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MailChimp tutorial in English: the complete guide to creating a newsletter

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Want to create a Mailchimp newsletter? Here is the guide in French.

Communication and marketing are the basis of any success on the internet. And credibility is not always built from the first contact. Having a newsletter just consolidates these 2 pillars of any financial success on the Web.

To do this, you can use a professional autoresponder. The autoresponder is not only intended for promoting services and products, it also allows you to promote your content and documents.

There are many professional tools on the internet and all (or almost) have the same drawback: they are in English. This is also the case with the two most widely used autoresponders in the world: MailChimp et AWeber. This encourages many beginner and francophone Web entrepreneurs to choose solutions such as SG Autorépondeur which is totally in French.

So it is the language that is an obstacle to choosing one of the 2 autoresponders mentioned above, isn't it? Don't worry anymore because we have decided to create tutorials for each of these tools.

If you are using AWeber for your newsletter, then feel free to read our  complete tutorial in french on AWeber.

Otherwise, here is a complete guide in French on MailChimp.

In this tutorial, you will discover:

  • How to create a MailChimp account
  • How to create an email capture form
  • How to integrate a capture form on WordPress
  • How to manage lists on
  • How to create an Email campaign on MailChimp
  • How to track your campaign statistics

So, let's start if you want.

How to create a MailChimp account

To have a newsletter system, we suggest you use MailChimp , for reasons that we explain in the article: Why create a newsletter with Aweber or MailChimp and not WordPress.

The first thing to do is to access the platform MailChimp and create an account by clicking on button « Sign Up Free »create a newsletter with Mailchimp - All in one marketing platform mailchimp

You will be redirected to a page where you will be asked to enter your email address (Email), Your username (Username) And your password (Password).

Mailchimp account creationOnce registration is complete, activate your account by clicking on the link sent to your mailbox.

Mailchimp account activationClicking on " Activate account "(activate my account), you will be taken to a page where you will be asked to enter information about yourself or the company you represent. You can also add an avatar.

Mailchimp homeOnce you have correctly filled in the requested information, you click on " Save And Get Started". Clicking on it will take you to your MailChimp dashboard.

To begin, we will create a list.

Discover to go further How to use Contact Form to develop your subscriber list

How to create an email capture form

It is in this list that we record the various contacts (email addresses). To do this, you must click on « Create«  as in the following image:

Create a mailchimp listOnce you click on « Create« , a window will appear where you can make a choice on the action to be taken.

To access the capture form creation page, click on the button at the top right of the page « Signup Form« , as shown in the following image:

Mailchimp subscription form

You will then have to configure the form. The first step is to configure the form by choosing the type of form you want to use.

Choose a mailchimp form type

By default, you will have an available list. You can select it and click on "Begin". The interface that will follow will allow you to customize the form.

Mailchimp form creation

We will configure some options on the form, including the email address used for all emails sent to subscribers in the list. For this, you must click on " GDPR Fields ":

Form configuration

You can now create your list, including defining:

  • a name (list Name)
  • the email address of the sender (Default "from" email)
  • the name of the sender (Default "from" name) who can be your name or that of your company
  • A registration reminder (Remind people how they got on your list)
  • The name of your organization (Company / Organization)
  • your address (Address), Your city (City)
  • Your postal code or Zip (Zip / Postal Code)
  • your country (country) and your phone number (phone).

List name gdpr mailchimp configuration

For other information, they are optional. However, it will be interesting to configure how you want to be notified about new subscriptions.

Discover also our list of 5 WordPress plugins to create subscription forms on your blog

Mailchimp subscription notificationYou can choose all of the options, but expect your inbox to fill up with messages. When it's done, you can click " Save List And campaign Default" page (in French).

If no error occurs, your list will be available and you will be taken to a page where you can see your different subscribers. For now, you don't have one yet. Because to have a subscriber, you must create a subscription form (or add / import email addresses).

Since the form has already been configured above, I will show you how to customize the fields of the subscription form. You should know that by default some fields are available. In the form customization interface, you can choose to display only the required fields and customize which fields are required:

Configure the fields of a mailchimp form 1

This will bring you to the form customization interface, it's a kind of form builder.

Mailchimp form creationThe fields available by default are sufficient to create a subscription form. To add new fields, you can select a field in the right column (framed in blue), by clicking on a control, you will be able to access the advanced options of the control (Field Settings).

But for now, we don't need to add new fields, the different fields available are sufficient. We will therefore proceed to the translation of these fields (since they are in English). The first translation will be performed on each title of the fields, then on the different messages displayed when a user sends data via the form.

To edit each field title, click on each one. The options for these fields will be available on the right.

Mailchimp form field configuration

You can make this change with the other fields.

Click on " Translate it To change the default language used on this form. Then select the language of the form from the drop-down menu (We have chosen "French" in this tutorial).

Translation of mailchimp fields

Now that our form is available, we will integrate it on our WordPress blog.

