Look all around you! As you can see, our world is full of bright possibilities and various possibilities that allow us to do our best. That's why the latest possibilities allow you to share your ideas, show your creativity to the world or present your products or services in the most attractive and even advantageous way.
It goes without saying that nowadays it is no longer necessary to leave the house to shop or to hire a professional. Now you can just open your browser and have access to all this. You will thus have access to various attractive solutions that offer their services. Seeing this, you will think twice about the design of your next website, especially if you want it to become popular.
Also take a look at How to view popular articles and generate traffic
Let's say you have already created a highly anticipated website and are waiting for its success. In this case, you don't understand why people are not interested in your website when it is so beautiful, well presented and attractive. Well the answer is easy, and that is why I am here today! Overall, today I'm going to tell you about call-to-action buttons and how you can use them to convert your visitors.
But before you start, take the time to take a look at How to install a WordPress theme, How many plugins to install on WordPress.
Then let's get to work!
First, let's give a definition to the CTA button (Call To Action). So, the call to action button is a button that you can use on your website to guide your visitors to pages for conversion purposes. In a nutshell, these buttons are just a part of your landing page that prompts the visitor to perform a specific action hence the term call to action.
For starters, the text for a successful CTA button usually consists of multiple words written on one line. Yes, sometimes you may also see two-line text but never longer. Although it appears to be quite short, the value of the CTA button words should never be underestimated. All in all, it is believed to bring you money and prosperity.
Read also: How to add buttons to WordPress without using shortcodes
What else should you know about these items? Well, first of all, your future CTA button must stand out! In addition, it should consist of an action-oriented text. That's why I suggest that you get words as boring and predictable as "out of your head".enter" or "submitAnd be more enthusiastic. Believe me, it is always better to use words like "try on our creations","book" or "to get».
Also, remember that your action words should be used with specific text, related to your offer. At the end, your CTA button will say something like " Reserve your seat " or " Free try". To sum it all up, keep in mind that the actual formula for a high converting call-to-action button is: "action verb" + "offer text"
I'm sure you already know what I'm talking about because you can see these magic buttons everywhere you go on the web space. To continue, call-to-action buttons can come in different sizes or styles. So, its appearance usually depends on the main purpose and the design of your project as well.
To illustrate, here are the most popular examples of call-to-action buttons: download buttons, subscribe buttons, and add to cart button among others. In this tutorial, I will share with you some tips for creating these buttons easily.
As you can see, there are a lot of things that help you create a good CTA button. So, using certain signs is the next point to focus on! Yes, these days using such elements helps create a neat and understandable call-to-action button that perfectly matches your website design. For example, you can use hearts, arrows, cart signs, smiles, tables, and other cute images.
Without a doubt, the latter appeals to the potential emotions of customers and are more likely to get a response. Moreover, you can also transform your call to action button text by singing or just use a sign to replace some of your CTA button text.
Ok now you know the signs you can use and your CTA button text. Yet how do you think, what's the next thing you will always remember if you want to make a high converting CTA button for your website? Yes, I mean the color scheme of your buttons! Undoubtedly, it's no secret that a properly chosen color scheme for your website involves a lot.
Plus, this rule also works with all elements of your online project, so the color of your CTA buttons really matters because they are on your pages. For these simple reasons, make sure the color or colors (do you prefer to use multiple tones) that you want to use for your CTA buttons are sufficient to the appearance of your website and quite pleasant for its visitors. Useless today, these days we have so many bright, calm and just plain attractive colors to use, so sometimes it's just hard to make a choice. So what should you do to make the right choice?
As you may know, recent statistics tell us that today the most offered and used colors on CTA buttons are green and orange. On the other hand, I also suggest you think about the contrast! Overall, contrasting colors work the best to create the wonderful buttons that will grab the attention of anyone who visits any pages online.
See also: Does your website need a terms of service page?
So, it all depends on your website design because I don't think you want to make a green button for the website that already has a green background. Finally, don't worry if you've already thought about the look of your future website and still don't know what color to choose, because you are the design of your call-to-action button. In this case, I suggest you do a simple test and see, which color looks better on your website.
Also, don't forget that there is a magic word to use for the CTA and “Free…” buttons. Needless to say, if you are offering any services or products for free, people will definitely be interested, even if they have never thought of such products before. Therefore, if there is something free on your website… just point out that fact. As a result, visitors will rush to your project.
All examples are from ThemeREX, which is a WordPress theme on Themeforest. For more themes, feel free to browse their portfolio.
Discover also some premium WordPress plugins
You can use other WordPress plugins to give a modern appearance and to optimize the handling of your blog or website.
We offer you here some premium WordPress plugins that will help you do that.
1. WordPress SMS Marketing Plugin
Ce WordPress Plugin marketing premium is specially designed to work with SMS.
As with most automated marketing tools, this allows you to streamline your marketing efforts through block programming, automated messages, trigger actions and more.
Discover our article on: BuddyPress and bbPress: Two WordPress plugins to maintain a conversation
It also comes with built-in analytics so you can see the results of your SMS marketing campaigns to see how well they are working.
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2. Custom Widget Areas for WordPress
Ce WordPress Plugin premium lets you create custom widget areas and easily configure them by adding widgets in the already familiar WordPress interface.
You can assign custom widget areas to any theme on your WordPress blog. You can even place them inside the content of a page or article simply by using shortcodes.
Also read the Guide to using widgets on WordPress
Custom publication types and custom taxonomies are also supported by this plugin.
Download | Demo | Web hosting
3. My Testimonials
My Testimonials is a WordPress extension premium intended for display and manage the testimonials of your customers or visitors. It offers you multiple layouts and multiple appearance styles that will help you display your content testimonials in different ways on your web pages.
It gives you pretty much the same functionality as the previous plugin. It offers as functionalities among others: 10 special themes, 10 color schemes, 10 Display options, perfect management of testimonials, fully responsive columns and structuresEtc. ...
Download | Demo | Web hosting
Recommended Resources
Find out about other recommended resources to help you build and manage your website.
- 8 WordPress plugins to add live chat to a website
- How to improve the design of your WordPress articles with these free shortcodes
- How to Create a maintenance page on WordPress
- Four offline marketing methods that many ignore
Conclusion
Here ! That's it for this tutorial, hope it allows you to create call-to-action buttons that convert. Do not hesitate to share with your friends on your favorite social networks.
However, you can also consult our resources, if you need more elements to carry out your projects of creation of Internet sites, by consulting our guide on WordPress blog creation.
If you have suggestions or remarks, leave them in our section Comments.
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