40 Content Marketing Stats and Facts for 2024

Need statistics on Content marketing for 2024? You are in the right place.

Over the past five years, the popularity and overall searches on Google for “ Content marketing » were multiplied by three.

So if you want to unleash the power of Content marketing To increase your sales, check out this fantastic list of content marketing ROI statistics. 

In this article, you will learn about the following;

• The important facts of content marketing
• The key indicators to follow
• How to Properly Optimize Your Content Marketing Efforts

Let's start!

Table of contents ☰

Content Marketing Statistics That Will Truly Blow You [2024 List]

1. Does regular content creation increase traffic?

Yes, Semrush reports that 55% of website owners saw their traffic increase by creating more content and posting more frequently.

36% of respondents said that paying more attention to keyword research helped them the most to improve their search engine rankings.

2. How much are people spending on content marketing?

According to a Semrush survey, 17% of people spend between $5 and $000 per month, and 10% say they spend between $000 and $10.

Here's a detailed breakdown of what people spend on content marketing EVERY MONTH.

• 27% of people spend less than $1.
• 19% spend between $1 and $000
• 20% spend between $3 and $000
• 6% spend more than 20

3. How do people promote their content?

53% of people use theemail marketing for the promotion of their content. (Source: Semrush)

Here are some fascinating content promotion statistics for 2024;

• 73% of people use social media (organic posting)
• 11% use guest posting to promote their content
• 51% invest in paid ads on social media
• 28% of people use public relations and media outreach

4. Do companies measure content performance?

75% of respondents said their organization measures content performance. Of these, 69% said website engagement provided the most insight into performance. (Source: Content Marketing Institute)

5. What do most marketers typically use to create visual content?

Venngage reveals that 35,5% of marketers use image creation tools to create visual content. 28% have access to an in-house designer, while 18,7% use advanced design software.

Content Marketing Statistics for Marketers

If you're a marketer looking for exclusive content marketing stats, this section is for you.

What's the biggest challenge for content marketers?

Orbit Media reports that 52% of bloggers struggle to find the time to write and promote their blog content.

The following challenges are the ones that most bloggers face when it comes to content marketing;

• Get traffic (46%)
• Create quality content consistently (39%)
• Find relevant topics (22%)

How many hours does it take to write a 1000 word article?

The average time spent writing an article of more than 1 words is 000 hours and 3 minutes.

17,5% of people spend more than 6 hours writing an article for their blog. (Source: Media Orbite)

It is true that creating high-quality content takes more time. You can reduce this time by using various tactics such as;

• Use artificial intelligence tools such as ChatGPT, Jasper, etc…
• Hire a writer or editor

3. What are the best performing video formats?

Short format videos perform best. Short format videos include YouTube shorts, Instagram reels, TikTok videos, etc.

Here are some of the popular video formats that perform best (according to Semrush);

• Short format video: 43%
• Videos about our company/product: 33%
• Customer testimonial videos: 32
• Product previews: 29%
• How-to videos: 27%
• Interviews with industry experts: 25

4. What types of content do most people post?

76% of people publish articles and how-to guides.

55% publish in-depth articles, 34% interviews and 22% review articles. (Source: Orbit Media)

5. What is the average cost of an item?

A basic, no-frills article costs $50 for 500 words.

Well-researched content costs $100 for 500 words, while high-quality content written by experts will cost $250 for 500 words. (Source: Media Shower)

B2B Content Marketing Statistics

If you're a B2B business, here's a list of content marketing stats.

Please note: B2B (Business-to-Business) marketing refers to the marketing of products or services to other businesses and organizations.

1. How many marketers use content marketing?

73% of B2B marketers and 70% of B2C marketers use content marketing as part of their overall marketing strategy. (Source: Content Marketing Institute)

2. Are companies outsourcing their content marketing?

According to the Content Marketing Institute (CMI), 75% of respondents at large companies said they have outsourced content marketing activities such as topic research, content creation, editing, promotion, and more.

The CMI also reports that 50% of all marketers, 37% of small businesses, and 54% of medium-sized businesses outsource their content.

3. What are the biggest challenges most people face when it comes to content marketing?

Semrush says 45% of people struggle to attract quality leads with their content, 38% of people struggle to create more content faster, 24% of people find it difficult to produce original, high-quality content , and 29% of people struggle to improve their content's search engine rankings.

4. Is content marketing useful for B2B marketers?

According to CMI, 42% of BXNUMXB marketers say they are effective at content marketing.

Content marketing can generate thousands of dollars if you use it correctly. You need a solid content strategy to educate your customers about your products or services.

5. Are B2B companies spending on content marketing?

Yes. According to eMarketer, US B2B digital advertising market spending is expected to reach $15 billion by the end of 2024.

eMarketer reports that US B2B digital ad spending has increased during the pandemic, from $6,5 billion in 2019 to $8,6 billion in 2020.

6. Do B2B buyers consume content before buying?

47% of buyers read at least three to five pieces of content before contacting a sales representative. 96% of B2B buyers seek more insight from industry thought leaders before buying.

B2C Content Marketing Statistics

Here are some of the fantastic B2C content marketing statistics for 2024. Companies are targeting personal consumers.

Please note: B2C (Business to Consumers) companies operate PRIMARILY on the Internet and sell products to customers online. Traditional B2C examples include large online companies like Netflix or Spotify.

1. Do B2C companies measure their traffic?

Semrush reports that 51% of B2C companies said they measure their organic traffic. 19% said they calculate revenue from non-paying channels, such as word-of-mouth marketing.

2. Do B2C companies measure where their prospects are coming from?

64% of B2C companies calculate the revenue generated by their content marketing, according to a survey by Semrush.

