How to Boost Your Website’s Search Traffic

Q: How to quickly get organic traffic on a website?

There is no secret or quick method to getting organic traffic to a website. Search engine traffic takes time. That said, here is a great article on quickly increasing your search traffic using Semrush.

Do you want to boost your website search traffic in 2024?

Website traffic is the currency of the internet. The more traffic you get from search engines, the more you can profit from it.

Want to increase search traffic to your new blog? Spending a lot of time creating content for your blog, but still struggling to get traffic from search engines like Google?

Who doesn't want more search traffic? I'm a big traffic junkie and always love finding proven methods to increase organic website traffic.

Over the years, I've tried many web traffic strategies, ranging from creatingGuest articles using infographics to increase Google traffic to a website.

Although web traffic generation strategies change from time to time, there are always a few ways to increase your website's organic traffic.

I'll cover these traffic generation tips in this in-depth guide to boosting your website traffic from search engines. Let's get into the details without further ado.

12 Ways to Boost Search Traffic to Your Website in 2024

1. Target long-tail keywords

Long-tail keywords are easy-to-pick fruits that can help you rank higher in search engines like Google, even if you have a new website.

If you want to increase your website's search traffic, you need to find and target long-tail keywords. Here are some examples of long-tail keywords.

compare pdf files (is a 3 word long tail keyword)
compare two pdf documents (is a 4 word long tail keyword)
compare pdf online for free (is a 6 word long tail keyword)
Best pdf comparison tool (is a 5 word long tail keyword)
compare multiple pdf files online for free (is a 7 word long tail keyword)

If you look at the examples of long tail keywords above, the 6 word long tail keyword will definitely have a lower search volume (hence easier to rank for) compared to the long tail keyword 3 words like "compare pdf files".

Here is a great illustration of the importance of using long-tail keywords in your content to easily increase your site's organic traffic.

As you can see from the image above, 70% of overall search traffic comes from long-tail keywords consisting of 4-6 word phrases.

That said, here are some proven tips and tricks for using long-tail keywords to increase your website traffic in 2024 and beyond.

Always focus on finding 4-5 word long tail keywords rather than 3 word long tail keywords as they drive 70% of traffic from search engines like Google.
Use the right tools to find long-tail keywords. You can opt for premium tools like Semrush, Ahrefs or Long Tail Pro or you can also start with free tools like Keywordtool.io, Ubersuggest or Google's Keyword Planner. Be sure to find low search volume keywords (less than 500 monthly searches) if you're just starting out, as they're easy to rank for.
Be sure to identify keywords that have relatively high search volume, but are less competitive. Tools like Semrush or even Google Planner make it easy to determine if a keyword you are evaluating has a lot of competition or if it will be a little easier for you to rank because the competition is less.

2. Create in-depth content

Do you want to get sustainable traffic from search engines? We have a quick and proven tip for you: create long-lasting content.

You know why ? It works like a charm no matter your industry.

Just take a look at a recent case study by SEO expert Brian Dean on the average word count of content on top-ranking pages on Google.

What can we learn from this case study? The average word count of a Google first page result is 1 words. Several other studies on search engine ranking factors have shown that longer content performs better in Google.

According to Brian Dean, this correlation could be because longer content generates a lot more social shares. Therefore, if you want your content to rank higher in search engines, create in-depth content. It's as simple as that.

If you're wondering how to create in-depth content that goes viral online, here are some effective tips that work wonders regardless of your industry.

Be sure to spend more time researching the topic you are going to cover in your blog posts. The more research you do, the more you will learn.
Always write your blog post outlines in Google Docs or any other similar tool. Be sure to structure your content using plenty of titles, including h2 and h3 tags, to include your primary and secondary keywords.
Define your target audience before you start producing content for your website. Think of your audience rather than treating them like a customer if you want to achieve higher conversion rates.
Last but not least. Learn from others and be sure to create timeless content so that it remains useful even after 5 years.

Lire: SEO Friendly Titles: 8 Best Practices with Examples

3. Perform site audits

If you're struggling to increase your website's search traffic even after producing great content, your site may have some technical issues.

