Why tell a story about your blog ? Need advice on how to tell success stories on a blog?
In fact, story is something very important, and fundamental even to the way we communicate as humans. Tell a great story about your blog and you can capture the attention, distract, enlighten, and even persuade… and all this in just a few minutes.
Stories are things you can remember, and can easily share; and these are essential aspects of the content that have a great success on blogs.
So we all agree that stories really matter ... But how do you tell them?
More specifically: a story told about your blog need what? Today I would like to share some important points with you, and talk about how they can go with marketing your blog et its monetization.
So let's start, like any beautiful story with the hero ...
1. You need a hero
Every great story needs a hero, even if the hero is a professional monster or just a toy with words.
The biggest mistake that entrepreneurs make is often to believe that their activity is the hero of the story. This is something very visible through advertisements based on a form of lack of confidence (" buy your toothpaste or you will die alone and friendless "), which end up passing as messages from a marketing selfish and easily ignored in the end.
To read : Advertising on WordPress: is it still profitable?
To write a story of marketing that will go down in history, your consumer must be the hero! (did you catch the rhyme? a story that stays in the story ). And what defines a hero? The hero of a story is the one that is transformed as the story unfolds ; one who leaves his status as an ordinary person to become someone extraordinary. This implying that ...
2. You need a goal
Your business exists to solve the problems of consumers. In other words, It exists to transform these. So you have to understand where your consumer-hero is today, and where he wants to be tomorrow. What transformation is your interlocutor looking for? Does he want a transformation in his health? A transformation in terms of prosperity? A relational transformation? A professional transformation? ...
- What will your customer look like after the transformation?
- What will he be able to do, which he can not do at the moment?
- What will he have?
- What will he believe?
- What new connections or relationships will it have?
- Who will it be?
As long as you do not understand the purpose of your consumer-hero, you will not have stories at hand. You will just have a collection of anecdotes.
Read also: 4 tips to succeed and take advantage of your customers' WordPress sites
3. You need an obstacle
If the transformation was easy, your client wouldn't need your services. These are the obstacles that make a story interesting. The gap between where your hero is today and where he wants to go is the focal point of your story. There are usually external obstacles to your client's eventual victory. However, the most interesting obstacles are usually internal.
- What is preventing your reader from achieving his goal?
- What external elements are on its way?
- More importantly, what psychological and emotional barriers did he create himself?
- What limits must it exceed to achieve the goal so sought?
4. You need a mentor
If your reader is the hero, at what level do you and your blog find you? You are the wise mentor who is able to bring the essential information and tools that will allow the visitor of your blog to reach his goal.
The difference between the marketing which reinforces the client and old-school messages which provide little reassurance, is that in your story, you emphasize that your hero's journey is the result of his own effort and the work he does.
Your online business isn't about swallowing all the hard work and solving all your readers' problems. It will give a child position to your client, which is very unsatisfactory in the end (to have a lot of customers screaming and complaining like babies, there's nothing more annoying ). Your business exists to guide, coach, play a mentoring role, and help.
5. The moral of the story
When you tell a story on your blog, a story you want useful for your readers, it is always wise to Bring out the moral of your story. So yes, use stories to tell how some of your readers can overcome obstacles and reach their goal;
Show that your business can serve, sponsor and guide customers so thatthey become improved versions of themselves ; Show how clients can overcome external and internal obstacles to achieve their goals; But afterwards, stop and go back and show your audience what to do next.
To discover too How to protect your WordPress work on client websites
The most beautiful and sophisticated stories give the audience the chance to understand the gist and discover the moral of the story. But the audience for this kind of story is not right in the very entertaining and absorbing sea that is the canvas. Don't be afraid to say it out loud. Be clear and direct. The clarity is golden!
Bonus: You need the truth
There is an element in the toolbox of your story, something more useful than ever. In this digital age where information is more asymmetrical than ever, you can get great results simply by telling the truth.
A fairly famous author once said, " … Be interesting. Tell the truth. And if you can't tell the truth, change what you're doing, so that you can tell it. In other words, live the truth »
What your visitors do not like about your website is a must read.
It takes courage to tell the truth, and finding that courage can be part of the journey of the hero you are. But the more you can be truthful about your business, the people you serve, and the issues you solve, the more you will meet loyal people. This is also valid with the products you sell en affiliation.
Each story needs the brilliance of something remarkable, so that we can remember and share it. And in the world we live in today, honesty can be one of the most remarkable elements of a beautiful story. I will be very honored to read your story to you, further down in the comments. Thank you!
Recommended Resources
Discover more resources recommendations that will accompany you in the creation and management of your website.
- How to Moderate Comments in WordPress: The Guide
- How to add a Beach Slider on a WordPress form?
- 6 WordPress plugins to add Authorize.Net to your website
- 9 WordPress plugins to optimize the zoom on images
Conclusion
Here ! That's it for this article that gives you tips on how to tell success stories on your blog. If you have some Comments or suggestions, do not hesitate to offer them.
However, you can also consult our resources, if you need more elements to carry out your projects of creation of Internet sites, by consulting our guide on WordPress blog creation or the one on Divi: the best WordPress theme of all time.
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