We will not use the " Embedded Forms To integrate this form into WordPress for the simple reason that the plugin responsible for integrating this form does not work correctly. We will therefore use another plugin.

How to integrate a capture form on WordPress

To integrate a subscription form on WordPress, we will install the MailChimp plugin for WP.

Mailchimp for wordpress

Install and activate MailChimp For WP

MailChimp for WP is a free plugin at, download it and install it on your blog. It is with this plugin that the connection between your WordPress blog and MailChimp will be established. Once you install the latter, you will notice a new menu available at the bottom left: MailChimp for WP. For further, discover our step-by-step guide to installing a plugin

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How to add the MailChimp API key

By accessing the plugin configuration page (MailChimp for WP >> MailChimp Settings), you will be asked to enter the secret key for the MailChimp API. As long as you haven't entered the key (secret), your blog will not be connected to

Mailchimp API Key

After entering your secret key, you will be able to access the various forms created on MailChimp . As long as the secret key is not valid, the text " Not Wellness Easy Will always be visible, to say (Waist logged). 

To recover your secret key, click on the link " Get Your API Keys Here ». You will be redirected to the login page if you are not logged in or directly to the API key page MailChimp .

Access api keys mailchimp

You can now create your API key.

Mailchimp API key creation

On the section Your API Keys You will be able to create your new key by clicking on the button " Create Key ». This will generate a new key that you can copy. Copy the text from the "API" column Key »

Creation of mailchimp api key 1
And return to the window of your dashboard WordPress, then paste the key, on the field mentioned above on your dashboard and save your changes.

Once this is done, you will see that your blog is now connected to MailChimp  (if the key is correct), but also you will be able to see the different lists created on MailChimp .

Remark : if you add a new list on MailChimp.comit will not be automatically added to your dashboard. You will then have to click on " Renew MailChimp  Lists To refresh the list.

Mailchimp for wordpress API key activation

How to add the form to a page or widget

When you're already logged in MailChimp you have the option to retrieve the different lists that have been created. Le Plugin « MailChimp  for WP Will make them accessible through a shortcode. To do this, access the menu « here » (sub-menu link MailChimp  For WP On your dashboard).

On the section required here Settings Check the list or lists you want to use. In our case, being given that we've created a single list, we'll use that.

Mailchimp subscription form

This list is called " Subscribe to tutorials on BlogPasCher ».

Below you will see a box meta « Add to new Field », Which will allow you to add the different fields of the form from your list to the visual editor on the left. In principle, this visual editor already offers fields available by default. Please remove the content from the editor, as we will be creating a new custom form.

After deleting the content, we will start by creating a new custom field by selecting one on the first option (drop down menu) meta-boxing "Add a new Field ».

Add a mailchimp form field

The great option MailChimp  go Fields »Collects the different fields of the forms of our lists (in this tuto, from the list Subscribe to tutorials on BlogPasCher "). All fields with one (*) at the end are obligatory, that is to say that the user must necessarily fill them out.

When you select a field, news options are displayed below, including:

  • label : user-visible text
  • placeholder : text displayed on the default control which serves as an example or indication
  • Initial value : default value of the field (different from placeholder ")
  • Wrap in Paragraph (tags: to wrap each field in the "p" tag. (only HTML developers can know what it is)
  • Add to Form: which allows you to add the field on the form
  • And finally the field containing the generated code

Remark : To the labels, you can translate them yourself, since they are in English.

After selecting a field (and made your changes on the "label" and the " placeholder " mostly), copy the code from the " Generated HTML »And paste it on the visual editor on the left, or click on the button « add to here ».

You will be able to perform this task for each champ that you want to add from the option to select the fields available on « Add to new Field ». Don't forget to add the field « Submit button » always on the same option at the end of editing, because it is the button for submitting the form.

Submit button

When you're done, your form will be ready. Copy le shortcode available just before the save changes button. It is generally " [mc4wp_form] And save your changes.

Other options

Before you test your new form, I'll tell you about a few options that can help you.

In the section " MailChimp  Settings Just after the section " required Form Settings You can decide to ask users to confirm their email addresses (Double optional). This will prevent you from having false email addresses in your newsletter. The default is " Yes ".

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Mailchimp form parameter

The next section (Behavior of the form) allows you to :

  • hide the form, once it has been submitted.
  • enter a redirect URL after submitting the form.

When you're done, save your changes.

Mailchimp form behavior

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To modify the messages displayed after user actions, you must click on the message tab. This tab will allow you to:

  • The message of success (Success Message)
  • The error message (General Error Message)
  • When an email address is not valid (Invalid Email Address Message)
  • When an address has already been added to the list (already Subscribed Message)

Configure mailchimp messages

How to display the form on a page

It could not be easier. Copy the shortcode of the form (see above) Then, create a new page and addle. Publish the page and consultthe !

The email capture form should normally appear.

You can also display this form on a widget. Indeed, the Plugin MailChimp for WP has a widget that you can add to different side columns (Sidebars) your blog.

