How to build high quality backlinks in 2024 and beyond?

Everyone wants more search traffic. The problem is that not everyone does. 90% of bloggers never get more than 100 visits per day from search engines. It is a sad reality.

If you don't get enough traffic from search engines, you can't increase your sales or build your brand. So how do you increase search traffic?

The answer is simple: create high quality backlinks.

The more links you build, the more search engine traffic you will receive.

How to create high quality backlinks to your blogs? Before we get into the details, let's talk about the basics first.

Backlinks are considered votes by search engine crawlers. The more links pointing to your site, the more weight your blog pages will have in search results. You tend to get better search engine rankings by having more high-quality links.

create backlinks

This is how the majority of authority sites rank easily, even for competitive keywords. They are indeed linked to thousands of blogs all over the world.

  • Dofollow : These are the links you need to build. Dofollow links tell search engines to follow them. If an authority site gives you a dofollow link, your traffic for that page will improve in no time.
  • Nofollow : The nofollow links tell search engines that the links should not influence the ranking of the target of the link in the index of the search engine. They are therefore not useful, but they are still important. For example, all social media links are nofollow, but search engines still give them some weight, which improves your rankings.

Dofollow and nofollow links are therefore essential.

If you only create dofollow links, you are sure to risk being penalized by Google algorithms such as Panda, Penguin or Hummingbird. So be sure to put your time and effort into building both types of links.

Guest posting is not dead

Contrary to what most people think, guest posting isn't really dead. There are a ton of influential bloggers still writing Guest articles for one reason: because guest posting works.

Guest posting has its own advantages, including

  • The ability to build relevant, high-quality links
  • You will be able to build relationships with other blog owners (and also through commenting on your Guest articles).
  • You can easily build and grow your email list
  • You can easily send traffic to your homepage or any other important page on your site by building links from your Guest articles.
  • And the list is still long

But here it is: sending guests takes time and it's not easy!

Yes, it's not easy to get your articles published, especially on authority sites, but they send you huge traffic and more importantly, backlinks from authority sites (with high DA) can improve the overall backlink profile and authority of your website.

You must first know how to properly send introductory emails if you want to publish articles on authority sites in your industry.

How to create backlinks through guest posting?

Here are some examples of BlogPasCher guest article links

We've been featured and invited on a ton of authority blogs in our industry.

Here is an example of an introductory email we sent when contacting these blogs.

Hello,

I'm a big fan of [Authority Blog] and have been reading and applying your stuff for a long time now.

I've always wanted to contribute to [Authority Blog] and serve readers. So, after extensive research, I wrote an article titled “3 Growth Hacking Strategies for Bloggers to Quadruple Their Blog Traffic Without SEO” where I will share some proven methods to increase blog traffic quickly. It took me about 7 hours to complete this article.

I hope [Authority Blog] readers will like it. Can I send you the attachment for the guest post?

Let me know what you think.

Please accept, Madam, Sir, the expression of my best regards,
Thierry Bertrand,
BlogPasCher

As you can see above, we used a magnetic title as well as a solid introduction for our guest post. Also, the introductory email we sent wasn't REALLY long. It's actually short and won't even take a minute to read and answer.

When trying to send article submissions to other bloggers (especially authority bloggers), keep your emails very short. Most bloggers don't have time to read long emails, as they often receive a ton of email messages (including guest post requests) every day.

Here are some lessons you can learn from this method.

Write high quality articles : If you look at the guest posts above, you'll see that we took a long time to research, write and complete them. That's why they were very well written and got a ton of social shares, comments, etc. If you want to post on authority sites, don't write mediocre content.

Spend time researching: Before you begin your guest blogging journey, create a list of guest posting sites where you can post your content. Spend some time reading some of these blogs to see what kind of content can get more attention. This is how you come up with great topic ideas for your guest posts.

So make sure you write at least two guest posts for top blogs every month and within a year you will have great domain authority and maybe see huge growth in traffic from engines of research.

Building relationships through interviews

There is a better way to to make known, develop your personal brand and obtain quality links to your site.

What is it ?

Get interviewed by other bloggers. Many bloggers (including experts) often post interviews with other bloggers in their industry.

Getting interviewed by others is the best way to:

  • Attract highly relevant backlinks (mainly dofollow links)
  • Improve your brand image
  • Increase traffic and visibility of your site
  • Advertise online by word of mouth
  • And the list is still long

How to get interviewed by other bloggers in order to create links?

One of the best ways to get interviewed by other bloggers is to contact them.

You should reach out to other bloggers to get interviewed, especially when you don't have enough personal branding but interesting content or results on your blog.

Through the creation of high-quality content

Of all the link building strategies you will find in this article, creating content that naturally attracts links is the best way to build links.

