7 Best White Hat SEO Techniques to Improve Website Google Rankings in 2024

Need to find out what White Hat SEO is? So keep reading this article.

Getting traffic from search engines is extremely important.

It doesn't matter if you blog for fun or for profit, without traffic to your website you will burn out sooner or later. But here's the problem. Most bloggers struggle to improve their website’s Google ranking.

Do you know why? They don't know where to start.

This is why I always focus more on sharing the best techniques of SEO to help YOU create a profitable blog that generates both traffic and money. If you want to drive more search traffic to your sites, I have good news for you. 

In this guide, you will discover the list of 7 White Hat SEO techniques that will improve your search rankings.

What is White Hat SEO?

If you are doing SEO For some time now, you may have heard of terms such as White Hat SEO, Black Hat SEO , etc… These are all various SEO techniques used to impact search engine rankings. As our topic is about White Hat SEO techniques, let's talk about them only.

Le SEO White Hat refers to the tactics used to get the best search results for a variety of keywords. White Hat SEO methods are SAFE to follow and they all obey the guidelines given by Google, while Black Hat SEO involves risky tactics that will most likely penalize your site.

In a nutshell, White Hat SEO strategies focus more on humans than search engines. If you know a little about SEO, you may already know that Google offers the best rewards to sites focused on user experience.

Here is a simple image that shows you the difference between White Hat SEO and Black Hat SEO strategies.

So, in this detailed guide, let's talk about the list of most powerful white hat techniques that you can follow to improve your search engine rankings. Let's move on to details.

List of White Hat SEO Techniques to Follow in 2024 and Beyond

1. Brian Dean's Skyscraper Technique

If you are serious about generating high-quality links, it is very important to follow a systematic guide that really works.

Here is the famous blogger's skyscraper technique Brian Dean . He doubled the organic search traffic on his site in just 14 days using this technique. This has earned him over 3 lakh referring visitors to his blog.

You can follow the same and check the results for yourself.

Here are the 3 steps of the skyscraper technique.

1. Find link-worthy content. If the content is very useful and useful, people automatically add a link to their site. Here are the 3 ways you can find link-worthy content.

Find a popular site in your niche that generates lots of links. Visit Semrush , provide your competitor's URL link. click the “top pages” button and search for the content and 25 different sites that link to it. This is the content you can use with this Skyscraper technique.

Buzzsumo is also an awesome tool that helps you find link-worthy content. Go to Buzzsumo, enter your keyword and choose "last year" under "filter by date." It gives you the list of highly shared content.

Google Search is another powerful source for finding link-worthy content. Enter your keywords, take the top 10 results and perform a backlink analysis using tools like Semrush. Then check which one has the most referring domains.

2. Take existing content to the next level. How to take existing content to the next level? The 4 ways to make your content awesome.

• Just make it long. Yes, really long. For example, “25 food items for a wedding day”.
• Take outdated content in your area and rewrite it with up-to-date information.
• More than textual content, visual content generates numerous links and social shares. Beautifully designed content creates a lot of buzz on social media as long as it contains useful information.
• Use bullet points and describe each point in depth.

3. Distribution by email. Reach out to people who have already linked to similar content. Here's how you can do an email outreach.

• First, export all your competitors' links to the spreadsheet using tools like Semrush.
• Cut out reference pages that don't make sense. For example, forums, contact directories, etc.
• Email all links using the template below.

Now, get ready to start the Skyscraper technique and here is a great checklist made by Jeff Bullas.

2. Create “long form content”

I don't know how many times I've mentioned the importance of long-form content in BlogPasCher.

If you want better ranking in searches , start producing long-form content containing more than 2 words. It's that simple.

There are different approaches to producing long-form content for your readers. Everyone wants to publish the best content on their site. For this, it is important to know what it takes to write such perfect content.

If you don't write the content with the right keywords, it affects your SEO process. It also determines whether you achieve your goal or not. Let’s look at some content strategy tips:

1. Understand what SEO content is.  You have the opportunity to earn millions of dollars through the Internet. If you know how much money you are losing, it will make you sad. If you're in the marketing business, SEO content is what can make or break your business.

Here are the things you need to understand if you want to produce high-quality SEO content.

• Keyword research. To drive more traffic to your site, you need to include searchable terms in your content.
• Optimize your keywords. You need to know when and where to use keywords and at what times before writing content.
• Promote the content. Producing content is not enough. It must be promoted. This helps build links for your content.

2. Types of SEO Content. There are different types of SEO content. It is important to know each of them.

• SEO articles: We mostly see this type of content in newspapers and magazines.
• SEO Guides: it’s longer, more in-depth content. These types of articles are useful if you want to generate leads.
• SEO Slideshows: This type of content uses series of images more than plain text content.
• SEO blog posts: These are the blog posts related to SEO. These engage the user at a higher rate than most other options.
• Product pages: If you have an e-commerce website, you should focus more on these types of articles. A great product page also doubles as a PPC landing page. Make sure you do not write grammatical errors as it affects your business a lot.
• Glossaries: these concern particular niches like cooking, fashion trends, etc. They usually contain a lot of information related to them.
• Phone book : This is the place where you will give a lot more links related to your niche.

