SEO copywriting is an essential skill for anyone who wants to be successful online. It is the art and science of creating content that is loved by readers and search engines. This is the key to better positioning and better conversion as well.
SEO copywriting is a relatively new field. Previously you were either a specialist in SEO or editor. It's only been a few years (month) that SEO has received fewer technical practices and more interest in quality writing.
If you have not really addressed this topic yet, do not worry. Our tips on SEO copywriting below will be a great start for you. You'll learn exactly what we mean by " Copywriting SEO And how you can start using it on your WordPress site.
What is SEO Copywriting?
When you are trying to understand SEO copywriting, you first have to understand the two words that make up it.
Le SEO, of course, is search engine optimization. This is the method of optimizing your site and its content to achieve higher search engine rankings.
Le Copywriting, on the other hand, is much more human-centric. A copywriter tries to find the right words and phrases to get visitors and readers to take a desired action. For this reason, to be an effective copywriter you must understand human psychology and be insightful to the audience you serve.
The " Copywriting SEO » Combines these two disciplines to create engaging content that targets both search engines and humans. To do this, the discipline involves the following elements:
The SEO Technique - This means all the technical aspects of search engine optimization. We count the proper markup, fast load times, and mobile friendliness.
Audience and keyword research : The bread and butter of SEOs. Find out what people are typing on search engines, discover their intentions and all you need to know about it.
Content creation - Take the knowledge gained from the previous step and turn it into high quality, compelling content that readers will love.
Page Optimization - Putting the finishing touches on the content to make sure the search engines can understand what it is about.
I hope everything seems clear so far? Then we will see how to put this into practice. We will focus especially on everything that is about content creation techniques of content creation as an SEO technique, which will be the work of your theme.
SEO Copywriting: Tips for Creating Effective Content
Okay, now that we have the basics covered, let's see what's going on in writing effective content.
Audience and search keywords
The first step in creating content is knowing who is going to read it. Understanding your audience will have a lot of influence on the content and on the selection of topics and keywords. This is also the reason why user research is one of the advanced SEO techniques.
So how do you do it? Here are some ways to get more details about your audience:
Create marketing personas - “personas” are fictitious profiles of your audience. They help you understand readers on a personal level, which allows you to find and create themes for them.
Check your data analytics - Google Analytics and similar services are treasure troves of information about your audience. From the content they liked and what they look at when they browse your site – you can get a lot of information on this.
Conduct a Competition Analysis - Consult the best performing content on competing sites and the comments of these articles will inform you about what your public is looking for.
Search on social networks - We already mentioned in our advanced SEO techniques that people hang out on social media talking about what they're interested in. Doing a research on it will give you more useful information.
Carry out research on keywords - Of course, classic SEO work is also part of audience research. Knowing the keywords and keyphrases on Google actually helps you what your audience is looking for.
With the above, you should be able to create a long list of ideas on potential topics. Once you have one or more ideas, you can move on to writing the content.
Tip on writing content
Here are some tips to make the writing process easier:
Create a plan - Writing a blog post becomes infinitely easier if you have a scaffolded plan. You need to define the outline and how most of the work will be done. For a good overview, decide on the objective of your work as well as the information you want to include.
Just write - Once you have your plan, you must now focus on the volume. Do not change, do not stop, do not think too much. Just try to get out of words. Review grammar and typos during the writing process.
Good structure - To make your text more readable, create lots of paragraphs, headings and subheadings, lists (like this one) and add anything that makes the content easier to read.
Polish during editing - Once you get to the editing stage, the real work begins. Proofread, focusing on the sentences and paragraph structure as well as the flow of the text. Especially for the latter, use transition words.
With the tips above, content creation will be much easier. Also, consider having someone else read your text, as two pairs of eyes usually see better than one.
Optimize titles
Headlines are one of the most important parts of your content. This is what the first users see on your site and it is decisive, because it is thanks or because of this that they will click or not.
For this reason, the title of your content deserves special attention and consideration.
How important are titles? Well, Jon Morrow, who is one of the biggest names on the blogosphere at one point, wrote 10.000 titles in order to master this area.
Ok, now that we have our text ready, it's time to focus on SEO to make sure the search engines love you as much as your readers.
Make optimizations on the page
The optimizations on the page are crucial to ensure that your content is well recovered by all search engines. Otherwise, your content may not be correctly referenced because of the lack of critical information.
Here's what to watch:
Include keywords wherever it matters - It means you have to do it in urls, title, intro, titles, image filenames and ALT tags. Also look at the density of words (between 0,5% and 2,5% is what Yoast recommends) and try to put the keywords at the beginning in all cases.
Optimize the title tag and "meta" descriptions - Both appear prominently on search engines. The title tag may be different from the original article title (especially if the original does not match the SERPs rules) whereas the meta description should summarize the article and contain a call to action.
Use images and other visuals - Visual content is considered a high quality marker by Google. It increases time in place and reduces bounce rates. Don't forget to compress your images for fast load times and to optimize file names and ALT tags. The latter gives you additional keywords and allows you to have your images appear on Google Images.
Include links - Don't make sure you link both to external sites and to your own content. This is useful for readers and also helps Google to understand more about your topic and the structure of the page.
If you need help with the above, you can use one of the many SEO plugins. Mostly " Yoast SEO And its content analysis tool will give you incredibly useful information and additional tips on SEO copywriting.
That's all for this tutorial, I hope you will now do SEO copywriting. If you have any questions, do not hesitate to ask us.