Yes, you heard right. Create content that naturally attracts links.

Building high quality links through your content is a great way to build highly relevant links. The advantage is that you don't have to try too hard because most links come naturally.

What drives someone to link to your content?

The answer is simple: you have to create top-notch content. There is no other solution.

And how do you create content that naturally attracts links?

Find an interesting topic :

  • Semrush (we often use Semrush to do keyword research and that's how we always come up with ideas for low-competition but highly profitable keywords).
  • Quora (another great place where you can find lots of ideas for your blog posts)
  • Buzzsumo (just enter a topic on Buzzsumo to get a list of popular blog posts in your industry)

Create in-depth content: Google often favors very useful and informative content. Therefore, if you want to create content that naturally attracts links, you need to create detailed content over 2 words. Try to cover A to Z information on the topic you are writing about.

Frequent update : The last step we use to create high quality content that attracts backlinks from other sites is this: we update our blog posts often. We keep tabs on top performing blog posts, do keyword research, and update content with the latest information.

Start using the technique skyscraper

The easiest way to attract more high authority backlinks to your own blogs is to write epic posts that naturally attract links from other blogs. How to do ?

There is a proven strategy called skyscraper which helps you get quality links to your blogs with your own content.

This strategy was invented by Backlinko's Brian Dean, who himself used it to increase his traffic to a great extent.

Here are the 3 steps of this strategy.

  • Find content that is popular in your industry.
  • Make it better, more detailed, more compelling and more useful.
  • Promote it to the right people to reach a wider audience.

Link Building Through Synthesis

Whether you know it or not, getting featured in review articles is the easiest way to build your authority as a blogger and get valuable links back to your site.

The advantage is that there are many bloggers who publish review articles on their blogs.

So how do you get featured in blogger posts to get quality backlinks to your site in 2024 and beyond?

Here are some proven ways to use digests to build links to your site.

Be present everywhere: It is obvious. If you want to be featured in other bloggers' posts, you must first to make known online. Be present everywhere. Don't spend your time only on your blog, that's a big mistake. You need to go out, network, and engage with other bloggers to get found online.

The more people notice and see your name on other blogs, social media sites, etc. the more opportunities you have to build links. It's as simple as that. Nobody likes to include a little-known blogger, do they? So be present everywhere. Join forums, participate in discussions on Twitter, engage with others in Facebook groups, and more.

Make a list: Another amazing way to get featured in review articles is to compile a list of blogs and bloggers who often do review articles. There are a ton of bloggers across all industries who publish blogger recap posts almost regularly. If you have such a list, you can engage with them, tweet their articles, talk about their products, and even ask them if you want to be featured in their future articles. It works like thunder!

Be useful when you participate: When participating in blogger meetings, be sure to provide very helpful answers instead of just generic answers, which don't stand out. Many bloggers place the best answers provided by participants at the top of their list.

Also, be sure to link to your relevant blog posts or pages when responding to blogging contests, as this not only builds links but also helps audiences find the best content.

Blog Comments

Blog comments are the easiest way to build links.

Although blog comments don't help you build dofollow links (almost all WordPress comments are nofollow, which means you won't get link juice), they do help you maintain a good balance in your profile. of backlinks.

Whether you know it or not, you should NEVER build only one type of links, i.e. dofollow links or nofollow links. You should always maintain a good ratio between your dofollow and nofollow links. This is how you can improve the backlink profile of your website.

This is where blog comments help you!

Blog comments also have a host of benefits;

  • Benefits of networking (blog comments can help you build relationships with other bloggers)
  • SEO benefits (you can use any blog post URL when commenting and get SEO benefits such as better indexing, better accessibility, higher visibility and better ranking in search engines).
  • Blog comments can help you gain credibility and increase traffic to your sites.
  • Commenting on blogs can sometimes lead you to write Guest articles for other blogs.
  • And the list is still long

Are blog comments still effective?

When it comes to building backlinks, one of the most frequently asked questions is: are blog comments still effective in 2024?

The answer is a BIG yes. Yes, blog comments are really effective, especially when you leave genuine, thoughtful, and detailed comments on other blogs (as discussed above).

Every month we leave a ton of helpful and very informative comments on other blogs in our industry. Even though we get good search engine traffic, we still comment on blogs because we know how effective comments are!

But if you leave single-line comments, they won't help and your comments will probably end up in other blogs' spam folders.

Here are some effective ways to write great blog comments to build links to your site.

Find good blogs to leave comments : You must have a list of sites and blogs where you can leave comments. Be sure to build a list of blogs that post new content frequently and get decent traffic. The easiest way to find blogs to leave comments on is to search on Google:

  • First, open an incognito tab in order to get results not intended for you
  • You can then use search strings such as “inurl:blog”, “blogsites comments”, etc. to find review sites in your niche.

