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The homepage of a pro website (offering services or products) is one of the pages on which efforts must be very accentuated.
Indeed, by accessing the latter, visitors must want to perform the action you want to create at home (Order a product), and for that this page must have most of the correctly arranged information (tout placed item must be justified).
On WordPress, there is an infinity of WordPress plugins that can put this on. However, not everyone can agree and sometimes even if some are good, you may not know where to start.
So today, I propose a selection of WordPress plugins adapted to the creation of Landind Pages, but well before I will give you a brief summary on the presentation of a Landing Page.
Introduction to the Landing Page
The Landing Page must be treated with great care, especially since the latter contains several parts. You must measure each item you place on the Landing Page by asking yourself: " can it help a visitor? ».
What to put on the header
« Never start showing your products or services Here are some of my motto. While you want to highlight your services / products, this should not be done this way. The first item that appears at the beginning of the page can be:
- A slider, with slides that contain information about your business and what you do.
- A testimony (Explanation of your servicesexample: " Here on BlogPasCher, the customer service is always listening to me and helps me to realize my projects often disproportionate. "
- A block of information with a title and a description. The title must be clear enough and must convey precise information, eg " Discover the best Middle Eastern recipes As a title and Our team is specialized in the study of oriental recipes, we provide our students with a better follow-up with practical courses in oriental catering. Discover our teaching program As a description.
The Landing Page must be a pleasure for you, because each time, you must arrange to convey information that does not necessarily reveal your intentions (earn money), but rather respond to the hypothetical needs of visitors (that you may already know).
After that ?
Until now the visitor knows what you are doing, then you have the choice between:
- The list of some products / services
- The testimonies (Number of services / products rendered / sold, etc.)
- More details about your company
- The enticing incentive (my favorite)
- Sharing buttons
The enticing incentiveis information that puts the potential customer in a situation where his problem is being resolved. It is a strong method that will convert several visitors.
For example, you will have more reactions if you say, " Choose your training now By offering a list of your courses (It's an example), only by posting a link that says Discover our trainings ", do you understand ?
Another example, you will have more reactions if you offer a sample of your bestseller this way Order your iPhone 5s now and get a discount of 10% By posting a link Discover our products ».
And for the end?
Generally, at the end of a document, it is recommended to add relevant information, but not necessarily necessary. This is the case of recent blog posts (for a service delivery website, it is not necessary), Some forum topics, information about your company (name, location, turnover, legal information), Etc.
Now that you know (almost) All, let's start with the list of plugins.
1. WPBakery Page Builder
WPBakery Page Builder, formerly known as Visual Composer, is another premium and extremely popular page builder. Much of this popularity comes from the fact that WPBakery Page Builder comes with almost 99% of ThemeForest WordPress themes. But the fact remains that it is used on a large number of websites.
It allows you both a visual edition and an edition in the back-end. His style options are a bit limited. You have good control over the lines, and the styles and if If you want to use your own CSS, you can add a custom CSS class or ID to individual elements.
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For the creation of a Landing Page, it does not have unique features particularly remarkable. But what he has is a huge community of extensions. This is our recommendation in terms of "Builder Page" On WordPress.
Designed by the Designmodo team, the WordPress Qards plugin is an interesting solution in the field of Landing Pages creative WordPress plugins. Its strengths lie in the fact that it works with most WordPress themes and is very easy to handle because of the structure of the content it offers, which is based on maps (like its name). 'indicated).
This WordPress plugin gives you access to a selection of content maps that you can place on a canvas - one after the other - until you get a complete landing page. Each individual card can be customized and adjusted to suit your needs and goals. To achieve this end, he offers you an excellent editor on the front-end.
Its features include: a very complete set of content maps, which should be enough to meet all your Landing Pages creation needs, several types of content areas available, each fully customizable, default templates with modern appearances, support for drag and drop, the ability to customize 100% each Landing Page, ease in its handling and much more.
Although it has only two models of Landing Pages, The WordPress Thrive plugin meanwhile, has everything you need to create your own. So even if you buy Thrive's Landing page templates, you'll always have a powerful Landing page builder that will give you the ability to control the creation of each one from the beginning to the end.
Its features include: access to more than 207 Landing Pages customizable templates, Landing Pages templates grouped by themes so you can easily create consistent experiences, no knowledge of coding will be required, a Landing Pages Editor front-end support for drag and drop, support for multiple blocks of content, support for several popular and popular WordPress themes, optimized for mobile, and more.
OptimizePress is a very versatile solution that stands out from all the rest of this list by one essential detail: it is available as a WordPress theme and WordPress plugin. Its WordPress theme part allows you to transfer the entire creation of your website to OptimizePress, while the plugin allows you to keep your current WordPress theme and use only OptimizePress for the creation of Landing Pages.
Apart from that, OptimizePress also provides a multitude of features and an intuitive visual editor like drag and drop. While this is not a true WYSIWYG experience, however (depending on what you like, could be considered a benefit or a default).
Its main features include: more than 30 page templates to choose from, close to 40 available content elements (text, buttons, images, function areas, etc.), a drag and drop visual editor, and much more.
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5. Divi Builder
Divi Builder is a high quality builder of pages highly appreciated by Elegant Themes. Although it is generally used as part of the WordPress Divi theme, Divi Builder is also a standalone plugin that you can use on other WordPress themes.
Unlike the two previous builders, Divi Builder allows you to edit your content using a visual interface on the front end as well as an interface on the back-end, although most users prefer the first interface .
Basically, instead of sidebars, everything is in popups and floating buttons. It gives you access to 316 predefined templates spread across 40 different presentation packs, as well as the ability to save your own designs as templates. It's also one of the most intuitive solutions for creating your Landing Page.
6. Beaver Builder
Beaver Builder is a theme + plugin combo, but you can only acquire the plugin, depending on the range of features you need. However, it should be noted that the Beaver Builder plugin alone already provides all the creative features of Landing pages that you might want.
It offers a complete drag-and-drop content creation that works on the front-end of your website and gives you real-time feedback on the look of your page when you're done customizing it.
Its features are: the ability to use it on articles and pages, delivered with several page templates of Landing Pages, support for Drag and Drop, the ability to export your work for sharing experience, taking in charge of a wide range of content elements and many more
7. WordPress Landing Pages
We did not want to close this list without offering you a free solution. That being said, there are not really many free WordPress plugins from Landing Pages. It turns out that Landing Pages are a complex concept to master, and when someone understands it, they simply can not afford to make it available for free.
But this solution will bring a breath of fresh air for those of us who have no budget to invest. There is a hidden price, however. Although the plugin is free, the features it offers are not up to the other solutions in this list (especially in terms of design).
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Its features are: a visual editor where you can see the changes you make in real time, a number of models to choose from, monitoring the conversion rate and integrated split test, the availability of extensions (which are mostly premium), and others.
That's all for this article dedicated to the best WordPress plugins, designed to help you quickly and easily create your Landing Page without having to enter a single line of code. If you have comments or suggestions, do not hesitate to tell us in the section reserved for them.
However, you will also be able to consult our resources, if you need more elements to carry out your projects of creation of Internet sites, by consulting our guide on the creation of WordPress blog or the one on Divi : the best WordPress theme of all time.
If you liked this article, ndo not hesitate to share it on your favorite social networks. But if you have proposals for WordPress plugins that you find interesting, do not hesitate to share them with us to continue to grow this list.