Are you looking for statistics on SEO for 2024? You are in the right place.
Le SEO is the default choice of most bloggers and marketers to increase their website traffic.
But the SEO Is it growing or dying? Should you consider SEO in 2024 to develop your business or not?
This is what you will discover in this article;
- Personalized statistics things you need to know about SEO
- The main lessons of some statistics and SEO facts
- Illustrations of some important statistics and more
Quick note : We've added key insights for some stats so you can immediately implement them on your website to increase your search traffic.
Let’s get into the details of technical SEO statistics without further ado.
Contents :
- 25 Mind-Blowing SEO Stats and Facts for 2024
- SEO Marketing Statistics
- Is SEO an effective strategy for marketers?
- How many ranking factors does Google consider to rank a page?
- Which is better: SEO or PPC?
- What percentage of marketers optimize their photos and videos?
- What is the average conversion rate with SEO?
- Does having a mobile-friendly website help rankings and sales?
- What is the amount of monthly investment devoted to SEO?
- How many local searches are done from a mobile phone?
- What percentage of marketers use SEO tools internally?
- SEO Effectiveness: How Effective is SEO?
- Key SEO Stats
- SEO Keyword Statistics
- Statistics on the first page of Google
- Does domain age matter in first page ranking?
- How many backlinks does the first position on Google have?
- What is the average page load speed of Google's first page results?
- What is the average CTR (click-through rate) of the first result of a Google search?
- What is the percentage of Google clicks with HTTPS?
- What percentage of clicks on Google search results result in featured snippets?
- FAQ's:
- Final Thoughts on Search Engine Optimization Statistics in 2024
25 Mind-Blowing SEO Stats and Facts for 2024
SEO Marketing Statistics
Are you looking for SEO marketing stats for 2024? Check out the following useful stats for marketers, SEOs, and bloggers.
Is SEO an effective strategy for marketers?
Yes, 93% of ALL online experiences start with a search engine.
Main lessons : If you want increase the traffic on your website, invest in SEO. Be sure to focus on building pillar pages and improving page speed because they work like a charm. You can also build a solid content marketing strategy to get a good ranking in search engines such as Google.
How many ranking factors does Google consider to rank a page?
Google's search algorithm uses over 200 factors to rank websites (Source: Backlinko)
Which is better: SEO or PPC?
According to research by Databox, 70% of marketers say SEO is better than PPC and 30% disagree, believing PPC to be more effective at driving sales and traffic.
What percentage of marketers optimize their photos and videos?
According to a HubSpot survey, 53% of marketers optimize photos or videos for visual search engines, and 49% of them consider it one of their most effective strategies.
What is the average conversion rate with SEO?
SEO gives an average conversion rate of 2,4%. In other words, if 100 people come to your website through SEO, 2-3 of them will take action.
Does having a mobile-friendly website help rankings and sales?
Yes, 76% of people who do a local search on their smartphone get to a physical location within 24 hours and 28% of those searches result in a purchase. (Source: Think With Google)
What you must remember : If your site is NOT mobile-friendly yet, optimize it for mobile as soon as possible. It can definitely improve your search engine rankings, visibility, and overall sales.
What is the amount of monthly investment devoted to SEO?
According to a Moz survey, the monthly amount most companies spend on SEO is over $5.
How many local searches are done from a mobile phone?
Nearly one in three mobile searches is location-related. Nearly 2 in 3 smartphone users are more likely to buy from brands whose mobile apps personalize information based on where they are. (Source: Think with Google)
What percentage of marketers use SEO tools internally?
According to Yahoo Finance, over 40% of small businesses use SEO software and tools in-house instead of hiring an SEO expert or outsourcing their SEO tasks to an agency.
To remember : If you are a marketer and want to increase your search traffic, start by investing in SEO tools like Semrush, Ahrefs, etc. instead of outsourcing your projects to other SEO agencies.
SEO Effectiveness: How Effective is SEO?
According to eMarketer, 89% of marketers say SEO is successful and effective. According to HubSpot, 61% of marketers say improving SEO is a top priority when it comes to inbound marketing.
Key SEO Stats
Looking for general SEO stats? You should know the following SEO stats.
How many Google searches are performed each day?
According to Internet Live Stats, Google now processes more than 40 000 searches per second on average. This means that Google processes more than 3,5 billion searches per day and 1,2 trillion searches per year worldwide.
What is the percentage of local searches on Google?
According to Google, 46% of all searches on Google are local, while 97% of users searched online to find a local business.
What are the main SEO tactics used by small businesses?
The majority of small businesses cite keyword research (43%), technical SEO (40%), and local search optimization (37%) as their top SEO tactics. (Source: Yahoo Finance)
Does website speed affect conversions and sales?
Yes, according to Portent, a website that loads in 1 second has a conversion rate 5 times higher than a site that loads in 10 seconds.