Mailchimp widget subscription form

At this level, the essential is done. You can now start administering your list and create campaigns.

Remark : If you have also created a form on your blog by following this tutorial, you can simulate a subscription by entering an email address to which you have access to see if the process is working properly.

How to manage lists on

Once again, log in to MailChimp . Then, on the left side menu, click on the link "Lists". You can see all the lists you have created as well as the various information on the number ofsubscribers you already have.

Managing mailchimp lists

The 3 grouped arrows point to the number ofsubscribers of a list, the percentage of subscribers from this list who opened one of your campaigns, and the percentage of subscribers from this list who clicked on one or more links.

By clicking on the name of a list, you will access the administration page of that list. You probably know this page since we were there already.

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Add mailchimp subscribersNow we will manually add subscribers by clicking on the menu « Add Subscribers » located higher. To do this, click on " Add Subscriber ». You will arrive on a page where you can add:

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  • Email address (Email Address)
  • Subscriber's name (First Name)
  • His/her first name (Last Name)

Then check the box: "I have received permission from this person to add them to my newsletter".

When done, click on " Subscribe now ».

Add mailchimp form subscribersWhen you have subscribers, the page will appear as follows:

Mailchimp contact listHow to create an Email campaign on MailChimp

Now that we have a list ofsubscribers, we just need to create campaigns.

Mailchimp campaignsThis is where you can create campaigns that you will automatically send to your subscribers at the times you have determined or directly after the publication of new content on your blog (website). For this, on your left menu, click on the menu « Campaigns ». 

You may find that you don't have any campaigns right now. Click on « Create a campaign » to create one.

Go further with our 5 things to know to create interesting newsletters

Create a mailchimp campaignSeveral options are available to you. We will create an email, so click Email.

Create a mailchimp email campaign

Then you will be prompted to choose the type of email you want to create, we will choose the first one (regular ol'Campaign) for this tutorial and provide a name.

Create a mailchimp email

1. How to configure the list that will receive the campaign

Assign to a mailchimp listYou will be asked on this new page to choose the list to use to send your campaign. Click on a list and you will be asked to send the campaign to:

  • the whole list (Send to entire list)
  • a saved segment (Send to saved segment)
  • a new segment (Send to a new segment)

Add addresses to create a segment (paste emails to build a segment)

We will of course choose the first option (to the whole list). Click on « Next »

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Configure user segment

2. How to configure the details of a campaign

Once on the new page, you must provide the following information:

  • The name (Name your campaign)
  • The subject ofemails sent (Email Subject)
  • Email author (from Name)
  • The address of the author of the email (from emails Address). For the latter, you will need to confirm your email address.

The other options on the right will not be useful, so leave the default configuration.

Email campaign settingsThe " tracking » (Order Tracking):

This option allows you to know how many people opened your campaign, how many clicks were generated (Track Clicks), and you can even activate the option Google Analytics link tracking. PFor that, you will need Google Analytics on your website, so I do not recommend checking this box. For other options, I recommend that you leave the default configurations (N'don't touch it!).

Social networks :

You can log into your Twitter account and Facebook and automatically post to these networks each time a new campaign is sent. Nothing requires you to do it.

Read also our article on How to write an irresistible article introduction

More options:

You don't need to change these latter options, but I'll tell you what they are.

  • Auto-convert video : this feature will scan your emails to search for any video content that it will convert, so that it is displayed correctly.
  • Authenticate Campaign: allows you to make your campaign legal, this will prevent your campaigns from reaching spam. By default, this option is enabled.

Once done, click on " Next »To choose a template.

3. How to choose a Template email For your campaign

MailChimp offers dozens of Templates email. Click on one of these to have an overview or to make A simulation on SmartPhone.

Design a mailchimp emailRemark : you have the possibility

  • to choose a specific theme (the themes are more beautiful) on the horizontal menu, choosing " Thème », Just after« basic »
  • to use a template that you have modified and saved (saved templates)
  • to use templates or themes that you recently sent (recently sent)
  • to create your own template (Create your own).

Learn also by consulting our tutorial How to view or block IP addresses on WordPress

Choose a mailchimp email template4. How to customize a template

After choosing your template (the one I asked you to choose)you will be redirected to a personalization page. You have certainly noticed, the template is completely in English.

Read also our article on 10 WordPress plugins to create a contact form

So I'll show you how to add images, add and edit elements. The interface for customizing templates is divided into two parts. 

The first on the left, is a preview of your template at its current state, on the right you will find the different elements (images, text, line of separation, grouped images, etc..) that you can add to your template.

Mailchimp email design

Scroll the cursor over the preview and you will notice that there is some sort of dark window surrounding each element.

Mailchimp buttons designThe left arrow points to the feature that moves an item to your template.

Move a mailchimp section

The 3 other grouped arrows allow successively (From left to right) modify, duplicate or delete the element (you must confirm your action by clicking on Delete).

