11 Best Semrush Alternatives: Free and Paid Competitors [2024 Edition]

Are you looking for the best SEMrush alternatives in 2024? You are in the right place.

Semrush is a tool for SEO trusted by over 10 million users worldwide, and I'm proud to be a part of it.

I have been using Semrush ever since and am happy with the features and the positive impact it has had on my business.

There are other SEO tools available in the market that are great alternatives to Semrush.

Before moving on to the alternatives, let's take a look at the various excellent features offered by Semrush. This way, you can compare the features of Semrush with other alternatives listed here.

• Semrush offers you a LARGE keyword database that gives you access to over 25 billion keywords.
• It helps you easily discover toxic links on your site so you can use the Google Disavow tool to improve your organic rankings.
• Provides access to the toolbox Content marketing. It covers everything from researching topics and writing to optimizing and tracking the performance of your content.

Table of contents ☰

Best Competitors and Semrush Alternatives for SEO

Taking into account of factors such as features, user reviews, pricing, and ease of use, I will cover some of the best Semrush alternatives (including alternatives Free ). 

For users in a hurry, here are my 3 main recommendations:

Alternatives to Semrush	Best for	Prices
serpstat	Competitor Research, Keyword Research, Rank Tracking, Backlink Analysis	$ 59 / month
SE Ranking	Keyword research, website audits, backlink checking, competitor analysis	55 $ / month
Keyword Planner	Basic Keyword Research	Free

1. serpstat

Serpstat is one of the most affordable Semrush alternatives, starting at just $59/month. You can easily perform competitor analysis, keyword research, position tracking, site audit, and backlink research with Serpstat.

Serpstat can be a good tool for beginners looking for a SEO all-in-one at an affordable price.

Here are some of the features of Serpstat;

Features of Serpstat:

• Search for competitors
• Keyword research
• Related Keywords
• Keyword Trends
• Ideas Content marketing
• On-page audit
• Rank Tracking
• Keyword clustering and text analysis
• Research Analysis
• Advertising research
• Batch analysis of domains and keywords
• Backlink analysis
• SEO local
• AI Content Tools
• Multi-user system

Why should you choose Serpstat over Semrush?

Here are some reasons why Serpstat could be your first choice as a Semrush alternative.

1. Website loading speed issues

If you don't know what's slowing down your website loading speed and are looking for ways to increase your website speed, the Serpstat website speed feature can help you. You can easily find all the details, like image optimization, cached browser, compression errors, etc. to speed up your loading times.

2. Find Broken Links

If your site has 404 error pages (also known as dead links or broken link pages), it can literally hurt your SEO rankings.

The Serpstat site audit feature helps you find all the broken links on your site so you can easily fix them or redirect them to other working pages on your site.

3. Best for Keyword Research

With Serpstat, keyword research becomes much easier because it has databases from all countries in the world and increases the number of domains analyzed. It has a huge database of over 7,3 billion keywords worldwide.

Advantages and disadvantages of Serpstat

Benefits :

• Discover international data
• Easily find truly profitable long-tail keyword ideas
• Search PPC Ads
• Easily analyze keyword trends (to find trending topics in your industry)
• Track domain position changes
• Easily find and identify your main competitors
• Discover technical issues on your website
• Accelerate content creation with AI tools
• Manage your local business in dozens of directories from one tool and many more

disadvantages:

• Does not show display or video ads
• Not as accurate (with keyword research metrics like analytics, keyword difficulty, etc.)

Serpstat prices

Serpstat offers the following 3 pricing plans.

1. Individual : This is the cheapest plan from Serpstat. The individual plan costs $59/month and offers the following features. 

• Add 1 user
• 100 searches per day
• 5 projects to monitor, analyze and audit
• 10 position checks per month
• 30 pages to audit
• 50 export lines per month

2. Team : This plan is ideal for in-house SEO teams. The Teams plan costs $119/month and offers the following features. 

• Add 3 users
• 500 searches per day
• 25 projects to monitor, analyze and audit
• 50 position checks per month
• 150 pages to audit
• 250 export lines per month

3. Agency : This plan is ideal for SEO teams and agencies. The Agency plan costs $479/month and offers the following features. 