What you must remember : Whatever your sector of activity, make sure to improve the loading time of your pages. Websites that load faster often have better conversion rates and higher search engine rankings. Be sure to invest in a faster web host like WPX, install a plugin from cached like WP Rocket and using a CDN.
SEO Keyword Statistics
Want to improve your keyword rankings? Looking for exclusive keyword statistics for 2024? This section is made for you.
What is the most important SEO tactic?
According to HubSpot, 72% of marketers say “creating relevant content” is the most effective SEO tactic.
What is the average word count of the top-ranking pages on Google?
The average word count of a Google top 10 result is 1447 words (Source: Backlinko).
What you must remember : Most of the time, long posts win out over shorter blog posts. If you want to rank for your keywords on the first page of Google, be sure to create long and informative articles.
Does updating old blog posts improve your keyword rankings?
Yes ! HubSpot grew by 106% average the number of monthly organic searches by optimizing its old articles.
This is because Google ALWAYS rewards freshness. If your content is regularly updated, you will obviously see an increase in traffic to your site and an improvement in keyword rankings.
Does including a keyword in the URL contribute to a high CTR?
Yes, URLs that include a keyword have a 45% higher click-through rate than URLs that do not contain it. Additionally, Backlinko found that 40-60 character titles have the highest organic CTR.
Statistics on the first page of Google
Do you want to know the ranking of websites on the first page on Google? Here is a list of stats on the first page of Google that you should know.
Does domain age matter in first page ranking?
According to Ahrefs, first page ranking results have an average domain that is over 2 years old. The domains that rank first on Google are almost 3 years old.
To remember : If you want to generate leads and traffic for your business, it's a good idea to buy a domain that's over three years old, as they tend to rank well most of the time in the first page results. You can use expired domain websites to find such domains.
How many backlinks does the first position on Google have?
Google's first result has on average 4 times more backlinks than positions 2 through 10, according to Backlinko.
Main lessons: If you want to get the top spot on Google for your target keywords, be sure to build relevant, high-quality links.
What is the average page load speed of Google's first page results?
According to the Backlinko study, the average speed of loading a results page is 1,65 seconds.
What you must remember : Although page speed is not an important ranking factor, having a faster website is still helpful and gives you an edge over your competitors.
What is the average CTR (click-through rate) of the first result of a Google search?
The first organic search result from Google has an average CTR of 27,6% and the first organic result is 10 times more likely to get a click than the page in tenth place. (Source: Backlinko)
If you're curious, here's the average CTR breakdown of Google's top 10 search results.
You see ? The first position takes the lion's share with more than 27% and the tenth position receives only about 2,4% of all clicks coming from Google.
What is the percentage of Google clicks with HTTPS?
According to data from MozCast, 99,2% of Google search results contain the word HTTPS. If you are still using an insecure version of HTTP on your domain or website, switch to HTTPS as soon as possible.
What percentage of clicks on Google search results result in featured snippets?
According to MozCast, 7,4% of search results contain featured snippets from Google.
Main lessons : If you want to improve your search engine ranking, be sure to optimize your website for Google featured snippets. Featured snippets often provide users with a quick response to their query or search topic.
FAQ's:
What is SEO?
SEO (Search Engine Optimization) is the optimization of a website for different keywords in order to get more traffic from search engines like Google. Simply put, SEO (Search engine optimization) is a process that helps businesses improve their search engine visibility and can be an extremely effective way to reach new customers.
What is the percentage of companies that use SEO?
According to Yahoo Finance, nearly 63% of small businesses invest in SEO.
Is content freshness a ranking factor?
Yes, freshness of content is a ranking factor. In fact, great websites like HubSpot saw a HUGE 106% increase in traffic after updating their existing articles. Therefore, if you constantly refresh your content with new updates and changes, you will see an increase in traffic.
Is SEO still worth it in 2024?
Yes, this is also an ever-evolving field and SEO is not about to die, because it will only evolve. Millions of businesses use SEO to generate leads, sales, and profits.
How important is the SEO industry?
The SEO industry is currently worth more than 80 billion in 2024 and it is growing rapidly since it was worth around 65 billion dollars in 2016.
Other recommended resources:
- Affiliate Marketing vs Dropshipping: Which is Better?
- 8 Benefits of Affiliate Marketing: Can You Make a Living From It?
- How to Do Keyword Grouping: A Step-by-Step Guide for Beginners
- 10 Types of Content Marketing to Quadruple Your Sales and Conversions
- Top 6 SEO trends to know to boost your ranking
- 10 Websites to Make Money Online
- 11 Websites for Freelance Content Writers to Make More Money
Final Thoughts on Search Engine Optimization Statistics in 2024
The SEO industry is growing rapidly as more and more businesses realize the importance of an online presence to increase their sales.
As the SEO industry continues to grow, companies will have new opportunities to get ahead of their competitors. That's why it's important to keep an eye on the latest SEO trends and statistics.
What do you think of the SEO statistics mentioned on this page? Did you find them useful? Do you have any other information to share? Let us know in the comments.
