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The guide in 4 steps to build your authority through your blog

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If you want people to visit your blog and stay there, you must be an authority figure. This is certainly true if you are trying to solve a common problem or create a popular, useful and profitable blog. You must know and understand what you say.

Knowing that you are an expert in your field comforts many beginners. They see you as this guide they have always looked for. They know they can trust you. They have faith in you, and this faith will grow as long as you help them achieve concrete results.

This means that you can not fail until your readers are satisfied. You understand that this satisfaction must be your main objective. Your readers need an expert with good advice, and you need to live up to these expectations if you're aiming for success and financial independence through your blog.

How can you become an expert? How can you become the person they want you to be for advice and guidance?

Here are four steps you can take into account to help build your authority.

1. Write on something you already know or are ready to learn

This trick can make the process easier. You need to focus on something you know or are ready to learn. If you are interested in your subject, writing your blog will be much easier. If you are already an expert, you should not miss things to write.

If you become an expert, then you will be able to give practical advice that will help your readers achieve success on the internet from their blog. Good advice gives credibility. A useful article makes the visitor want to subscribe to your newsletterSo come back to your website because you have proven that you know what you are talking about.

You may not be an expert on what you have chosen to write, but passion on the subject can lead you a long way. You will learn about what you are going to write. You will be able to provide information to your readers about what was or not effective for you. It can take a long time to build that credibility, but it's certainly possible that way.

Lire aussi Why pay attention to duplicate content on your blog

Yesterday you were a beginner, you were looking for information on the best way to achieve success on the internet from your blog, today that you are an expert, what better than to share your experience with your readers?

Watch Thierry Bertrand from BlogPasCher. He became an expert in blogging. Thierry knows his job and every day publishes useful tips for novice bloggers.

See also our article on How to build your success in the world of blogging?

If you take a look at his articles, you will see that he speaks with authority. Thierry is a reference in the French speaking world of professional blogging and thousands of novice bloggers trust him as an expert.

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2. Speak with authority

This is a crucial aspect in the development of your blog. This allows new visitors to become loyal, and old ones to stay loyal. If you speak with confidence about the information you provide to your readers, it will be of interest to your readers. They will certainly be more willing to put your tips into practice.

See also How to use the Guest blogging to your advantage?

How to speak with authority and confidence? Good question. The biggest point is to look at the words you use. If you use words like " might "And" perhaps You do not give your reader confidence in the information you provide us.

See also How to build your success in the world of blogging?

If you give your readers good information, and if they apply the advice you give them, there should be no doubt that they will get results. Not only must you be sure of yourself, but you must trust your readers too.

There is no question that you hesitate in what you say. If you do X, it will save you Y. No " perhaps ", no " pourrait Only results. That's what people want: results.

They want to know that if they do what you say, they will have concrete results. that's why It's very important to always talk about what you know and have experienced yourself, not what you read on other blogs.

3. Talk about your experience

If you give your readers advice, then you'd better have them tested yourself. The simplest advice to give is the one about what did not work for you and not the other way around. You must always talk about what you know. If you talk about your experience, not only will your information be more detailed, but your experience will also be more reliable. This is a great way to establish your credibility.

Lire aussi The crazy secret of a happy blogging

Readers like to hear about successful blogger experiences. This adds a personal level to your writing. And if your credibility is built, it's because your readers know that you've tested every piece of advice you share with them. Besides, how can you trust something you have never tried?

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You must share your experiences, and if these lead to concrete solutions, then your readers will love them. We all love a good story. Much more than just a story, you must give more value in the end. Whether it's a philosophy or a specific action, give some useful information. It's powerful enough!

4. be honest

If the information you give is supposed to help your readers, but that is not the case, imagine how they will feel. Bloggers who are unsuccessful blogging usually have to fail because of the poor quality of their content.

Discover How to overcome the "phobia of blogging" in 5 lessons

True experts will also know that you have gone astray. If you have a section for comments, they will point out how wrong you are or talk about what you do not know. You can not publish anything by telling people that it will help them without you knowing if it will be.

It's bad for your credibility and your authority.

Do not post someone else's content like it's yours. People want new and useful information. If you steal other people's work, you will lose all respect from the blogging community.

Blogging is building relationships with readers and other bloggers. Taking other people's content will make other bloggers want to work with you. It will tarnish your image and your brand. Be honest and your authority will skyrocket.

See also How Little Blogs Have Become 6 Revenue Generators

Neil Patel of Quicksprout is well respected in the Anglo-Saxon blogging community. Neil had his share of successes and failures. He has a very large audience. He is also very open about things that work and do not work.

He has established himself as a figure of authority thanks to this. His articles are honest and authentic, and include a wealth of valuable information. Get inspired by Neil and be honest and helpful when writing.

Are you an expert in a field?

Well, there you are. These are four ways to increase your authority and your expertise. If you regularly put these tips into practice, your readers will know they can trust you.

See also our Guide to the best WordPress plugins to install on your blog

They will come to you most often for the information they need. Become a figure of authority and success will follow!

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Here is ! We hope that this guide has helped you to discover the 4 steps to build your authority on the internet through your blog. If you have any questions, suggestions or remarks, leave them in our section Comments.

However, you will also be able to consult our resources, if you need more elements to carry out your projects of creation of Internet sites, by consulting our guide on the WordPress blog creation.

Do not hesitate to share with your friends on your favorite social networks.


This article features 5 comments
  1. The only reason why someone may decide to tell falsehoods about his blog is definitely a lack of confidence. To have authority, you must have confidence in his ability, in his knowledge. So we must first try to know something, but also to master the field in quesiton, and never stop to look, learn, and improve.

  2. Hello,
    The problem with some bloggers is that they are far from sincere. Their interest is to develop a product and end up forgetting the most important things, the advice and tips that readers really need. In short, you did well all framed in this article. You have to be honest and well know what is written.
    Thank you for the guide.

    1. Hello Helena,

      First, welcome to BlogPasCher! 😉

      Yes you are quite right to point out this bad attitude of some bloggers. Thank you for your contribution.


  3. Hi Thierry,

    You summed up the essential steps to build its authority in his blog. I remembered especially because I find honesty What a lot of blogs where you can read anything, or tell people everything and its opposite. Some even squarely in the bidding to reach their goals. It's sad..

    So, thank you for restoring some truths.


    1. Hi Michel,

      Yes you are right to point this out. Fortunately, time knows how to catch up with this type of bloggers. Unfortunately, more and more people are choosing the path of greed. If only they knew…

      Thank you.

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