10 tips for writing an awesome, SEO-optimized article

As with any copywriting, writing blog posts requires skill. To keep your reader interested, you should think about how to structure your article and how to write engaging articles. You can help readers understand the basic concept of an article by using clear headings, subheadings, and paragraphs.

If people like and understand an article, they'll be much more likely to share it with others – and that will boost your rankings. So if you want to improve your ranking, improve your writing skills. Start with these tips to write a blog post SEO friendly!

For some, write for the sake of REFERENCE and writing to attract and captivate your audience seem like two conflicting goals. We absolutely disagree. Of course, if you want a readable blog post et seo-friendly, the words you want to be found should be in a prominent place. But, the use of many keywords seriously hinders the readability of your text. What you certainly don't want.

This guide provides tips on writing blog posts that are SEO-friendly -seo-friendly- and readable. These two goals must always go hand in hand.

Before you start writing: do keyword research

Before you start writing, you need to do some keyword research. If you want to dominate the search results, all you have to do is figure out which words your audience is actually looking for. These are the topics you should write about and the words you should use in your text.

Now let's start with some writing tips!

Key Tips for Writing SEO Optimized Blog Posts

Above all, your blog should be a good piece of writing! When launching a new blog post, many bloggers start writing, typing whatever comes to their mind. While this may work for some people who have natural writing skills, others may need help.

Discover also our 8 WordPress plugins to improve the SEO of your blog

1. Think before you write!

Think carefully about the message. What do you want to tell your readers or what central question do you want to answer? What is the purpose of your article? And what do you want your readers to do at the end of the page? Write down the answers to these questions before you begin.

2. Design the structure of your blog post

Start your blog post by creating a clear structure. Each post should have:

a kind of introduction (in which you introduce your topic);
a body (in which the main message is written);
a conclusion (which should summarize the most important ideas or draw a conclusion).

Write down what you mean in the three sections. You now have some sort of summary of your post. Now the real writing can begin.

3. Use paragraphs

Everyone uses paragraphs, but not everyone uses them well. Don't start each new sentence on a new line, just because it looks nice. There should be a logical reason for starting a new paragraph.

Each paragraph should have its own idea or topic. Ask yourself what is the main idea of each paragraph. You should be able to summarize this main idea in one sentence.

4. Use headers

Headings structure the entire page, so use them. They are important not only for readability, but also for SEO. Topics also help Google capture the main topics of a long post and can therefore help you rank. If you want people to find their way through your articles, you need to use captions to direct people, help them digitize your page, and clarify the structure of your articles.

Make sure to use your keywords in some of the captions, but not in all of them, as it will make the text look awkward and unnatural.

5. Use signal words

Signal words help people navigate your text and catch the main ideas. Say, for example, there are three reasons people buy your product. You should use warning words such as: "first"; "Second" and "finally". In addition, words like "nevertheless", "surely" and "indeed" give a clear signal to your readers.

Readers will instantly understand that a conclusion will follow after words like "therefore", "yes" or "for that reason". Warning words are therefore very important in giving structure to your text.

6. Let other people read your article

Before you publish your article, let someone else read it first. Ask them if they understand the main concept of your post and invite them to correct typos and grammatical errors.

7. Optimize the length of your article

Make sure your articles have a minimum of 300 words. Google likes long articles, however, if your article is too long - and not that easy to read - it might scare users. Only try to write long articles when you know you are a skilled writer.

8. Link to previous content

If you've ever written content on the same topic as your current post, be sure to link those posts. It will make your article stronger because you show some authority on the topic. On top of that, your link structure is also important for Google ranking. And of course, readers may also be interested in reading these related posts. If you want to know more about it, you should read on the internal link for SEO.

9. Add content regularly

Adding new blog posts to your website regularly is a signal to Google that your website is alive. If it's not an active website, Google will crawl it less often, which could negatively affect your rankings. But don't just post for the sake of posting. Make sure you post high quality content: informative, well-written articles that match your research intention people.

10. Use the Yoast SEO plugin

The analysis tool Yoast SEO plugin helps you write readable, SEO-friendly blog posts. Pick your focus keyword first, as that is the most important search term you want people to find that particular page for. Then it runs all kinds of checks to see if your post is well optimized:

This plugin checks your post to see if you've used the keyword phrase in the right places, like your title, meta description, alt text, and URL.
It checks the readability of your text: Are your sentences or paragraphs too long? Do you use transitional words?
It checks internal and external links and images in the article. Yoast SEO Premium even offers suggested links to related articles on your website.
It calculates how many times you use your keyword phrase throughout your text: not enough or too often? In the Premium version, it also checks whether you have distributed your key phrase or its synonyms.
It also checks if other pages on your website are using the same focus keyword, to prevent you from compete with yourself.

Short

The days when a few SEO tips were enough to rank well in Google's search results are long gone. Today, quality content is king. And good content also leads to more links, shares, tweets, and returning visitors to your website. .

Of course, there are always other things you can do to maximize the SEO usability of your article, but most of all, you just have to write really, really good articles.

Discover also some premium WordPress plugins

You can use other WordPress plugins to give a modern appearance and to optimize the handling of your blog or website.

We offer you here some premium WordPress plugins that will help you do that.

1. UserPro

UserPro is an all-in-one premium WordPress plugin that at first glance allows create a website complete and functional community.

But if it appears in this list is because it offers a powerful management and content restriction feature that you can use to create a website of e-learning.

It comes with features such as website sign-up through social networking accounts, viral marketing support, user badge management, account certification, public / private activity flows, etc ...

It is simply an all-in-one plugin, which you will have to try.

Download | Demo | Web hosting

2. WP GeoIP Country Redirect

The WordPress GeoIP Country Redirect plugin allows you to automatically redirect your visitors according to their country and a set of rules that you can define in the WordPress administration panel.

This plugin automatically detects the country of your visitors and can take the following steps: the redirection to a specific page of your desire.

But you can also add redirect rules for a specific page from a drop-down menu, create a website-wide redirect rule, regardless of the page / article / category it is on. acts. Mass redirection is also available there.

In addition, it also has a logging function to see installation errors in your WordPress dashboard and the last activity as the last country redirected to which URL, etc ...

Download | Demo | Web hosting

3. WooCommerce Sequential Order

This flexible WordPress plugin will allow you to create an order number for each order based on different criteria such as destination, categories or their shipping class.

This way your customer will get rates fromexpedition specials, when he purchases multiple items.

Download | Demo | Web hosting

Recommended Resources

Find out about other recommended resources to help you build and manage your website.

Conclusion

Here ! That's it for this guide. We hope these 10 tips will help you write better SEO optimized articles. If you have your own methods of doing this let us know in the comments.

However, you can also consult our resources, if you need more elements to carry out your projects of creation of Internet sites, by consulting our guide on WordPress blog creation.

Do not hesitate to share with your friends on your favorite social networks.

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10 tips for writing an awesome, SEO-optimized article

Before you start writing: do keyword research