• Add 30 users
• 5000 searches per day
• 250 projects to monitor, analyze and audit
• 500 position checks per month
• 1,5 million pages to audit
• 2,5 million export lines per month

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2. SE Ranking

SE Ranking is another affordable alternative to Semrush, starting at just $55/month. It offers a wide range of SEO tools including keyword research, website audits, backlink checking, competitor analysis, etc…

If you are looking for an SEO tool that provides 100% accurate keyword rank tracking, SE Ranking is a great option.

Here are some of the features of SE Ranking;

Features of SE Ranking:

• On-Page SEO Checker 
• Website Audit
• Rank Tracking
• SERP Analyzer
• Backlinks Monitor
• Keyword research
• SEO Report Generator
• Traffic analysis
• Plan marketing
• Social media
• Keyword aggregator
• Backlink checker and much more

Why should you use SE Ranking over Semrush?

Here are some top reasons to use SE Ranking over other SEO tools.

1. Full of features

SE Ranking is a fully feature-rich SEO toolkit that offers many tools under one roof, including:

• Keyword Rank Tracking
• Website Audit
• On-Page SEO Checker
• Web Page Monitor
• Keyword research 
• Marketing and SEO plan and more

2. 100% Accurate Keyword Tracking

One of the main reasons most people use SE Ranking is its ability to accurately track keyword rankings. You can track keyword rankings in any location and device on major search engines with 100% accuracy.

Advantages and disadvantages of SE Ranking

Advantages:

• SE Ranking is one of the most affordable SEO toolkits because its pricing starts at around $55/month and it is much cheaper than its competitors including Semrush, Ahrefs, Moz, etc.
• It is one of the few SEO tools that offers 100% accurate position tracking
• Helps you create a thorough marketing plan to grow your business
• Helps you with an in-depth website analysis to find and fix any issues that are preventing your site from getting more search traffic
• A powerful reporting tool is offered
• White label offers
• Its on-page checker helps you find out why your pages aren't ranking well and gives you suggestions to fix them.
• Its competitor analysis tool helps you gain insights into their SEO and PPC campaigns

disadvantages:

• Lack of a larger database in keyword research 

SE Ranking prices

SE Ranking offers three pricing plans;

1. Essential plan
2. Pro plan
3. Business plan

1. Essential : This is SE Ranking's cheapest plan. The Essential plan costs $55/month and offers the following features.

• Add 10 projects
• Website audit for 100 pages
• Track up to 750 keywords 
• Monitoring of 17 backlinks
• Check backlinks for 50 domains/day
• Audit on the page: 20 pages
• Add 1 user

2.Pro: This plan costs you $109 per month and offers the following features.

• Add unlimited projects
• Website audit for 250 pages
• Track up to 2 keywords. 
• Monitoring of 30 backlinks
• Check backlinks for 100 domains/day
• Audit on the page: 30 pages
• Add 3 users

3. Business : This plan is best suited for businesses or agencies. The Business plan costs $239 per month and offers the following features.

• Add unlimited projects
• Website audit for 700 pages
• Track up to 2 keywords. 
• Monitoring of 90 backlinks
• Check backlinks for 300 domains/day
• Audit on the page: 100 pages
• Add 5 users

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3. Spyfu

If you are looking for tools like Semrush, SpyFu is a great choice as it is considered one of the most powerful SEO tools for keyword research and competitor analysis.

You can do everything from keyword research to PPC analysis to influencer marketing using the SpyFu SEO tool, making it one of the best affordable alternatives to Semrush.

SpyFu Features:

• Easily track all your keyword rankings
• Use it for Adwords campaigns
• PPC Competitor Research
• Competitor Keyword Research Tool
• Easily check your competitors’ backlinks by keywords
• The ability to carry out influencer marketing

Why should you consider using this SEO tool?

Here are the two major features that make SpyFu one of the best alternatives to Semrush tool.

1. Perform expert-level keyword research with SpyFu

With SpyFu, you can easily perform expert-level research to find profitable keyword ideas that can increase your search engine traffic and website sales.

Discovering new profitable keywords is the key to generating more sales for any website. With SpyFu keyword tools, you can easily find long-tail keywords by keyword volume and keyword difficulty.

