The importance of quality content has become evident over the past few years. Recently, Google updated its algorithms which lead to the rejection of duplicate or duplicate content. So it has become important for website owners to work on marketing techniques. SEO which deliver better organic results. Before you could rely on quality content to get the attention of search engines, but now you have to work to get great SEO rankings.

Backlinks are considered the cornerstone of a marketing campaign. SEO. If you have managed to find good content, it is more likely that you will be able to find links naturally. But, if you carry out a manual link building process, there is no guarantee that all the links you will receive will be of good quality.

However, there are other ways to market your content and boost your SEO. This includes:

• Social networks
• Press and PR
• Email campaigns
• Product quality
• Le Content marketing
• Advertising

We will explore each option.

Social media

Social media is great for building a brand. The best thing is that it is absolutely free and one of the most popular advertising mediums. But then, is SEO social advertising enough? The answer is no.

Social media will not improve the structure of your website, but will help you create communities and connect with people to drive traffic to your site.

A better presence on social media will increase the number of visitors to your website that will allow search bots to think that your website has authority and helps you in terms of SEO.

Press and PR

If your business has a big budget, you may want to consider spreading a message through different mediums like radio, newspapers, and television. Connecting to other local businesses on the network is a really important factor.

A lot of companies offer press releases every week. They can harm your website only by doing good. Remember that there should be something useful in your press release that may be news to journalists.

Email campaigns

Since social media is getting all the hype, email campaigns are no longer seen as the primary option for reaching customers. Still, it's very important and should always be on your list. This is one of the best ways to alert customers to offers as well as to distribute quality content. In short, if you are not using email marketing, you are losing lots of leads.

Some tutorials that will help you: 

• 8 WordPress plugins to do Marketing by email
• 4 strategies to re-engage email subscribers on WordPress

Content Marketing

Companies that had a planned content strategy in place have fared well against those that don't. Strategy planning is always effective and you will even be able to measure the success of campaigns. But without proper SEO, you will not be able to get the quality content on the search results.

Some tutorials to help you

• What should you know before doing affiliate marketing WordPress
• 7 marketing errors committed by WordPress users

Advertising

If you use AdWords or other advertising options, you will get some gain. One of the best ways to get leads and traffic to your website is “PPC”. But without referencing and keywords appropriate, you won't see obvious results.

Keywords help Google decide how relevant your site is. If they are not relevant, there is less chance that your ads will appear in the search results.

So, how can you achieve a good SEO?

Writing quality content without proper SEO won't get any attention. There are many aspects of SEO and content is important among them. In short, content alone will not help rank your site better. There are many variables that are responsible for the success of a website.

The architecture of a well-built website and an amazing link profile are also important, along with great content. When it all works together, it will help you generate more traffic.