Top 25 SEO Tips and Tricks That REALLY Work in 2024

Need some SEO tips for your blog? Then read this article.

Le SEO is a complicated subject, isn't it? It is true that the SEO is difficult, but it is not an exact science.

Whatever your industry, you can learn some tips and tricks from SEO that you can implement on your blog to improve your search engine rankings.

If you're looking for SEO recommendations for beginners and experts, you've come to the right place. Let's go !

Contents :

Top 25 SEO Tips and Tricks to Use in 2024

Top 10 SEO Recommendations for Beginners

If you are completely new to SEO, the following beginner SEO tips and tricks are exclusively for you.

Start finding low-competition keywords

Regardless of your industry, if you want to increase your search traffic, you need to do keyword research. Finding and using keywords that your audience types into Google is the easiest way to attract visitors from search.

But be careful: do not find very competitive keywords, because you will have a hard time appearing in the top ten search results.

Find uncompetitive keywords. In other words, focus on finding long-tail keywords with fewer monthly searches (go for 500 or fewer monthly searches if you have a new site with less domain authority).

You can use the Semrush Keyword Tool to easily find low-competition keywords (because it also gives you a list of CPC information). This is what it looks like;

Optimize your keywords

Once you have a list of keywords to target, you need to start using them in your blog posts. Proper use of keywords in blog posts or pages is known as on-page optimization.

On-page optimization helps you rank higher in search engines and gives you better visibility in organic search results. Here are some important places where you can include your main keywords to rank higher.

• Title (this is the most important tag, so include your main keyword)
• Meta description (make it worth clicking)
• Image corruption tags
• URL (it should be short and optimized for your keywords)
• Subtitles (h2, h3, h4, etc.)

Use the Rank Math SEO plugin if you want to better optimize your blog posts and pages for your target keywords easily.

It is not only the most downloaded SEO plugin, but it also comes in a free version which is more than enough for beginners. It also integrates with Google Search Console where you can see how your site is doing in search engines and fix indexing errors.

Attract quality links

Google prioritizes web pages that have quality links. The more quality links you attract to your individual pages, the faster they will end up in the first three pages. It's as simple as that.

Here are some ways to attract quality links to your site;

• Sending messages by guests
• Use of testimonials
• Link recovery
• Building broken links
• Skyscraper technique
• Outreach to bloggers

Track the position of your keywords

How do you know if your target keywords are performing or not performing in Google search? By tracking the position of your keywords.

Most people are looking for ways to increase their search traffic but don't track their keyword performance. How can you expect to increase your organic traffic without analyzing your keyword rankings in the first place?

You can use tools like Semrush to easily track your keyword rankings.

When tracking keywords, your primary goal should be to rank in the top 100 search results. Then, aim for the first page (the first 10 search results). Once your keywords appear on the front page, you can optimize your content, build more backlinks, attract more social shares, and more. to improve their ranking.

Start using the right SEO tools

If you want faster SEO results, you need access to the right tools. Here is a list of the best SEO tools recommended by experts in the field.

For the past 6 years, we have used a single SEO tool, Semrush, to perform all SEO-related tasks, from keyword research to backlink analysis. If you are looking for an all-in-one SEO tool, we highly recommend giving Semrush a try. Here are some features you can get from Semrush.

• Keyword research, which provides a wealth of data such as volume, related keywords, CPC value, etc.
• Site audits to find and fix technical issues with your site
• Keyword Rank Tracking
• Backlink analysis
• Tracking the position of your keywords
• Content creation ideas (using the Keyword Magic tool)
• Competitive analysis
• Track your keyword rankings on Google, Bing, and Yahoo.
• You can also find out how your keywords rank in specific countries and on devices such as desktop computers or mobile phones.
• Find your competitors' ads
• Domain comparison
• And the list continues

Fix broken and toxic links

From time to time, be sure to keep an eye out for your broken links, as they are harmful to both the user and the search experience. You can use plugins like Broken Link Checker which monitors the links in your posts, pages, comments and notifies you if it finds any broken links.

This means that it easily detects broken links, missing images and redirects and notifies you either from your WordPress dashboard or via email.

