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Communication and marketing are the basis of any success on the internet. And credibility is not always built from the first contact. Having a newsletter just consolidates these 2 pillars of any financial success on the Web.
To do this, you can use a professional autoresponder. The autoresponder is not only for the promotion of services and products, it also allows you to promote your content and documents.
There are many professional tools on the internet and all (or almost) have the same drawback: they are in English. This is the case with the two most used autoresponders in the world: MailChimp et AWeber. This encourages many beginner and francophone Web entrepreneurs to choose solutions such as SG Autorépondeur which is totally in French.
So the language is an obstacle to the choice of one of the 2 autoresponders mentioned above is not it? Do not worry anymore because we decided to create tutorials for each of these tools.
If you use AWeber for your newsletter, then feel free to read our complete tutorial in french on AWeber.
Otherwise, here is a complete guide in French on MailChimp.
In this tutorial, you will discover:
- How to create a MailChimp account
- How to create an email capture form
- How to integrate a capture form on WordPress
- How to manage lists on MailChimp.com
- How to create an Email campaign on MailChimp
- How to track your campaign statistics
So, let's start if you want.
How to create a MailChimp account
To have a newsletter system, we suggest you use MailChimp , for reasons that we explain in the article: Why create a newsletter with Aweber or MailChimp and not WordPress.
The first thing to do is to access the platform MailChimp and create an account by clicking on button « Sign Up Free »
You will be redirected to a page where you will be asked to enter your email address (Email), Your username (Username) And your password (Password).
Clicking on " Activate account "(activate my account), you will be redirected to a page where you will be asked to enter information about yourself where the company you represent. You can also add an avatar.
To begin, we will create a list.
Discover to go further How to use Contact Form to develop your subscriber list
How to create an email capture form
It is in this list that we will record the different contacts (email addresses). To do this, you must click on « Create« like the picture below:
To access the capture form creation page, click on the button at the top right of the page « Signup Form« as shown in the following image:
You will then have to configure the form. The first step is to configure the form by choosing the type of form you want to use.
By default, you will have an available list. You can select it and click on "Begin". The interface that will follow will allow you to customize the form.
We will configure some options on the form, including the email address used for all emails sent to subscribers in the list. For this, you must click on " GDPR Fields ":
You can now create your list, including defining:
- a name (list Name)
- the email address of the sender (Default "from" email)
- the name of the sender (Default "from" name) who can be your name or that of your company
- A registration reminder (Remind people how they got on your list)
- The name of your organization (Company / Organization)
- your address (Address), Your city (City)
- Your postal code or Zip (Zip / Postal Code)
- your country (country) and your phone number (phone).
For other information, they are optional. However, it will be interesting to configure how you want to be notified about new subscriptions.
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If no error occurs, your list will be available and you will be taken to a page where you will be able to see your different subscribers. For now, you do not have one yet. Because to have a subscriber, you have to create a subscription form (or add / import email addresses).
Since the form has already been configured above, I will show you how to customize the fields of the subscription form. You should know that by default some fields are available. In the customization interface of the form, you can choose to display only the required fields and customize which fields are required:
This will take you to the customization interface of the form, it is a kind of form builder.
The default fields available are sufficient to create a subscription form. To add new fields, you can select a field in the right column (framed in blue), by clicking on a field, you will be able to access the advanced options of the field (Field Settings).
But for now, we do not need to add new fields, the various fields available are sufficient. We will therefore translate these fields (since they are in English). The first translation will be done on each title of the fields, then on the different messages displayed when a user sends data via the form.
To edit each field title, click each one. The options in these fields will be available on the right.
You can make this change with the other fields.
Click on " Translate it To change the default language used on this form. Then select the language of the form from the drop-down menu (We chose "French" in this tutorial).
Now that our form is available, we will integrate it on our WordPress blog.
We will not use the option " Embedded Forms To integrate this form with WordPress for the simple reason that the plugin responsible for integrating this form does not work properly. We will use another plugin.
How to integrate a capture form on WordPress
To integrate a subscription form on WordPress, we will install the MailChimp plugin for WP.
Install and activate MailChimp For WP
MailChimp for WP is a free plugin on WordPress.org, download it and install it on your blog. It is with this plugin that the connection between your WordPress blog and MailChimp will be established. Once you have installed it, you will notice a new menu available at the bottom left: MailChimp for WP. For further, discover our step-by-step guide on installing a plugin
How to add the MailChimp API key
By accessing the plugin configuration page (MailChimp MailChimp for WP >> Settings), you will be asked to enter the secret key for the MailChimp API. As long as you have not entered the key (secret), your blog will not be connected to MailChimp.com.
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After entering your secret key, you may be able to access the various forms created on MailChimp . As long as the secret key is not valid, the text " Not Wellness Easy Will always be visible, to say (Waist logged).
To recover your secret key, click on the link " Get Your API Keys Here ». You will be redirected to the login page if you are not logged in or directly to the API key page MailChimp .
