18 Strategies to Promote Your Blog Posts: Increase Your Traffic in 2024

The traffic you get for your blog posts totally depends on the means you use to promote your blog posts. In this guide, you'll find a TON of useful strategies for promoting your site to get more traffic.

Whether you know it or not, your promotion strategies will determine the quality and quantity of traffic you will get.

But the key here is not to waste your time promoting your blog posts the wrong way. Avoid time wasters that bring you no traffic, focus on promoting your articles on hot spots where you can attract a large number of readers.

Let's get into the details of promoting your latest blog posts.

Contents :

How to promote your blog posts like a PRO:

There is no point in promoting a bad blog post. Because he gets no results, no matter how intense the promotion.

That's why we've created a quick and easy checklist you can use before promoting blog posts in 2024 and beyond.

• You mention expert bloggers, influencers, and other blogger friends (who are relevant to your niche).
• You wrote the PERFECT headline (because 8 out of 10 people read your headlines first and then decide whether or not to continue reading your blog posts).
• Your blog post's introduction is compelling enough to make you want to read it all.
• It is at least 2000 words (blog posts over 2000 words perform better in search engines and attract more social shares).
• You have created amazing content that has been proven to go viral online.
• Your content is easy to browse online (with titles, subtitles, bullet points, visuals like screenshots, graphics, videos, etc.)
• You used a call to action (CTA) at the end of the blog post (to ask for shares, a sale, or feedback).

18 SOLID ways to promote your blog posts in 2024

1. Post to Quora

Quora is a question and answer site and a community where millions of active users share their ideas.

Quora is like Yahoo Answers, but with great advice you can listen to. The best part about using Quora is that you can turn it into a traffic driving machine for your website. Here are some great benefits of using Quora:

This is what the Quora feed looks like;

Quora is a question and answer site and a community where millions of active users share their ideas.

Quora is like Yahoo Answers, but with great advice you can listen to. The best part about using Quora is that you can turn it into a traffic driving machine for your website. Here are some great benefits of using Quora:

This is what the Quora feed looks like;

Here are some Quora promotion tips to get massive Quora traffic to your websites in 2024 and beyond.

• Follow influencers in your niche on Quora. If you're into SEO or marketing, you can follow people like Neil Patel, Rand Fish and so on to find out how they use Quora and what kind of questions they answer and how often they use Quora so you have a idea of ​​how to use Quora to promote your blog.
• Don't self-promote or spam Quora. Use Quora only to write quality answers, useful to those looking for the best answers. But at the end of your blog posts, you can try including a link to your relevant blog posts (to get a bit more traffic).
• When you're new to Quora, focus only on writing quality answers. When you start getting more upvotes and followers, you can start choosing your blog topics to link to your content.

2. Awareness of bloggers

Many people often wonder if raising awareness among bloggers is really worth it.

The answer is yes and no. Yes, when you do it the RIGHT way and no if you just spam other bloggers' email inboxes.

Always follow the “give, give, give and ask” policy when prospecting bloggers for effective long-term results. Use blogger prospecting to build relationships, not links. This is how you will succeed.

Here are some quick tips for reaching bloggers:

• Build a list of bloggers (including A-list bloggers, as well as micro and macro blog influencers) and create a separate spreadsheet so you know who to contact often.
• Once you have the list of bloggers, start leaving comments on their posts and follow them on their social media sites
• Share their articles regularly, for example by tweeting and sharing their articles, and send them emails (and offer them recommendations).
• Leave them a review on itunes (if they have a podcast) or amazon (if they have a book published on amazon)
• Link to them in your articles and do it often (so sooner or later they'll do the same and that's when you'll start getting real results).

3. Turn your blog posts into videos

Whether you know it or not, video content has up to 10x more reach and engagement than links and images.

Gary Vaynerchuk summed up the importance of video well:

The video is today most important content marketing strategy. Whether it's video on Facebook, Twitter, Snapchat or Youtube, the content you need to think about creating and marketing on social media for your business is video.

Here are two tools that will help you easily turn your blog posts into videos.

• lumen5
• Rocketium

Once the videos are done, you can upload them to multiple channels like;

• Youtube
• Wistia
• Vimeo

4. Don't Forget SEO

If you are looking for proven ways to promote a blog post, make sure you do NOT forget about SEO because search engines send you lasting traffic to your sites.

