Would you like to create a Landing Page? Discover the best WordPress plugins for this task.
The home page of a pro website (offering services or products) is one of the pages on which efforts must be very accentuated. Indeed, by accessing the latter, visitors must want to perform the action you want to create at home (Order a product), and for that, this page must have most of the information correctly arranged (tout placed item must be justified).
On WordPress, there are an infinity of WordPress plugins that allow this to happen. However, not all of them may be right for you and sometimes even if some are good, you may not know where to start.
So today, I bring you a selection of WordPress plugins adapted to the creation of Landind Pages, but well before I will give you a brief presentation of a Landing Page.
First of all, let's take a look at How to create an optimized home page for your WordPress blog
Introduction to the Landing Page
The Landing Page should be treated with great consideration, especially since it contains several parts. You should measure each item you place on the Landing Page by asking yourself the question: " can it help a visitor? ».
What should you put on the header?
« Never display your products or services first », In a way, my motto. Certainly you wish highlight your services / products, but it doesn't have to be done that way. The first item that appears at the top of the page can be:
- A slider, with sliders that contain information about your business and what you do.
- A testimony (Explanation of your services), example: " Here on BlogPasCher, the customer service is always listening to me and helps me to realize my projects often disproportionate."
- An information block with a title and description. Title must be clear enough and must convey precise information, for example: " Discover the best Middle Eastern recipes As a title and Our team specializes in the study of oriental recipes, we provide our students with a better follow-up with practical courses in oriental catering. Discover our teaching program As a description.
The Landing Page must be a piece of pleasure for you, because each time, you must manage to convey information which does not necessarily emerge from your intentions (earn money), but rather respond to the hypothetical needs of visitors (that you may already know).
And after that ?
Until now the visitor knows what you are doing, you then have the choice between:
- The list of some products / services
- The testimonies (Number of services / products rendered / sold, etc.)
- More details about your company
- The enticing incentive (my favorite)
- Sharing buttons
The enticing incentiveis information that puts the potential customer in a situation where his problem is being resolved. It is a strong method that will convert several visitors.
For example, You will have more reactions if you say: " Choose your training now By offering a list of your courses (It's an example), only by posting a link that says Discover our trainings ", do you understand ?
Another example, you will have more reactions if you offer a sample of your bestseller this way Order your iPhone 5s now and get a discount of 10% By posting a link Discover our products ».
And for the end?
Generally, at the end of a document, it is recommended to add relevant information, but not necessarily necessary. This is the case of recent blog posts (for a service delivery website, it is not necessary), some forum topics, information about your company (name, location, turnover, legal information), Etc.
Now that you know (almost) All, let's start with the list of plugins.
But before you start, take the trouble to consult our guides on How to install a WordPress theme, How many plugins to install on WordPress.
Then find out together our list.
1. WPBakery Page Builder
WPBakery Page Builder, formerly known as Visual Composer, is another premium and extremely popular page builder. Much of this popularity comes from the fact that WPBakery Page Builder comes with almost 99% of the WordPress themes by ThemeForest. But the fact remains that it is used on a very large number of websites.
It allows you to both a visual edition et an edition in the back-end. Its style options are a bit limited. You have good control over the lines, and styles and if you want to use your own CSS, you can add a class or a custom CSS identifier to individual elements.
See also: Tuto Visual composer en français: How to create a Web page Pro
For the creation of a Landing Page, it does not have any particularly remarkable unique features. But what he has is a huge community of extensions. This is our recommendation in terms of "Page Builder" On WordPress.
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2. Qards
Designed by the Designmodo team, the Qards WordPress plugin is an interesting solution in the field of WordPress plugins creation of Landing Pages. Its strengths lie in the fact that it works with most WordPress themes and that it is very easy to pick up thanks to the structure of the content it offers, which is card-based (as the name suggests).
This WordPress plugin gives you access to a selection of content maps that you can place on a canvas - one after another - until you get a full landing page. Each individual card can be personalized and adjusted to meet your needs and goals. To achieve this end, it offers you an excellent editor on the front-end.
