How to Link Your Blog Posts Like a PRO in 2024

by PassGuy | Resources

Need to link your blog posts? This article tells you everything.

Most bloggers don't realize the importance of interconnection. This is extremely important to rank better in Google search results.

In this world of Google Panda, you need to focus on targeting the right keywords to professionally build links and reap search engine rewards.

In this article, we are going to discuss everything it takes to build links like a pro. Without further ado, let's get into the details.

Tables of contents:

What is interconnection?

Simply put, linking to your own blog posts is called interlinking. Most new bloggers don't do crosslinking properly, which prevents them from increasing traffic to their old posts. They bury them without driving search traffic to those old blog posts.

When you build internal links the right way, you can bring more search traffic to your related keywords, and you can also have a better impact on readers. Indeed, most readers like to read additional references when researching something.

How to Link Your Blog Posts for Better Results

Why should you consider linking to your articles?

Before we get into the details of using internal links on your blog, let's first talk about their benefits.

Internal links can help you in the following areas:

  • Increase search engine traffic : you can definitely increase traffic from search engines like Google, Yahoo!, Bing, etc. when you link to specific pages on your own blog.
  • You can rank better for the desired keywords : Always use “anchor texts” on your internal links to rank better for the desired keywords. Do you know that you can rank higher in search engine results for keywords related to “targeted anchor texts”? Yes, you can use anchor texts in your links to get more results for your targeted keywords.
  • You can pass link juice to old articles : Next time Domain Authority (DA) updates are made, check your own blog posts, pages that link more often will get a high DA. You can also read our article on increasing your website's DA score.
  • Can increase the number of page views : there is no doubt that you can increase the number of page views. When people find your articles interesting to read, they will definitely consider clicking on the internal links to continue reading. This way you can get more page views and therefore low bounce rates for your blog.
  • Can encourage search engines to crawl every page : Search engine crawlers always love fresh content. When you link to your old blog posts often, you encourage them to explore each post on your blog. This way, you can bring in more search traffic in the long run.

Here are the top methods to build internal links like a pro

1. Place your links at the beginning of articles

Do you know the easiest secret to ranking higher in search engines with your links? This is to use the links at the beginning of the article! Yes, search engine crawlers will like links that are right below the meta description and header tags, i.e. at the beginning of your article.

When you want to rank high for your desired keywords, use this simple tactic to rank high. Always link relevant articles at the beginning of your article.

2. Use WordPress plugins

If you are looking for best WordPress plugins To insert internal links smartly in your blog posts, here are some interlinking plugins for you.

Top 3 Best WordPress Plugins to Use in 2024

Premium WordPress SEO By Yoast : WordPress SEO by Yoast is the #1 SEO plugin used by millions of people around the world to optimize their articles. It also has a premium version which offers an amazing feature called internal link suggestions.

It helps you easily select links to other articles. Just start typing and the internal link suggestions will appear. You can also copy the links or drag and drop them into your blog post without having to leave your WordPress editor.

Here's how it works: once your article is finished, the premium Yoast plugin analyzes your content, selects a few important keywords, and offers you highly relevant internal linking suggestions that you can use in your article.

Internal Link Building : If you are looking for a free WordPress plugin to create internal links to your blog posts, you should try this plugin. It allows you to assign keywords to given destination URLs so that you can easily link to your old blog posts.

In addition to internal links, this plugin also helps you nofollow links (useful when linking to affiliate products or social media sites) and gives you the ability to bulk upload keywords.

Interlinks Manager : If you want to have access to an exclusive plugin for internal links, this plugin is for you. This is a premium plugin from CodeCanyon that costs $33 and gives you some great features including;

  • Automatic internal link suggestions
  • Link juice calculation
  • The ability to automatically add internal links
  • The ability to track your internal links (you can see how many people clicked on your links, etc.)

Quick note : You can use the plugin linkwhisper to transfer maximum SEO juice through internal linking. Link Whisper is the best plugin for internal links.

Use related articles

You can also use related posts on your blog to improve links to your old posts. One thing to consider here is the relevance of the articles you are linking to.

It's not hard to build connections like a pro, but it does take some practice. At first, you might find it a bit difficult to link to your old blog posts, but you'll definitely manage to build better links when you practice it more.

You must know the articles related to the article you are writing. This way you will have a better idea of ​​what you are talking about and you can easily build better links for each article.

3 important things to remember:

Here are some of the most important things to remember for linking your blog posts in 2024.

Disable automatic pingbacks in WordPress

A common problem when interlinking your blog posts in WordPress is auto-pingback.

It just means that whenever you link to your old blog posts, it creates a self pingback which usually appears in the comments section of the post in question.

So, every time you link on your blog, you get a new comment in the comment section, which appears as the post link as a new comment. This is called “self pingbacks”.

They completely clutter your comments section and most people don't like that.

