Landing page VS a website: Do you want to master the differences? Now create your landing pages with the WordPress Plugin SeeProd.
Many small businesses wonder if they should create a landing page or a full-fledged website to showcase their online presence.
In this article, we will show you the difference between the landing page also called landing page and the website and the one you should use for your business.
But before, if you have never installed WordPress discover How to Install a WordPress Blog in 7 Steps et How to search, install and activate a WordPress theme on your blog
Then back to why we are here.
What is a Landing Page?
A landing page or landing page is a self-contained web page designed for a specific purpose and objective. It is a very versatile tool that can be used in marketing, advertising and lead generation campaigns.
It can also be used as a coming soon website for a business, one page website, product sales page, and more.
Landing pages are specially designed for higher conversions. They have unique design features that make it easier for users to perform the desired action.
This action may consist of subscribing to a mailing list, purchasing a product, filling out a form, etc. These actions are called " call to action ».
Overall, the goal of landing pages is to minimize distractions that might drive users away and provide them with all the information they need to take action.
A landing page can also be a standalone website with different sections all leading to a clear call to action.
What is a website?
A website is a collection of different landing pages and sections to help your users find what they are looking for.
For example, a typical business website might have an About section, separate Blog page, Contact page, Products and Services pages, etc.
There are many different types of websites and they can all have different pages for different features.
How is a website different from a landing page?
Unlike a landing page, a website can have multiple information pages with different reasons and purposes.
Not every page on a website is as focused on conversions as a landing page.
For example, a business website might want users to get information about all the products and services they offer. It can also give users multiple calls to action to choose from (e.g., make a purchase, request a quote, join a broadcast list, follow on social networks, etc.).
Different types of websites would have different purposes and a website gives them more ways to engage the audience.
A website can also support multiple landing pages for their marketing campaigns.
For example, a membership website might use a landing page for a subscription plan or an online store to create a landing page before an upcoming product launch.
Landing Page vs Website – Which Should You Choose?
Many beginners struggle to decide between landing page and website and which one to choose?
The answer lies in your own requirements and what you want to achieve for your business.
If you want to quickly launch a product, create an online presence for your business, capture leads and potential customers, a landing page would be an easy way to go.
On the other hand, if you want to create a multi-page online presence for your business, use an e-commerce shopping cart, sell courses online, create a blog, etc…, you will be better off with a website.
Remember that you can always choose to create a landing page as a single page website. You can also convert your landing page into a full-fledged website as your business grows.
Likewise, you can also create a website complete with multiple pages while adding landing pages for specific campaigns.
What do I need to create a landing page versus a website?
You will need a domain and a web hosting account to create a landing page or website.
Un domain is the location of your website or landing page (eg blogpascher.com). This is what your users will type into their browser to view your landing page or website.
The web hosting account is where your landing page or website files will be stored.
Normally, a domain costs around $16 per year, and hosting plans start at $7,88 per month (usually paid annually). Now, that's a significant amount if you're just starting out.
How to create a landing page for my business
The easiest way to create a landing page is to use SeedProd. It is the best landing page builder on the market and it allows you to easily create landing pages using a drag and drop interface and without writing any code.
First of all, you need to install and activate the plugin SeedProd. For more details, see our step-by-step guide on how to install a WordPress plugin.
Note: There is also a free version of SeedProd which you can use to try it out. However, you will need to upgrade to unlock all the features and templates available in the premium version.
During activation, you must enter your SeedProd license key. You can find this information under your account on the SeedProd website.
You can now start creating your first landing page.
Just go to the page SeedProd » Landing Pages and click on the button Create New Landing Page ».
Next, you will be asked to choose a template page as a starting point for your landing page. SeedProd comes with dozens of beautiful templates that you can completely modify or you can even start with an empty template.
This will bring up a popup asking you to provide a name for your landing page. Enter a name for your page, then click the " Save and Start Editing the Page → ».
SeedProd will load the page builder interface with a live preview of the template you have chosen.
You can simply point and click on any item in the live preview to edit it. You can also add new blocks from the left column to your page.
SeedProd comes with all commonly used elements as blocks. Each block has its own settings that you can adjust using a simple user interface.
It also offers blocks for WooCommerce and integrations for all popular email marketing services under the “Connect” tab.
Once you're happy with your landing page, you can click to save or publish your page to bring it to life.
Publish landing page as homepage
Now, if you want to show your landing page only when someone enters your domain name, you will need to set it up like homepage in wordpress.
Just go to Settings -> Playback Settings. From here you need to select “ A static page under the option "The home page displays".
After that, go ahead and select the landing page you created earlier as the “Home Page”. Don't forget to click the button Save Changes to update your settings.
How to create a complete website for my business
WordPress is the most powerful website builder used by millions of business websites, eCommerce stores, blogs, news and media sites.
Since you already have installed WordPress, you can simply login to your account dashboard and start working on your website.
First, you want to add new pages by visiting the Pages -> All Pages page and clicking on the button Add .
WordPress comes with a powerful editor that allows you to easily add design and content elements to your pages in blocks.
Then you will need to choose a design for your website. WordPress comes with thousands of free and premium themes for all kinds of websites.
Bonus Tip: Need help choosing a theme, check out our expert selection of most popular WordPress themes or take a look at these great themes for business websites.
Once you find a theme you want to use, you can go to the page Appearance -> Themes and click on the button Add to install it.
Check out our tutorial on installing a WordPress theme to get detailed instructions.
The real power of WordPress comes from its plugins. They are like applications that you can install on your WordPress websites to extend its functionality.
Recommended Resources
To go further in the creation of a website and the optimization of it, we also recommend that you read the following articles:
- CHow to disable all plugins without access to WP-admin
- How to Update WordPress Website URLs
- How to create a multi-step or multi-page form
- WordPress performance monitoring is now in Orion
- PayPal vs Stripe: Which is the best payment gateway?
Conclusion
So ! That's it for this tutorial. We hope this article helped you learn the difference between landing page and website. If you have some Comments or suggestions, do not hesitate to tell us in the section reserved for these.
However, you can also consult our resources, if you need more elements to carry out your projects of creation of Internet sites, by consulting our guide on the WordPress blog creation or the one on Divi: the best WordPress theme of all time.
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