Another important thing is that you need to find and remove all toxic links that are harmful to your site. You can use tools like Semrush to find your site's toxic links and then use Google's Disavow tool to find out if any spammy sites are linking to your site and hurting your results in the SERPs. This is what it looks like;

Website Speed ​​Matters

Whether you know it or not, the speed of your website is a ranking factor. Google considers over 200 factors to rank a webpage in Google search and site speed is one of them.

According to Google, “the average time to fully load a mobile landing page is 15 seconds, but 53% of mobile site visitors leave a page that takes longer than three seconds to load.”

Here are some tips to improve the speed of your site.

• Upgrade to a faster hosting solution as hosting plays a key role in determining your site speed (we highly recommend WPX hosting which also recently introduced WPX cloud for faster speeds)
• Harnessing the browser caching
• Minimize image size before uploading
• Use a CDN to increase your site's performance and load times
• Use fewer plugins (make sure to limit up to 15 plugins)
• Minimize redirects

Switch to https

Google has started considering https (secure version of http) as a ranking factor. Therefore, if you want to improve the ranking of your content and you are still using the http version, make sure to switch to the https version as soon as possible.

Simply put, Hypertext Transfer Protocol Secure (HTTPS) is the secure version of the HTTP protocol in which data is sent between your browser and the website you are connected to.

You can use websitesWeb hosting such as WPX hosting, Bluehost, etc. which provide free SSL certificates that help you easily move your site from http to https. You can also use Cloudflare which offers free SSL protection.

Include Schema markup

The Schema markup, which can be found on the site Schema.org, is a form of microdata. Once Schema markup is added to a page, it creates a description that is also known as a “rich snippet” that appears in search results.

If you run a website, niche site, or eCommerce store, you should include Schema markup because it helps you get more clicks from search results. This is what a rich snippet looks like after enabling Schema markup for product reviews.

Little advice : you can use schema plugins like thereof to easily get rich snippets for your product reviews and it's free to use.

Learn the basics of SEO from the best blogs

Top 10 SEO Tips for Seasoned Bloggers

If you've been doing SEO for a while, you might find the following SEO optimization tips and tricks really helpful for getting better results in 2024.

Get rid of anything that isn't working

If you've been doing SEO for a while, you might find the following SEO optimization tips and tricks really helpful for getting better results in 2024.

Get rid of anything that isn't working

As bloggers, we create a ton of blog posts and pages. Over time, most of this content does not add value to search engines or your target audience.

Instead of keeping a ton of blog posts that are mostly useless, you should just get rid of them.

Finding LSI Keywords When Doing Keyword Research

Latent Semantic Indexing keywords (or LSI keywords) are simply referred to as related or synonym keywords.

One of the easiest ways to find LSI keywords is to use Google's auto-suggest tool. For example, when you type “fitness tips for men” on Google, synonyms for those same keywords are displayed at the end of the results.

Understand searcher intent

Most people still don't know what Google really wants. Whether you know it or not, Google's primary goal is to understand context and deliver results based on searcher intent.

Simply put, search intent is the reason behind a searcher's query on search engines like Google and is the primary reason the searcher is trying to accomplish something.

The intention of the researcher is the KEY here. If you focus on creating content satisfying the intent of your target audience, your rankings will increase. Otherwise, you will have a very hard time maintaining your ranking. It's as simple as that.

Research your competitors

What's the point of creating blog posts day after day without looking at how your competitors are performing? You need to know your competitors, their strengths and their weaknesses.

You need to know their:

• Top Performing Posts and Pages
• Sources of backlinks
• Most popular posts with the most shares and comments

By analyzing the items above, you will have a better idea of ​​what kind of topics are going viral and attracting links in your industry. You will be able to create your future articles in the same spirit by making your content even more attractive, informative and unique.

When it comes to competitor research, we prefer Semrush. The reason we recommend Semrush for competitor research is that it offers a ton of features including;

• Keyword gaps
• Backlink gaps
• Brand monitoring
• Tracking Your Competitor's Items
• Discovering the sources of their backlinks
• Discovery of their keywords and their CPC
• And the list continues

Don't Ignore Mobile-first Indexing

Google is more inclined towards mobile-first indexing, which simply means that Google will primarily use the mobile version of content for indexing and ranking.