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Edit an item

We will choose the second element and modify it. By clicking on the edit button, you will notice that the area of ​​the different available elements will display the options of the element that we have decided to modify.

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You will also notice that there is a visual editor, so you can do some nice formatting. After modifying your elements, do not forget to save the modifications by clicking on " Saved & Close " lower.

Mailchimp image and configurationAs for the images, you can directly upload the images (slip & Deposit) on the appropriate areas, or send one by clicking on " KATEGORIEN »

Move mailchimp imagesBy dropping the image, it will be sent and once the sending is complete, it will automatically be displayed. To add a new item on your template, mainly make sure that you have finished modifying an element by saving it (Save & Close), then select an item from the list of available items.

Learn as well How to compress and resize images on WordPress

Mailchimp design blockYou can drag and drop these items onto your template, and make a modification as I explained above.

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After finishing your campaign, click on « next ", at the bottom right to continue.

5. Validate and send the campaign

Before sending your campaign, a list of objectives will be displayed, it allows you to verify that all aspects of your campaign have been fulfilled. The list of objectives tells you (from top to bottom) :

  • The selected list will receive the campaign
  • The subject of your campaign
  • Email address (email) who sends the campaign (email address that must be validated).
  • WorldWide Tracking  (when you have enabled tracking features)
  • The version simplified campaign (for address providers mails that do not take into consideration emails Custom)
  • The header (always in the modification of the template)
  • And the affiliate link (Always active)

When a point is preceded by a red circle with a cross on it (erreur), it means that an important point has not been resolved. To solve the problem, you can click on " solves On the same line. Points with an error will prevent you from sending your campaign. They therefore need to be corrected.

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Email error

When your campaign has no errors, you can send it directly to your list (Send), or schedule the sending (Schedule).

Option for mailchimp campaignsClicking on " Schedule », You can program the campaign shipping date.

How to track your campaign statistics

This is the last point of this tutorial (You held fast).

Now that we have created, programmed or directly sent our campaigns, It is time to consult their statistics (this is what the tracking functionality is for), To find out how many people have opened and / or clicked on a link.

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Mailchimp statistics

To access the statistics, you must return to the home page of your campaigns, click on " View Report Located on the same line of the campaign for which you want to see the statistics.

View the mailchimp reportOn this new page, you will see a lot of information, I will explain only what may interest you.

Mailchimp campaign statisticsAt the very top you will see the number of people who have actually received your campaign. On the same image, we have highlighted below, the number of people who have (from left to right) : open, click on a link, bounced (Open without clicking), and those who have unsubscribed.

Mailchimp clicked linksYou can see below, which links have been clicked in your campaign, and which subscribers have opened your message. Further down, you'll see the geographic location of the people who opened your campaign.

Need to go further?

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Before we leave

There are features that you will not be able to use on a free account, you will need to switch to a premium account.

That's it, that's all for this tutorial in French dedicated to MailChimp , we hope it will help you create your newsletter. If like hundreds of thousands of users around the world you want to create your free account, click here.

Reminder: The complete tutorial in French on AWeber is already available, you can consult here.

Feel free to share it or leave a comment.


This article features 142 comments

  1. Hello,
    I can not find How to put a mailchimp pop up on its wordpress website?
    Is there a particular extension to copy the embeded code?

    thank you in advance for your help

  2. Hello,

    I followed your tutorial concerning mailchimp but unfortunately it does not seem to work with my host which is in wordpress I have the error “Error connecting to Mailchimp: 0 cURL error 28: connect () timed out! "With the following link" "to have information in case of problem but I do not find no answer on this link. Do you know how to correct this error or do you have any advice for a site to host at Free under wordpress.
    Thank you in advance for your answer.

    1. Hello iPapy,

      Unfortunately, I can't help you because I haven't tested Mailchimp on Free Web Hosting yet. Sorry.

  3. Hello !

    I bought the Cheerup theme over a year ago which already has Mailchimp integrated. I don't have access to the procedure you explain here, I just need to add an url (MailChimp Form Submit URL) in my widgets section. Where can I find this url?

    1. Hi,

      Sorry but we cannot provide technical support for a WordPress theme. This article is limited to the tutorial on Mailchimp

  4. Hello,
    thank you for this article and your blog in general is useful is nice.

    I would like to ask you more info for the design of the box “subscribe to the newsletter” on a home page of an e-commerce site for example.

    Does Mailchimp offer the possibility to customize this box? if so, or may I have examples?

    I currently have MailPoet but the choice is limited it seems to me?

    Thank you

    1. Hello Hugo,

      Unfortunately, we can not answer all Mailchimp related questions. I invite you to contact their team.

  5. Hi
    I would like if it is possible to create a welcome mail on mailchimp or you absolutely need to upgrade your free account to a paid account?
    Thank you

    PS: The mailchimp tuto is very well done

  6. Hello,
    Thanks for this tutorial!
    I too have a question: once we have sent the newsletter, is it possible to modify it? Indeed, the newsletter is no longer in my "templates" but in my "campaigns" and I cannot find a way to modify it (in my case, I would like to send the same document back but by changing the text from French to English to send it internationally).
    Thank you in advance!!