2. Ultimate Tool for Competitor Keyword Analysis

SpyFu has a special feature called Kombat that you can use to find all the profitable keywords and advertising keywords used by your competitors. If you are still struggling to increase your traffic and sales and want to discover all the hidden keywords your competitors are using on their sites to increase their sales and traffic, Kombat is a great addition for you.

You can find all the hidden keywords that are;

• Used by your competitors
• Keywords purchased by your competitors
• PPC ads from your competitors, etc.

Pros and Cons of SpyFu

Advantages:

• Powerful set of keyword research tools
• Not too expensive (compared to Ahrefs or Semrush)
• Unlimited search results
• Unlimited data exports
• PDF of unlimited presentation of domains
• Unlimited backlink searches, unlimited competitor results, unlimited keyword group results and unlimited domain comparisons (Kombat)

disadvantages:

• Limited web-wide crawlability
• Only US and UK databases are available

SpyFu prices

SpyFu offers 3 pricing plans listed below.

1. Basic
2. Professional
3. Team

Now let's briefly talk about the SpyFu pricing plans so that you can choose the plan that suits you best.

1. Basic  : This plan costs $39/month and you will get the following features.

• 10 row search results (where you can see all the data)
• Data exports over 10 rows
• 100 PDF presentation of the domain
• 250 domain leads and contacts
• 5 weekly keyword rankings tracked
• 6 month historical data

2. Professional : This is the most recommended plan which costs $79/month. You will get the following features:

• Unlimited search results (where you can see all data)
• Unlimited data exports
• PDF of unlimited presentation of domains
• 500 domain leads and contacts
• 15 weekly keyword rankings tracked
• Historical data over 10 years old
• 10 API rows returned
• Custom Brand Reports

3. Team  : This plan costs $299/month and you will get the following features.

• Unlimited search results
• Unlimited data exports
• PDF of unlimited presentation of domains
• 2000 domain leads and contacts
• 40 weekly keyword rankings tracked
• Historical data over 10 years old
• 10 API rows returned
• Custom Brand Reports
• 5 user connections

If you're not satisfied with their features or pricing, you can cancel at any time via email, LiveChat, or phone, and SpyFu also offers a 30-day money-back guarantee (no questions asked).

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4. Ahrefs

Ahrefs is undoubtedly the #1 competitor of Semrush and gives tough competition to Semrush. Ahrefs is quickly gaining popularity among leading SEO tools and is considered one of the most popular Semrush alternatives as it offers similar features to similar pricing plans.

If you are looking for a powerful Semrush alternative without budget constraints, then you should definitely go for Ahrefs.

You can do everything from checking backlinks to keyword analysis to competitor research with accurate data.

Ahrefs Features:

• Perform accurate keyword research with accurate keyword data
• Accurate backlink analysis
• Content Research to Drive More Search Traffic
• Web monitoring
• Keyword Rank Tracking
• Competitive analysis made easy

What makes Ahrefs a big competitor to Semrush?

Here are some benefits of using the Ahrefs tool.

1. The Most Accurate Keyword Research Tool

Their keyword mining tool gives you all the metrics like:

• Keyword difficulty
• Average monthly search volume
• Clicks
• Global search volume
• Keyword ideas, etc.

2. Get detailed and very useful information about any site with their Site Explorer feature

If you want to know the backlink profile or organic search engine traffic of any website in the world, you can use the Ahrefs site crawler tool to do so. I can say that it gives you the most accurate information after using several SEO tools for keyword tracking, backlink analysis and estimating a site's search traffic.

3. Paid search metrics (PPC keywords, ads, etc.)

You can easily find all the paid keywords that your targeted website is using on Google AdWords to attract more visitors, leads and sales to their sites. You can also find all ads shown in Google Search for any of your targeted websites or domains.

Advantages and disadvantages of Ahrefs

Advantages:

• Ahrefs crawls more than 6 billion pages
• Their site explorer feature gives you a live index of backlink analysis and content analysis
• Backlink Index Checker
• Easily find keyword positions as well as competing domains
• Access to batch keyword analysis
• Ahrefs is the #1 keyword research tool used by SEO experts like Neil Patel, Brian Dean, etc.

disadvantages:

• Great for keyword research but not as important as SEMrush (when it comes to database updates, competitor analysis, etc.)
• A little expensive

Ahrefs prices

Ahrefs offers 4 pricing options mentioned below.

