from day one and also know when you've progressed enough and are ready to move to the next tool level.

When you use the right blogger tools on your website (whether you're a beginner blogger or full-time), it can literally save you hours of time that would otherwise be spent on a lot more manual work.

Not only will these blogging tools save you valuable time and effort, but they'll also allow you to do things that wouldn't otherwise be possible without investing in hiring your own team of marketers, copywriters, designers, and bloggers. virtual assistants or software engineers.

50 Best Blogging Tools in 2023 for Better Marketing, SEO, Copywriting, Social Media & Research

From keyword research to competitor analysis to writing blog titles , email marketing, outreach to your blogger, scaling your social media promotion and more, we break down all the best blogging tools you should use on your blog.

Now, before we dive into the roundup, if you're totally new to blogging, I've put together the ultimate guide to starting your blog. In fact, getting your blog online and properly optimizing it (with the right tools) is the first step to laying the groundwork that will ultimately attract readers. And my guide to starting a blog will best position you to bring thousands of readers to your blog in the near future.

If you haven't started your blog yet, go to my ultimate guide to starting a blog.

1. Ahrefs

Ahrefs as the best blogging tool for keyword research

Ahrefs has more than earned its reputation as one of the best blogging tools when it comes to defining your blog's SEO strategies, with a particular focus on keyword research and competitor analysis. . Although to be clear, if you're new to blogging, this tool might be a bit advanced (and it's not free).

Having started out as just a backlink checker back then, many bloggers aren't fully aware of the power of Ahrefs as a blogging tool. Its most relevant features for bloggers are that it is both a research and content analysis tool, a keyword rank tracker (with a history of SERP movements going back to when your blog started ranking for its first keyword), a competition research tool, and on-page SEO tools like their analyzer. I know it's a lot.

New features still pop up quite often and are never released at the expense of their most popular features – they still boast of having the largest backlink index of any blogging tool in its class.

Although the Keywords Explorer tool has been my go-to (premium) tool lately, Ahrefs has really earned its spurs as a backlink analysis tool. When performing an analysis of your own backlinks profile or that of a competitor you are trying to learn from, you can choose to show columns such as new links, lost links, unfollowed links or followed links.

You can also group similar links, see only one link per domain or view links by blogging platform. This flexibility allows you to easily get to the bottom of your questions.

Here are some of my daily Ahrefs searches:

  • TopPages : This shows you a list of the most traffic-driving pages for the site you are analyzing.
  • Best by Links : this view ranks the pages of a site according to the number of backlinks it has received
  • Content Explorer : Allows you to quickly generate blog post ideas that highlight trending topics in your space
  • Competitor Research: This will quickly show the keywords a competing site is ranking for (along with traffic estimates)

Keep in mind that traffic estimates are calculated based on a site's organic ranking positions, their number of featured snippets, search carousels, and everything in between. As such, organic traffic reports can be incredibly accurate, even for small blogs. And if you want another SEO tool to compare Ahrefs to, check out SEMRush.

2. Google Analytics

Google Analytics

Since 2005, Google Analytics is a (free) web analytics service created and offered by Google that allows blog and website owners to track and report on the their website traffic . Today, it's just one of the tools offered within the global Google Marketing Platform brand, designed for marketers and advertisers to reach more readers.

In the Google Analytics dashboard, you can see critical data points like the number of readers who come to my blog each month, the distribution of new visitors versus returning visitors, the number of pages the average visitor views , how long he spends on a page, bounce rate and much more. 

3. MonsterInsights

To put it simply, MonsterInsights is a very simple Google Analytics WordPress plugin for you to view your Google Analytics data right in your WordPress dashboard.

This plugin makes it to our list of best blogging tools because it allows you to easily connect your WordPress blog to your Google Analytics account (without hiring a developer or writing code yourself) – a task that can sometimes be a little more complicated for most new bloggers.

With the click of a few buttons in MonsterInsights, you can set up relatively sophisticated event tracking, e-commerce tracking, form submissions, and other features that will help you better understand your blog readers as you grow. .