Focus on high authority blogs that get more traffic and shares. You can use tools like Semrush to easily determine the authority of a site.

You can also use metrics like Moz DA to see if you can comment on a blog or not. If nothing works, you can check the number of social shares of the article or the number of comments already posted, which will allow you to establish a list of blogs on which to leave comments.

Bring added value: There's no point in leaving one-line comments like "thank you for sharing a great article". We receive a ton of comments on our articles every week and we delete or throw these comments in the spam folder.

One thing you need to remember when commenting on a blog is to add value. Ask questions, start a discussion and give your point of view by leaving comments. This is how your blog comments will get traffic and more clicks.

Use your product reviews wisely

Another roundabout way to build high-quality links is to provide product reviews.

All you need to do is make a list of all the products you use on your blog. Or find a list of products that offer links in exchange for customer reviews.

Here are some of the types of products that often offer links in exchange for customer reviews.

  • Products related to web hosting
  • Email marketing (AWeber, Get Response, etc.)
  • SEO tools such as Semrush
  • And the list is still long

In fact, find all the products you already use and contact the product developers to ask them to write an article about their products. It works for all kinds of industries.

Video Marketing

Whether you know it or not, YouTube is the second largest search engine after Google.

Thousands of marketers are getting into video marketing to build quality links and gain followers. Videos are easy to watch and information is much easier to digest than textual content.

How to create quality backlinks with videos? If you are a beginner, instead of jumping straight into video marketing, we suggest the following.

Create a YouTube channel: This is the first step. To get started in video marketing, you need a YouTube channel. Make sure to find the top performing articles that send you the most traffic from Google and create videos around those articles.

Use your links and promote wisely: Be sure to add links to these articles in the description of the videos to drive traffic from YouTube to your blogs and build backlinks

The point of making a video tutorial on a topic already covered on the blog is: getting more visitors, building links from YouTube, increasing the overall exposure of content that is already working well.

Be active on Quora

Quora is one of the best ways to get backlinks in 2024.

If you are a blogger and looking for great platforms to build links and get more traffic, you must check out Quora. It's a bit like Yahoo! answers but the Quora community is much more informative and allows you to gain more knowledge in any field.

Once you are registered on Quora (registration is free), choose and follow the topics that interest you and you will be able to receive questions and answers related to them.

Quora links are also nofollow, as are blog comments, but you can often see Quora answers listed in Google search results for a ton of queries. So if you can write good answers and get a ton of upvotes, you'll end up getting more clicks to your own blog posts (if you link to your own blog posts when you write answers on Quora) .

Here are some tips we implement when writing answers on Quora that work really well.

Find new ideas by writing on Quora: Don't give the same old advice everyone else gives on Quora because it doesn't get upvotes (upvotes on Quora are similar to likes on Facebook or retweets on Twitter). Find new ideas and use them in your answers on Quora because they immediately grab users' attention.

The faster you get your first 100 upvotes, the more likely you are to make your Quora answers go viral. The more popular your answers are, the more upvotes, comments, new followers, and traffic you will get from Quora. It's as simple as that.

Start to you to make known : The best way to get the most out of Quora is to establish a strong presence on the platform. How to achieve it? There's only one way, and that's to provide helpful answers.

As we have seen above, when choosing a question to answer, do not give complete information. Instead, give as much detailed and useful information as possible to the question, but be sure to link to the blog post where people can find all the information. This way you will meet their needs and you will also get traffic from Quora.

Track results and engage with others: The final tip is to track your results as Quora provides a detailed analysis of your upvotes, which answers are getting the most traffic, and more. By tracking the results, you can easily find out what kind of responses generate the best results.

Also, remember to engage with others on Quora, as Quora is not meant for self-promotion. If you start promoting other people by writing on Quora, sooner or later you will get the same type of promotion.

Leave product testimonials

Did you know that you can get relevant and quality backlinks using testimonials?

What is the testimonials hack?

This is the least used yet most effective strategy for building quality backlinks without creating more content on your blogs. Here's how it works: Find relevant blogs or products and start giving testimonials.

Wondering how to use testimonials to build quality backlinks?

Let us introduce you to the testimonial strategy.

Step 1: Find all the products you already use

You may be using at least a few premium products such as web hosting, SEO tools, WordPress plugins, etc.

Now all you have to do is make full use of them, write a testimonial about them and email it to the owners of the products. And voila !

Most product owners use REAL customer testimonials to link to their blogs. You got a quality link from an authority product site. This is how you can use your products to generate quality links.

Step 2: Read and implement strategies offered by other bloggers

You must read many articles related to your field every week, right? Why not take their advice, get some results for yourself, and start emailing these bloggers to let them know about your results.