  7. Hello!
    I am unfortunately stuck at the Mailchimp for WP plugin stage. Despite the fact that I created a list in my Mailchimp account, the plugin does not detect it. I tried to create a new one and click "renew ..." but still no list appears.

    Thanks in advance for your help 🙂

  8. Hello,
    I'm looking to insert a custom field in a template on Mailchimp (a field that is different for each recipient, such as entering their first and last name at the head of the text for example).

    Thank you for your help, and Best regards.

  9. Hello,
    Is it possible to create landing page from mailchimp?
    Pardot (marketing tool salesforce) offers this solution but I want to use mailchimp if not what solution I advise you?
    Thank you

  10. Hello,

    Is it possible to retrieve the emailing made with Mailchimp in pdf to integrate it into a blog?
    Thank you for your reply.

  11. Hello i can not connect to my mailchimp account because changemnt of tel number and activation is still with my old number how i can get my account

  12. Hello,

    I imported a small list of emails (with everyone's agreement), I sent my campaign to this list, however I forgot to insert an email address in the list ...

    Is it possible to add the email address in the initial list and re-send the email only to this person?

    Thank you very much

    1. Hello,
      I don't think (unless I'm wrong afterwards) that it works that way. It is not possible to exclude emails while sending a campaign. The only solution in my opinion is to create a separate list where you can send emails to those who have not received it.

  13. Hello and thank you for the solution can be brought to my question.
    I created an account with my personal email address. I would like to change the NAME of the account and I have not found how to do it and if it is possible by the way… See you soon.

    1. Hello,
      I will rephrase the question. So you have created an account on MailChimp, and you want to change the name of your account. I think you need to contact the MailChimp team, but very rarely these types of requests are successful.


  14. Hello,
    Have you ensured that the test version information is similar to that sent in the production version?
    There may be a markup flaw in the production version. Try to send the same content in the test and production version.

    1. Hello,
      Thanks to all 2 for your return.
      I found the solution by myself: the dimensions of the image appearing in my banner shifted everything when sending in real version. I don't know why it worked in test, but by modifying the dimensions everything is back to normal ...
      Thank you for the blog and the support.

  15. Hello,
    Thank you for all these valuable info on mailchimp.
    I have a problem: I used a 2 column template which is perfect in the test version but during the actual sending, the left column slides under the right column… it's horrible !!
    does anyone have an idea and above all a solution?
    thank you!!

  16. Hi,

    Great post!
    There is just one thing I wish I could do, maybe you would have the answer.
    At home, only email is required and I would like when a user subscribes to redirect him to the mailchimp confirmation page or to the full subscription page where suddenly the email is pre-filled and I have the "first name" field in addition. Do you know how to do it?


          1. No, by necessity. It will depend on how this is possible. If you tell me that what I want to do is ask for another mandatory field. Then I will. Thank you for your comeback.

          2. Hello Marine,
            Your request requires a lot of attention, I invite you to contact our customer service on the home page. We will quickly help you solve this problem.


  17. Hello,
    I want to personalize the newsletter using the "merge tags" function which is supposed to offer me "first name" but it does not appear. I just have the proposition “list name” Is this normal?
    thank you very much for your reply

    1. Hello Virginia,

      Unfortunately we can not provide full support for mailchimp. I recommend you do a little research on the internet or contact their support.


  18. Hello,
    I am looking for a way to put on my website (wordpress), a link to the last newsletter. On mailchimp tutorials, they ask to download "web browser" to pass the news in .pdf. I don't want this software on my computer. So, how to do?
    Thank you in advance for your assistance.

    1. Hello Margo,

      Sorry but our help is unfortunately limited to this tutorial. In addition, we cannot find and recommend other plugins.

    2. Hello Margo,

      Sorry but our help is limited to this tutorial, in addition we cannot search for tools for readers. Sorry.

  19. Hello,

    Your tutorial is really very well done. For my part I am looking for a retailer how to create and integrate a Mailchimp form to "capture" emails on a landing page made with strikingly. I don't know where to find it!

  20. Hello,

    I would need a little clarification, regarding MailChimp campaigns:

    How do you customize the name of the contacts on a list to whom the campaign is sent within this same campaign? By that I mean that for example, in a “Header” of my campaign is the name of the person to whom the campaign is addressed “Hello Thierry…” and this is generated automatically.

    Thank you in advance for your answer, I hope I have been clear!

    Good evening to all

    1. Hello William,

      Yes it is possible, you just have to put: "Hello (the class or shortcode if you want) and it will be replaced automatically by the name of the recipient.


      1. Thanks for the reply Thierry!

        That is to say? It is necessary to add a block of text at the top of the page with a word in which would be written "Hello (what is this code if it is, on a list of 100 people of the name of the said person concerned by the email) ?) "

        Thank you very much

  21. Hi,

    Thank you for this tutorial very detailed!