You can now create your API key.
On the section Your API Keys You will be able to create your new key by clicking on the button " Create Key ». This will generate a new key that you can copy. Copy the text from the "API" column Key »
Once this is done, you will see that your blog is now connected to MailChimp (if the key is correct), but also you will be able to see the different lists created on MailChimp .
Remark : if you add a new list on MailChimp.comit will not be automatically added to your dashboard. You will then have to click on " Renew MailChimp Lists To refresh the list.
How to add the form to a page or widget
When you're already logged in MailChimp you have the option to retrieve the different lists that have been created. Le Plugin « MailChimp for WP Will make them accessible through a shortcode. To do this, access the menu « here » (sub-menu link MailChimp For WP On your dashboard).
On the section required here Settings Check the list or lists you want to use. In our case, being given that we have created a single list, we will use it.
This list is called " Subscribe to the tutorials on BlogPasCher ».
Below you will see a box meta « Add to new Field Which will allow you to add the different fields of the form from your list to the visual editor on the left. In principle, this visual editor already offers fields available by default. Please delete the publisher's content as we will create a new custom form.
After deleting the content, we will start by creating a new custom field by selecting one on the first option (drop down menu) of meta-boxing "Add a new Field ».
The great option MailChimp go Fields »Collects the different fields of the forms of our lists (in this tuto, from the list Subscribe to tutorials on BlogPasCher "). All fields with one (*) at the end are mandatory, that is to say that the user will necessarily fill them.
When you select a field, news options are shown below, including:
- label : visible text by the user
- placeholder : text displayed on the default field that serves as an example or indication
- Initial value : default value of the field (different from placeholder »)
- Wrap in Paragraph (<P>) tags: to wrap each field in the "p" tag. (only HTML developers can know what it's all about)
- Add to FormWho adds the field on the form
- And finally the field containing the generated code
Remark : For the labelsyou can translate them yourself, since they are in English.
After selecting a field (and made your changes on the "label" and the " placeholder " mostly), copy the code from the field Generated HTML And paste it on the visual editor on the left, or click on the button « add to here ».
You will be able to perform this task for each champ that you want to add from the option to select available fields on « Add to new Field ». Do not forget to add the field « Submit button » always on the same option at the end of the edition, because it is the submit button of the form.
When you're done, your form will be ready. Copy le shortcode available just before the save changes button. It's usually " [mc4wp_form] And save your changes.
Before you test your new form, I will tell you about some options, which can help.
In the section " MailChimp Settings Just after the section " required Form Settings You can decide to ask users to confirm their email addresses (Double optional). This will save you from having fake email addresses in your newsletter. The default value is " Yes ".
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The next section (Behavior of the form) allows you to :
- Hide the form once it has been submitted.
- to enter a redirect URL after submitting the form.
When you're done, save your changes.
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To edit the messages displayed after user actions, you must click the message tab. This tab will allow you to:
- The message of success (Success Message)
- The error message (General Error Message)
- When an email address is not valid (Invalid Email Address Message)
- When an address has already been added to the list (already Subscribed Message)
How to display the form on a page
It could not be easier. Copy the shortcode of the form (see above) Then, create a new page and addle. Publish the page and consultthe !
The email capture form should normally be displayed.
You can also display this form on a widget. Indeed, the Plugin MailChimp for WP has a widget that you can add to different side columns (Sidebars) your blog.
At this level, the essential is done. You can now start administering your list and creating campaigns.
Remark : If you have also created a form on your blog by following this tutorial, you can simulate a subscription by entering an email address to which you have access to see if the process is working properly.
How to manage lists on MailChimp.com
Once again, log in to MailChimp . Then, on the left side menu, click on the link "Lists". You can see all the lists you have created as well as the various information on the number ofsubscribers you already have.
The 3 grouped arrows point to the number ofsubscribers a list, the percentage of subscribers in this list who have opened one of your campaigns, and the percentage of subscribers in this list who clicked on one or more links.
By clicking on the name of a list, you will go to the administration page of the list. You probably know this page since we were there already.
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- The email address (Email Address)
- The name of the subscriber (First Name)
- His/her first name (Last Name)
Then check the box: "I have received permission from this person to add it to my newsletter".
When done, click on " Subscribe ».
Now that we have a list ofsubscriberswe only need to create campaigns.
This is where you can create campaigns that you will automatically send to your subscribers at the hours you have determined or directly after the publication of new content on your blog (website). For this, on your left menu, click on the menu « Campaigns ».
You may find that you do not have any campaigns at this time. Click on « Create a campaign » to create one.
Go further with our 5 things to know to create interesting newsletters
Then you will be prompted to choose the type of email you want to create, we will choose the first (regular ol'Campaign) for this tutorial and provide a name.