There are different ways to approach SEO content needs. You need to find the right mix and write the content.

3. Content creation. To sustain your online business, you need to write high-quality content. You need to know the answers to questions like What content length is good? How to do keyword research? About content quality? Etc…

We will see each in detail.

• Most people say that content length should be 500 words. But no, short content is dead. You must write a minimum of 1 to 000 words.
• If you want to get optimal results, you need to carry out effective keyword research. Go to Google Keyword Planner and enter your keywords. There, check the monthly search volumes and select keywords that have high search volume and use them in your content.
• In order to create quality content, make sure you know these three things. One of them is “content freshness”. Search engines are constantly looking for new content. So, the more content you produce daily, the more likely it is that Google will recognize your content. The second is “content quality”. Always remember that it is the quality of your content that attracts readers. So, produce useful and useful content. Third, “content search”. If you are new to business, check your competitors and observe their writing tone and the keywords they use.

Make sure to follow all of these tips when creating content. It's quality that counts, not quantity.

3. Attract natural backlinks with infographics

Create connections through infographics is one of the best SEO techniques you can EVER use.

Visual content attracts much more attention on social media than textual content. In the world of SEO, backlinks are very important. Without having quality backlinks to your site, it is very difficult to see growth in your business.

The most viral content on social media is infographics. If you want to build authoritative backlinks, start creating infographics. Learn how to create viral infographics. With these common elements, it is very simple to create viral infographics. Use a great design and include statistical data, then promote your infographic.

How to build links using infographics?

• Choose a topic and see which infographics already cover that topic. You can use Google search for this. For example, “yoga pose infographics.” Simply type the same into Google and it shows which type of infographic performed best for acquiring backlinks.
• Gather all the information related to your infographic and use your unique approach to solve your reader's problems. Remember to cite sources where necessary.
• Once you have all the information, it's time to integrate it into a stunning design. The combination of quality content and great design goes viral and generates backlinks.
• Go to visual.ly or Canva and create infographics from the large number of designs. If you have a budget, you can hire designers to create infographics.
• Once created, publish your infographic to the website and make it easy for readers to share it. To increase backlinks and social media shares, create an embed code for your infographics. You can get it from of Siege Media's built-in code generator . Add this generated code to your site.
• Make your infographic easy to share on social media using sumome's Image sharer app. This plugin displays social media icons when your readers hover over an infographic.
• Promote your infographic. Share it on all your social media accounts and submit it to directories and press releases

Once you've published your infographic and promoted it, be sure to check Google Analytics to see which website most of the traffic is coming from.

4. Reuse your existing content to build links

You may be wondering what this reuse is. It involves reworking your existing content or content already written on your blog for a certain purpose.

How to reuse your content?

• Merge some of your articles into an ebook.
• You can record the audio version of your messages and publish it as a podcast.
• Convert your key points in posts into different visual content.

How does it benefit?

• This helps increase awareness of your brand.
• This saves you a lot of time.

Here's how you can reuse to build links.

• Write a series of guest posts from your blog post. Rewrite your blog post into a series ofGuest articles and featuring them can improve your page authority. Optimize each guest post for the right keywords before publishing it. This brings more visibility on high authority sites, good quality backlinks.
• Make slide presentations from your article. Some users prefer to view slideshows rather than read content. So, converting your posts into slide presentations helps in acquiring backlinks. You can use PowerPoint or Canva to create slideshows. Visual content always performs better than regular content.
• Convert blog posts to ebook. The only advantage of ebooks is that there is no need for original content. So, grab the related blog posts and convert them into an ebook using Microsoft Word or Adobe Reader or the WordPress Plugin Beacon . Create a landing page to promote the book and also on social media. This naturally attracts backlinks.
• Create an infographic from your message. In point #3, I mentioned how infographics attract backlinks. Create infographics from your post and promote them.
• Publish on Linkedin pulse. Take any of your existing blog posts and summarize it down to 800 words. Give your content a different title here and publish it on linkedin pulse .
• Participate in the interview with an expert. This step takes a little time but is worth it. If done well, it helps you rank for your keyword. Take an interview with an expert on the same topic you wrote a blog post about. Conduct a proper interview and ask no more than 10 questions. Then post to your blog and optimize for the main keyword.

By reusing existing content, it increases the reach of your post to the maximum number of audiences, increases traffic and, most importantly, ranks in the search engine results page (SERP).

5. Broken Link Building

You'll often hear the term "broken link building" thrown around in the SEO world. It is nothing other than identifying broken external links on websites and that broken link points to similar content as your blog post.

So you need to find out these broken links and replace them with your article link. This not only helps you get backlinks but also helps the site owner fix their page. It takes time but is definitely worth the time.

Here are the tips to discover broken links.