1. Lite
2. Standard
3. Advanced
4. Agency

Let's talk about them.

1.Lite: This plan costs $99/month and gives you the following features.

• Add 1 user
• Add up to 5 projects
• 100 exploration credits
• Track up to 750 keywords

2.Standard: This plan costs $199/month and gives you the following features.

• Add 1 user
• Add up to 20 projects
• 500 exploration credits
• Track up to 2000 keywords

3. Advanced : This plan costs $399/month and gives you the following features.

• Add 3 users
• Add up to 50 projects
• 1,5 million exploration credits
• Track up to 5 keywords

4. Agency : This plan costs $999/month and gives you the following features.

• Add 5 users
• Add up to 100 projects
• 5 million exploration credits
• Track up to 10 keywords

Lire: Best Ahrefs Alternatives to Use in 2024

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5. SEO PowerSuite

SEO PowerSuite is a freemium tool that offers free and paid plans. Previously, SEO PowerSuite offered lifetime paid plans with one-time payment, but now it has started billing on an annual basis.

SEO PowerSuite provides an all-in-one SEO toolset that gives you access to keyword research, backlink analysis, site audits, and rank tracking.

SEO PowerSuite Features:

• Keyword research
• Competition analysis
• Website Audits
• Link Analysis
• Rank Tracking

Why should you use SEO PowerSuite over Semrush?

Provides 4 tools in ONE package

SEO PowerSuite is an SEO toolset that gives you access to 4 incredible tools at one price, including the following.

• Rank Tracker: you can get accurate results on how your keywords rank in Google search. It includes all details like ranking data, keyword research, ranking reports, scheduled tasks , etc.
• SEO SpyGlass: you can use this tool for backlink audits and competitor analysis. You can find out all the backlinks of a site, perform anti-penalty audits, get backlink reports, etc.
• Website Auditor: you can use this tool as a competitor to Semrush for site audit and complete on-site SEO analysis. If you want to get better rankings and optimize your keywords without being penalized on Google, this tool can be very handy for you because you can perform a website health check, optimize page content, as well as exploration and indexing with reports.
• Link Assistant: If you want to control and manage all your backlinks in one place, this tool is useful for you. If you want bad or broken links, you can use this tool to search and analyze them all.

Advantages and Disadvantages of SEO PowerSuite

Advantages:

• 4 tools in one package at one price
• Find hundreds of profitable keywords
• Accurate keyword ranking tracking
• Anti-penalty audits
• Backlink Reports

disadvantages:

• It is a desktop version tool (you need to download and run all website content, links and analytics)

PowerSuite SEO Pricing

Besides the free version, SEO PowerSuite offers 2 pricing plans.

1. Professional : This plan costs you $299/year and offers you the following features:

• Unlimited keywords to track
• Site exploration and audit
• Optimizing content in the application
• Unlimited backlink tracking and link auditing
• Unlimited link prospecting and outreach
• Save projects
• Planned SEO Tasks

2. Enterprise : This plan costs you $499/year. You benefit from all the features of the Professional plan plus the following additional features:

• Report planning and report delivery
• Saving reports in PDF format
• Exporting data to .csv, .sql, .HTML

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6. MozPro

Moz is one of the oldest SEO software companies, founded in 2004 by Rand Fishkin and Gillian Muessig.

Moz Pro is the industry-leading SEO package that gives you access to a ton of incredible SEO tools. Moz Pro helps you perform excellent keyword research to easily link analysis to on-page optimization.

Moz Pro Features:

• Track your keyword rankings
• Explore your site easily
• Carry out site audits
• Better optimize your pages for SEO
• Find link building opportunities
• Keyword research and backlink research
• SEO Toolbar

What Makes Moz Pro a Better Semrush Alternative in 2024?

Here are some of the features of Moz Pro:

1. Useful On-Page Optimization Suggestions

One of the most useful things about Moz Pro is its on-page optimization score. Simply enter a keyword you want to track and analyze the results along with the URL of the original blog post (your own page URL or that of your competitors) and when you press the analyze button, the The tool will generate a page score of up to 100.