4. Serp Robot

Serprobot blog tool to check search rankings

Serp Robot is a Google Rank Checker free which tracks the position of your blog posts for the keywords you entered.

Its strong point is rankings accuracy – hilarious considering that's the only job a rank tracker does… but not nearly as hilarious if you've ever tried using a blog rank tracking tool.

Most rank trackers miss the mark, by and large. Accurate tracking is key to understanding the health of your blog (in terms of your ability to drive organic search traffic), as a big drop could be a sign of a downturn. possible manual penalty of Google.

5. Yoast

Probably the most installed WordPress plugin of all time (made by an independent company), Yoast SEO is indispensable among the best blogging tools.

Whether you run a personal blog or work in marketing and SEO for a company that outsources the management of their corporate blog to you, Yoast SEO is a powerful free plugin that was designed to make your blog as user-friendly as possible. for search engines.

After installing the plugin, you will immediately see mini-SEO tools in the dashboard at the bottom of each blog post once you are in edit mode. All you have to do is enter your focus keywordphrase (target keyword you want the article to rank for in organic search), and the plugin will give you a detailed analysis of how to write a better headline, a meta description, as well as recommendations on the number of links your article should contain, the number of times your keyword should be mentioned, the length of the article and more.

If I had to use just one of these tools on my site today, I would choose Yoast SEO.

6. Buzzsumo

BuzzSumo's blog content search tool generates a list of the most popular blog posts on a given topic, and you can see pre-validated ideas for blog posts.

With Buzzsumo, you can also monitor mentions of your blog across the web as they happen in real time. This makes it very useful among the best blogging tools specifically for marketers, as you can reach unlinked brand mentions and turn them into new links for your growing blog SEO strategy.

The Question Analyzer provides the ability to search and list questions asked on a particular keyword phrase that your readers may be looking for, which is important if you want to capture featured snippets.

7. Twinword Ideas

Blogger SEO Techniques and Tools to Perform Twinword Keyword Research

Missing the old Google Keyword Planner (free) or looking for a free alternative to some of the more advanced tools like Ahrefs? Well, Twinword Ideas is another great one to try. This is a free keyword research tool that you can use to find out what phrases you need to create targeted content for (to get more good readers to your blog from search engines).

Twinword Ideas – a free blogging tool from the team of Twinword – collects keyword data directly from Google, making it more accurate than most other completely free keyword research tools available today. So if you're wondering… do people still read blogs? the answer is a resounding yes today.

In addition to the basic search function, you can view “popular topics” as well as data that calculates SEO competition on the topic, which suggests how difficult it will be for your blog to rank high in the results. organic research. 

Unlike Google's original Keyword Planner tool (no longer a completely free resource) which gives a range of monthly search volumes, Twinword Ideas lists the exact search volumes you can count on. 

8. SimilarWeb

SimilarWeb – Best Blogging Tools for Marketers to Use

What I love about SimilarWeb is their ability to turn often inscrutable numbers into colorful, easy-to-understand graphics. Insights that might take hours to glean elsewhere when based entirely on numbers can be gleaned fairly quickly with the graphical presentations on SimilarWeb.

The free version of SimilarWeb makes it to our list of best tools because it lets you see everything the paid account does, except that your time slot is limited. With a free account, you can see a blog's website traffic analytics for the last 3 months. With a paid account, you can see detailed traffic reports for six months. It also displays global traffic, broken down by country. There is also a category ranking indicating your own popularity in the niche in which you blog.

You can analyze data about visitor locations, search traffic you get, referral sites, social traffic, keywords you rank for, paid advertising data and similar sites you get with are competing today. Traffic figures should be taken with a grain of salt, however. SimilarWeb tends to underestimate traffic numbers for sites that average less than 50 visitors per month, while often overestimating traffic for others.

Laser precision isn't the goal of a blogging tool like this, though.

SimilarWeb distributes what Ahrefs doesn't: help you visualize each channel sending your blog traffic (and take steps to learn write blog posts that will repeat your successes).