That's why your website should be audited (or website health check) so that you can easily find out all the problems with your site and fix them immediately to get better rankings in search engines. research.

For site audits, we rely on a single tool which is Semrush.

Check the health of your site (it also gives a health score out of 100)
Track SEO optimization progress
Find and fix hreflang errors
Keep your website secure with HTTPS checks
Detect all possible issues related to AMP implementation
Prioritize SEO issues and decide what to fix first.
And the list continues

This is what the site audit feature looks like in Semrush.

So what are you waiting for?

Here are some quick tips for performing site audits using tools like Semrush.

Always make sure to work on fixing your website errors when using Semrush's site audit feature. By fixing your website errors, you can drastically improve your website traffic and your total score on Semrush.
Find out if your content has issues like missing alt tags, broken links, title tags that are too long, missing meta descriptions, low word count pages, etc.
Analyze your website traffic on search engines and identify the best performing articles. If possible, try to add more relevant keywords to your top performing articles. You can easily do this using the Semrush keyword research tool.
Take a closer look at your backlink profile. Check for toxic links. If you find toxic or bad links pointing to your site, use Google's Disavow tool to remove them.

4. Use Quora wisely

Quora is the world's leading Q&A platform, where millions of people get their questions answered. Whether you want information on space, science, investing, or life advice, Quora has you covered.

Did you know you can put Quora to good use to get more search traffic?

Let us show you a concrete example for you to understand better.

When you enter the keyword “best French bloggers”, you will see Quora results on the first page of Google.

Although there are many blogs trying to compete for the same keyword, Quora ranks on the top page.

If you want to get traffic, you can do the following. You can go to the top-ranking Quora pages (e.g. the keyword above) and start answering questions that appear in Google's search results.

Little advice : be sure to include your blog URL, or better yet, a link to a similar blog post or page with information relevant to Quora Answers. These links will help you get more traffic, upvotes, social shares, etc.

Quora can also be used to find new ideas, LSI keyword ideas, and even keyword ideas for your future blog posts.

So take advantage and start spending time on Quora from now on if you want to increase your website traffic and promote your site wisely.

With that being said, here are some tips for getting the most out of Quora.

Find relevant people in your industry to follow on Quora. If you work in SEO, you can follow people like Rand Fishkin, Neil Patel, Brian Dean, etc. You can easily find out what topics they cover most often and how they write their responses to get more upvotes and traffic to their sites.
Find and follow all topics relevant to your industry on Quora. If you specialize in SEO, you can track topics like link building, keyword research, SEO tools, and more. and you can get relevant answers and questions in your Quora feed every time you log in.
Don't promote yourself. This is one of the biggest mistakes most people make while writing on Quora. If you brag or spam your answers with links to your website, you're not helping people and you won't get any results.
When writing replies, be sure to add relevant links where necessary, but don't overdo it.

5. Google loves WordPress sites

Why is WordPress better than Blogger?

Most bloggers ask me this question: Which blogging platform should I choose? WordPress or Blogger? I definitely recommend that they use the “WordPress” content management system.

Not only because I have used both WordPress and Blogger platforms, but also because I know why WordPress is so much better than the Blogger platform.

Why is WordPress better than the Blogger platform?

There are millions of bloggers using WordPress as their blogging platform, the percentage of people using WordPress is higher than any other blogging platform.

WordPress certainly has some great strengths over other blogging platforms, in this article we discuss some surefire reasons why you should prefer WordPress over blogging.

6. Reasons why WordPress is better than Blogger

More power to you

On blogger, you don't have much control over your sites, which means you have all the risk when monetizing and maintaining your sites. Whereas with WordPress you have all the control over your sites, you are your own boss.

Nobody has the ability to stop your blogging efforts, because you own your own domain name and your own hosting.

A professional look

Whether you agree with me or not, the design of WordPress blogs is much better than that of the blogger platform.