2. The best site audits in the industry

Moz Pro, which also works as a SpyFu alternative, offers an amazing feature called Site Crawl Test, which helps you easily audit any of your websites to find and fix any SEO-related issues to improve your ranking and your search traffic.

This feature addresses all website related SEO issues like duplicate content and titles, server redirects, errors in title tag or URL, meta descriptions, pages blocked with Robots. txt, rel=canonical, etc. Whatever technical errors there are related to your site's SEO, you can easily find and correct them.

Advantages and disadvantages of Moz Pro

Advantages:

• Insightful on-page SEO recommendations to improve your search rankings
• Perform thorough keyword research
• Backlink analysis is accurate
• Site audits to find and fix problems with your website
• Used by SEO experts around the world
• Designed and developed by SEO experts for Seos
• A great community where you can interact and learn so many things related to SEO

Disadvantages of Moz:

• Their SEO tools feature set is overwhelming (especially for beginners)
• Expensive tool set

Moz Pro pricing

Moz Pro offers 4 pricing options listed below.

1. Standard
2. Medium
3. Large
4. Premium

Let's discuss each plan.

1.Standard: It's best for beginners and costs you $99/month. You will benefit from the following features with this plan:

• 3 campaigns
• 300 keyword rankings
• 150 keyword queries per month
• 100 pages explored/week
• 5000 backlink requests/month
• 1 user seat

2. Medium : This package costs you $ 179 / month and provides you with the following features.

• 10 campaigns
• 1500 keyword rankings
• 5 keyword queries per month
• 500 pages explored/week
• 20 backlink requests/month
• 2 user seats

3. Large : This package is ideal for businesses and agencies and costs $ 299 / month . You will get the following features.

• 25 campaigns
• 3000 keyword rankings
• 15 keyword queries per month
• 1,25 million pages crawled/week
• 70 backlink requests/month
• 3 user seats

4.Premium: This plan is ideal for agencies and in-house marketing teams and costs $ 599 / month . You will get the following features.

• 50 campaigns
• 4500 keyword rankings
• 30 keyword queries per month
• 2 million pages explored/week
• 100 backlink requests/month
• 5 user seats

Moz Pro offers a free 30-day trial account to access the premium tool. You can also use a free account for each registered user on Moz tools which gives you limited access to MozBar, Keyword Explorer and Open Site Explorer for backlink research.

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7. BuzzSumo

BuzzSumo is one of the best SEO and social media tools used by millions of users worldwide to find popular content, find backlink opportunities, influencer awareness, and brand monitoring.

If you are also working on social media growth as well as your website SEO, then BuzzSumo can be an ideal option. It is the only tool on this list that provides the most accurate and popular content detail across all platforms.

BuzzSumo Features

• Content information
• Influence marketing
• Content Alerts
• Easily analyze your competitors
• Backlink analysis
• Social media analysis
• Brand monitoring
• Content curation

Why should you use BuzzSumo over other tools?

1. The ability to find proven content

With BuzzSumo, you can find popular content in any industry by sorting through backlinks, social media shares, and more.

You can sort popular content by:

• Facebook Shares
• Number of backlinks
• LinkedIn Shares
• Twitter shares
• Pinterest shares

2. Great tool for influencer marketing

With BuzzSumo, you can easily find and analyze influencers in any industry. Simply enter a topic or keyword to find all the influencers in your niche and start networking with them. BuzzSumo has great filters to easily filter all influencers and sharers by reach, authority, influence and engagement.

In addition to the features above, BuzzSumo can also be used for competitor research to find out where your content or website ranks compared to your competitors. You can easily discover the most important things like:

• Who shares the content
• What content gets more shares, links or traction
• Which social media sites generate more shares from your competitors, etc.

Advantages and Disadvantages of BuzzSumo

Advantages:

• The interface is so simple and easy to use even for new users
• The price is well designed
• Find popular content in almost any industry
• Get alerts to your email whenever someone mentions your name or brand (so you can find ways to build links)
• Great for influencer outreach

disadvantages:

• Not considered an all-in-one SEO package like Moz Pro, SEMrush, etc.
• Missing metrics like keyword competition, search volume metrics, etc.

