This morning I received an email from a blogger who has built a large loyal readership to his blog and who, in addition, has recently attempted to monetize those subscribers by promoting other people's products: membership.
Unfortunately for him, no subscriber bought any product he was promoting. promotion. We talked about it on Skype and I helped him find out what was wrong with a series of questions that (in my opinion) everything blogger or affiliate should arise.
Then it occurred to me to share this experience with you because I suppose you are (or will be) in the same situation. here are these 3 questions, as well as the reasons why I asked them:
But before, if you also want to get into the affiliation with a WordPress website, we suggest you to consult our link on the 10 WordPress plugins to create an affiliate program.
Then come back to see why you are here.
1. Why do your readers visit your website?
It is very important to know the motivation of your readers when you think of some type of monetization.
Are they there for the community, for information, for advice, to buy something, for fun or for something else?
Understanding why your readers visit your blog will give you some guidance as to how they might react to a promotion.
For example - if they are there to learn, promoting an electronic book (e-book) type « how to do » could be the best thing to do. If they are looking for something to buy, you'd better promote the products they're looking for.
Unfortunately all readers' intentions are not particularly "Convertible" via marketing of affiliation.
Also consult the following article and discover the 10 most effective Google AdSense banner sizes
For example - if your readers are there to nurture their sense of belonging - unless you are thinking of a conference or community they could join, you'd better think of another monetization model.
2. The products you are promoting are they relevant to your readers?
This may sound obvious, but I'm surprised how often bloggers promote products on a topic completely different from what their blog is about.
Read also our article on 23 essential tools for success in blogging
The products you are promoting as an affiliate must be:
- Very good quality (a product of poor quality will destroy the trust of your readers, who will be grateful if you offer them a very good product)
- Related or complementary about your blog (This blog, we only promote products that we sell. And the offer is closely related to the topic of our blog. We offer blogging services, online stores etc ... under WordPress.)
- Corresponding to the needs and intentions of your readers (see item No. 1)
- Affordable - that is, you don't have to promote expensive products if your readers don't usually have big budgets! Which is the case for over 90% of your readers.
3. Do you promote yourself?
Most bloggers (who do in affiliation) think that just add a few links in the articles, as well as a banner ad on the sidebar (Sidebar) to earn money through membership. The problem is, this type of advertising and display isn't much different from a simple ad, and your readers will probably be indifferent to it.
Read also our article on How to make money with your blog when you have low traffic
Want to generate income from selling other people's products? So do reviews of products. It is one of the most effective ways to earn money on the internet through affiliate.
Buy the product, test it, and talk about your own experience. you will certainly give a more honest opinion with this approach. You might fool them once or twice with a different approach, but not all of your life. And if you can't buy the product, at least go read other people's reviews on the internet and provide a summary for your readers.
How to optimize your images and improve your SEO ? Find out by consulting this article.
Your readers read your blog because they want to hear what you have to say, so talk to them about what you are promoting and why you are promoting it. By doing this, you will show them that you respect them. Don't hesitate to talk about products that you think are bad.you will gain more credibility with this approach.
Do it first by an article, but you will also need to send emails to your subscribers for important promotions, and of course, follow up with a few status updates on social networks.
You can also use the same plugin that we use on this website to promote our own services. He is named " Adsense In Post ads And believe me, he is terribly effective.
To go further in monetizing your blog or your website, we also recommend reading articles following:
- How To Make Money Through Affiliate Marketing
- 5 Tips to Make More Sales Through Affiliate
- How to Hide Affiliate Links on WordPress
- How to create your affiliate program with WP Affiliate PlatForm
So much for the three questions, and if you want to know more about it. Do not forget to make your contribution by leaving a comment below.
However, you will also be able to consult our resources, if you need more elements to carry out your projects of creation of Internet sites, by consulting our guide on the WordPress blog creation or the one on Divi: the best WordPress theme of all time.
We also invite you to share on your different social networks.