You will be able to use thousands of themes that range from free to premium. The great thing about WordPress themes is that even the free themes look surprisingly good. There are thousands of (very beautiful) free themes in the WordPress theme directory.

You can also use search engine friendly themes like Thesis, Genesis to improve your ranking in search engine results.

More control over SEO

The Blogger platform does not offer SEO options by default. And you can't take your SEO campaign to the next level using the Blogger platform. The WordPress platform is well known for its search engine optimization to achieve high rankings in search results.

Moreover, you can always support your SEO rankings by using premium search engine friendly themes like Genesis or by using top notch SEO plugins like easy WP SEO, long tail pro, etc…

So, by using WordPress, you will definitely rank higher than bloggers who use blogger platform with these features.

Easy to customize, update and maintain

WordPress blogs are easy to customize, even if you're not a tech savvy you won't have a hard time customizing your own blog design or anything else.

WordPress updates its versions frequently, allowing you to get rid of any security threats or minor flaws from time to time.

With just one click you can update WP versions, there is no blogging platform that is so easy to update.

Free blog hosting = so many problems (in blogger)

The worst part of the blogger platform is this: you never know when Google is going to suspend your site.

People who use the blogger platform risk having their account suspended for violating Google's TOS – this has happened to many users of the blogger platform so far. Another important risk associated with using blogger is the following: if you want to sell your site, it's difficult! Because you have free hosting, it means you have NO control over your sites, you have to spend a lot of time managing your stuff to sell it to others.

All of these problems can be overcome with WordPress. If you are no longer interested in blogging, it only takes a few minutes to sell your WordPress blogs. It's as simple as that !

And I said earlier in this article, you have all the control over your sites and blogs, no one will ask you to violate the terms!

7. Write keyword-rich content, no matter what

Search engine optimization is the key to creating a profitable blog. Without search engine traffic, your blog won't last long. In order for your potential customers to buy and to generate more leads, it is IMPERATIVE to bring in organic traffic.

Fortunately, WordPress users have a head start when it comes to SEO, as there are many WordPress plugins SEO, and most of them are free.

Post regularly: If you want to become a top blogger in your niche, post regularly. I'm not saying you have to post every day to be successful, but you have to be CONSISTENCY with how often you blog.

Who will enjoy reading your blog if you update it inconsistently? The best way to find out how often your blog posts is to “test” it.

Testing is the key to knowing the perfect frequency of blog posts on your blogs, knowing what works and what doesn't. Take help from your readers and other bloggers if you need it.

Use online survey tools such as Survey monkey or use your email list to ask your readers "when to update them". This way you will have a better idea of what to write and when to update your blogs.

Write single points: Get people talking about your blog posts. But how ? Always write engaging content that solves your readers' pain points and provides real value to your target readers.

No one will enjoy reading your blog if you post “generic content”. Write unique posts that will have a big impact on your blog readers in the long run.

Take the time to research the topics you write about and provide the "best" information to your readers. Create your own writing style to stand out.

Long-tail keyword research is one of the techniques most used by most SEO experts and marketers. internet marketing to increase their organic traffic.

Recently, when Neil Patel launched NeilPatel.com and challenged himself to get 100 monthly visitors to his new blog, I was amazed at how he was able to achieve this in just one year. He mainly used long-tail keywords in his content creation strategy.

If you want to do the same, here are some essential tips to follow to find potential long-tail keywords that will not only increase your search traffic, but also your sales.

Start by using Google's Keyword Planner if you're a beginner. It's not just free, it's also free and a great place to start if you want to find long-tail keywords.
You can also start using the Long Tail Pro keyword tool to find great keyword ideas for any niche. This is an ideal tool for beginners who want to increase their search traffic, as it provides a list of uncovered keyword ideas.
Be sure to target long-tail keywords that get less than 1 searches per month. Otherwise, it's hard to rank for those keywords, even if you have a lot of links.
Find your top 10 blog posts and start using more long-tail keywords to increase your site traffic.