According to Danny Sullivan of Google, “neither mobile-friendliness nor a mobile-friendly layout are requirements for mobile-first indexing. Pages without a mobile version still work on mobile and are usable for indexing. That said, it's high time to move away from desktop-only use and embrace mobile.”

Make your site responsive to all devices (whether it's desktop, mobile, or tablet). The best way to make your site mobile is to use a theme that is already mobile-friendly. Or hire someone to create a unique mobile-optimized version of your site. If you're just starting out, you can also use plugins like WPTouch to make your site mobile.

Create custom 404 pages

404 pages are the most annoying pages to visit.

A 404 page is what a user sees when they try to access a non-existent page on your site. This could be because he clicked on a broken link, the page was taken down, or he typed the wrong URL.

Don't forget to create a custom 404 page and be sure to include useful information. Why create custom 404 pages instead of displaying basic messages like "page does not exist"?

You don't want to lose a visitor to your site by displaying a default browser error, do you? You should also get creative with your 404 pages by including useful links, site search functionality, contact options, optin forms, etc. to make them useful to your users.

Create FAQ sections for your content

Have you already checked out our FAQ sections?

Do you know why we create an FAQ section for most of our important articles? There are two main reasons: one for SEO and the other for users.

By including an FAQ section, we can actually cover a few LSI keywords and question-based keywords in the section, which helps us improve content relevance and traffic (because we use multiple keywords LSI).

Another big plus is that people like to read FAQs because they can get straight answers to some of the most important questions on the subject.

So we suggest you create FAQ sections for your future blog posts which are extremely important for your business. Make sure to think like a user before creating FAQ sections to find the right questions. Also try to include LSI keywords relevant to your topic to increase search traffic.

Start using SILOs

You must have visited Wikipedia to research or read something at least at some point in your life, right?

Have you ever carefully analyzed how Wikipedia organizes the content of a specific topic? For example, when you search for the subject “ email marketing », Wikipedia displays content in a SILO structure;

Notice how Wikipedia organizes the categories inside one big page. This structure is designed to help users navigate the page and find the information they are looking for. Search engines like Google like information to be organized efficiently.

This is where the SILO structure comes into play.

For example, suppose you are a law firm specializing in dowry and crime matters. You could create a “silo” for each of these areas of activity – a “criminal defense silo” and a “personal dowry silo”.

To do this, all crime-related pages would link to the top-level Criminal Defense page, and all personal dowry pages would link to the personal dowry top-level page.

Put simply, SILOing involves dividing the content of a website into different categories and subcategories – groupings known as SILOs.

Fetch as Google (URL inspection tool)

One of the lesser-known SEO tips is to use the Google Search Console like a pro. The best way to use it is to update your blog posts and pages frequently and query Google whenever you update something.

Google Search Console lets you manually submit pages to Google's search index, allowing you to quickly notify Google of changes to your site. This way the crawlers crawl your site more efficiently and you can start seeing changes in your keyword rankings quickly.

Use the "URL Inspection" tool to manually index your content in Google Search.

Learn by doing

SEO is a skill. You will only improve by implementing what you learn. Yes, you can read thousands of articles on how SEO works. But there is no point in implementing what you learn.

Even if you only learn one SEO technique, implement it immediately on your blog. If you get results, you'll be motivated to learn more and apply more in the long run.

If possible, find a mentor who can help you with SEO. Or spend the money to find the RIGHT SEO courses to learn SEO.

Top 5 SEO Tips for Expert Bloggers

Here are some proven SEO tips that work like a charm for expert bloggers.

Prevent your target audience from indulging in Pogo Sticking

If you've been in the SEO business for a while, you've probably heard the term "pogo sticking."

This term may sound funny, but nobody likes to click through 5 different search results before finding what they are looking for.

Sometimes users click on the first result, then the “back” button and visit the second result, then the third – all without spending time on any of the results.

The main reason for pogo sticking is that “your target audience is not happy with the result”.

For example, if someone searches for "link building" and doesn't spend time on the top search results, it's called "pogo sticking."

Although pogo sticking is not a ranking factor, Google's John Mueller revealed that pogo sticking is not a signal when it comes to ranking search results. But it's still worth paying attention to, especially if you want to satisfy your target audience.

