In a commentary, one of our loyal readers asked us the question: Why do we need to use a content blocker on WordPress? Here is an answer to his question.
Content blockers can be an effective way to increase your subscriber list, gain more followers on social media, and get to see your shared content faster.
But what exactly are the content lockers?
In this tutorial, we'll discuss content lockers and how they can help your website achieve some of its goals and then we'll look at some WordPress plugins to block your blog content.
But before, if you have never installed WordPress discover How to Install a WordPress Blog in 7 Steps et How to search, install and activate a WordPress theme on your blog.
Then, back to why we are here.
What is a content blocker?
A content blocker is a fairly new concept. It simply locks the content behind a popup. Visitors can then unlock the content if they take a specific action. Depending on your goals, this action could include an email address, share on social networks. The goal of content locking is to increase conversions, so you can reach your goals faster.
The content you lock can be expressly locked by yourself. However, keep in mind that this content must have a value, so as not to make visitors regret the action they just took. Consider using it on new articles, especially on topics your visitors like. This can be done by offering a coupon, discount code, or URL to a secret page.
Remember, you are asking your viewers to enter their email, engage with you on social media, or make a payment. Locked content must reflect this and be worth it.
Why You Should Use Content Blockers
There are many benefits to using content blockers. On your website, you may already have social action buttons and lead generation popups on every page and under every post. However, these are often overlooked by visitors as there is no real incentive to interact with them.
Read also our article on 10 WordPress plugins to easily create a popup
Content lockers act like a lead magnet and provide the necessary boost to encourage your audience to take action. You can use it for:
Increase the list of subscribers
In exchange for viewing your locked high value content, you can ask visitors to enter their email address and attach to your newsletter. This is a common operation for locked content and is a proven way to increase the list of subscribers.
Get more content sharing
Another option is to tell your viewers to follow you, or share your article on social networks. Once this task is completed, they are rewarded with full access to the locked content. Not only will this help increase your social media followers, but it will also be a way to see your shared content.
Transform visitors into customers
If you have an eCommerce website or member's area, offering a coupon can also be a good strategy. It's a good way to turn visitors into customers, and at the same time collect a few email addresses.
Try to offer one of your discounted plans, or a free shipping code if visitors make purchases during a specific period. This could be the last effort your visitors need to become your customers.
Monetize your Locked content
Another option is to require payment to view locked content. It can also be a payment, or in the form of a recurring subscription. Keep in mind that if you are going the payment route, you need to be offering very high quality content.
Plugins to lock content
Now that we've looked into why you might want to lock your content, we'll find out how they can be implemented. There are many tools and solutions that you can use to block your content.
Here are some of the best.
1. Thrive Leads
Subscription forms that lock content are a feature of the plugin " Thrive Leads ". The latter prides itself on offering a wide assortment of visually stunning and highly optimized subscription forms designed to maximize your conversions.
Thrive Leads allows you to create a local content subscription form that will allow your visitors to access content after sharing their email address. You can use content lock to hide text, images, or multimedia.
You could cover part of an article, link to a secret page, coupon, infographic, video, or more. Remember, the more exciting the hidden information, the more your audience will want to view it.
2. OnePress Locker Social
OnePress Locker Social is a free WordPress plugin that helps you develop your social side as a result of sharing your content. This plugin locks the content of your choice behind a set of social media buttons.
Content can only be seen by your visitors if they like, tweet, +1, or share your page on social media. Easy to install, just add a shortcode to the content you want to lock. You can then affix social media urls, and the plugin will take care of the rest.
OnePress Locker Social also provides analysis to control the content that is particularly sought after, which will allow you to adapt your policy.
OptinMonster recently launched Content-locker optin-form ". OptinMonster's content locker allows you to lock specific messages in exchange for an email address. Users who are already on your email list will be able to view the content.
To take advantage of this feature, you will need to take a premium plan. This will cost you $ 19 or $ 29 per month respectively.
These licenses include access to unlimited subscription forms, the " split-testing " And much more. All you need to generate leads and convert visitors into subscribers and customers.
Find out about other recommended resources to help you build and manage your website.
- How to fix the WordPress "Unable to write to disk" error
- How to change the name of the sender of the emails of WordPress
- How to create a slideshow with Slider Revolution on WordPress
- 23 essential tools for success in blogging
Here ! That's all for this tutorial, I hope you will now have some WordPress plugins that will allow you to lock your content. If you have some Comments or suggestions, do not hesitate to let us know in the reserved section.
However, you will also be able to consult our resources, if you need more elements to carry out your projects of creation of Internet sites, by consulting our guide on the WordPress blog creation or the one on Divi: the best WordPress theme of all time.
But meanwhile, share this article on your different social networks.