9. Can I Rank?

Can I Rank? the SEO tool like the best blogging tools to get ahead of the content

Can I Rank? is one of the most exciting new blogging tools I've discovered this year. At the heart of their product is an AI-powered software engine that gives you actionable blogging tips and advice on how to improve your blog's SEO rankings, get more traffic, and even gather them best blog post ideas to pursue based on your existing content and which opportunities will provide the most potential traffic value in the coming months.

Beyond the SEO-focused recommendations you'll get from Can I Rank?, their platform gives you step-by-step instructions on how best to implement their advice or the option to delegate the task to an SEO consultant within their network. It's pure genius, and I've discovered several high-impact content opportunities already, so I recommend all serious bloggers give them a try.

10. SE Ranking

SE Ranking in the roundup of the best blogging tools

SE Ranking is another one of my picks on the scene this year. With a very broad feature set ranging from keyword rank tracking, research tools, competitor monitoring, advanced traffic analysis, marketing planning and more, this is one of the new most robust tools I've come across in a while, and it's quickly become an essential part of my workflow.

What I like most about SE Ranking is that beyond the keyword position monitoring feature that sits at the center of the product, this blogging tool also provides a keyword position auditing feature. very comprehensive website that will give you extremely actionable feedback on how to improve your blog's technical SEO footprint, which is valuable for all small businesses. 

While it's one of the paid tools here on this list, if you're serious about growing your blog, then SE Ranking is well worth considering weaving into your tech stack.

Outreach-focused blogging tools to scale your content promotion

With the most research-driven tools behind us, let's take a look at the best outreach tools.

These are designed for the express purpose of helping you target your blogger's reach, expand your content promotion, get high-quality guest posts, and partner with other bloggers in your industry.

11. Hunter

Hunter to find email addresses

The premise of this free blogging tool is deceptively simple – Hunter scrapes the internet for email addresses and lets you enter a domain and see all the emails associated with that company (that have made their way into the Hunter database). This is my go-to email research tool today.

Whether you need the email address of a CEO, content manager, or social media representative, Hunter's email search feature will return either their exact email address , or,  their best guess based on emails from other companies they've uncovered. What raises the bar with this blogging tool is the bulk functionality, where you can upload a list of domains or contacts, to find or verify contacts for a larger scale outreach campaign.

The free plan limits you to 100 searches per month (which is more than enough to implement a thoughtful blog SEO strategy).

12. Response

Respona outreach tools for bloggers

Respona is an all-in-one blogger outreach platform with all the tools needed to set up and launch an email campaign of any type, whether it's link building, digital PR, marketing or even sales.

It is integrated with Google's search engine for easy prospecting and pulls metrics such as Domain Rating and Ahrefs Rank directly from Ahrefs. An easy-to-use email search tool is also included, making it easy to find the right person's contact information without having to resort to other tools. Their features include:

  • Automated email outreach
  • Ideal for prospecting and finding contact information
  • Advanced personalization of awareness campaigns
  • Built-in analytics and reports

Respona's intuitive interface guides you through every step of creating and launching your outreach campaigns, tracks your performance, and the status of your conversations with each prospect. The tool will be especially useful for link builders, as it was initially used to help Visme scale its link building efforts, helping the website gain over 2 million organic visitors per month.

13. Voila Norbert

Voila Norbert is remarkable in how it is able to process even hundreds of raw CSV files and provide you with highly accurate contact information for your blog outreach campaigns.

Primarily designed to be one of the best lead validation tools, Voila Norbert also integrates with other tools such as Drip and Pipedrive, making it particularly useful for sorting your leads and organizing campaigns to launch quickly.

14. Ninjas Outreach

Ninja Outreach makes it to this list of best blogging tools because it's an all-in-one outreach tool you can use to connect with influencers, guest post, and build relationships. other bloggers in your niche.

Its main function as a link prospector can be accessed in the Outreach section. Enter a topic to find the best blogs you should connect with, with multiple columns highlighting social stats, SEO metrics, traffic numbers and contact details of people you should connect with and email. -email with your collaboration idea.

The feature column even shows whether or not the target website accepts guest posts, making it one of the best tools for bloggers who want to get more guest posts and attract high-quality links as part of a blog. SEO strategy. Consider whether or not this type of outreach can fit into your blogging strategy and it may be worth the extra expense.