The Skyscraper Technique to create viral content that is proven to get more links and social shares. When Brian Dean coined the technical term Skyscraper, people who used it effectively saw their traffic increase rapidly. I myself have used this technique to increase my search traffic.

Basically, this technique consists of three elements. The first is to find viral content in your niche, the second is to create even better content around that content, and the third step is to promote it to the right people to attract more links.

8. Give importance to readers and search engines

Readers and search engines are both important. You just can't ignore both: readers will give your blog immense support to buy your products, and search engines can bring you more long-term readers for potential keywords.

Know your target keywords before writing a blog post, write for readers first, then optimize content for search engines. I'm not suggesting anyone to use "keyword stuffing", but rather to use long-tail keywords to drive quality traffic from search engines.

You'll definitely have more impact on search engines if you use long-tail keywords like "blogging tips for new bloggers" instead of just "blogging tips."

Then build quality backlinks to your sites, either by using guest bloggers or by writing linkbait posts that will naturally encourage other bloggers to link to your posts.

This way, you can get significant search engine traffic in the long run, but remember that search engine traffic takes time to reach your blog.

You simply cannot expect organic traffic to flow through your blog posts within two days.

Use social media sites to boost your presence: Now you must know the importance of social media sites like Facebook, Twitter, Google+, etc. These are great resources if you want to quickly build a brand around your blogs.

You must be motivated enough to engage with other bloggers and influential bloggers in your niche using social media sites.

Always share the best information on your network to catch the attention of other bloggers and encourage them to click on your links. No one will care about your articles if you post generic content, make sure you spend enough time reading and writing the best content to solve your readers' problems.

9. Guest blogging is a weapon – use it wisely

If you want to be successful in blogging, you need to get more online exposure at all costs. The best way to get more visibility in no time is to publish articles on other blogs that are better than yours !

Le guest blogging is going viral in the blogosphere. Everyone is talking about guest blogging and more and more bloggers are getting into guest blogging to get attention.

Guest blogging will be fun and useful if you know how NOT to present your Guest articles. In this article, we will see how not to write a guest post. You will understand your target readers better if you analyze your targeted blog posts once.

Guest blogging will not only bring you links, exposure, and traffic, but you can also build great relationships with other bloggers, which will contribute to the success of your blog in the long run.

Try to create Guest articles targeted to attract readers' attention to your blog articles. Make it easy for them to subscribe and become your subscribers.

10. SEO tools and SEO plugins, that's all you need

If you are a newbie and have a new blog, increasing your search traffic is really hard. Trust me when I say it takes a lot of time and effort to grow your organic traffic.

But if you have access to the right SEO tools, increasing your search engine rankings is not a problem. This not only allows you to quickly improve your SEO skills, but also to achieve rewarding results.

Here are two major SEO tools that I highly recommend to all new bloggers who want to drive more search traffic to their new blogs.

Semrush : I discovered Semrush when I was struggling to increase my traffic from search engines. Not only was I affected by the Panda and Penguin updates, but my traffic went down.

That's when I started to reduce my blog posting frequency and focus more on creating 2000 word detail with the help of Semrush.

This is what its dashboard looks like;

semrush-overview-dashboard » BlogPasCher

Semrush helps me find the best keywords and I can easily analyze my competitors' top performing keywords. This way I can increase my chances of getting high rankings for any keyword I'm targeting.

Here are some amazing benefits of using Semrush:

See the top competitor keywords
Discover new organic competitors
Observing changes in the position of domains
Discover your competitors' advertising strategies and budget
Analyze ad copy and keywords of your online competitors
Discover new competitors in AdWords and Bing Ads
Localize your advertising campaigns
See top publishers and advertisers

RankMath SEO: This is an SEO plugin which is a gift for all WordPress users. We use this plugin on BloggersPassion.com. Even if you are a beginner, you will find it extremely easy to optimize your blog posts and pages for search engines.

It helps you know where to add your keywords (in titles, meta descriptions, image alt tags, URLs, etc.) so you can optimize your keywords without hurting your readership.

11. Updating Your Old Blog Posts

Yes, you heard right. Updating your old blog posts is the surest and fastest way to improve your website rankings.

