What your visitors hate about your website

You like your website. We got it. And why wouldn't you like it? After all, it took you hours and hours and sometimes a little money to bring it into the world.

As a result, any insult directed at him is taken personally. How dare they say bad things about your baby?

However, at the risk of hurting you, it could make a lot of sense. And in your heart, you know it too. For weeks, your bounce rate has gone up, conversions are going down, and your reputation is going down. All signs indicate that a change is necessary.

Think of this as an intervention. To open your eyes to the truth, in this tutorial, we list all the things that people hate about your website that make it difficult to use, cause confusion, or make it just plain outdated. .

But before, if you have never installed WordPress discover How to Install a WordPress Blog in 7 Steps et How to search, install and activate a WordPress theme on your blog. Then back to why we are here.

Ready to take pink glasses and work on the flaws of your website? So let's go.

Here's what your visitors probably hated on your site

Still here ? Okay, it's too late to go back. Let's see if you recognize your website in the points below.

1. Your website is too slow

People have never been as impatient as they are today. We want it all and we want it now. Especially on the web. I know you think that once people know how great your website is, they will be eagerly awaiting it to load. But this is not true.

47% of customers expect a website to load in two seconds. 40% will leave after three. Yes, it makes you see the difference. Indeed, Amazon found that a one second delay in page load would cost them $ 1,6 billion per year. That's right, wait a second!

As a result, slow page load times are one of the best ways to annoy people (In particular on mobile). This is one of the things people hate the most about websites. So much so that it prevents them from coming back.

So much to see... 8 WordPress plugins to optimize the speed of a website

Fortunately, there are a lot of things you can do, change web hosting providers and / or reduce code, optimize images and more.

2. It does not display correctly on mobile devices

Having a mobile optimized website is mandatory these days. Nobody, and I mean nobody, likes to use the old technique of zooming and panning to consume your content. They also don't like hitting the wrong menu items because your buttons are too small.

Read also our article on 10 WordPress plugins to use to hide premium content on your blog

Is there a faster way to chase visitors to your website? Probably not.

However, it's not just human visitors. Search engines are so annoyed with websites that don't provide an adequate mobile experience. In fact, Google goes so far as not to show websites in their mobile search results that they deem unsuitable for use with phones and tablets.

Discover also our 8 WordPress plugins to turn your website into a mobile application

This will prevent your existing users from leaving your website and Google will not send you new ones. It seems like a lost situation to me. It's time to stop being boring and fix it already.

(By the way, a good step in the right direction is to use a mobile optimized WordPress theme).

3. Too many pop-ups

Popups can also be very effective in building a newsletter, if used in the proper manner. However, they also have the potential to be the reason that your bounce rate skyrockets.

See also our list of 11 WordPress plugins to create a Popup on your blog

Nobody wants to close a welcome mat, a normal popup, and a form that pops up before they get the content. If this is your case, it's no wonder people are unhappy with your website.

I'm not saying not to use pop-ups (you want to build an email list after all), I'm just saying you're smart about it.

Discover in our following article: Why is your bounce rate so high?

Take advantage of the technology to stop showing visitors returning the same ads (especially if they have already subscribed). Use the "intent exit" to have pop-ups only when your new visitors are about to leave.

Or run A / B tests to find out which of your calls to action are actually effective and doubled down on that. Your visitors will thank you.

4. Your website is stuck in the 90 years in the early 2000 years

Take a look at the image below and tell me what's wrong with it:

Hope you can see it right away. The website looks like the person who created it. Looks like he learned web design on MySpace in 2004. A good internet archive explosion, isn't it?

Affiliation: 3 simple questions to understand why you do not earn money Discover them in this article

However, don't be fooled. It's a website that advertises a business and its services today! Of course this is an extreme example and I don't think your website looks like this. However, if it contains some of the design features of that same era, it is time to rethink how you do things on your website.

So much to see... 10 WordPress plugins to hide premium content on your blog by consulting this article.

Flashing GIFs, elaborate animations, flashing announcements and other devils: just say no. They're distracting, boring, and in most cases, don't help your goal. If your website matches this description, you have found the explanation for the hate mail you receive.

5. Two Words: stock photographs

Do you know that woman?

Image from Ariwasabi / shutterstock.com.

I see it everywhere, from gyms to dentists to opticians. This is what happens when everyone uses the same images. Businesses (And websites) become indistinguishable from each other. A death sentence in marketing.

Discover How to Apply Interface and User Experience to WordPress

In addition, many of these images are mild, generic, non-authentic adjectives and other unflattering adjectives.

Of course, you should use images in your content. And there are exceptions.

However, stay away from things like the ones above. This makes your business or website as generic as the images.

Read also our article on How to create an animated promotion bar on Divi

A much better idea is to use unique images or things that people can't find elsewhere. For example, the blog Art of Manliness uses old photos. Custom artwork is another option. If that's not your thing, at least try using real photos of your employees or customers.

Discover also some premium WordPress plugins

You can use other WordPress plugins to give a modern appearance and to optimize the handling of your blog or website.

We offer here some premium WordPress plugins that will help you do that.

1. WooSwatches

WooSwatches allows you to transform the look of your product from a color point of view. A select menu is available there for you, so that you can watch and appreciate the effect of the color applied to the image of the selected product.

You can display images or colors in all dimensions common. Display them in round or square shape and so on.

Download | Demo | Web hosting

2. Testimonial Showcase

Testimonial Showcase is a WordPress Plugin which allows to display testimonials, reviews or other quotes in several ways. It is fully compatible with the latest version of WordPress and WPBakery. It comes with 5 built-in layout templates that are perfect for displaying your testimonials.

You will be able to display your testimonials in the form of grid or slider. It is fully customizable and supports the star rating system.

So much to see... 5 WordPress plugins to add customer reviews to your blog

You will also be able to allow your users to submit their testimonials on the frontend of your website.

Download | Demo | Web hosting

3. Country and Mobile Redirect

Country and Mobile Redirect” is a WordPress extension to redirect or block your site visitors based on various use cases.

Redirect your visitors based on any combination of locations (Country, State, City), language, IP address, date, browser, mobile subscriber and more.

Discover How to compress and resize images on WordPress

This plugin uses 301 and 302 redirects and allows you to use any type of page like 404 page. It has special features like country drop-down list, redirect popup, and more. You can now set redirects like never before with zero coding required.

Download | Demo | Web hosting

Recommended Resources

For go further in the optimization of your blog or your website, we also recommend that you read the articles following:

Conclusion

Here ! That's it for that list of things your visitors probably hate about your website. In the meantime, tell us about your Comments and suggestions in the dedicated section.

However, you will also be able to consult our resources, if you need more elements to carry out your projects of creation of Internet sites, by consulting our guide on the WordPress blog creation or the one on Divi: the best WordPress theme of all time.

We also invite you to share on your different social networks.

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What your visitors do not like about your website