15. clearbit

The standout feature that makes Clearbit one of the most useful tools for content creators is its impressive integration with Gmail. Once Clearbit is installed you can click on a contact you are about to email and you will get a mini widget with a short bio of the person, their website and the company they are in work.

This is useful not only for personalizing your emails during an awareness campaign, but also for testing and validating whether a particular email address you have is accurate or not.

Productivity-focused blogging tools to get more done (faster)

Alright, let's switch gears again – let's talk about productivity-related tools – which is one of my obsessions.

These are my picks for the most essential productivity-focused blogging tools that will help you save time on tasks that can be done faster (and more efficiently).

16. Wordable

Wordable Best Tools for Bloggers

If you've been blogging for a while and ever tried to copy and paste a blog post you wrote as a draft in a Google Doc and upload it to WordPress, then you must know what a nightmare reformatting will be. Wordable is one of my favorite writing tools because it has saved me literally hours of my life.

Once you have registered for Wordable free trial, you will download their plugin and install it on your WordPress blog. Then, with just one click, you can instantly export Google Docs into a WordPress post or page on your blog. 

It's amazing, and it will even import images using the titles you gave the files originally in your Google Doc. Keep an eye out for future features with other tools for bloggers, like Trello and Evernote, to eventually arrive in the pipeline with Wordable one day.

17. Focus Me

FocusMe - Best Tools for Bloggers

FocusMe has a special place on my list of best blogging tools because of the job it does. It helps to stay focused when I need to do critical work.

As a website and app blocker, FocusMe aspires to help you eliminate energy-consuming multitasking and limit the time you spend on distracting websites. Its promise of efficiency is based on the belief that implementing a daily 2-hour curfew for a specific website or application can result in 25% higher levels of productivity.

18. Inbox When Ready for Gmail

Inbox When Ready Tools to help bloggers focus

The creators of this special Chrome extension for Gmail realized how obsessed with emails we have become today and sought to bring this obsession under control, so you can spend more time on the tasks that will actually help develop your blog (rather than responding to each email as it arrives).

Once installed, the extension helps you process emails in batches and minimize the time you spend on each email by adding a “ Show inbox » and alternatively a button « Hide inbox when you're ready to dive into emails or hide your inbox from view. Personally, it helps me think twice before opening my inbox.

Another cool feature is that you can still compose new emails while the inbox remains hidden, so you don't have to worry about new emails popping up that catch your eye. You can also assign a frequency limit to the number of times you want to check your email per day, as well as assign specific time limits for each email.

Marketing related blogging tools to increase your traffic and build an audience

Whether we want it or not, recent blog statistics show that you need to promote your blog content if you hope to build an engaged target audience – and the right tools can help you do that much more effectively.

These are my picks for the most essential tools that will specifically help you sell your blog more effectively.

19. ConvertKit

While I'll be the first to tell you to stick with free email marketing tools like Mailchimp at first, it's not going to be the best blogging tool for growing your email list in the long run. As your small business grows you can afford to invest in blogging tools like ConvertKit that will do more to create things like automations and sequences that can generate income from your mailing list while you sleep.

Your email subscribers are just one step away from becoming paying customers for your online course, the eBook you've written, or the service you offer. For example, I was able to set up fully automated sales emails that promote the purchase of my blogging books or one of my premium blogging courses. depending on when and how a new subscriber registers on my blog. 

ConvertKit is designed specifically for bloggers and is affordable (starting at $29/month) for the full list of features including building your email list, creating landing pages, setting up automated emails , email subscribers, and models to get started. They also integrate directly with WordPress and other top tools, making them a crucial dashboard for a seasoned blogger.

20. Sumo

Sumo actually packs over twenty different useful tools into one package. Here I will talk about their three social media optimization tools.

We all know that posts containing images are more shared, is not it ? What if your blog visitors also want to share the images they find in your blog posts? This is easily done with just one click with Sumo's image sharing tool. Beyond that, Sumo Highlighter makes it easy for readers to share snippets they like from a blog post by highlighting it (for other readers to notice) and tweeting about it.