It would be great for you and for them. You will have more visibility and they will have more credibility. They will be happy to link to your blogs if you get amazing results after implementing their strategies.

For example, if you've read our blog posts fully and tried to follow the tips we share here on and you're getting the best results, and if you let us know, we'd be happy to give a nod to your blog by giving you a link!

Step 3: Find opportunities

The last step (if all the previous ones fail) is to find opportunities manually.

There are literally millions of blogs that provide you with free links. Yes, you heard right. In fact, there are even authority sites that give you dofollow links to give them testimonials.

It is therefore a win/win approach. The blog gets a testimonial from a sincere reader and you get a link back. Now your job is to find such blogs and websites that offer backlinks for free.

Create compelling infographics

Did you know you can turn images into quality backlinks?

Yes, it is possible with infographics. Infographics can help you build backlinks easily.

They are beautifully explained with simple pictures. The information in the infographics is not only easy to understand, but also shared on social media and frequently linked on other blogs.

Just be sure to create an embed code at the end of your infographic to make it easy for other people to link to your sites.

You can use tools like Photoshop, Gimp or hire a designer to design awesome infographics. But if you can't afford a designer or aren't good at Photoshop, try Canva. This is a simple image editing tool that makes it easy to create infographics, even if you can't draw!

Fix broken links on other websites

A smart strategy used by most SEO experts and link building enthusiasts is the broken link building strategy. It's about finding broken links on other blogs (whether popular blogs or new blogs) and then emailing the owners of the blogs to fix them and ask them to replace the links broken by your own links.

This way, you'll have a better chance of building links instead of broken links and improving your search engine rankings.

How do I find broken links on other sites?

Here's how you can find broken or dead links on any website and recommend your own links to replace them.

Step 1: You can use the site Broken Link Check to start finding broken or dead links on any website.

Step 2: Enter the domain name for which you want to find broken links.

Step 3: In no time, you will get all the information about the broken links of the domain in question.

Step 4: Once you find all the dead links on a site, send an email to the corresponding blogger.

You can use the following email template. Feel free to use it as is.

Hello [name],

I have been reading your blog for some time and am fascinated by your content.

I just found some broken links on your site.

[List all links]

I have an article relevant to your audience that you can replace on [broken link] only if you think it is relevant to your readers.

Keep up the great work.

Please accept, Madam, Sir, the expression of my best regards,

Your name.

There it's done ! This is how you can easily find hundreds of broken links and email at least 10 people every day to get natural links to your own blog.

Quick Note: Not every blogger will give you a link. As a general rule, expect to get one or two links for every 10 emails you send to other bloggers.

Blogger mention links

Reaching out to other bloggers every time you post an interesting post on your blog is the surest way to get high-quality inbound links to your content.

You might be wondering "why would someone link to my blog posts?"

This question is completely justified. The reason someone would link to your content is that it is completely appropriate for their audience.

To increase your chances of getting links from other bloggers to your content, follow the " reciprocity rule.

What does that mean ?

How to get more comments on a blog? By starting to comment on other blogs.

How to get more social shares? By sharing other people's articles on social media sites.

How to get quality backlinks? By linking to other bloggers from your blog posts.

This is called reciprocity.

It's a win-win approach where you help others before you seek their help (by linking to their content first).

So, to get the most out of this blogger mention strategy to build quality links, start linking with other bloggers and do it frequently and consistently. Be sure to email every blogger you link to.

This will let them know you've linked to their articles, and sending them frequent emails after linking will persuade them to start linking to your articles.

This is how you will get inbound links from other bloggers to your blog content.

Bonus: Create links

Have you ever wondered how to create your own backlinks to improve your search engine rankings? Is it really possible?

Yes, interconnection is key. Linking to your own blog posts is the surest way to increase the searchability of your sites. Each time you link to one of your oldest and most relevant blog posts, you are adding weight for the particular keywords you are trying to rank for.

This helps boost your long-term visibility, and crawlers frequently crawl your sites when you link to your own articles. So the next time you write a new article, be sure to link to relevant links from your own blog before you publish it to pass on link juice.

FAQ

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Final reflections

To improve your search engine rankings and traffic, you need more links from other sites. The easiest way to build high quality links is to write guest posts.

I know that writing a quality article to be published on a top blog takes a lot of time. But remember that one link from a top blog is worth more than 100 links from normal (or new) blogs.

Remember one thing when linking to your blogs: always focus on getting dofollow and nofollow links. Trying to get only dofollow links sends the wrong signals to crawlers, which may penalize your sites for it. And not building links too quickly is another easy way to get penalized.

What do you think about building quality links? Do you have any other link building strategies? Let us know your thoughts in the comments and feel free to share this article with others so they can benefit from it.