BuzzSumo Pricing

Currently, BuzzSumo offers 4 pricing plans.

1. content creation
2. PR & Comms
3. Suites
4. Enterprise

1. content creation : This is the basic plan which costs you $99 per month and offers the following features

• Unlimited content searches
• Access to 1 user
• Set up 2 custom alerts to receive notifications of media mentions.
• Content analyzer
• Trending feed
• Question Analyzer

2. PR & comms  : This plan costs $299/month and you get everything included in the content creation plan, plus the following features.

• Access to 5 users
• Configure 5 custom alerts
• Database and media outreach
• Coverage Reports
• Slack integration

3. Continued : This plan costs $499/month and you get the entire PR and communications package, plus the following features

• Access to 10 users
• Configure 10 custom alerts
• YouTube Analyzer
• Advanced Chrome Extension
• Article downloads

4. Enterprise: This plan costs $499/month and you get the entire suite plan, plus the following features.

• Access to 30 users
• Configure 50 custom alerts
• RSS feed
• Granular location search
• Early access to new features

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8. Raven Tools

This is a great tool that you can use to easily complete SEO, social media, and PPC related tasks.

Raven Tool Features:

• Search for competitors
• Includes data from premium SEO tools like Majestic, Moz, OpenCalais, etc.
• Site auditor
• Social Media Reports
• AdWords Reports

Why should you choose Raven?

1. Monitor backlinks easily

Raven Tools link management tool helps you easily monitor all your backlinks in one place so you can eliminate all the bad links that are damaging your site in search results.

Even if it notifies you every time you receive a new inbound link to your site or you will be notified every time someone removes a link to your site – this will come in handy to effortlessly manage all your backlink profiles.

2. Research your competitors to outperform them in Google Search

Raven uses robust data from incredible SEO tools like Majestic, Moz, Google AdWords and OpenCalais to provide you with excellent insights on keywords, backlinks and competitor analysis. So you don't have to pay for these premium tools by accessing Raven tools.

Advantages and Disadvantages of Raven Tools

Advantages:

• Best for PPC research and AdWords reporting
• Site Auditor helps you easily monitor your site performance
• Offers search console data
• Gives both Moz and Majestic stats

disadvantages:

• Expensive compared to most SEO tools available

Raven tool prices:

“Raven Tools” offers 4 pricing options, including:

1. Small Biz
2. Home
3. Grow
4. Thrive
5. Lead

Let's quickly discuss Raven Tools pricing plans so you can find the best plan to fit your budget and website needs.

1. Small Biz: This is the basic plan which costs $49/month and offers the following features

• 50 pages crawled per month
• SERP tracking of 1 keywords/month
• 25 links monitored
• 2 campaigns/domains
• Access to 2 users

2. Home : This plan costs $109/month and offers the following features.

• 400 pages crawled per month
• SERP tracking of 15 keywords/month
• 50 links monitored
• 20 campaigns/domains
• Access to 4 users

3. Grow : This plan costs $199/month and offers the following features.

• 2 million pages crawled per month
• SERP tracking of 20 keywords/month
• 75 links monitored
• 80 campaigns/domains
• Access to 8 users

4. Thrive: This plan costs $299/month and offers the following features.

• 5 million pages crawled per month
• SERP tracking of 25 keywords/month
• 100 links monitored
• 160 campaigns/domains
• Access to 20 users

5. Lead: This plan costs $479/month and offers the following features.

• 7 million pages crawled per month
• SERP tracking of 30 keywords/month
• 150 links monitored
• 320 campaigns/domains
• Access to 40 users

Start your 7-day free trial

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Top 3 FREE Semrush Competitors for 2024

Now let's talk about some FREE alternatives to Semrush and its competitors that you can use in 2024. Although these free alternatives are NOT all-in-one SEO toolkits like Semrush or Ahrefs, they are useful for researching keywords, link analysis, site audits, etc.

1. Ubersuggest

Ubersuggest is one of the best freemium keyword research tools. If you are just starting out and looking for freemium tools to find better keywords, Ubersuggest is the perfect Semrush alternative for you.