    However, I encountered some problems, I can not add a message such as "Do not hesitate to subscribe to receive my latest articles! "Before the" E-mail "field and the Subscribe button. How to do ?

    thank you very much

    1. Oh dear and I forget, how to add a field "Subscribe to our newsletter" in the comments of my articles as is the case in your comment form?
      Thank you

    2. Good evening Laura,

      Sorry, but we support on Mailchimp is unfortunately limited to this free tutorial, we can not provide support for this sorry tool.

      1. Hello,

        It does not matter. I finally succeeded 🙂

        On the other hand, I did not understand how to put our wordpress articles in our newsletter to be sent.

        Beautiful day

        1. This is impossible with free accounts. You must use a paid account to set up a newsletter from your blog to Mailchimp.

  22. Hello,
    I have followed your tutorial on mailchimp, my problem is that I make a registration form with Thrive Leads, ok mail chimp registers the "news subscribers" but the people who subscribe do not receive the subscription confirmation?

    1. Hello,

      Sorry for this late response. In fact, it's up to you to configure the double-optin and the welcome message.

  23. Hello,

    Thank you for your information. I created my newsletter and I have an error message before sending:
    Default text content
    We noticed some placeholder text in your message. Specifically, we still see "Click here to cancel or modify the placeholder text.
    Could you help me solve this problem?
    Thanks in advance !

    1. Hello,

      Sorry, but unfortunately we cannot provide technical support for MailChimp, our help here is limited to the tutorial.

  24. Hello,

    When I realized that my mailchimp newsletters were coming in "promotion" for people using Gmail, I tried to manipulate the email, and answer yes to the question so that the next mail arrives in "main" .

    However, mailchimp's newsletters are not sent directly with the email address as sender. The question is: "Apply this change to future messages from". This sequence varies with each sending and prevents registration of the sender (since it is not always the same)

    Do you have a solution for me? I did not find any possibility for my email address to be the actual sender of the newsletter ... ie my subscribers can move, and answer yes to the question "apply this change to future messages from ... @ »

    Thank you beforehand !

    1. Hello Florian,

      Sorry for the late response. Regarding your request, we can not unfortunately support MailChimp. We can give small tricks.


  25. Hello,
    Your tutorial helped me a lot to get started with Mailchimp.
    However after sending my last campaign, I realized that the name displayed in the mailbox of my recipients was "Administrator" and not the name of my company. I can't figure out how to change this.
    Could you help me ?

  26. Hello,
    Thank you for your tutorial!

    I nevertheless have a small problem.
    I added one of my email addresses to test the subscriptions, and in the subscription message is my postal address, as a signature I have the impression.
    An idea ?

    Thank you and good luck!

  27. Hello,

    Thank you very much for this article which helped me a lot in my newsletter creation. However, I have a problem that I cannot solve: when I send myself the newsletter to do a test, the images are not displayed in my gmail.

    How to solve the problem, please?

    Thanks in advance 🙂


  28. Hello everybody,
    I would like to know if it was possible to use one mailchimp account for several different wordpress sites. Are we obliged to create a mailchimp account for each wordpress site.
    Thank you for your answers

    1. Hello,

      Sorry for the late response, we had lectures.

      We don't have to create a mailchimp account for each site. One site is more than enough. On the other hand, it will be necessary to create different lists.

  29. Hello,

    Have you already tested SendinBlue? The platform is available in French and has created a plugin for WordPress, which allows you to create double opt-in registration forms:
    And of course you have the possibility to subscribe to a free offer, without limitation of imported contacts, unlike MailChimp

    1. Good evening Alexandra,

      I will validate the link this time, but because of the fact that many people of this company use our site to try to make the pub, unfortunately I could not accept links from this site after validation.

      And for the others, I recommend an excellent plugin named: MyMail Newsletter sold on Codecanyon. It's the one we've been using ever since.

  30. Hello, how can you add a customization with the name.
    add for example "Mister" or "Madam" thing that I have on my imported list?
    Thank you

  31. Hello,

    Thank you for your tutorial!
    I am on wordpress. I set up mailchimp and installed mailchimp for WP, installed the widget (for my part: an image that links to the form on a new tab). On the other hand, when I do the test with email addresses to which I have access, I never receive the confirmation email… (I nevertheless checked double-optim). What could I have forgotten?
    Thank you in advance…!

    1. Hi,

      I hope that Hervé will allow you (in his answer) to see it a little more clearly because I myself tried without receiving a confirmation email. He was the one who finally settled the problem.

      However, I would like to ask you: Have you checked that the double-optin is correctly configured on your MailChimp account?

    2. Hello,
      I admit that MailChimp is not easy enough to learn, but once you know how to use it, you will be fine.

      In your case, I will give you a list of things to check because, the source of the problem can be multiple:

      - Make sure the "reply-to" email address is correct and verified
      - Have you actually configured MailChimp for WordPress (the "connected" indicator should be displayed in the settings)
      - Is the API key correct?

