Companies spend billions of dollars every year to attract more visiteurs from search engines like Google.
The reason is simple: search engine traffic is gold.
Did you know that the projected size of the global market for SEO by 2030 amounts to $129,6 billion? (Source: Research and Markets).
But most people don't get the required ROI (return on investment) from their efforts. Do you know why? They do not find the RIGHT balance by doing SEO.
If you are also one of them, this article is for you where you will find what you need to balance when doing SEO in 2024. Let's get started.
Table of contents ☰
5 Things You Need to Balance When Doing SEO in 2024
1. User experience versus search engine signals
Whatever your niche, focus on UX (user experience). At the same time, you cannot ignore search signals either.
User Experience (UX): Google gives top priority to UX signals because they indicate how users interact with your content. So, focus on improving UX signals such as:
- Search click-through rates
- Optimize your page loading speed between 1 and 3 seconds
- Making your website mobile-friendly
- Satisfy research INTENTION
Search engine signals: you cannot ignore search signals such as keywords, backlinks, informative content, etc….
Always target keywords relevant and optimize your pages by creating compelling titles and meta descriptions. Also create high quality backlinks from relevant websites to improve your website authority.
When conducting keyword research, focus on the INTENTION of the searchers. This is how you can create content or products that are very informative and useful to your target audience. Make sure you build your topic authority if you want to compete with the BIG players in your niche.
If you were to focus on just ONE thing of the above, focus on UX first and then look for signals.
2. Quality vs Quantity
Finding the right balance between “quality and quantity” is extremely important to the success of the SEO.
Quality: you need to create USEFUL, high-quality content that solves or entertains your target audience. No matter what industry you're in, if your content isn't informative, you won't get traffic from Google.
Quantity : you also need to maintain a CONSISTENT content posting schedule, whether daily, weekly, or monthly. This is the only way to improve your search traffic because search engines ALWAYS prefer FRESH content over old content.
It's better to focus on publishing high-quality content rather than publishing three mediocre blog posts per week. Quality always beats quantity. try create 10x better content than that of your competitors.
3. Budget versus ROI
Some people spend millions of dollars each year on SEO, while others spend several thousand dollars. You can spend as much as possible if you get enough return on investment.
Budget : you need to determine how much to invest in SEO, including SEO tools, content creation, link building, etc. You also need to decide which SEO activities will give you the BEST potential return based on your budget constraints.
KING : you need to track important SEO metrics like organic traffic, keyword rankings, conversions, and sales. This is how you can discover the impact of your SEO efforts. Don't be afraid to spend more (or less) based on your return on investment.
Remember that SEO is a constant process. You need to invest money to generate results consistently.
4. Traffic and conversions
In SEO, traffic is everything, right? Fake. Conversions are just as important. Traffic is the number of people who visit your website, while conversions are the number of people who take a desired action, like buying something.
Traffic: you should focus on generating as much traffic from Google as possible. Analyze your competitors’ traffic generating pages. Find out how you can replicate their success.
Traffic is truly the lifeblood of any successful online business. The key here is to target the right ones keywords, build links and create amazing content to attract the right audience to your website from search engines.
Conversions: you can't ignore conversions while focusing on traffic. What is the point of generating 1000 visiteurs daily if none turn into sales? This is why you need to balance conversions when doing SEO.
5. Short-term and long-term gains
SEO can be a game of quick results and long-term rewards. So you need to find a balance when doing SEO.
Short-term gains: Sometimes you may need to see quick results on some of your pages to generate more leads or sales. So you need to implement specific tactics to achieve short-term results.
Some examples include:
- Targeting trending keywords or using quick link building tactics can give you a FAST increase in your website traffic.
- Certain SEO tactics, such as on-page optimization and technical fixes, can bring you more search traffic in a matter of weeks or months.
Long-term gains: short-term gains are only temporary. If you want serious SEO results, you need to have a vision like building brand authority and earning backlinks from authority websites over time.
Connect with other bloggers and influencers in your industry. Publish guest posts on their blogs and try to acquire as many relevant links as possible. The only way to survive in the SEO world is to focus on improving your website authority.
Recommended reading:
- Future of SEO: 5 Trends That Will Impact Your Business and Website Ranking
- What is timeless content? Beginner's guide with practical tips
- 4 Important Types of Keywords with Real-World Examples
- 10 Best SEO Audit Tools for Easy Website Analysis
- SEO Meta Tags: Definitive Guide for Beginners
- 10 Local SEO Tools to Quadruple Your Local Search Rankings
Latest Thoughts
Remember, a successful SEO strategy is a marathon, not a sprint.
This involves implementing a LOT of tactics. This is why you need to find the right balance when doing SEO. Focus on building a STRONG foundation through quality content, user experience and relevant backlinks.
Keep an eye on your results. Make changes if something is NOT working. Let us know if you have any further SEO questions.