The key to preventing users from pogo-sticking is to create titles and meta descriptions that don't provide false information (when someone actually clicks on your links). Stop using manipulative titles and try to make your content as useful as possible and you'll be fine!

Ranking for featured snippets

Featured snippets are "selected search results" that appear at the top of Google's search results (in a box). They are also known as “Position 0” because they rank above the first search result when they appear.

According to Ahrefs, 12,29% of search queries have featured snippets in search results. Only 30,9% of featured snippets rank first in organic results. 99,58% of featured snippets are already in the top 10 positions of Google.

There are two simple tips for ranking in Google's featured snippets.

• Create content around questions (questions your audience wants answered).
• Format your content using snippets (paragraphs, tables, lists).

Turn mentions into links

Whether you realize it or not, one of the simplest link building strategies is to make unlinked pages mention your name, website, or brand.

Let's say someone mentions your name or your website from a web page without giving a link. This is where you can get in touch with those non-retroactive URLs to include a link to your blog or website.

Semrush offers an exclusive feature called “Brand Monitoring” that helps you easily track mentions of your brand so you can request links.

This tool will save you a lot of time scouring the web and finding online mentions as well as customer reviews about your website or brand. The advantage is that all mentions can be filtered according to their source and date, and segmented using different tags.

Besides Semrush, you can also use the following tools to easily track your online mentions and turn them into links.

• Tracker Mentions by Ahrefs
• scrape box

Create “timeless content”

There's no point in creating content that becomes stale after a year or two. It won't help you generate leads, links, and search traffic in the long run.

Be sure to create timeless content that can be useful to your target audience even after 4 or 5 years. It is this type of content that naturally generates links and social shares.

Before creating this type of content, be sure to answer the following questions.

• Who do you want to target?
• Where do you want to get links from (as we all know, links are essential)?
• What are your competitors doing (to create 10x content to outrank them)?

The key is to make your content as detailed as possible and update your top performing articles as often as possible in order to appear on the first page of results.

You need to create “10x content” that outranks your competition. This means that your content must be 10 times better than your competitors in terms of information, visuals, etc.

Perform in-depth site audits

No matter what type of website you run (whether it's a niche site, affiliate site, or e-commerce site), if you want to stay safe of all sorts of penalties from Google, you should perform site audits frequently.

Site audits help you catch all sorts of technical issues and SEO-related issues your site might have. By fixing these issues, you can easily improve your site's ranking in the SERPs.

When performing site audits, you can focus on resolving the following issues.

• Verify that the robot.txt file does not contain errors. If so, optimize it properly.
• Fix broken links
• Check your site's indexing via Google Search Console (to see if your site's content is properly indexed or not). Also determine the number of articles that appear in Google searches. You can do this by using search strings like sitename:example.com (replace “example.com” with your domain).
• Fix duplicate title tags and meta descriptions.
• Audit your website content (and be sure to find the worst performing content, either by updating and improving it or redirecting it).

We use Semrush functionality Website Audit to perform in-depth audits of our blog and it really works like a charm as it also gives a health score (out of 100) and shows you errors and warnings that you can fix to improve your site's ranking.

The best tools and plugins needed for perfect SEO

There are some essential tools and plugins that we should use to improve our website SEO.

Semrush (All-in-One SEO Tool)

We have been using Semrush for seven years now and it is our one stop solution for all our SEO issues.

• We use Semrush's site audit feature to monitor the health of our website
• We use their rank tracker to check how our website ranks on Google (Desktop/Mobile) in the demographic categories we care about.
• We find many less competitive, profitable and high traffic keywords using the Keyword Magic tool.
• Verification of our own backlinks and those of our competitors. Also use them to get rid of toxic backlinks.
• Find high traffic keywords for our competitors' websites. This is how we come up with lots of new content ideas.

Recommended WordPress plugins

• Useful plugins to improve speed: Imagify et WP Rocket
• SEO: Rank Math SEO
• Other plugins: Social Warfare (for social icons), Easy Affiliate Links (to hide affiliate links), Table of Content More (to display the content index) and TablePress (to display beautiful paintings)