Did you know that many of your competitors are ranking on the first page of results for your main keywords simply because they regularly update their old blog posts?

Updating old blog posts improves your website traffic. Check out the data compiled by the HubSpot team.

By updating your old blog posts, you can improve their search engine rankings. The following points should be considered when updating old blog posts to rank well on Google.

Find and use a few more keywords in your old blog posts. This will allow you to rank for multiple keywords.
Update your information if it is old or not informative. Also update all images as well as screenshots.
Share your old blog posts on social media sites using better titles. Yes, you can also change your titles to quickly improve your search engine rankings.
Create links to other articles. You may also use external links to other sites and email people you have linked. They may share your content or even link to it.
When updating old content, be sure to remove any unnecessary information. You don't need more words, but your content should be authoritative, relevant and useful.

12. Start working on the lowest ranking keywords

It is important that you know the current position of your keywords. If you don't track the position of your keywords on Google, there is no way to instantly improve your website's ranking on Google.

Once you know all the lowest ranking keywords for your site (I mean the keywords that rank on page 2, 3, etc.), create a list of all those keywords on a sheet Calculation.

This is so you can keep a list of all the lowest ranking keywords in one place so you can start working on them to improve their Google rankings.

If you are wondering how to increase the ranking of your lowest ranking keywords, here are some tips that can help you.

Step 1: Keep track of all your keyword positions. You can use tools like Semrush, Long Tail Pro, etc…

Step 2: Make TWO lists of your keyword rankings. Include all Google first page keywords and the other list should include all second, third page or lower ranking keywords.

Step 3: You have two options. The first is to take the keywords from the first page and work on it (optimizing the page, building links, using a few more keywords, adding links, etc.) in order to get the first three results search for those keywords.

The second option is to work only on the lowest ranking keywords (keywords that are NOT on the first page of Google's search results).

Step 4: As I said in the previous step, working on your already published articles and optimizing them properly for Google can help you improve your website rankings quickly.

Quick Note: it usually takes a month or two to see improvements in Google rankings after updating your old blog posts. Sometimes results can be better after a week or two. So the key is to be patient. After all, Google has tons of pages indexed, so it will take some time before you see good results.

FAQ

What is Search Traffic?

Search traffic (also known as organic traffic or search engine traffic) refers to people who visit a site by clicking on search results leading to that particular website. Search traffic is considered one of the most qualified sources of traffic, where people actually buy from you.

How can I find out where my website ranks on Google?

The easiest way is to focus on ranking for your keywords. Tracking the position of your keywords can easily tell you the current ranking of your website in search engines such as Google.

What's the best way to check my website's organic traffic?

If you want to check your own website's Google traffic (you can also find all traffic sources including social media, direct visitors, referral traffic), you can rely on Google Analytics. This is a free tool that allows you to easily know your website traffic, top performing pages, bounce rate, etc.

How to quickly get organic traffic on a website?

There is no secret or quick way to get organic traffic to a website. Search engine traffic takes time. With that said, here is a great article on increasing your search traffic quickly using Semrush.

How can I check website traffic for free?

If you want to check the traffic of other websites for free, you can check out these tools.

SimilarWeb
Alexa
My Site Wealth, etc.

Browse other blogging resources:

Final reflections

When it comes to generating more search traffic, whether for a new blog or an established blog, it takes time and access to the right SEO tools. You can boost your traffic and get your hands on the right tools like Semrush, Long Tail Pro without spending a lot of money.

They are all offered at an affordable price. I suggest you try them first and buy them if you are happy with them.

If you're wondering how to increase your traffic from search engines, you only have one piece of advice: create content that's proven to go viral. As I said above, it's much easier to build more links and get social shares if you reverse engineer your content creation.

What do you think ? Do you have any other tips for getting more search traffic to a new blog? If so, feel free to share them in the comments. Share this article with others so they can benefit from it.

How to Boost Your Website's Search Traffic Fast in 2024 [Beginner's Guide]

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