Discover also our 8 WordPress plugins to create custom pages
Its features are, among others: a very complete set of content maps, which should be enough to satisfy all your Landing Pages creation needs, several types of content areas available, each fully customizable, default templates with modern appearances, drag and drop support, the possibility of 100% personalizing each Landing Page, ease of handling and much more.
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3. Thrive
Although it has only two models of Landing Pages, The WordPress Thrive plugin meanwhile, has everything you need to create your own. So even if you buy Thrive's Landing page templates, you'll always have a powerful Landing page builder that will give you the ability to control the creation of each one from the beginning to the end.
Its functionalities are among others: access to more than 207 customizable Landing pages models, Landing Pages models grouped by themes so that you can easily create coherent experiences, no coding knowledge will be required, a Landing Pages editor on the front-end that supports drag and drop, support for multiple content blocks, support for multiple WordPress themes latest and popular, optimized for mobile, and many more.
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4. OptimizePress
OptimizePress is a very versatile solution that stands out from everything else on this list with one essential detail: it is available as a WordPress theme and WordPress plugin. Its WordPress theme part allows you to transfer all of your website creation to OptimizePress, while the plugin allows you to keep your current WordPress theme and only use OptimizePress for the creation of Landing Pages.
Apart from that, OptimizePress also provides a multitude of features and an intuitive visual editor like drag and drop. While this is not a true WYSIWYG experience, however (depending on what you like, could be considered a benefit or a default).
Discover our article on How to Create WordPress Pages with a Hierarchy and Templates
Its main features include: more than 30 page templates to choose from, nearly 40 available content elements (text, buttons, images, function areas, etc.), a visual drag and drop editor, and much more.
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5. Divi Builder
Divi Builder is a high quality page builder highly valued by Elegant Themes. Although it is generally used as part of the Divi WordPress theme, Divi Builder is also a standalone plugin that you can use on other WordPress themes.
Unlike the two previous manufacturers, Divi Builder allows you to edit your content using a visual interface on the front end as well as a interface on the back end, although most users prefer the first interface.
Check out our 9 WordPress plugins to customize your homepage
Basically, instead of sidebars, everything is in popups and floating buttons. It gives you access to 316 pre-designed templates spread across 40 different presentation packs, as well as the ability to save your own designs as templates. It is also one of the most intuitive solutions for creating your Landing Page.
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6. Beaver Builder
Beaver Builder is a theme + plugin combo, but you can only acquire the plugin, depending on the range of features you need. However, it should be noted that the Beaver Builder plugin alone already provides all the creative features of Landing pages that you might want.
It offers full drag-and-drop content creation that works on the front-end of your website and gives you real-time feedback on how your page looks when you're done customizing it.
Read also : 3 Content Creation Strategies for a Better Blog
Its features are: the ability to use it on articles and pages, delivered with several Landing Pages page templates, Drag and drop support, the ability to export your work for experience sharing, support for a wide range of content elements and many more
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7. WordPress Landing Pages
We didn't want to close this list without offering you a free solution. That being said, there aren't really many free WordPress Landing Pages plugins. As it turns out, Landing Pages are a complex concept to master, and when someone understands it, they just can't afford to make it available for free.
But this solution will bring a breath of fresh air for those of us who have no budget to invest. There is a hidden price, however. Although the plugin is free, the features it offers are not up to the other solutions in this list (especially in terms of design).
Its functionalities are: a visual editor where you can see the changes you make in real time, a number of models to choose from, tracking Conversion rate and integrated split testing, the availability of extensions (which are mostly premium), and others.
Download | Demo | Web hosting
Recommended Resources
Find out about other recommended resources to help you build and manage your website.
- How to create a custom layout with Elementor
- How to Reduce or Enlarge Text on WordPress
- Blog: 11 tips for writing articles that generate traffic
- 10 WordPress plugins to customize the look of your website
Conclusion
That's all for this article dedicated to best WordPress plugins, designed to help you quickly and easily create your Landing Page without having to enter a single line of code.
However, you will also be able to consult our resources, if you need more elements to carry out your projects of creation of Internet sites, by consulting our guide on the WordPress blog creation.
If you have suggestions or remarks, leave them in our section Comments. Do not hesitate to share with your friends on your favorite social networks.
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