Sumo share is an elegant and well-optimized set of social sharing buttons that you can embed in a blog post or on the side of your blog, so that readers are encouraged to share content they like on your blog.

21. OptinMonster

As any new blogger knows, building an email list is key to learning make money blogging

OptinMonster makes it to our list of best blogging tools because of its effectiveness in capturing your readers' email addresses. It can be set up on any page of your blog (they also have an incredibly easy to use WordPress plugin) and their tools even let you A/B test different posts to learn the most effective ways to engage your readers. to join your list or even complete a purchase. Not to mention the fact that their opt-ins can be designed to perfectly match the aesthetics of your blog layout.

22. Jasper

I won't blame you for being skeptical of AI-powered writing software. After all, howartificial intelligence can it reproduce the intangible aspects of a human's voice, style and tone? Well, they really can't (yet). But Jasper is incredibly effective for creating texts for blog posts, as well as other short forms of texts like Facebook ads, tweets, titles, video scripts, and sales pages.

The way I see a tool like this best used today is as an add-on to your own capabilities and other proven blogging tools like Clearscope. Functionally, you can use it to speed up the process of writing your blog posts, eliminate writer's block, and start generating content – ​​or to fill in the gaps when it comes to getting your content to the end. 

I tried several of these tools, but they tend to produce incomprehensible texts. Not Jasper, though. His AI-based writing assistant is trained by conversion and copywriting experts, which helped him gain credible and effective writing skills. When you sign up, you'll get access to over 40 copywriting templates based on different use cases, ranging from marketing strategy to email marketing, Amazon product descriptions, blog content and more.

23. SocialSnap

SocialSnap is a WordPress plugin that adds beautiful social sharing buttons to your blog, with more customization options and faster loading than anyone else on the market.

Unlike other tools and plugins that add social buttons to your blog, SocialSnap is designed to be lightning fast and won't slow down your page loading speed at all, an important factor in overall SEO strategy. of your blog. Moreover, their share buttons are available in multiple formats as a floating bar, sticky widget, above or below blog posts, and even as pop-ups.

24. Click to Tweet by CoSchedule

For how minimalistic and simple this free WordPress plugin is, it has become one of the most successful blogging tools I have installed on my site to amplify the results of Content marketing.

It's as easy as it gets when it comes to embedding quick and easy tweetable quotes or content you want to encourage readers to share anywhere in your blog content.

25. Teachable

As your blogging business grows, creating and selling online courses will be a natural evolution on your way to success. monetization of your blog. Teachable has long been one of the easiest to use online course delivery platforms that can not only deliver content to your students but also collect payments on your behalf.

All you have to do is create your course content, design a sales page using their simple builder, and then connect Teachable to your PayPal or Stripe account. You will then be ready to start selling courses to your readers. 

26. buffer

As one of the very first social media marketing tools I used as a blogger, Buffer will always hold a special place in my heart. Its powerful scheduling feature is what first attracted me to try this blogging tool and they now offer Twitter feed scheduling in addition to Facebook, Instagram, LinkedIn, TikTok, Pinterest and tools for Shopify , Google and more. Their easy-to-use drag-and-drop functionality will help you quickly schedule social media posts.

This product is great for full time bloggers and the team behind the product is awesome.

27. wishpond

Wishpond is actually a collection of tools designed to help you do one thing: sell and grow your business effectively. It earns a place here on my list of useful tools for marketers, because of the number of different features you get after signing up: an online advertising dashboard, social media tools, email marketing email, lead management, referral campaigns, landing pages, forms, call tracking, chatbots and more. It is a unique dashboard of tools once you focus on promoting your website.

The most unique feature of Wishpond is that you get a dedicated marketing manager to join your team after signing up. Their job is to walk you through every step of what it takes to create (and execute) successful marketing campaigns for your blog and your niche. They'll help you stay on top of industry trends, research specific optimizations you can make to your blog, and provide on-going practical advice to help you grow your site in the right direction. The best part? Pricing starts at just $49/month.

28. YouTube

Did you know that YouTube is the second largest search engine in the world (behind only its parent company Google)?

