We all know generating sales is what matters when all is said and done. But you can't expect your visitors to be so easily persuaded when they look at your website and think, “Yes, I have to get myself this service / product. While this instant sale is not entirely unlikely, it is more likely to be a rarity than a universal reaction on your website.
Even if not all of your visitors have a liking for your services / products, that doesn't mean they never will. If we want to believe in Salesforce, it usually takes six to eight contacts with a prospect before they see them commit to buying. It takes time to convince them.
Read also: Discover 5 tips to generate more leads for mlm
Rather than sit back and hope that you are creating enough high-value content to bring those prospects back to your website six more times, you can take matters into your own hands. By using various lead generation techniques on your website, it will allow visitors to embrace this new style of communication.
And it is through these regular communications (i.e. Emails and newsletters) that you will be able to establish a relationship with them, the regular contact may lead them to make a purchase.
Of course, you don't want to spend too much time building these forms lead generation or to collect this information yourself. So, obviously, I'm going to talk about the most effective WordPress lead generation plugins today.
But if you have never installed WordPress, discover How to Install a WordPress Blog in 7 Steps et How to search, install and activate a WordPress theme on your blog
Then back to why we are here.
Using lead generation plugins
Content marketing reminds me of appointments.
- Your web design is like the exterior facade that you are working so hard to perfect to make the best first impression.
- Your contents is like the personal profile that you write in the hopes of attracting people who are a good match for your personality, lifestyle and goals.
- Your Contact form is like the first step.
email then becomes the tool you use to express how serious you are about this potential connection.
Don't wait three weeks to send an email! Don't wait three days! If your visitors are actively sharing their contact information with you, you better do something with it, something meaningful, something valuable, and something that shows them that they're at the top of your mind ... and that you hope you're still on their minds.
Before I get into the list of lead generation plugins, I want to quickly note that you should have a CRM solution or an email marketing solution first. In the dating world, we have apps that help us collect our “leads” and keep them organized. When it comes to generating leads for your website, you'll also want to automate the collection of this information. All of these CRM and lead generation tools can get expensive, but trust me, they'll save you money in the long run.
So, with that, we will see the most effective lead generation plugins available for WordPress.
1. Ninja Forms
When many people think of lead generation, they automatically think of lavish and exciting popups that can grab visitors' attention at the right time. But lead generation is more than that.
Sometimes the simplest of forms of contact – as a subscription field to the newsletter on the footer of your website – is what will have more subscriptions than others.
So before you do anything else, make sure you have a plugin of Contact form trustworthy as Ninja Forms to add lead generation features to your website content.
2. Hustle
- Awesome customization options, so you can create pop-up windows, slides, widgets or inlays that work with your branded content.
- Target pop-ups for visitors in the most perfect circumstances (for example, the exit intention).
- Target popups for visitors based on other factors, like geography or referral source.
- Integrates with most of the email marketing and social platformsas an MailChimp et Campaign Monitor.
- Includes integrated analyzes.
Download | Demo | Web hosting
3. Thrive Landing Pages
Although there are a number of High quality page builder plugins available on WordPress, they weren't really created for the sole purpose of creating landing pages.
When your main goal is to drive traffic to a personalized sales page, you need to use a plugin that allows you to design an effective landing page that ensures lead generation (if not sales). This plugin was built especially for this reason.
Here are some of the reasons why you will want to try this one:
Includes more 150 models optimized for conversion.
- The plugin also has standby customization features, so you do not have to rely on Threat Themes designs, layout, or pre-populated content.
- Integrates with your email marketing service.
- Includes specific items known to work on landing pageslike countdown timers, testimonials and the function grids.
Download | Demo | Web hosting
4. OptinMonster
OptinMonster is perhaps the most well-known lead generation plugin on this list. Most of the plugins you will find for WordPress won't be very advanced. Instead, they focus on the short game: they help you build your lead generation elements and get them to your website fast.
There is absolutely nothing wrong with it. We need these plugins to make this work for us. However, it is nice to see that OptinMonster thought about what you do after those popups, slides, and floating bars launch.
If you are not yet doing " split testing", You should at least do it for this part. Generating leads can be tricky.
Here are some other reasons why OptinMonster is a wise choice:
- Comes with a generator drag and drop » to facilitate the process of creating your forms of subscription.
- OptinMonster offers a variety of types of forms.
- Targeting can focus on visitor behavior (as the exit intention), the characteristics of the visitors (like the location) or the actual content of the page on which they landed.
- Peut create specific popups for mobile.
- Includes A / B share testing functionality as well as its own scan tool.
Read also: 7 WordPress plugins for call-to-action buttons on WordPress
Download | Demo | Web hosting
Other recommended resources
We also invite you to consult the resources below to go further in the grip and control of your website and blog.
- How to configure the activation email of a website in a WordPress multisite network
- How to create a WordPress FAQ website
- How to disable Disques on some WordPress publications formats
- WordPress Security: real and tested measures to protect a blog
Conclusion
Here is ! That's it for this list of plugins that will allow you to generate leads on WordPress. If you have some Comments or suggestions, do not hesitate to let us know in the reserved section.
However, you can also consult our resources, if you need more elements to carry out your projects of creation of Internet sites, by consulting our guide on WordPress blog creation or the one on Divi: the best WordPress theme of all time.
But meanwhile, share this article on your different social networks.
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