• Find relevant sites where you want to get a backlink. Refine your search like, "keyword" intitle: resources, "keyword" inurl:edu -. Pdf, “keyword” intitle: recommended (inurl: keyword returns results where the keyword is in the URL, intitle: keyword returns results where the keyword is in the title).
• Once you find relevant sites, copy all the URLs specific to those pages and paste them into a spreadsheet.
• Now you have the list of all URLs and it's time to find out if they contain broken links. You can use Domain Hunter Plus which is a Chrome extension that scans all links on a page and shows you broken links.
• Here are the other tools you can use to discover broken links. Ahrefs Site Explorer,  check my links, screaming frog, xenu link sleuth.
• Another way to discover broken links is to check quality pages in your niche. This process takes time, but it is of course useful. Check out the top 30 sites related to your niche and analyze based on these factors. If the page has too many outbound links, spammy backlinks, low word count and content that is not useful, content that is not at all related to your niche topic, do not target these pages.
• Once you have the list of all relevant pages with broken links, use Email hunter.co to obtain the contact details of the site owner.
• Now write an email. You can use the template below.

Try different variations of this pattern or search for patterns on Google. Launch an awareness campaign.

6. Create links from link summaries

You should spend 20% of your time on content creation but 80% on promotion. Yes, the real challenge lies in content promotion .

Getting links from link summaries is beneficial for two reasons.

1. This brings new visitors to your site.
2. You will gain backlinks for your site.

How to appear in link summaries and get backlinks?

1. Write really awesome content. If you don't have awesome content to share, don't write it at all. The more effort you put into writing an article, the more other bloggers will feature it on their blogs.

2. Inform bloggers. Contact bloggers in your niche. Here's how to do it.

• Mention other bloggers in your content by linking to their articles.
• When you write exceptional and useful content, it will go viral and will be noticed by top bloggers.
• Tweet posts from other bloggers
• Send a personal email to bloggers in your niche. However, the response from top bloggers is very slow.

Now check out which bloggers will post link summaries.

Search with “link roundups” + your niche keyword., “inurl:roundup” + your niche keyword.

Sort all blogs based on the amount of traffic they receive. You can find out using Ahrefs Rank.

7. Legally steal your competitors’ backlinks!

Well, who doesn’t want to increase their search traffic. Next, you should create backlinks. First, analyze who your top 5 competitors are. Add their website links to a spreadsheet. You can use Semrush to find your competitors who are ranking well for your keyword. 

Now you have the list. Let’s see how to steal backlinks from your competitors.

1. Collect all information about your competitor: you can do this by setting up backlink alerts. Go to Ahrefs, click on the “alerts” tab. You can create a backlink alert for each of your competitors. You receive a notification whenever they are mentioned anywhere online. It’s about tracking your competitors’ link building and online marketing.

2. Find sites that link to more than one competitor: Go to Ahrefs, click on the “tools” tab then click on “link intersection”. Enter the top 5 domains and click “show link opportunities”. It will return a report on sites linked to all the domains you entered. Check the individual links where it says which site they link to. If it shows a forum next to your competitor's link, go to that forum and promote your products.

3. Check your competitors' guest posts: Guest blogging helps build links to your site. How to check?

• Use Google search. Try searching for “author name” + “guest post” – site: competingdomain.com -site: https://domain.com or you can try searching for “author name” + inurl : author.
• Use ahrefs. To find content written by a particular author, use the ahrefs content explorer. Simply enter, author: “author name”

4. Find your competitors' most popular content: find their popular content and create even better, then promote it. This is one of the great ways to build backlinks. Go to ahrefs, click on the “site explorer” tab and enter your competitor’s link. Under the “pages” tab, click on “best by links” and also “best by shares” to find out your competitor's most shared content.

When you're ready to promote your content, simply enter your competitor's URL under "site explorer." To find their backlinks, click on “referring domains”.

5. Fix your competitors’ broken backlinks: You can check your competitors' broken link information by going to ahrefs > site explorer > enter domain. Under “backlink profile” you will find “broken”. Just export all these results. Now take each result and plugin to check my links with Chrome plugin. This confirms the multiple broken links on this page.

Now contact that site, tell them about the broken links on their site and offer your site as an alternative provided you have similar content on your site.

Don’t depend too much on your competitors for backlinks. By doing this, you will not only get backlinks, but you will also get topic ideas that will help you create unique campaigns. This helps increase your blog’s search traffic.

Browse more SEO guides:

• Link Building Awareness: A Simple Beginner’s Guide to 2024
• Link recovery: What is it? How to Recover Lost Backlinks in 2024
• Buying Backlinks: Everything You Need to Know About Paid Links in 2024
• 8 Best Link Building Tools to Find Link Opportunities in 2024
• Things to Balance When Doing SEO: 5 Important Things
• 10 Highest Paid SEO Tools That Are Worth Every Penny
• Future of SEO: 5 Trends That Will Impact Your Website Ranking
• What is timeless content? Beginner's guide with practical tips
• 10 Best Link Building Tools to Find Link Opportunities 

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FAQ

Latest Thoughts

If you want to increase your search traffic, using White Hat SEO can really help you.

Don't focus on improving your SEO (getting links, increasing rankings, etc.) very quickly. SEO is a big ocean. Trying to do too many things at once can leave you exhausted. So start small, apply one technique at a time and that’s how you will improve your search rankings.

Do you have any other White Hat SEO techniques to share? If you like this SEO guide, please share it with others and let me know your thoughts in the comments.