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Design is a rather broad and vague term. It exists in different sectors, whether industrial design (automotive, supplies), printing (magazines and other publications) or in high technology (mobile applications, websites).
With the emergence of this latter category, which focuses on creating interfaces for small screens, the user interface (UI) and user experience (UX) concepts are considered. In this article I will try to explain what UI and UX are and how they apply to WordPress.
But before, if you have never installed WordPress discover How to Install a WordPress Blog in 7 Steps et How to search, install and activate a WordPress theme on your blog
Then back to why we are here.
UI and UX are really close concepts that are complementary. But the fact remains that they are different in their objectives and their scope. More practically, as a WordPress developer, a good understanding of these concepts is crucial in the design of your products and brands.
The user experience
In web development, the user experience can be defined as the culture of satisfaction and customer loyalty through the optimal development of usability and the positive emotional response that the visitor discovers on your website.
In this sense the user experience focuses on how the user feels the product. It puts into perspective different approaches for solving specific problems related to the user. The goal is to position the objectives of your project on the same axis with the needs of your users. To better understand, let's see what the UX Designers do.
Their job is to make sure that the navigation of your website runs logically from one stage to another. They conduct user behavior tests in search of potential problems that the user might encounter until they find the ideal user experience. Here is an example of job description from UX designer at Google.
The user experience is at the heart of your brand. It defines theexperience that visitors live on your website. What is important here is the experience in its entirety, not the website or the components; because when the experience is good, your brand and your project is better.
User Experience and WordPress
Much of the success of your website depends on its clarity and organization. The passage of a visitor on your website must be pleasant and meaningful.
Discover by reading this article How to propose WebP images instead of traditional PNG & JPG
In this period, the visitor must be deeply immersed in the website and the product in such a way as to identify with them and make use of them. A connexion must be born between the visitors and the brand (the website or the product), at the risk of losing them.
How to improve your user experience
The best way to improve your user experience is to involve it in all stages of development as well as its key aspects such as: positive emotional response, sense of control, relevance and understanding. It is from these aspects that trends like:
The responsive design : which unifies the user experience independently of the terminals. Avada Premium WordPress Theme is perfect for this feature.
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Content-based design : who presents the content in an aesthetic and obvious way for an exceptional experience. Example: Uncode
Now more than ever, you need to integrate the user experience into your developments, so that your visitors (and you) are satisfied.
The User Interface
The user interface is the set of physical and technical elements with which the user interacts with a technology or product, controls, buttons, checkboxes, etc. This is the visual representation of what has been designed by the user experience. So what are the interface designers doing.
They are responsible for ensuring that the product interface visually communicates according to the principles that have been set by the user experience. Thus, they create typography, icons, and all kinds of interactive elements that solve the problems of the user. They are also responsible for the consistency of the interface.
WordPress user interface
WordPress developers and designers need to focus on design and functionality in order to design clean, intuitive and efficient websites. In WordPress, the user interface also includes the dashboard.
Discover also our 10 WordPress plugins to hide premium content on your blog
It is important that the dashboard is highly operational and efficient. With equal functionality, users will prefer an easy-to-use, quick-to-use, intuitive and interactive WordPress extension. For example, here is the dashboard you know:
Now see what it was a little more than 10 years ago:
and tell us which of the two versions you would prefer with equal functionality. Tell the truth.
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The user interface is another factor determining the success of your website because customers want something clean, organized, clear and intuitive.
How to improve the features of your user interface
The answer to this question can not be exhaustive. To make an image, let's just say that the characteristics of a good user interface are:
- coherence : the design and behavior of the product must be consistent.
- intuitive : the product must work in a way that is natural to the user, without learning.
- responsive : Interface design must be flexible to fit all terminals.
- familiar : Design changes should only be suitable for the user.
- clean : Design and functionality must be organized and simple.
- aesthetics : the design must be pleasant and pleasant.
- effective : especially if the user has to spend a lot of time on your site.
- content-oriented : Powerful content, texts and visuals add value.
Trends in interface design are:
Google Material Design : This is the kind of design used by Google, Apple and Microsoft. It is content-driven, adaptable, streamlined, and combines visual movement and interaction. It makes websites cleaner and improves their performance.
Card Layout : This is a widely adopted design because of its simplicity and versatility. It can easily fit into a responsive layout for a better experience.
Microinteractions These are moments embedded in the product that perform a small task. The programming of an alarm, the silence of your phone are examples.
Even if the micro interactions are almost invisible they can bring value if they are well implemented like the button I love Facebook.
Icons : They are perfect substitutes for heavy images and long texts. They can create a good atmosphere in a website.
Scrolling : The effect or parallax scrolling creates a good experience and shortens the loading times of the pages. This is something that more developers need to adopt.
Twentyfifteen is the epitome of a good user interface. It's clean, simple, efficient, responsive, content-driven.
Here we went around. We have seen that the user interface is the set of components that allow the user to use the product effectively, while the user experience is the cumulative effect of all these components on the user. user. In other words, the user interface is the way to get a better user experience.
In the end, it can be very dangerous not to be able to make a big difference between experience and user interface if you are a designer, a developer or you cumulate both. Not knowing the frank limit could hurt your projects and brands.
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In this article, I explained to you the difference between interface and user experience, how you, as a WordPress developer can improve the features of these concepts in your projects and how these concepts apply to WordPress.
However, you will also be able to consult our resources, if you need more elements to carry out your projects of creation of Internet sites, by consulting our guide on the WordPress blog creation or the one on Divi: the best WordPress theme of all time.
Do you know of resources that would not have been mentioned? Other practices that improve the interface and the user experience? How involved in the projects? Share them with us in the section of Comments.
We also invite you to share on your different social networks.