If you're one of those people who hates self pingbacks when building links, you can install a WordPress plugin called No Self Pings.

This plugin is completely free and once you have installed and activated it there is nothing new to do as it works automatically and disables self pingbacks.

For more details, see our tutorial on How to disable self-pingback on WordPress

If you don't want to use an additional plugin to disable self pingbacks, you can insert the following code. Copy and paste the following code into the functions.php file of your WordPress theme to disable automatic pingbacks.

function no_self_ping( &$links ) {

$home = get_option( ‘home’ );

foreach ( $links as $l => $link )

if ( 0 === strpos( $link, $home ) )

unset($links[$l]);

}

add_action( ‘pre_ping’, ‘no_self_ping’ );

There it's done. You will no longer get auto pingbacks when linking blog posts in WordPress without using a plugin.

The importance of anchor text

According to Google, "the number of internal links pointing to a page is a signal to search engines as to the relative importance of that page." That's why you should always include some internal links to other blog posts on your site that are relevant to the topic you're covering.

This is where the importance of anchor text comes into play. Anchor text is the visible, clickable text of a hyperlink and anchor text can literally determine the ranking of the page it links to. .

Google also reviews the anchor text of internal links to better understand the context of your blog post or page.

Simply put, anchor text helps search engines and users get relevant contextual information about the content of the link.

Take a look at the following illustration.

In the example above, “little dancing horse” is the anchor text for the link.

There are several types of anchor texts;

  • Naked Links
  • Generic links (such as "Learn more", "Click here", etc.)
  • Links to images (when an image is linked to your blog, Google uses the text contained in the image's ALT tag as anchor text).
  • brand links
  • Partial keyword links

Pro tip : It's always best to use a partial keyword rich link when linking to your old blog posts. Just be sure to use a main keyword that partially matches and is relevant to the target page you are linking to.

Interconnect Best Practices

Building smart links is a skill that can be improved with practice. Here are some best practices you can use to improve your site's SEO while providing a great experience for your users.

Use Google search:

There are tons of amazing Google tips and tricks you can use to link to your old relevant blog posts.

You can simply use a search string on Google such as “site:yourblogname.com category or keyword” to find all of your blog posts relevant to a particular topic.

Here is an example.

link your blog posts

As you can see above, we used our site example to find all relevant blog posts under WordPress Tutorials. You can start using any of them to build internal links. It is quick, easy and free !

Use Default WordPress Insert Link

The good thing about using WordPress is that it gives you a lot of amazing features right off the bat, including a default insert link that lets you add relevant internal links to your old blog posts.

If you're wondering how to use WordPress to easily add internal links, check out this illustration.

As you can see above, just click on the “link” option after selecting an anchor text it shows you a box where you can insert various keywords to find relevant articles to add the link . That's it, you're done.

Use the concept of silos

Use the concept of silos when linking to your old blog posts. If you are wondering what silos are and how they can help you with SEO.

The concept here is to find and link relevant articles from the same category.

If you are writing a blog post on SEO, be sure to include internal links related to that particular category (silo) to improve indexing and user experience.

Other resources:

Internal Links FAQ

Here are some important questions about interconnecting blog posts in WordPress that you might want to know to understand better.

Should I open my internal links in the same tab or in a new tab?

Most authority sites open their internal links in the same tab while a few bloggers prefer to open them in new tabs. At BlogPasCher, we open all our links (including internal and external links) in new tabs. The reason is to provide a better reading experience to our target audience.

Should I focus on users or crawlers when building internal links?

Internal links have two major benefits: they improve the user's reading experience and pass link juice, which leads to additional SEO benefits.
But when it comes to pleasing users and search engines, always put users first. Don't add an internal link just for fun. Only do this if it adds value to the content your website audience reads.

How many internal links should I include in a page?

There is no rule. In fact, there was a rule that no more than 100 links should be used on a page in the Google guidelines, but that rule has been removed.

Is it possible to publish a blog post without adding internal links?

Yes you can publish an article or a page without including any internal link. This is not a problem. But if you really want to pass link juice to other internal pages on your site related to the topic you're dealing with, you need to use internal links.

Should I add nofollow tags to my internal links?

No, don't use nofollow tags on your internal links because you need to let link juice flow freely through your website for better rankings.

Where should I use the nofollow tag?

A nofollow tag is used when you don't want search engine crawlers to count the juice of links circulating on a specific web page (in this case you can use the rel=”nofollow” attribute on your tag of link).

Please note: : You can add a nofollow attribute to links to your feeds, such as RSS feeds, because it's not really useful to have RSS feeds in web search results.

Final reflections

Internal links are extremely crucial if you want to boost your website's SEO. If you publish new blog posts without including internal links to other posts on your site, you are making a big mistake.

Not only do internal links help you pass link juice to other pages, they also help improve indexing and user engagement on your website.

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