3. Where do most B2C companies invest in content marketing?

57% of B2C companies invest in social media, 45% in improving content quality, 36% in customer research, 35% in video content creation, 28% in engine optimization search and 7% in AI content marketing tools such as Jasper, ChatGPT, etc.

Here is a detailed illustration of the main content marketing investment areas for most B2C companies. (Source: Semrush)

4. How many B2C companies outsource their content marketing activities?

50% of B2C respondents said their organization outsources at least one content marketing activity. (CMI)

5. What are the main challenges that most B2C companies face when outsourcing their content?

48% of B2C companies have budget issues. 47% struggle to find expert content creators and 31% struggle to find partners who can provide strategic advice. (Content Marketing Institute)

6. What types of content do most B2C companies use?

Short articles (83%) and videos (61%) are the two main types of content used by B2C marketers.

7. Which B2C video formats produced the best results?

How-to videos (38%), interviews with industry experts (37%) and webinars (31%) were the three video formats that produced the best results for most B2C companies.

As you can see above, interactive videos (13%), in-depth product reviews (12%) and industry research reports (7%) also generate the best results for most B2C companies.

8. What are the most important content areas for B2C companies?

Changes in search algorithms (64%), changes in social media algorithms (53%) and data management/analytics (48%) are the top considerations for B2C marketers.

Statistics for Content Marketing ROI

Here is a list of content marketing ROI stats.

1. Is creating a short form of content useful?

According to the Semrush study, short content (between 300 and 900 words) attracts 21% less traffic and 75% fewer backlinks than medium-length articles (900-1200 words).

Therefore, if you plan to increase traffic and attract backlinks, create detailed and informative content.

2. Do marketers invest time in SEO?

According to HubSpot, 69% of marketers actively invest time in SEO.

If you REALLY want to be successful in content marketing, you need to learn and master search engine optimization (SEO). Search engine optimization sends you highly qualified visitors, targeted leads, better conversions, and more.

3. Do images in blog posts help get backlinks?

Yes. Semrush reports that 55% more backlinks were generated by blog posts with 7 or more images compared to those without.

Tip: hire someone to create original graphics and illustrations for your website or use tools like Photoshop (or Canva) to create eye-catching images. Images in blog posts help improve user engagement, backlinks, and traffic.

4. Does interactive content help improve conversions?

Yes. According to MediaFly, interactive content drives 53% more engagement than static content, with buyers spending an average of 8,5 minutes on static content and 13 minutes on interactive content.

Here are some examples of interactive content;

• Quizz
• Interactive infographics
• Image sliders
• Games
• Interactive maps
• webinars

5. What is the effect of the pandemic on content marketing?

The pandemic has increased content usage by 207%. Companies that used interactive content saw a whopping 94% increase in content views. (Source: MeidaFly)

6. What are the success factors of content marketing?

According to the Semrush survey, the top 3 content marketing success factors are as follows;

• Audience research (47%)
• SEO (46%)
• Post more content and increase posting frequency (45%)

7. What are the best performing content formats?

Semrush data reveals that “videos” perform best for 45% of respondents.

They are followed by;

• Short articles (31%)
• Success stories (28%)
• Long-running blog posts (24%)
• case studies (19%)
• Webinars and online events (18%)

If you want to create content that attracts more people, you should try creating videos for YouTube. Not only does this site have billions of users, but it often sends targeted traffic if you have high-quality videos.

8. What are the three main types of content?

HubSpot reported that the top three types of content created by marketing teams over the past year were videos, blogs, and images.

9. Is adding new keywords to existing content helpful?

Yes. 45% of Semrush survey participants indicated that researching and adding related keywords in addition to main keywords contributes to better rankings.

10. What is a good return on investment for content marketing?

Most content marketers strive for an average ROI of 5:1. This means that every dollar spent on a content marketing campaign brings in $5 in profit.

Content Marketing Facts

Here are some of the interesting facts about content marketing you should know in 2024.

1. What is the most powerful content marketing tactic?

Email marketing is a powerful content marketing tactic, with an average ROI of $36 for every $XNUMX spent, according to Litmus Report.

2. What percentage of marketers create content per day?

60% of marketers create at least one piece of content a day.

This can be any content, including blog posts, videos, podcasts, webinars, infographics, newsletters, and more.

3. How big is the content marketing market?

The content marketing market is expected to grow by $584 billion between 2024 and 2027, growing at an CAGR of 16% during the forecast period. (Source: Research and Markets)

4. What is the turnover of the content marketing industry globally?

Last year, the content marketing industry's global revenue was estimated at $72 billion. It is expected to reach 82 billion in 2024 and 107,5 billion dollars in 2026. (Source: Statista)

As you can see above, worldwide content marketing revenue was just $36,9 billion in 2018. In the space of four years, that revenue has nearly doubled.

5. Does content marketing work?

73% of companies that spend 10-70% of their total marketing budget on content marketing experience great success.

6. Is creating useful illustrations helpful?

Yes. According to Venngage, 41% of marketers say original graphics such as infographics and illustrations have helped them achieve their marketing goals.

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FAQ

Here are some frequently asked questions about content marketing facts, stats, and trends.

Final thoughts

Content marketing is one of the most affordable ways to increase engagement, website traffic, and sales.

Audiences are everywhere, from social media to YouTube to blogs and websites. You need a content strategy to achieve it effectively. With a proper content marketing strategy, you can create a profitable blog that generates thousands of dollars per month.

The content marketing stats above can help you build a solid strategy to boost your sales. You have questions ? Please let us know in the comments.