With millions of people searching for answers to the pressing questions they have every day on YouTube, this makes it one of the most useful blogging tools to help you grow your target audience, attract more viewers who want to learn from you and increase your influence.

In their effort to increase the watch time users spend on YouTube, bloggers who post longer videos that keep viewers engaged will be rewarded by climbing the organic rankings.

Here are some YouTube video ideas (and formats) you can use to create engaging content for your readers:

  • Turn your popular blog posts into videos
  • Share stories from your blog niche
  • Create step-by-step videos that outline a process readers want to experience
  • Discuss current happenings, news and industry happenings (alone or with a guest)

Ultimately, the more quality YouTube videos you can post and embed them in related posts on your blog, the more likely your rewards will come from search engines like Google who appreciate the close connection between YouTube video embeds and long contents.

29. Adobe rush

Best Adobe Rush blogging tools to edit videos on the go

Adobe Rush is the company's newest video editing product, a simplified version of its immensely popular Premier editing software, designed to help bloggers and creators shoot, edit and share videos online as quickly as possible.

Rush is on my list of best blogging tools because I'm far from a professional video editor. It helps me take the simple videos I record and edit them into visually appealing content for my blog and YouTube channel in minutes.

30. Rev

Whether it's video or podcast transcripts, subtitles to include in your YouTube videos, or even foreign subtitles on your content that's starting to attract an international audience, Rev is my go-to destination for fast and high quality services in this world

31. Albacross

Albacross is a powerful B2B lead generation platform which gives bloggers (and small businesses) the ability to identify and monitor businesses that visit their websites. You can also collect useful information about the organizations behind your readers, including size, revenue, industry, location, and even contact information.

Having this type of blog visitor data at your disposal will allow you to make much more relevant email marketing campaigns to spread awareness of your blog and build more partnerships. Their integration with Zapier gives users access to a wide range of applications to transmit data to, including CRMs, email marketing tools, and more.

32. Prezi

This new (free) tool from the Prezi team is designed to help you create remote presentations that bring people together. At the heart of the product is the ability to appear on camera, right next to your content as you present it via video to your audience, team, or even friends. 

With the goal of fostering a more meaningful face-to-face connection with teams (and audiences) that are increasingly located around the world, Prezi is a go-to for bloggers and marketers of all persuasions.

Broken link and optimization-focused blogging tools

Now one of my favorite aspects of blogging – working hard to ensure content will be discovered by new audiences through tactics such as: guest blog posts, finding and fixing broken links and ways creative to get content mentioned in strategic online outlets.

These are my picks for the best blogging tools that will help you get your blog mentioned on other top websites.

33. Linkminer

LinkMiner Blogging Tools for Content Delivery

LinkMiner is a Google Chrome extension that identifies opportunities for you to link to your blog content, spotting broken links on websites you visit. Once installed, LinkMiner will highlight any 404 errors (broken links), so you can then contact the blog owner with a similar resource you've already created and request that your link be placed where the one was. broken before.

34. Ahrefs

This blog tool is a free SEO analyzer that you can use to get practical advice on improving your blog pages.

Just enter the URL of the page you want to analyze to get a free report. Based on the quick scan, your page will get an overall SEO score, followed by a report with specific implementations you can quickly do to improve your page's score and get it into better SEO shape.

Image and video related blogging tools to define your visual identity

Without a consistent visual identity and a well-designed blog layout on your blogging platform, it's going to be difficult to stay in the minds of your readers. These tools will help you excel in this area.

From optimizing your images to reduce page load speeds to designing high-quality images for your blog posts, these are the essential image and video tools you need to use right now.

35.Place it

Placeit tool for bloggers to create image designs and templates

If you are looking for a platform where you can create all your brand designs, placeit is a really great tool for bloggers of all skill levels. With over 94 templates and a growing library of professionally made designs every day, it's a fantastic center for creating visuals. You can create everything from logos to videos for your social campaign with branded images in minutes.

Simply select your favorite video template, customize your text, change the color of backgrounds and shapes, and add your images or video clips. All of their video footage is made by a professional team, so you can access some very eye-catching templates to give your video marketing a good start.