If you are wondering about the importance of SEO and the benefits it provides, here are a few.

• SEO is a huge investment in your future
• SEO generates a better return on investment
• Increase in search traffic
• Improved online visibility
• Increased credibility and trust
• Branding
• Higher quality traffic (visitors who come from search tend to buy more than other traffic sources like social media)

How to use SEO to promote your blog posts and websites? Here are the 3 most important elements to implement.

Keyword research is extremely important

Keywords are very important in attracting more visitors from search engines like Google and also play a vital role in increasing your website's overall sales. If you don't do keyword research before posting blog posts, you are making a big mistake.

With that being said, here are some quick tips you can use to conduct keyword research in 2024 and beyond.

• Choose long-tail keywords (usually 4-6 word phrases, e.g. “best laptops for fitness bloggers” to rank easily even if you have a new site).
• Choose low volume keywords (with less than 1000 monthly searches)
• Use proper tools for keyword research (we recommend trying Semrush, Ahrefs, and KWFinder. For free tools, you can try Ubersuggest and Keywordtool.io)

Good on-page optimization is necessary

On-page optimization helps you improve the ranking of your content in search engines. You need to have a primary keyword and a few secondary keywords in order to properly optimize your blog posts. Here are some places where you should insert your main keywords to rank higher in search engines like Google.

• Title
• Body text (preferably in the first 100 words to get better rankings)
• Subtitles (such as h2, h3)
• url slug
• Meta description
• title tag
• Image alt tag description
• Sprinkle your main and secondary keywords here and there in your text.

If you are using WordPress, you should install Rank Math SEO (or any other similar plugin such as All in One SEO) as they help you easily optimize your content for the targeted keywords.

Backlinks are as important as breathing

Whether you know it or not, backlinks matter a lot when it comes to increasing overall search traffic to your sites.

The Moz study looked at the top 50 Google search results for around 15 keywords. This allowed the Moz team to examine not only the factors that correlate with higher search rankings, but also how often these characteristics are observed. So backlinks are really important to get ranked faster and promote new content for better results.

That being said, here are some smart ways to improve your website's backlink profile.

• Use Buzzsumo to analyze the type of topics covered by your competitors' websites (just type in the name of a blog and download a generated list of topics).
• Use tools like Semrush to quickly find link magnets (articles that attract a ton of backlinks to your niche). You can also analyze your competitors' sites to see which of their blog posts and pages have generated the most backlinks, to cover similar topics and create 10x better content.
• Analyze the top performing content of your competitors' websites and see which is the most relevant topic area for each site to create a mind map of your future content and achieve long-term SEO results. Use an online mind map tool to simplify this process.
• Be sure to use tactics like influencer outreach, guest posting, etc. to attract quality links to your site.

5. Incorporate tweets into your articles

One of the best ways to promote your latest articles is to incorporate tweetable quotes into your article. You can start using Click to Tweet to easily add tweets to your posts. If you're wondering, here's how it works.

• Write the post you want others to share in the box.
• Click on the "Generate a new link" button to create a personalized link.
• Share the link and track each link's activity over time.

So what are you still waiting for? Try it to start promoting your latest posts and get more exposure online.

6. Manage a Facebook group

Whether you know it or not, Facebook is accessed an average of eight times a day. This means that people spend a lot of time on Facebook. If you're looking for the best channels to promote your blog posts, Facebook is the place to be.

Additional note: Join our Facebook group here for awesome blogging and SEO tips. The group is very active and full of bloggers.

Here are some interesting Facebook stats that might interest you.

• According to Pew Research, 83% of women use the network, compared to 75% of men.
• 85% of Facebook's daily active users come from outside the United States and Canada. After the United States, India, Brazil and Indonesia are the countries with the highest number of Facebook users.
• Over 60 million businesses have a Facebook page. Additionally, 39% of users like or follow a Facebook page to receive a special offer.
• With more than 8 billion average daily views and 100 million hours of video watched every day, Facebook has become a leading player in the social media video market.

Here are some quick tips for running a Facebook group and building a community to promote your blog posts and increase traffic from Facebook to your sites.

• First, understand the goals of the Facebook group. What are you trying to achieve with this band? Do you want to boost your personal brand image or create engagement with others working in the same industry? Or do you want the group to generate more traffic?
• Create something useful everyday. Run polls, share useful links and videos, but be sure to create some form of engagement every day.
• As the group grows, be sure to give “moderator” permissions to members who actively participate in the group. Not only does this motivate them to spend more time, but it also lightens your workload. Sooner or later, you will be able to completely automate the process.