1. How to configure the list that will receive the campaign
- the whole list (Send to entire list)
- a saved segment (Send to saved segment)
- a new segment (Send to a new segment)
Add addresses to create a segment (paste emails to build a segment)
We will of course choose the first option (to the whole list). Click on « Next »
2. How to configure the details of a campaign
Once on the new page, you must provide the following information:
- The name (Name your campaign)
- The subject of thee-mail sent (Email Subject)
- The author of the mail (from Name)
- The email address of the author (from e-mail Address). For the latter, you will need to confirm your email address.
The other options on the right will not be useful, so leave the default configuration.
This option lets you know how many people have opened your campaign, how many clicks have been generated (Track Clicks), and you can even activate the option Google Analytics link tracking. PFor that, you will need Google Analytics on your website, so I do not recommend checking this box. For other options, I recommend that you leave the default configurations (N'T touch!).
Social networks :
You can sign in to your Twitter and F accountacebook and automatically post to these networks each time a new campaign is sent. Nothing requires you to do it.
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You do not need to change these options, but I'll tell you what they are.
- Auto-convert video : This feature will scan your mails for any video content that it will convert, so that it can be displayed correctly.
- Authenticate Campaign: allows you to make your campaign legal, this will prevent your campaigns from arriving in spam. By default, this option is enabled.
Once done, click on " Next To choose a template.
3. How to choose a Template email For your campaign
MailChimp offers dozens of Templates email. Click on one of these to have an overview or to make A simulation on SmartPhone.
- to choose a specific theme (the themes are more beautiful) on the horizontal menu, choosing " Thème », Just after« basic »
- to use a template that you have modified and saved (saved templates)
- to use templates or themes that you recently sent (recently sent)
- to create your own template (Create your own).
Learn also by consulting our tutorial How to view or block IP addresses on WordPress
After choosing your template (the one I asked you to choose)you will be redirected to a personalization page. You have certainly noticed, the template is completely in English.
Read also our article on 10 WordPress plugins to create a contact form
So I'll show you how to add images, add and edit elements. The personalization interface of templates is divided into two parts.
The first on the left, is a preview of your template at its current state, on the right you will find the different elements (images, text, line of separation, grouped images, etc..) that you can add to your template.
Scroll over the preview and you will notice that a kind of dark window surrounds each element.
The 3 other grouped arrows allow successively (From left to right) to modify, duplicate or delete the element (you must confirm your action by clicking on Delete).
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Edit an item
We will choose the second element and modify it. By clicking the edit button, you will notice that the area of the different items available will show the options of the item we have decided to change.
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You will also notice that there is a visual editor, so you can make a nice layout. After editing your items, do not forget to save the changes by clicking on Saved & Close " lower.
By depositing the image, it will be sent and once the sending is completed, it will be automatically displayed. To add a new item on your template, make sure you have finished editing an item by backing it up (Save & Close), then select an item from the list of available items.
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After finishing your campaign, click on « next », at the bottom right to continue.
5. Validate and send the campaign
Before sending your campaign, a list of objectives will be displayed, it will verify that all aspects of your campaign have been completed. The list of objectives tells you (from top to bottom) :
- The selected list will receive the campaign
- The subject of your campaign
- The email address (email) who sends the campaign (email address that must be validated).
- Tracking and scanning services (when you have enabled tracking features)
- The version simplified campaign (for address providers mails that do not take into consideration emails Custom)
- The header (always in the modification of the template)
- And the affiliate link (Always active)
When a dot is preceded by a red circle with a cross on it (erreur)this means that an important point has not been resolved. To solve the problem, you can click on " solves On the same line. Points with an error will prevent you from sending your campaign. They are therefore to correct.
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When your campaign has no errors, you can send it directly to your list (Send), or schedule the sending (Schedule).
How to track your campaign statistics
This is the last point of this tutorial (You held fast).
Now that we have created, programmed or sent directly our campaigns, It is time to consult their statistics (that's what the tracking functionality is for), To find out how many people have opened and / or clicked on a link.
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To access the statistics, you must go back to the reception of your campaigns, click on « View Report Located on the same line of the campaign for which you want to see the statistics.
At the very top you will see the number of people who have actually received your campaign. On the same image, we have highlighted below, the number of people who have (from left to right) : open, click on a link, bounced (Open without clicking), and those who have unsubscribed.
You can see below, which links have been clicked in your campaign, and which subscribers have opened your message. Further down, you will see the geographic location of the people who opened your campaign.
Need to go further?
BlogPasCher recommends the email templates below to improve the design of your messages.
- Orchards - Conversion-Driven Responsive Emails
- Haldr - HTML Email Template + Builder 2.0
- Gomail - 17 Email Templates Set + Kbuilder 1.2
Before we leave
There are features that you will not be able to use on a free account, you will need to switch to a premium account.
That's all for this tutorial in French dedicated to MailChimp We hope it will help you to create your newsletter. if like hundreds of thousands of users around the world you want to create your account for free, click here.
Reminder: The complete French tutorial on AWeber is already available, you can consult here.
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