To get started, enter a domain or keyword on Ubersuggest .

You can also choose a specific country if you want to target a specific target audience. Click the Search button to continue. This is what it looks like;

Let’s take “fitness apps” as an example and this is what we get.

As you can see above, you will see keyword data including:

• Search volume
• SEO Difficulty (to rank for that particular keyword)
• Paid difficulty (estimated competition in paid search)
• Cost per click (keyword CPC value)

You'll also notice above that average web pages that are already in the top 10 results have "x" number of backlinks (which can help you easily identify how easy or difficult it is to rank for a word particular key).

When you scroll down, you will see a list of all the keyword ideas for your target keyword phrase.

As you can see, you will find different keyword metrics, including:

• Keyword Trend
• Monthly search volume
• CPC

When you scroll down, you'll also get content ideas for your target keywords that include information about:

• Page title URL (competition for your keyword)
• Estimated visits
• Backlinks (approximate)
• Facebook and Pinterest shares

Did you know that you can now use Ubersuggest to conduct site audits?

Yes, here's how.

Simply click on the “Site Audit” icon on the left (see image above) and enter your domain to continue. Once you press the search button, it shows you instantly;

• Score on your site's page
• Organic monthly traffic
• Organic keywords (that you already rank for)
• Backlinks

So yes, Ubersuggest is one of the best SEO tools like SEMrush because it gives you a ton of useful features for finding better keywords, performing site audits, analyzing backlinks, etc. Although the data is NOT as accurate as paid tools, it is worth a try!

Features of Ubersuggest

• Keyword research
• Backlink analysis
• Verifying sites
• Competition analysis
• Traffic analyzer

Advantages and disadvantages of Ubersuggest

Advantages:

• Completely free to use (no account setup required) and you can sign in with your Google account for free if you want to get more keyword suggestions and data.
• Unlimited keyword searches
• Many keyword metrics including search volume, difficulty, CPC value, competition, etc.
• Extremely easy to use interface

disadvantages:

• Keyword data is NOT very accurate (compared to other paid SEMrush alternatives)
• Limited keyword suggestions compared to other paid SEO tools like SEMrush

Ubersuggest pricing

Ubersuggest offers 3 paid plans which include:

1. Outline Individual : This plan costs 12/month or $120 for a lifetime deal. You benefit from the following features

• 150 searches/day
• 1 areas
• 125 keywords/domain tracked
• 5 competitors/domain
• 20 keyword suggestions/month
• Site audit 1 pages/week
• 1 user

2. Business Plan : This plan costs 20/month or $200 for a lifetime deal. You benefit from the following features

• 300 searches/day
• 7 areas
• 150 keywords/domain tracked
• 50 keyword suggestions/month
• Site audit 5 pages/week
• 10 competitors/domain
• 2 users

3.plan Enterprise : This plan costs 40/month or $400 for a lifetime deal. You benefit from the following features

• 900 searches/day
• 15 areas
• 300 keywords/domain tracked
• 15 competitors/domain
• 100 keyword suggestions/month
• Site audit 10 pages/week
• 5 users

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2. KeywordTool.io

If you're looking to find long-tail keywords, KeywordTool.io is a great free tool that generates up to 750 long-tail keywords for each search term.

To start, visit their site , type the keyword you want and press Enter.

You'll instantly get a ton of keyword suggestions. For our keyword example, it gives us over 500 keyword ideas. 

Their free version only provides long-tail keyword suggestions (with their professional version you can access additional keyword data including search volume, trending, CPC value, competition and even more keyword ideas).

Another good reason to use KeywordTool.io for keyword research is that it also helps you with “Related Questions”.

As you can see above, you will find a ton of related questions to use in your articles or FAQ section to get more traffic from Google (to rank featured snippets, using such questions in your content Is usefull !).