7. Paid Promotion Using Facebook Ads

As we have seen above, Facebook is the most popular social media network. If you're struggling to increase your traffic using free Facebook promotion methods, you should probably give Facebook Ads a try.

Did you know that the average CTR for Facebook ads is 0,9%? Wordstream also studied the average CTR of Facebook ads by industry. Overall, they found the average CTR to be 0,9%.

According to Advertising Age, Facebook accounted for 62% of social logins in 2015 followed by Gigya, a company that provides tools for brands and publishers to allow people to login to their sites and apps using their Facebook, Google, Twitter accounts. , Yahoo or others. So you can't ignore Facebook ads to promote blog posts and make them go viral online.

8. Don't Forget Infographics

Content reuse is one of the most effective yet underrated blog promotion techniques. Still, creating infographics can work like a charm if you know how to promote them.

You should find infographic submission sites to share them and also use sites like Pinterest to submit them to get more pins and exposure.

Did you know that posts with images get 650% higher engagement than posts with just text? Infographics are liked and shared three times more on social media than any other type of content. So don't neglect infographics and make sure to include them in your marketing strategy. Content marketing for 2024.

9. Look for review articles on the links

Link list articles are great for link building. They give you contextual and highly relevant links that help you get more organic traffic to your sites from search engines like Google.

Simply put, link rounds are monthly, weekly, or daily curations of the best content in your industry. The value of link rounds depends entirely on increasing links to quality content.

You can research the blogs and websites that run link tours in your niche and reach out to them whenever you have interesting content to promote. It's a good thing if you often leave comments and links to their blog posts before asking for help.

10. Build trust, increase your authority and appreciate the audience.

What's the fastest way to increase traffic, leads, and sales on your site?

If you're a savvy marketer or blogger, you'll instantly answer "increase your personal brand online." Yes, focus on building and growing your personal brand value online.

Smart marketers like Pat Flynn, Ramit Sethi, Neil Patel, etc. earn millions of dollars each year, primarily through their personal brand. People trust them. They trust their brand and buy what they recommend.

So instead of looking for shortcuts, think long term. Build trust, increase your authority and enjoy a long-term audience.

Lire: How to Stay Competitive: The 15 Best Digital Marketing Blogs You Must Follow

11. Social Media Promotion

Social media sites have become essential for webmasters and bloggers to attract more attention in less time. Even if you're new to blogging, you can drive a lot of readers to your blog posts by writing compelling headlines. Here are some tips to follow after posting new content.

Promote on Facebook: Facebook is the first destination for most bloggers, who spend a lot of time connecting with other bloggers, sharing their posts, and joining different Facebook groups.

So when you spend time on Facebook promoting your blog posts and connecting with other bloggers, you will instantly get wide reach for your blog posts.

Be active on Twitter: Twitter is widely used by many professional bloggers who actively search for different queries using hash tags. Therefore, if you use impactful titles for your blog posts and submit them to Twitter using relevant hash tags, you will definitely get better results.

The key here is to get more Twitter followers, but make sure they all link to your blogging space. Unknown Twitter followers can give you great social influence, but it doesn't add any value to your posts (random followers won't click on your links or connect to your posts).

12. List other blogs and start commenting

One of the best ways to increase the reach of your latest blog posts is to comment. other blogs in your niche. Start listing other blogs in your network and commenting on their latest posts (try to be the first commenter) when you post something new to your blog.

It is also advisable to comment on blogs compatible with CommentLuv, this plugin makes it easy to view your recent entries. You will not only get backlinks, but you will also attract relevant traffic to your blog posts.

Here are some tips for writing great blog comments that grab attention and drive traffic.

• Never leave short comments, no one likes to read and no one wants to click on your Gravatar links. Always read the article and leave thoughtful comments which will definitely bring you more traffic.
• Use a gravatar (beautiful)
• Mention the author's name when leaving a comment (it adds a personal touch).
• Try to be the first commenter on a given article.

13 Guest Post on Related Topics

If you regularly post high-quality posts on your blog, you should consider guest posting your posts on prominent blogs in your niche to gain greater reach.

Guest posting is an effective way to retain readers and subscribers to your blog. Guest blogging is not dead yet, it is as good as ever.

