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The SEO for Non-Profit Organizations

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SEO is important for every website that wants to attract traffic. SEO for nonprofits, in this regard, is no different than SEO for other businesses. For nonprofits, this can be an inexpensive and effective way to attract traffic.

Making sure your website is searched on search engines increases the chances that people will easily find your nonprofit.

So which SEO challenges are most pressing for nonprofits?

But before, if you have never installed WordPress discover How to Install a WordPress Blog in 7 Steps et How to search, install and activate a WordPress theme on your blog 

Then back to why we are here.

SEO is a must for a non-profit organization

It is important that your non-profit organization ranks high on Google.


You want your audience, the people you want to help, to easily find their way to your website. From research, it is much easier for them to get in touch and receive your information.

See also:  What is multilingual SEO and how to do it on WordPress

In addition, you want potential donors to find your website. Sponsoring them could help you grow your nonprofit business, expand your mission, and help more people.

SEO is relatively inexpensive. Make no mistake though: it's a lot of work. So, you need a lot of time, writing skills, and technical help with an SEO plugin.

Read also our article on:  8 premium WordPress plugins for blog referencing

If you have some, ranking in search engines is achievable and will get you more traffic and visitors.

On what SEO aspects to focus?

There are a few SEO strategies that are especially important for nonprofits. SEO for nonprofits is not essentially different from SEO for other businesses.

However, due to the distinct nature of (most) non-profit organizations, there are a few SEO strategies that will prove beneficial.

Content: write what you do!

The first aspect of SEO as a nonprofit should be your content. While many businesses have a hard time deciding what to cover, most inspirational nonprofits won't have this problem.

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On the contrary, every non-profit organization has a history, a mission, a reason to exist. Translating your story into great content is a great SEO strategy. Educate yourself on what you're doing, why you're doing it, and why it's so awesome.

You will probably write content around your most important keywords without knowing it.

Discover also our 4 WordPress plugins allow users to publish content

A good strategy is to write a few really long cardinal articles, which really reflect your main mission. Other (smaller) articles should be linked to these articles.

Optimize your brand

Make sure people find you when they search for the name of your nonprofit. Many non-profit organizations are known by their names. You want to be found by your brand name, when people search for it.

Read also: The difference between trademarks and copyrights

So you'd better rank number one for this name. It shouldn't be that difficult if you focus on correct writing and make sure your website structure is in order.

Local SEO

Many nonprofits focus on a specific location or have multiple locations. You want people in your area to find you. If this is the case for your organization, make sure your website is available on Google Maps

Enter information about your organization through Google Local Business Center. 


Mobile search is becoming more and more important. Google has announced that in 2018, search engine rankings will be based on the mobile index. It is therefore very important that your website is mobile.

Read also: 6 WordPress plugins to turn your website into a mobile application

Many people will search and visit your website on a mobile phone. The design should be adapted and the speed of your website on the mobile should be suitable.

Our point of view

SEO for nonprofits is no different than SEO for businesses, blogs, or online stores.

SEO should be part of every nonprofit organization's online marketing strategy because Google is the most important information channel for most people. Ranking high on Google is one way to reach your audience.

Nonprofits shouldn't have a problem with content ideas. Focusing on writing content will probably be the best and most effective SEO strategy.

Discover also some premium WordPress plugins  

You can use other WordPress plugins to give a modern look and optimize the grip of your blog or website.

We offer you here some premium WordPress plugins that will help you do that.

1. WProtect

WProtect is a premium WordPress plugin that performs version analysis of all WordPress plugins and themes installed on your website. It is an ideal tool that will help you forget about all the individual tests carried out on your plugins and themes in order to avoid certain vulnerabilities.Wprotect wordpress plugins protect site against malware virus attacks

Its features are: a clean and modern interface, easy to use, protection against brute force attacks, banning of IP addresses, protection of wp-admin, wp-login and other directories, disabling of editing files, etc ...

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2. Grid FX

With four unique skins, Grid FX is a very versatile premium WordPress portfolio plugin. It lets you place images, videos, audio, blog posts, and WooCommerce products in stylish grids, Pinterest-style galleries, and image carousels.

Grid fx plugin wordpress portfolio

Personalization is king with this plugin, with its over 80 different styling options. You can choose from a range of skins, lightbox backgrounds, title animations, colors, and buttons. You can also define the number of items that will appear in the portfolio, the size of each item and the number of columns.

See also 6 WordPress plugins for video games on your website

To improve navigation, visitors will be able to filter the grids to find what they are looking for. Adding a portfolio to your website with this WordPress plugin is as simple as pasting a shortcode into a post, page or widget area.

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3. Ultimate Membership Pro

Ultimate Membership Pro is a very popular premium WordPress plugin, which sets up an exclusive access system on your website on multiple levels. This system is configured according to the different types of packages of your users (free or paid).Ultimate membership pro wordpress membership wordpress plugin

Its main features are: nunlimited subscription levels (free / paid), content protection, multiple levels of content restriction, support for ppayment slogans: PayPal,, Stripe, 2CheckOut, BrainTree, Payza, bank transfer, afree / paid trial period, the support of Visual Composer, etc ...

Download | Demo | Web hosting   

Recommended Resources

Find out about other recommended resources to help you build and manage your website.


Here! That's it for this tutorial. We hope you've figured out how to do SEO for nonprofits. 

However, you will also be able to consult our resources, if you need more elements to carry out your projects of creation of Internet sites, by consulting our guide on the WordPress blog creation.

If you have suggestions or remarks, leave them in our section Comments. feel free to share this article with your friends on your favorite social networks


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