If there is one thing you should include in your website strategy, it is search engine optimization. Because when you do it right, you will be rewarded. Immensely rewarded. With tons of high quality visitors.
Before you start, find out what are The truths and fictions you do not know about SEO.
I have been working on websites for over 5 years and I can safely say that websites that do good SEO outperform most other sources in terms of traffic. 
Search engine optimization has become a bit of an oxymoron. If you want to do search engine optimization, the reality is that you don't have to think about search engines. Rather, you need to think about optimizing content for your visitors.
The sure way to be properly ranked in search engines is to create content that is likely to appeal to your target audience.
No one really controls all the ranking factors (especially since there is more than 200 classification signals). Speculation has always been plagued by the significance of ranking signals and their strength. Recently Google, through various people, confirmed that there are three main ranking signals:
- Contents - the actual content of a page, an article or a complete website
- Links - the quantity and quality of links to your domain, specific pages and articles on your website
- RankBrain - we will detail this later
So what should you do to reach these three points?
If you have never installed WordPress, discover How to Install a WordPress Blog in 7 Steps et How to search, install and activate a WordPress theme on your blog.
Then, back to why we are here.
Write content for users, not for search engines
In the past, there were many recommendations on how to write content. Many of these suggestions could make sense to search engines when the ranking algorithms were fairly simplistic. These ancient techniques, however, would have created a bad user experience.
One of them was the use of keywords at a particular density.
You would have seen keyword stuffing filled with visible or invisible text. Some keywords were placed in an inappropriate context. Sometimes a sentence didn't make sense because it had a particular keyword. We even saw an industry built around content, which was created with no real value to users, but had specific keyword density.
Make your search results even faster by viewing our 3 SEO techniques to apply quickly
This has created incomprehensible content which also leads to a user experience negative for users looking for something specific. Google's main goal is to find a user's intent. This type of functionality is possible thanks to Rank Brain.
Le Rank Brain is responsible for translating the Internet user's request in a way that can be used by the search engine's algorithm.
In today's SEO (or any website for that matter), you should focus on writing content for your users.
Write the best content on the Internet
So what should be our goals when writing content?
- We need to write content that appeals to users, not search engines.
- We want to compete with other websites that are already ranked according to the keywords we have chosen
To achieve these goals, you will need to create content that goes beyond the expectations of your users. It goes without saying that your content must be better than that of your close competitors.
Read also: How to create better keywords for your content on WordPress
So you should focus on creating the best content on the internet. Only by having the best content on the internet for a given topic, you can expect have a better ranking on search engines.
Why do we need to have the best content on the Internet?
- Users want to be impressed and surprised by your content.
- They want to learn new things to leave your website feeling satisfied, knowing that they have learned something new.
- They want to be able to do something with the content you gave them.
By creating such content, you will gain the trust of your visitors. This will be necessary if you want to eventually convert these visitors into customers.
Use targeted keywords and "Keyphrases"
A little further up in this tutorial we said that you should not write content for search engines using outdated techniques like keyword stuffing.
Contradict us a moment.
Google needs to understand your content before it can be categorized. And the way it understands your content is through keywords and key phrases. So, you will have to do this:
- Use your target keywords in the tag tag
- Surround your keywords in your tags and
- Use target keywords in your first 100 words and your last 100 words of the article
- The first image of your article must have an ALT tag that includes your keywords
Now, the development of recent Google algorithms no longer impose the use of exact keywords. If you are writing a tutorial on the " WordPress SEO And you want to be ranked for these keywords, you should not use these keywords.
Synonyms and keywords around the topic you want to rank must also be included in your content. " WordPress search engine optimization "Comes to mind as an example or" Optimizing WordPress for research". These are all terms and phrases that you can use without keyword stuffing.
Also take a look at How to add keywords and metas-descriptions on WordPress
Use a title that arouses curiosity and attracts clicks
A title that includes keywords is one of the important SEO factors. But that is not its only use. VDo you remember that I asked you to write content for your users?
Google search users judge search results based on the titles they see. They will have to click either on one of the links displayed or on the one that intrigues them the most.
That's all for this tutorial, we have other techniques that you can apply on your blog, we will propose them soon. Do not hesitate to ask us questions.
Discover also some premium WordPress plugins
You can use other WordPress plugins to give a modern appearance and to optimize the handling of your blog or website.
We offer you here some premium WordPress plugins that will help you do that.
1. Ajax Search Pro
Ajax Search Pro is one of the best WordPress plugins premium real-time search bar on WordPress. It is highly customizable, with many features and options, and delivers the best possible results.
You can replace the WordPress search bar with a more efficient and dynamic search engine. Furthermore, this WordPress Plugin has over 60 colorful, fully customizable themes that will save you time.
See our article on 10 WordPress plugins to improve the visual of your website
So you can focus more on the visual presentation of your search form.
Download | Demo | Web hosting
2. WooAffiliates
Of all the WordPress plugins dedicated to the affiliate of this list, WooAffiliates is the most powerful plugin in this niche.
It allows you to make affiliation, integrating the programs of major online stores such as Amazon, eBay, and Envato Market.
See also How to fix the login error with the WordPress database
Its features will include: easy product import, advanced product search, bulk product import, geographic targeting, responsive customer support, and more.
Download | Demo | Web hosting
3. Live Search and Custom Fields
LS&CF is a WordPress Plugin premium for those who want to add an awesome filter on the website. This plugin will help you create a catalog page to display, filter and search on your WordPress blog.
LS&CF is a WordPress Plugin Premium for those who want to add an awesome filter on the website. This plugin will help you create a catalog page to display, filter and search your WordPress blog.
Its main features are: instant real-time search in articles, search by taxonomies and categories, search by personalized fields, personalization of the main colors of your filter, etc…
Download | Demo | Web hosting
Recommended Resources
Find out about other recommended resources to help you build and manage your website.
- 5 excellent premium WordPress plugins to add a slider
- 3 Golden Rules to Create an Effective and Professional Blog
- Your images do not display with SSL? Here's the solution
- How to add a widget to the header of your WordPress blog
Conclusion
Here ! That's it for this tutorial. I hope it will give you some tips to improve your SEO. Do not hesitate to share with your friends on your favorite social networks.
However, you can also consult our resources, if you need more elements to carry out your projects of creation of Internet sites, by consulting our guide on WordPress blog creation.
If you have suggestions or remarks, leave them in our section Comments.
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