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How to create a free shop on the internet? How to create an online sales site for free? How to create an eCommerce to sell its products and services? These are many questions that many people ask because to earn money on the internet, you have to know how to market its products and services on the Web.
If you are part of our loyal readers, then you have probably noticed that in our recommendations of themes, we very often mention the Plugin WooCommerce, Which is certainly the most used solution on WordPress to create an online store.
Just yesterday I was chatting with one of our subscribers, and this one was asking me if WooCommerce was so easy to handle. I confess that I was surprised by this question, which was not empty. It's after much research that I have realized he was not the only one in this case.
Many bloggers, beginning webentrepreneurs wishing to embark on e-commerce do not know how to install, activate and configure this plugin.
So in this tutorial, I'll show you how to create your first online shop thanks to the plugin WooCommerce.
Creating an e-commerce store is a prerequisite to make money on the internet by selling products or services. So it's a step you have to go through (because we did it too).
I'll start by showing you how to install, configure and use WooCommerce. However, if you do not understand a point, the comment form is available to you. And if this tutorial convinces you (and I'm sure he'll do it)Do not forget to share with your friends.
How to install the plugin WooCommerce
We have already shown you how to install WordPress using FileZilla. Although this is the least used technique, it still has a proven track record, so you can use this approach if you want to manually install this plugin.
WooCommerce Is available on WordPress.orgyou can download it as a file compress (Zip).
To install WooCommerce using FileZilla, after connecting to your FTP server, find the folder where your blog is installed (main file of your accommodation), usually this folder is named " public_html », But it varies according to the hosts.
Ask your host for more details. When you have found the main file of your accommodation, find and open the folder « wp-content/plugins » and drop your uncompressed zip file.
In addition, you can install WooCommerce directly from your dashboardit is the most used method.
To do this, navigate to this location on your dashboard: « Extension > Add ».
Once that is done, click "Search among the extensions". Search the results list « WooCommerce - excelling And install it.
After installing The pluginYou will be asked to configure your shop. These are basic configurations that will get you started in no time. You can, however, decide not to set up your shop now.
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You will then notice that there are two new menus available on the left sidebar of your dashboard. It is " WooCommerce » (which will be used to manage orders, purchases, coupon codes, .) and " Products » (for the management of products of course).
Before starting anything, it is necessary that we perform our first configurations (so take your trouble, your shop will be ready soon).
To do this, go to the " WooCommerce >> Settings ». Fortunately for us, the Plugin is available in French. You can easily configure your e-commerce site. I will, however, emphasize the essential points.
You are free to determine the location of your shop. However, some customers will want to know where you are to find out if they can trust you and be delivered on time.
You can also restrict the purchase of your products to a geographical area (Country). This option applies to those who wish to offer physical products that can be delivered.
This option will allow you to determine which currency will be used on your store. You have a wide range of choices between currencies. You can also determine the position of the currency relative to the price.
The section "Product lists"
Here, you can define which page will be used as the main page of your shop. It is usually on this page that the products will be listed, according to a criterion that you can determine (Page Archive / Shop). We let the plugin choose a page for us. Otherwise you can choose another one.
You can also determine what to display on the shop (Display Page Shop). In this tutorial, we chose " Show Products ».
Sorting options will help you determine how products will be sorted. Leave the "Enable AJAX buttons to add to cart on Archives" enabled, This will make your blog much more dynamic.
If you offer downloadable products such as ebooks, music or movies, it is important to hide the source of the download, otherwise several people will be able to access it using the download address.
The default option is " Force download But if your server supports the other options, you can also use them. Check with your host to find out if your server supports the " mod_xsendfile ».
You can also configure inventory management. This is important if you want to make the system stand alone. So, if a product is no longer available in the stock, then it will automatically stop being available in the store (when you expressly decide to hide an exhausted product).
You will be able to receive notifications on the current status of the stock, and also inform customers about the current status of the stock (20 remaining copies). Many people often miss out on this stock management option, yet it is also important.
This tab is simply delicate for the simple reason that it allows to offer security measures to your shop.
Indeed, an unprotected shop in SSL (by the protocol HTTPS), is not reliable and most customers will refuse to buy the products offered by this shop. So you will necessarily have to have a protected shop in SSL.
Once done, you will need to configure the payment gateways. 5 choice available to you (choice you can order). Click on " Settings To configure each payment gateway.
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I leave you to choose the gateway you want to use (PayPal, Bank Transfer, etc..). You are free to disable a gateway if it does not suit you.
Regarding delivery, if you do not offer a delivery service in your shop, then you can simply disable this feature. If not, you will be able to determine the countries in which delivery is available (hence the need to give customers your geographic location).
You can also decide to automate the process of calculating the cost of delivery, directly in the cart or until a delivery address is sent. So you have a wide choice on delivery terms, you can choose the one that suits you best.
This is another essential point for your shop. It would be necessary that every customer has the ability to modify your order, profile, address, etc. It's on this tab that everything will be played out.
First, you will need to choose the profile page. By default, the chosen page is « my account ». But it can vary depending on your configurations.
Also from this tab, you can propose to your customers to register on a page that you have created (and not to use the WordPress registration system), and to generate their identifiers and / or their passwords.
On this tab, you will be able to determine the form of the different mails sent during the process of the order. Especially when the command is new, when it is in progress, when it is finished.
You can also change the invoice sent to the customer, the note sent to the customer, and the different mails resetting the account and new account.
Remark : Il you will have to have bases in development to personalize the different mails sent (Amateur refrain).
How to manage products
Now that we have set up the parameters of our shop, now is the time to create our products and their different categories.
This is a task that you should not take lightly, because it is serious that you will put to work, that will depend the success of your shop. So you have to think about your categories (on paper of course)but also think about the organization of your products. I leave it to you to do it.
Once it's done, we can create a product.
How to create / add a product on WooCommerce
Nothing more simple, access the interface « products >> Add products ». The product creation interface is quite similar to the creation of articles (with some differences).
The major differences are in the boxes meta located lower. It is more specifically "Product data", "Product gallery" and "Small product description".
It all depends on the nature of the product you want to market.
- Is it physical or virtual?
- What is its value?
- How many copies do you have?
- What are its attributes?
- Is it part of an existing product category?
- Should I activate my product reviews?
All these questions will be answered by the product data.
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Before we leave
You would certainly like to know how to access statistics on sales, purchases, in short on your shop. WooCommerce offers a completely dedicated space, for this you need acede to this site " WooCommerce >> Reports ».
Maybe you too will come to have a shop running at full speed like my fake virtual shop (I realized it for this tutorial).
You should also know that you can extend the functionality of the Plugin WooCommerce by adding plugins. But do not forget, we have a list of themes compatible with WooCommerce for you, do not hesitate to take a tour and download one that suits you.
Recommended WooCommerce Plugins
We strongly recommend the following WooCommerce plugins:
- reCAPTCHA for WooCommerce
- WooCommerce Products Visibility
- WooCommerce Ultimate Gift Card
- ARG Multistep Checkout for WooCommerce
- WooMobify - WooCommerce Mobile Theme
- Yith WooCommerce Affiliates
- Yith WooCommerce PDF Invoice and Shipping List
That's all for this tutorial, do not hesitate to contact us if you do not understand certain points or have difficulties with WooCommerce. If you find all this difficult to achieve, then we can help you.