      Try to solve these different questions in turn. If the problem persists, you can contact the customer service, we will take care of you as soon as possible.

  32. Hello, your tutorial is very clear. Easy to follow.
    Personally, I find mailchimp rather complicated when you simply want to send a monthly newsletter to a few hundred email addresses = sending a simple PDF (of the newsletter created yourself upstream and not in MailChimp…). The context is absolutely not marketing (no campaigns) but purely informative. Couldn't it be easier for that? Thank you.

    1. Hello Anne,

      I recommend the MyMail Newsletter plugin. This is the one we use for our newsletter.


      1. Hello Thierry. Thanks for the quick response and for the tip. I will see that. Since then, I tried YMLP (Your Mailing List Provider) and I must say I was won over by its great simplicity and good functionality. In addition, it is all in French (which is rare). As it is for the start of the school year, I will test the one you are telling me about and I will decide. See you soon.

  33. Hello,

    About the Final "Welcome" Email, you can modify From; Reply-to; Subject.

    But below the Subject, there is a text box indicating:

    Here is a copy of the information you submitted to us for your records ...

    E-mail adress:
    First Name:
    If you no longer wish to receive our emails you can:

    Can we modify this text box? I did not succeed.

    If not, with a free account, can we send an automatic “welcome” email?

    Do you use Mandrill in addition to Mailchimp?

    1. Hello,

      Sorry for the late response.

      First of all, we use MailChimp incidentally. Because our main autoresponder is a WordPress plugin that you can find on It is called "Mymail Newsletter". With it you can forget about all other services like MailChimp, Aweber, SG autoresponder and others. In addition it is completely in French.

      Regarding MailChimp and the footer message, yes this section can be modified. However, we can not provide complete support because everything we could say unfortunately is limited to the tutorial.


      1. Hello,

        In autoresponder, I have Rapidmailer (WordPress plugin) and Aweber.

        I'm trying Mailchimp, because of Aweber doing weird characters.

        Mailchimp is not difficult but it has a different approach that makes it a bit complex.

        1. Good evening Rachel,

          I recommend the following plugin: Mymail Newsletter that you can find on

    2. Hello,
      At the time of writing the tutorial, I have not been allowed to notice such a modification on this information, but I think that it is quite feasible since it is possible to modify the footer of the emails.

      When you say a welcome message, are you referring to an email that is sent when a user subscribes? If so yes ..

      I use both MailChimp and Mandrill, but Mandrill is for users who want a lot more flexibility in their newsletters.

      1. Hello,

        Welcome message, this is the term Mailchimp uses in the configuration of its list, it is the message that is sent automatically to let people know that they are registered on the list.

        I noticed that you can modify a small part of this message, there is a non-modifiable part.

        Am used to Aweber (the Follows Up and the Broadcats). Mailchimp (with its templates and Campaigns) is a different way of working, it's a bit confusing.

        Mandrill, I wanted to try, managed to transfer a Mailchimp template to Mandrill, but then I have trouble.

        Will keep trying to find Mailchimp.

        1. OK. I hope you find the solution to your concern. But sometimes you have to take the paid version to activate some features.

  34. Hello, I would like to know how to define the image that will appear on the facebook pages during its autopost on facebook ?? Thank you for this tutorial 😉

        1. Hello,
          you need to add this tag on your page, with the link to the image you want to use replace the http property with the link to the image of your choice on your blog or elsewhere.

  35. Hello,

    I'm about to "schedule" my newsletter, but there is 1 red cross on the "header" part, and it says like I left the default header content unmodified. I do not know how to solve this problem, I cannot send or schedule the sending. Thank you for answering my question, please; )

    1. Hello,

      I thought I answered that question, but I can see it hasn't. I said to contact MailChimp until we find a solution.

      Unfortunately, we can not support this autoresponder.

    2. Hello,
      It looks like you didn't save everything before designing the newsletter, when I talk about everything it's about things like a verified email or other details (items that are part of the header).

    1. I recommend you to use the tool offered by Jetpack. It's easy to use and your readers will automatically receive a response in their inbox.

    2. Hello,
      it goes without saying that if there is no newsletter, then subscribers cannot receive anything.
      If you don't know what newsletters are for, I recommend that you read this tutorial very carefully.


  36. hello, first of all thank you for your very meticulous work! I have a question that may be stupid but is it necessary to make a campaign so that the readers receive the newsletter? And is it like blogger articles all arrive at the end of the day or can we configure for each article and configure lh? thank you for your patience

    1. Hello Willow,

      You must at least use a form like the one offered on JetPack. But yes you need a registration form.

    2. Hello,
      yes, you must make a newsletter to allow your users to receive your articles. I have not used blogger, but yes it is configurable.

  37. Hello,

    Thank you for this tutorial, really very well done, congratulations.