Main features of this blogging tool to discover:

  • Unlimited downloads
  • Fonts and audio selection
  • New models every day 
  • User-friendly
  • Professional graphics

Price: Basic version is free / Full version is $12,70/user/month (or $76,23/user/year)

36. awesomely

Genially is an interactive visual content creation tool for your blog. You can use it to create everything from interactive images to infographics, website sliders, virtual tours, guides and maps. They also have thousands of templates to choose from that will help you get started.

37. Loom

I discovered Loom just a few years ago and I'm completely blown away not only by its versatility as a useful (free) blogging tool for recording high quality screen sharing tutorials, but also by its efficiency in capturing video directly to the camera from my computer.

Loom's features also include the ability to quickly (and privately or publicly) share the videos you record with a single click, pasting them into your email, via Slack or otherwise. Colleagues or clients can even place comments on your videos, or you can export the videos and upload them to a destination like YouTube.

38. pichic


This app for Mac lets you resize and compress images with just a few clicks, making it an essential tool among the blogging tools you need to use as your traffic grows.

With Pichi, you can achieve up to 95% compression without any noticeable drop in your image quality. Images will load quickly and as a result, your blog pages will load faster. Every extra second in page load time can cause conversions to plummet and, conversely, signal to Google that your content shouldn't be ranking as high in organic search results.

39. Adobe Photoshop

For truly limitless image editing and customization, Adobe Photoshop reigns supreme among the tools.

On the other hand, it can be one of the most complex tools to master if you've never experienced it before – the incredibly wide range of customization options for modifying and even creating visual content means there is a steep learning curve.

40. Visme

Visme is a free online blog design tool that allows bloggers to create custom designs, blog images, infographics, social media posts and more, all without having to learn a complex set of tools. or skills.

After signing up, you'll be able to choose from hundreds of templates to get started with, and you'll be creating visually appealing charts in minutes.

41. Logo.com

Logo.com offers a suite of design tools that you can use to create a beautiful and memorable brand to help your blog stand out from the competition. What's particularly great about Logo.com is that you can get started by quickly typing in details about your brand, your blogging goals, the color palette preferences you have. 

From here, you can customize your logo color, icon, design, font, etc., to get an optimized logo file. 

42. Zen Business

Logaster is one of the best online services for designing your brand assets (especially designing a logo) with a focus on quality and cost. What's particularly great about this blogging tool is that you can create a logo in just a few clicks, with their online generator creating over 1 logos per hour.

With a specific penchant for helping small and medium-sized businesses, their blogging tools offer the ability to quickly create high-quality logos and other visual assets to fuel projects such as a website redesign, new media kit , stationery and more.

43. Unsplash

Unsplash has a massive library of free stock photos, making it a go-to among my favorite tools for bloggers when it comes to finding royalty-free images.

Studies have shown that blog posts that have a picture every 75 to 100 words get double the shares compared to those without regular visuals. Their powerful search function isn't the only way to find images, either – you can also browse collections categorized by familiar themes. Their library has a collection of over 810 photos from photographers from all walks of life. You will not be disappointed in your search for the right blog images.

Project management blogging tools to keep your content on track

Finally, we have my favorite project management-related blogging tool that you can use to stay on top of editorial calendars while keeping your remote contractors, partners, and fellow bloggers in the loop.

44. skim links

Skimlinks is a monetization platform for bloggers, which allows you to automatically affiliate and monetize product links in commerce-related content. There are 60 bloggers already using Skimlinks, along with many of the top publishers in the world.

Once approved by Skimlinks, bloggers can access up to 48 affiliate programs worldwide. Skimlinks also has many tools and resources to help you increase your affiliate income, such as the editor toolbar to automatically find out the commission rate you will get from a merchant website you visit, and several reports to track and optimize your performance.

Some of the useful reports you will have access to are:

Performance by Merchant : this report shows you which merchants pay you the most commissions and how they change over time.

Performance by Page : this report shows you which posts on your blog are generating the most impressions, clicks, and commissions. You can also split articles by links to see which merchants perform best in each article.

