Le Marketing by email is a great way to stay in toucht with your customers or subscribers, to learn more about them and to create a real relationship of trust.
No other type of marketing is so good. With social media, it's all about the likelihood of your posts being viewed, and the likelihood of visibility drops dramatically when the feed is updated. By sending a personal and individual email, it is impossible to measure the results.
Yet even if it is an essential tool in internet marketing, the latter will have a much better chance of succeeding if you use the right methods.
So how far are you using this marketing tool to drive more traffic? In the following, I will present 5 tips that you should know and take into account while creating your newsletters.
But before that, if you have never installed WordPress, discover How to Install a WordPress Blog in 7 Steps et How to search, install and activate a WordPress theme on your blog
Then back to why we are here.
1. The main purpose of newsletters: To build a relationship and not to spam
If you've just discovered the magic behind using newsletters, don't get too excited to deliver waves of messages to all of your customers and readers, if you haven't yet discovered it, find out in this article Why create a newsletter is so important on WordPress
Le Marketing by email had a very bad reputation because of spam: those people who send false advertising with malicious intent.
Do not be evil, do not be a spammer. You can segment your list of subscribers (or customers) And send gradually (but especially in moderation) your different promotions.
Also make sure that the language you use is neat and easily understandable. You might as well say that sending a newsletter in a language other than yours translated by Google Translation is really a very bad idea.
2. The power of content
One of the good things about using email marketing is the ability for you to collect easily user data. Indeed, when they know they have something to gain, subscribers are more tempted to provide their personal information.
We also invite you to consult our 5 writing techniques to make your content more powerful
Initially, they provide you with their email addresses to receive information. Already, this level is a huge leap, because it means subscribers would like to learn a little more about you.
From there, you may want to learn more about each of your subscribers by providing advanced subscription forms or simply asking them to complete their information.
3. The design and the message: it's much more than a template
Appearance matters, but most of all you need to add ideas on what you want to do with your emails. Come back to the first point of this article, think about it and keep what it is about in mind (the purpose of your newsletter) and create your newsletter.
At the same time, your content may be interesting, if it is not well presented, very few subscribers will consider clicking on any link. I therefore recommend that you choose an email template accordingly.
You will need a design that fits with your business to effectively capture their attention (this includes the appropriate title, which is usually the first item noticed by your subscribers).
The content of your message is also decisive, in that it must give indications to subscribers. You can do this using buttons ofcall to action. This could be a link to a page with the products, a home page providing more details about the service, or a post on your blog.
The most important thing is to make subscribers understand why you are sending this newsletter: encourage them to come back to your website (blog, showcase website, etc ...).
Don't forget to add your address as sender, at the risk of seeing your beautiful campaign sent to the spam bin.
4. Learn results
You won't get it right the first time, which is why you need to analyze the progress of your campaigns. Specialized email marketing services provide such a tool. This is the case'Aweber and MailChimp .
If you want to have more control over the architecture of your newsletters, then Mandrill also can be of great help.
5. Test your campaigns
This point should certainly have been listed first, as it is clear that this is abnormal (in principle) to send a newsletter without testing it. Taking into account the fact that the specialized services provide templates " Responsives Mobile device compatibility is often assured.
(this includes the title, which is usually the first item noticed by your subscribers) Indeed, you will need to test what type of offers elicit clicks from your subscribers.
Go further by discovering: Is SMS Marketing a Viable Solution for Your Blog?
In addition to the tests, you will be able to find out from what time it is desirable to send newsletters. I'm not telling you anything, you will find out for yourself (but mostly because it also depends on your newsletter).
Discover also some premium WordPress plugins
You can use other WordPress plugins to give a modern appearance and to optimize the handling of your blog or website.
We offer you here some premium WordPress plugins that will help you do that.
1. Contact Us Form
Contact Us Form is a WordPress Plugin responsive and a simple tool but rich in customization options that allows you to display a clear and encouraging form, on which your visitors can contact you by leaving their message.
You will be able to define the necessary fields, choose the best layout of the fields and customize it completely to encourage your customers or visitors to leave their suggestions or messages.
Just set up the e-mail address where you want to receive the messages and use it to grow your business in the most profitable direction.
2. WooCommerce Ultimate Multi Currency Suite
WooCommerce Ultimate Multi Currency Suite is a very advanced multi-currency plugin for WooCommerce shops. It allows you to set custom prices for your products and derivatives, as well as coupon amounts, in multiple currencies
The plugin automatically sets currencies using geolocation; or it gives the possibility to your users to choose their preferred currency using a currency selector. They can thus make a choice among the currencies made available by you in the plugin settings.
PrivateContent is a powerful yet easy-to-use solution for creating a true multi-level registration website. It is a plugin compatible with the new European legislation on the protection of user data.
Like most plugins in this list, it comes with a whole host of full features that are only waiting for you to install it.
Protect your content with this WordPress Plugin and let subscribers access it based on the role or status they have. Also, it is one of the best-selling plugins in this niche, and one that deserves your special attention.
Other recommended resources
We also invite you to consult the resources below to go further in the grip and control of your website and blog.
- How to install Wordfence Security on WordPress
- How to Configure All In One SEO Pack on WordPress
- What type of welcome message do you send to your prospects?
- How to install Slider Revolution on WordPress
Here ! That's it for these tips. If you think they were useful to you, do not hesitate to share on your favorite social network.
Tell us about your Comments and suggestions in the dedicated section.