    I followed the tutorial in particular for setting up the Widget with the form.

    This works very well.

    On the other hand as every time I make a change I check the W3C validator, it tells me that the code has an error (2 in fact).
    I have tried in different ways and always have the same mistakes.

    Line 190, 82 Column:
    Date, datetime, datetime-local, e-mail, file, month, number, password, radio, search, tel, text, time, url, or week.


    Line 190, Column 82: Attribute placeholder is only allowed when the input type is e-mail, number, password, search, tel, text, or url.


    I tried to find on google how to solve this I did not find anything convincing, or in English (which is not my strong point).

    Have you ever had to solve this type of problem?

    1. Hello Olivier,

      You will not have to disturb yourself with all this. In most cases, none of your subscribers will look at your source code to find out whether or not it should continue to be one of your subscribers.

      In reality many websites do not necessarily respect all the standards Facebook and Google first very often win the gold palm in the field.

      Also you do not have control over the HTML code to claim to correct it, and even if you submit the problem to MailChimp, in reality no one will take care of it, for the simple reason that this does not prevent the service from doing well. function.

      1. Hello Hervé.

        Thank you for your answer.

        This is my perfectionist side, I like to understand lol.

        But as you say, it can't be perfect and the most important thing is that it works.

        Thank you again and congratulations.

  38. Hello,
    It took a while, but Mailchimp sent me the registration confirmations I expected. I got them the next day. So it works! Thank you for your tutorial and your help.


  39. Hello,
    I followed your tutorial to be able to install the Maichimp for wp plugin so that my blog visitors can subscribe to the newsletter. I managed to display the form but by doing a test I cannot register an email address. That is, I am not receiving a request for confirmation of the address from Mailchimp.
    What do you think prevents registration?

    thank you for your reply

    1. Hello Joseph,

      Sorry for the late response…

      Could I have the site link or the page on which the mailchimp form is installed?

    1. Hello,
      To start, it's the lists that are added to campaigns, and you can not edit a campaign once it's launched. You can always copy the current campaign and add a list of your choice.

  40. Hello,
    In MailChimp, is it possible to customize fields in the body of the emailing according to the recipient.
    Example: changing a phone number according to the recipient


    1. Hello gandon,

      In principle YES. But you have to enter this field when creating the email capture form on MailChimp.


  41. Hello,

    Will subscribers to a list automatically receive the latest articles published? or should I check a parameter for authorized?


  42. Hi,
    I have a blogger blog and wanted to know if I can create a newsletter integrated with my blog, either with mailchimp or with Aweber. Currently, I use feedburner, but for a few days it tells me that I have 0 subscribers… and my newsletters are no longer sent. I do not know what to do.
    Thank you for your help!

    1. Hello Christine,

      Normally yes you can integrate MailChimp with Blogger. However, I am unable to tell you how to proceed because for the moment, our area of ​​expertise is limited to WordPress which I highly recommend.

      AWeber also works perfectly.

    2. Hello,
      While it is true that our competence is exclusively reserved for WordPress, that does not prevent us from tackling other equally interesting topics, and your concern is interesting.
      By January, I promise to do a fairly well explained tutorial on integrating mailChimp on Blogger.

      Happy New Year to you.

  43. Hello and thank you for this very clear tutorial.
    QUESTION: Is it possible to use Mailchimp to publish articles directly from WordPrres. I have more than 1000 subscribers and WordPress or my server, is blocking my weekly submissions

    Thanks for all



    1. Hi,

      Could you be specific please? But I can already confirm that with a paid account you can automatically send your newsletter via MailChimp.

    2. Hello,
      If you want to publish articles on your blog from an email box, I invite you to read this tutorial
      In addition, as it was said by Thierry, you can send a newsletter with your articles using MailChimp, Aweber or Mandrill

      If none of these solutions works for you, you must provide us with more information.

  44. Bonsoir
    I discovered your very practical tutorial for those who do not know anything about the use of this autoresponder. Thank you because it is very complete for installing mailchimp.
    I followed it to the letter which is very easy for me. I only have one small problem: after displaying the capture form on a widget, I cannot eliminate the mention of the shortcode entered before the button to save changes.
    How to make it disappear please?

    1. Good evening Lou,
      The problem does not arise at the widget level, since the latter is not customizable (MailChimp SignUp form), you must access the "mailChimp For WP >> Forms" interface again, check if your subscription form does not contain any unnecessary code.

      However, I will be happy to see the blog you are testing on, to provide you with further assistance.

  45. Hi
    I do not use mailchimp but your tutorial is really well done. I await the one of aweber!
    Thank you for your always very informative articles.

    Sincerely yours

    1. Hello Marie,

      Thank you also for your loyalty and above all, your contributions through the comments. Yes, the tutorial on AWeber is coming very soon (this month).

    2. Hello everyone
      I tested aweber and mailchimp, mailchimp is better but to send to France I also use blowpipe which is all in French and emails arrive better when targeting French customers.

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