Trending Products : this report shows you which products are currently generating a lot of revenue for publishers in the Skimlinks network.

Broken Links : this report shows you the number of broken clicks on your website. You can filter by broken link types, such as Out of Stock, 404, or Inactive Merchants.

Skilinks is a must-have tool for any blogger looking to optimize their affiliate marketing efforts. 

45. Affiliate

Scaling your affiliate blog income presents two main challenges: tracking many different affiliate programs to connect to, and inconsistent or lackluster reporting. For example, let's say you have a single article that links to products in 5 different affiliate networks. Trying to figure out how much this item is earning in total and whether it tends to go up or down after your latest edits is a long, manual process.

These are the two main problems that Affilimate solves. It consolidates your affiliate reports into one dashboard, lets you create detailed and cross-network reports, and automatically attributes your conversions to specific posts and links on the page (which saves a lot of time). This can be a game-changer both if you're just starting out and want to visualize what's already working, as well as if you're developing and managing several different websites.

46. paper form

Surprisingly, the vast majority of free WordPress themes on the market today just don't have a great interface for creating beautiful signup forms, and that's where Paperform comes in.

Paperform is an online tool that allows bloggers and web publishers to (quickly) create beautiful online forms, insert payment forms or create easy-to-build product pages without any technical knowledge. 

Whether it's surveying your audience, collecting email addresses, accepting payments, booking appointments, and more, Paperform provides you with a short snippet of HTML code that can be embedded directly into any page or post on your website.

47. easily

If you're looking to increase your blog traffic (but are on a tight budget), creating infographics can improve your website's authority and rankings. But how do you make infographics? Meet Easelly, a simple infographic maker with 4 million users worldwide. With the Pro version of Easelly, you even get unlimited access to awesome infographic templates and over 1,1 million free illustrations and images created by professional designers.

It's also easy to embed an Easelly infographic directly on your blog. All you have to do is copy and paste a simple embed code from your Easelly canvas into your content editor. If you're in a rush to create infographics from scratch, you can even ask the infographics design team behind Easelly to create custom infographics and animated charts for you. Pricing for their paid plans starts at just $49.

48. Survey Sparrow

When it comes to positioning your product in an extremely crowded marketplace, there are a few boxes you need to check. The most important being – thorough market research. And that's where SurveySparrow can help. 

SurveySparrow is an omnichannel experience management platform that allows you to perceive your competition, market and consumer trends, and collect valuable data through surveys, polls and quizzes that you can embed on your site.

49. Missingletter

Missinglettr is a social media scheduler with the power to detect new posts when they are published on your site and automatically start developing a promotional social media campaign. It also has a Curate feature that helps you find great content in your niche and add it to your posting queue, which is ideal for beginners, due to its simple layout.

50. Grammarly

If you haven't heard of Grammarly yet, you must be living under a rock. When it comes to AI-powered editing software, Grammarly is the leader for many bloggers who want to improve the readability of their blog content. 

Although Grammarly does not (yet) have a native WordPress plugin, I have always used this powerful proofreading tool during the writing and editing process in Google Docs while working with writers and editors in my team. It has helped me avoid many embarrassing typos over the years.

Did I miss any of your picks in these best blogging tools?

Ultimately, I'm a big proponent of keeping your budget as tight as possible when it comes to buying blogging tools, especially in the beginning when you can make the painful mistake of blogging by spending too much to paid tools, even if your tool expenses will be deductible on your blog's taxes at the end of the year. 

With the number of free (and very inexpensive) tool options out there today, it's easy to maintain your blogging costs low enough while rapidly growing your website.

If you're not too sure what's really worth spending money on today, in the name of positioning your blog for long-term success, use this checklist:

  • Get the best web hosting plan you can afford, so your blog loads as fast as possible
  • If you're on a tight budget, go with a cheap hosting plan, a monthly hosting plan, or even a free hosting plan to get started.
  • Grab an affordable premium WordPress theme that will help you design a beautiful blog that will impress readers
  • Invest time in using the free blogging tools on this list (to the best of your ability) before opting for the paid tools

Now, are there any essential tools that I missed that should be added to the list?

Share with us in the comments below!