You just need to write quality articles to build relationships with other people and never use guest posting as a way to build backlinks. This will not bring you any results in the long term. Network with other bloggers and share their articles, you will do very well with guest blogging.

14. List Promotion Mailing List

If you don't build an email list, you'll blame yourself later. Google comes up with too many updates to fine-tune its search algorithms to get better results. So you can't just rely on search engines to attract traffic ou earn more money. You need to build a list of receptive email addresses that listen and buy your products.

Why create an e-mail list, you ask me? Here are some great reasons to build a list to grow your blog.

• To bring more targeted traffic
• To earn more money
• To build relationships
• To to make known your brand or products

After building a good list of subscribers, you can send them your latest newsletters about your new articles to increase traffic. This way you will be able to get more reach, shares and comments with just one click.

15. Use Blogging Forums

Networking is essential. Find different blogging forums in your industry and start connecting with other people instead of just promoting your products.

It's not enough to have great content to create a profitable blog. You also need to build strong connections with other bloggers in your niche to make your blog posts go viral.

Who will read your articles if no one knows your blog exists? You need to create a huge impact on others so they can easily find you. The problem is that the blogging world is very crowded and it's hard to find enough space to stand out. This is the main reason why you need to focus on building good relationships with other bloggers to be successful online.

16. Promote the work of others

One of the smartest ways to promote your blog posts for free is to promote other people's work, not your own! I don't mean you shouldn't promote yourself, but you should spend more time promoting the work of others that adds value to the community. This way, when someone is promoted by you, they will do the same, they will promote you too.

Don't expect other bloggers to share your work without sharing theirs. Do you know that you can easily grab the attention of other bloggers to read or share your blog posts simply by sharing and/or linking to their posts?

By sharing their work, you are not only providing the best for your readers, but you are also building strong bonds with other blog owners. It will work like a charm and give you massive results in the long run of your blogging career.

To remember : Whenever you post something really awesome on your blogs, be sure to email people to tweet or link to your articles. Use tools like Topsy, Buzzsumo, etc. to find the best tweets and articles in your niche. Follow influencers in your niche on Twitter and Facebook. And tag them whenever you share their posts.

Bookmarking sites can bring you traffic and links

here are some bookmarking websites which can bring you enough traffic to your latest blog posts.

Please note: Make sure to always submit your articles to the aforementioned bookmarking sites after you publish each article on your blog. To get significant traffic from the above sources, you need to spend time making a name for yourself.

17. Update Old Blog Posts

1. Internal links: I have been a big fan of this method and believe me, I get a lot of readers on my old articles through this method. Interlinking blog posts is the best method to move forward.

If your blog's homepage is immersible, readers will also read the other interlinking blog posts, and you'll get more pageviews than before.

You can use a manual interconnect process or automatic interconnect plugins. Automatic interconnection will save you time but may overwhelm the interconnection process. On the other hand, the manual interconnection is clever and does not bore readers. I suggest you all manually interconnect your old articles with the new ones.

2. Edit the titles of your old blog posts: One of the easiest ways to increase your traffic and pageviews is to write better headlines. If the titles of your old blog posts are dull, change them immediately.

Take the time to identify old blog posts that bring you significant search traffic and create impactful titles for those posts (use your Google analytics data to find your top web pages and old posts).

Be careful NOT to change your permalinks, i.e. your URL structure, because you will get 404 error pages if you do.

3. Optimize your old blog posts: Since your older blog posts are already older, you'll tend to get more search traffic if you prepare them carefully for search engines. You don't need to stuff your old articles with keywords, but rather use relevant keywords to get the most out of them.

Try writing more content or deleting unwanted words to keep your old blog posts interesting and useful. You can also repost them if you know they are still relevant to your audience.

FAQ

Here's the social media ROI.

Final reflections

If you want your blog posts to be better known, promote more. The only way to increase your overall traffic, shares, comments, and links is to promote your blog properly.

By following the 80/20 rule (spend 80% of your time promoting and 20% creating blog posts), you can get great exposure for your blog posts.

Promotion is the only way to get more traffic and draw attention to your latest blog posts. Without promotion, your blog will go nowhere. If you don't want to depend on SEO traffic (especially when your blog is new), use the proven methods above to promote your new blog posts.

What are your favorite ways to promote your blog posts? Do you have any other tips for promoting your blog? Feel free to share them below.