Features of KeywordTool.io

• Get keyword suggestions from multiple search engines including Google, Bing, YouTube, and more.
• Accurate search volume
• Create keyword lists
• Bulk search volume analysis
• Learn about suggested bids on Google Ads
• Access to APIs
• Related Keyword Suggestions
• Keyword Trend and CPC
• Keyword competition
• Question-based keywords and more
• Get keyword data from over 190 countries
• Export all data to an Excel or CSV file 

Advantages and disadvantages of KeywordTool.io

Advantages:

• Extremely useful for finding long-tail keyword ideas
• Come up with a ton of related questions for your targeted keyword phrases
• You can also generate keyword ideas around the “prepositions” of your main keyword.
• Get a ton of keyword ideas for YouTube
• You can also do keyword research for other platforms including Amazon, Instagram, Twitter, Play Store, etc.

disadvantages:

• Data on search volume, trend, CPC, etc. are NOT available with their free version (available when you subscribe to their Pro version)

KeywordTool.io Pricing

The free version of KeywordTool.io offers limited features. If you want to unlock all the features, go for one of the 3 premium plans mentioned below.

1. Pro Basic: This plan costs you $69/month and offers the following features.

• Find volume data
• Competitor Keyword Analysis
• Generates 2x more keywords
• Mass search volume analysis to generate 7 keywords per day
• Access to 1 user account

2. Pro Plus: This plan costs you $79/month and offers the following features.

• Find volume data
• CPC data
• Google Ads competition data
• Competitor Keyword Analysis
• Generates 2x more keywords
• Mass search volume analysis to generate 35 keywords per day
• Access to 5 user accounts

3. Pro Business: This plan costs $159/month and offers the following features.

• Find volume data
• CPC data
• Google Ads competition data
• Competitor Keyword Analysis
• Generates 2x more keywords
• 50 API requests
• Mass search volume analysis to generate 70 keywords per day
• Access to 10 user accounts

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3. Keyword Planner

Keyword Planner is the granddaddy (read “oldest”) of all keyword research tools and is widely used for Google Ad keyword research. It's 100% free.

Although Keyword Planner doesn't provide precise keyword metrics like average monthly searches, it helps you identify a ton of RELEVANT keyword ideas for your ad campaigns, blog posts, and more.

Once you are on Keyword Planner, enter any keyword of your choice and click “Get Results”.

It instantly shows you a ton of keyword ideas around your target keyword.

You can find useful keyword data, including:

• Related keywords (sorted by relevance)
• Average monthly searches
• Competition
• Bid value for keyword, etc.

Keyword Planner Features

• Keyword research
• Find volume data
• Keyword Trends
• Offer estimates
• Keyword clustering
• Geographic and linguistic targeting
• Historical measurements
• Ad position estimates

Advantages and disadvantages of Keyword Planner

Benefits

• Completely free to use (you just need a Google account to sign in)
• Can be used for advertising keyword research (PPC research)
• You can view data for up to 4 years
• Gives you suggested bid estimates for each keyword to easily determine your advertising budget.
• You can view annual keyword performance and holiday trends by CPC, clicks, impressions, and more.

Drawbacks

• Keyword data (especially average monthly searches) is completely inaccurate
• Quite difficult to find low competitive or high profitable keyword ideas (because they are used by millions of users around the world and even low competitive keywords are very competitive using this tool)

Lire: Best Google Keyword Planner Alternatives for 2024

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Here is a quick comparison of Semrush, Ahrefs and Moz, giving you the ultimate understanding of their features and pricing.

What is better ?	Semrush	Ahrefs	Moz
Prices	From $ 129,95 / month	Starting at $ 99 / month	Starting at $ 99 / month
SEO reports (including white label reports)?	Yes	No	Yes
Number of websites tracked	5	5	3
Authorized users	1	1	1
Keywords tracked and update frequency	500 (daily)	500 (weekly)	300 (weekly)
Pages to crawl using site audit (monthly)	100 000	10 000	100 (weekly)
Can you find toxic links?	Yes	No	No
Precise keyword volume offered?	Yes	No	No
Free trial offered?	Yes	No	Yes

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Frequently Asked Questions | Free Alternatives to Semrush 2024

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Final Thoughts on Semrush Alternatives

Semrush is definitely NOT for everyone. That's why I've provided you with a list of Semrush alternative tools that you can try.

While I love Semrush and highly recommend it to anyone looking to increase their search traffic and sales, I've shared a few additional SEO tools that are worth trying.

Did you find the SEMrush alternatives mentioned above useful? Or have we missed something in the list? Share your thoughts in the comments below.