Want to make your online customer a brand ambassador?
Right after a customer has made a purchase from your website, a significant marketing opportunity presents itself. At this point, someone chose to purchase a product from your business, linking it to your Mark. So be sure to grab this moment.
In this article, we'll walk you through a number of things you can do to turn these customers into your brand ambassadors.
But before, if you have never installed WordPress discover How to Install a WordPress Blog in 7 Steps et How to search, install and activate a WordPress theme on your blog
Then back to why we are here.
Ask customers to promote you
As the introduction suggested, the time to turn customers into ambassadors is right after their purchase. You can simply ask your client to promote your website for you. Here are some suggestions on how to get customers to promote you:
A great way to turn your customers into ambassadors is to ask them to write a testimony. A testimonial, or review, gives website visitors an idea of other people's experiences and why what you are offering is so awesome.
In addition to adding testimonials to your website, you can also ask your customer to leave a review on your products and on larger review websites. Think of TripAdvisor (hotels and restaurants), GoodReads (books) and Yelp (any local business).
When someone has bought something from your website, we think it's okay to ask them to leave a testimonial. For example, in the confirmation email you send shortly after they've actually received the product.
Not only will this help your brand get positive feedback, which new customers will see as social proof of your trustworthiness, but it will also help you monitor things that you can still improve to grow your business.
Google and Facebook Reviews
In addition to comments on your website or larger review websites, why not ask your customer to leave a review on your Google Business page or Facebook page as well? Google and Facebook are probably the starting points for any research that your potential customer does.
Regardless of whether a customer decides to click on the link from your website or Yelp, your Google reviews will be displayed next to your ad in Maps and Search. Which will increase the trust people have in your business. The same goes for your Facebook reviews, these reviews tell potential customers about the experiences others have had with your business.
Another way for customers to promote your website is through social sharing. It's important to make this as easy as possible for your customers and other followers. For example, you can choose to add social sharing buttons or icons on your thank you page that people land on when they're done with their purchase.
By clicking on the button tweet ou share, you open an area with predefined text and a link to your website. Personalize it by adding the product name ("I just bought product X from yourstore.com - it's great!"). If the text is preset, it will literally take two clicks for a customer to share your website and become a Brand Ambassador.
When you have a blog on your e-Commerce website, you can also add social sharing buttons to it. Make it easy to share an interesting blog post, endorse your brand and share your content.
Also, be sure to share your blog posts on social media yourself. This allows your social media followers to share this content with just one or two clicks, for example by retweeting on Twitter.
See also our 10 WordPress plugins sharing on social networks
When your e-commerce website doesn't have a blog, you can share a category page when you have a sales page or a long-awaited new product! Whether it's a post or a page you share, make sure your content looks good when shared. This will make it much more appealing to your customers and followers.
Appreciate your customers
Even online, you should strive to be that nice neighborhood boutique where you know your customers by name. Maybe not all for the thousands of customers, but at least the biggest or the most loyal 10% of them. It means investing in those customers again. Send them a birthday present, adding additional incentives or discounts. Show them that you appreciate them as a customer.
We keep in touch
But that's not all. It is important to provide excellent after-sales service that will bring your customers back. It could just be a flexible return policy. For example, if you own a guitar store and sell a cheap Spanish guitar, chances are the buyer is a beginner.
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Surprise him with a short tutorial video for simple chords a week after purchase. Send an email six months after purchase with a discount for new guitar strings. It's so obvious, isn't it? In this case, just keep in mind that the obvious probably works.
Some final thoughts on brand ambassadors
In this article, we discussed how to turn your online customers into your brand ambassadors. It's all about soliciting testimonials from them on your website, on the biggest review websites, Facebook and Google. But also by allowing them to share your website and your products on social networks.
To keep these brand ambassadors, remember to appreciate your customers by investing in them and staying in touch. Make sure they don't forget about you.
Let's also discover our 5 WordPress plugins for digital marketing
In addition to all of the previously mentioned things, it is absolutely necessary that you do your best to provide the best customer experience possible. Deliver on time, or if this is not always possible, communicate on time. Treat your customer the way you want. Make the customer feel welcome in your family!
Frequently Asked Questions
What does a brand ambassador do?
A brand ambassador talks about your business in a positive way, online and / or offline. By posting about your business or products on social media, or recommending your services to other people in any other way. Brand Ambassadors can help you build trust, establish a great reputation, drive sales, and even retain your customers.
Discover also some premium WordPress plugins
You can use other WordPress plugins to give a modern look and optimize the grip of your blog or website.
We offer you here some premium WordPress plugins that will help you do that.
1. 404 Error Page Redirect to Homepage or Custom Page
All 404 error pages will be redirected to the home page or to a custom URL. By using this WordPress plugin, you will allow Google to reduce the pagerank of your website if it has many 404 error pages.
See also How to fix 413 error on WordPress
This WordPress plugin does not just redirect but it can also be a suitable solution to improve the ranking of your website in the results of search engines.
WOOF is a powerful premium WooCommerce product filtering plugin that extends its functionality to allow your online store users to search by categories, product attributes CustomBy keywords and by personalized prices.
It has tons of professional and premium features and without a doubt, this will be the one that strikes you the most, if you try them all. It will improve the product search on your online store, with exceptional ease of use.
3. Contact Form 7 Success Redirect
It has been designed to make the form more user-friendly when the form submission process results in redirecting to the page chosen by the admin. It is extremely easy to configure. You can do this by selecting a page from the existing pages of your dashboard or by providing a Custom URL redirection.
Discover our 8 WordPress plugins to improve the SEO of your blog
Each form will have its own configuration. Thus, each successful redirection can be defined in a unique way.
Find out about other recommended resources to help you build and manage your website.
- Testimonials: How to increase the confidence of your visitors
- How To Fix A Website That Won't Update Instantly
- 7 WordPress plugins to embed a Google Maps on your website
- 10 WooCommerce plugins to create dynamic pricing
Here ! That's it for this article. Now you will know how to make your online customer a brand ambassador. In turn, what are the strategies that allow you to transform your customers into brand ambassadors? Let us know in the comments.
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