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SEO is one way to get more traffic to your website. By ranking high on Google's search page, you get more people to your website. Ultimately, your goal is probably to sell your products or attract more repeat visitors.
A good tactic to get more traffic to your website is to optimize your content for the words people use.
However, to really convince people to buy your products, subscribe to your newsletter, or come back to your website another time, you also need to consider search intent.
In this tutorial, I'll tell you what search intent is and how to optimize your articles for search intent.
But before, if you have never installed WordPress discover How to Install a WordPress Blog in 7 Steps et How to search, install and activate a WordPress theme on your blog
Then back to why we are here.
How to define the research intention?
Search intent has to do with why people perform a specific search.
Why are they looking for?
Are they looking because they have a question and want that question answered?
Are they looking for a specific website?
Or, are they looking because they want to buy something?
Over the years, Google has become more and more able to determine the search intent of people. And Google wants to rank which pages best match the search criteria, as well as the search objective of a specific search query.
Discover also our 10 WordPress plugins to improve search on your blog
That's why it's critical to make sure your post or page matches your audience's search objective.
The 4 types of research intentions
There are a few distinct types of search intent:
First, there is an intention to inform. A lot of internet searches are people looking for information. Weather info, kids education info, SEO info.
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In this case, people have a specific question or want to know more about a certain subject.
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Intention of navigation
The second type of search intent is called browsing intent. People with this intention try to access a specific website. People who search for Facebook are usually on their way to the Facebook website.
The high ranking on a navigation term is only beneficial for your organic traffic if your website is the website that people are looking for.
People looking for Google Analytics for example are looking for the Google Analytics website and not the Yoast Google Analytics plugin for example.
The third type of search intent is transactional intent. Lots of people buy things on the internet and browse the web to find the best buy.
People who intend to buy are looking for transactional intent.
Some people plan to buy in the (near) future, but use the web to do their research.
Which washing machine would be the best? Which SEO plugin is the most useful?
These people also have transactional intent, but will need more time and to be convinced. These types of search intentions are generally referred to as business investigation intentions.
What about keywords?
The words people use in their search queries provide information about the user's intent. If people use words like the purchase , to sell , discount , they are definitely inclined to buy something.
Also, if people are looking for specific products, they probably want to buy it. If people search for and use words like information, "How", "the best way to", you will know that they will have an intention to seek information.
How to optimize your content for search intent
You want to make sure the landing page matches the search objective of your audience. If people are looking for information, you don't want to show them a product page. At least not immediately. You will probably scare them off.
Read also to go further How to optimize your publications before publishing them
If people want to buy your product, don't bore them with long articles. Make it easier to access your store.
Optimizing your product pages for more commercial keywords is a good idea. If you sell dog vitamins, for example, you can optimize a product page to buy dog vitamins.
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Maybe you also have an article on vitamin administration. For example, you can optimize this article for the search term [how to give vitamins to my dog].
It can be rather difficult to determine the search intent of a query. And, maybe different users will have a (slightly) different intent than the user, but still end up on the same page. If you want to know more about the search intent of your audience, the best way is to ask them.
You could do a little survey, containing questions about what people are looking for and bring up this poll if people visit your website. This will likely give more clue to your audience's research intent.
It's essential to make sure that the content you write matches both the terms people search for and the search objective of your audience.
Make sure your article or page is informative, if people are looking for information. But direct people to your sales pages if they are inclined to buy one of your products.
Discover also some premium WordPress plugins
You can use other WordPress plugins to give a modern look and optimize the grip of your blog or website.
We offer you here some premium WordPress plugins that will help you do that.
1. Woo Commerce SMS Notifications
This is probably the unique form of SMS marketing that most people use already.
While it doesn't require much explanation, this plugin basically acts as a text messaging notification system for customers when they order something from your WooCommerce website.
2. Event Booking Pro
This is another 100% responsive premium WordPress plugin, easy to customize and dedicated to the management of reservations on any website, which offers its services in the fields of events.
Its main features include: text customization, color, borders and others, support for PayPal, management of coupon codes and coupons, Google Maps support, the support of the management of e-mails, support for shortcodes, the intuitive control panel, the easy creation of events, total control over the appearance, etc ....
3. Kreatura Slider
Kreatura Slider is by far the most popular of the slider plugins. It is the most professional slider with the famous parallax effect and hundreds of transitions. You can use Kreatura to create an image slider or a rotating banner for your blog.
It has tons of customizable features and options. You'll have the ability to create slides with the amazing WYSIWYG slider editor, and you'll even be able to create new slider transitions with ease.
I should also specify that it easily adapts to mobile devices and also supports related actions (Touch, Slide). It was designed not only to run faster, but also to provide actionable insights by search engines.
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I'm not telling you more, it's just a choice to consider. You can check out his demo in order to get an idea of its use.
Other recommended resources
We also invite you to consult the resources below to go further in the grip and control of your website and blog.
- 10 WordPress plugins to add calendars to your blog
- 5 WordPress plugins to create a member space
- 5 WordPress plugins to better manage your newsletter
- How to create an online store on WordPress with WooCommerce
Here ! That's it for this tutorial. We hope it gives you an understanding of what search intent is and how to profit from it on your WordPress blog or website.
Feel free to share the tip with your friends on your social networks. But, in the meantime, let us know about your Comments and suggestions in the dedicated section.