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Affiliation: 3 simple questions to understand why you do not win silver

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This morning, I received an email from a blogger who has built a great readership to his blog and who, in addition, recently tried to monetize these subscribers by making other people's product promotions: membership.

Unfortunately for him, no subscriber bought any product he was promoting. We talked about it on Skype and I helped him find out what was wrong with a series of questions that (in my opinion) any blogger or affiliate should ask.

Then I came to the idea of ​​sharing this experience with you because I suppose you are (or will be) in the same situation. so here are these 3 questions, as well as the reasons why I asked them:

But before, if you also want to get into the affiliation with a WordPress website, we suggest you to consult our link on the 10 WordPress plugins to create an affiliate program.

Then come back to see why you are here.

1. Why do your readers visit your website?

It is very important to know the motivation of your readers when you think of some type of monetization.

Are they there for the community, information, advice, to buy something, for pleasure or for something else?

Understanding why your readers visit your blog will give you guidance on how they might respond to a promotion.

See also the best 10 affiliate plugins on WordPress

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For example - if they're here to learn, promoting an e-book like « how to do » could be the best thing to do. If they are looking for something to buy, you'd better promote the products they're looking for.

Unfortunately all readers' intentions are not particularly "Convertible" via affiliate marketing.

See also the following article and discover the 10 most effective Google AdSense banner sizes

For example - if your readers are there to nurture their sense of belonging - unless you think of a conference or community they could join, you'd better think of another monetization model.

2. The products you are promoting are they relevant to your readers?

This may sound obvious, but I'm surprised how often bloggers promote products on a topic completely different from what their blog is about.

Read also our article on 23 essential tools for success in blogging

The products you are promoting as an affiliate must be:

  • Very good quality (a product of poor quality will destroy the trust of your readers, who will be grateful if you offer them a very good product)
  • Related or complementary about your blog (this blog, we only promote products that we sell, and the offer is closely related to the subject of our blog.We offer blog creation services, online shops etc ... under WordPress.)
  • Corresponding to the needs and intentions of your readers (see item No. 1)
  • At an affordable price - that is, you do not have to promote expensive products if your readers do not usually have big budgets! Which is the case for more than 90% of your readers.

3. Do you promote yourself?

Most bloggers (who do in the affiliation) think that just add a few links in the articles, as well as a banner ad on the sidebar (Sidebar) to make money through affiliation. The problem is that this type of advertising and posting is not very different from a simple ad, and your readers will probably be indifferent.

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Read also our article on How to make money with your blog when you have low traffic

Do you want to generate revenue through the sale of other people's products? So do reviews of products. This is one of the most effective ways to make money on the internet through affiliate membership.

Buy the product, test it and talk about your own experience. you will certainly give a more honest opinion with this approach. You will be able to fool them once or twice with a different approach but not all of life. And if you can not buy the products, go at least read the reviews of other people on the internet and offer a summary to your readers.

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Your readers read your blog because they want to hear what you have to say, so tell them what you are promoting and why you are doing it. By doing this, you will show them that you respect them. Do not hesitate to talk about products that you find badyou will gain more credibility with this approach.

Discover How to create your affiliate program with WP Affiliate PlatForm

Do it first by an article, but you will also need to send emails to your subscribers for important promotions, and of course, follow up with a few status updates on social networks.

You can also use the same plugin that we use on this website to promote our own services. He is named " Adsense In Post ads And believe me, he is terribly effective.

Recommended Resources

For go further in monetizing your blog or your website, we also recommend reading articles following:

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So much for the three questions, and if you want to know more about it. Do not forget to make your contribution by leaving a comment below.

However, you will also be able to consult our resources, if you need more elements to carry out your projects of creation of Internet sites, by consulting our guide on the WordPress blog creation or the one on Divi: the best WordPress theme of all time.

We also invite you to share on your different social networks.


This article features 2 comments
  1. Hi Thierry,

    I apply the last point on my blog but in a different way.

    I write the article and in the end I tell the reader that he could have more information on the subject by clicking on the link .... and I give the link of the affiliate product.

    What do you think of this form of promotion?

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