You now know that if your efforts also do not go into SEO optimization, your content will not be of great value. Image SEO plays an important role in your overall SEO strategy and is crucial for websites that share tutorials.
Think about all the traffic you would lose if your images weren't named correctly, didn't have "orOr worse, are hosted on different servers.
But before you start, take the time to take a look at How to install a WordPress theme, How many plugins to install on WordPress.
Then let's get to work!
SEO errors on images to avoid
We'll explore the main mistakes in image SEO and recommend appropriate counter-practices.
1. You are not using relevant images
Pictures are worth a thousand words. But if you're not careful, you risk losing the attention of your visitors. One of the first rules of adding an image to your post is to improve the way you communicate your idea. Images are designed to provide value to content.
This value could be (a) informative, (b) visual or emotional, or (c) a mixture of both. The best images are most often a combination of the three.
2. You don't care about the image name
I realized that creating quality tutorials is hard work. Each step must be documented in detail.
When you have worked on an 1800 word tutorial and covered a dozen screenshots, it is very easy for you to use names like "screenshot 1", "screenshot 17 ”, etc.
But in reality, it's really bad SEO practice.
Think of it like this. If a person searches for a term related to the image, they certainly won't search for "capture 1" or "capture 17". Images must be renamed to match what they represent. An image which presents a child must be renamed as follows: " child jouant.jpg " or " child-in-train-of-jouer.jpg ". In this way, the image is much more meaningful for search engines. Using ALT attributes can also help you do this.
What you need to know about the ALT and TITLE attributes is that they are not really visible to the reader / visitor. Search engines love it, but as someone reading your article I really don't go over the image to see your alt text, much less open the image in a new tab to see the filename.
(Of course, if I saved an image, having a good name would be a good idea, but that's not why you need to rename your images correctly). Captions are also useful because the search engine will be able to link the keywords of the description (legend) and the image.
3. Do not have an image plan
A website is basically a collection of a set of interconnected HTML pages. A website map is a document that contains information about the structure of all the pages on your website. These plans usually do not contain information about the images on your website.
This is where image site maps come in. The plugin " Udinra All Image Sitemap Is a perfect plugin for this job. The plugin supports image slide plugins such as NextGen Gallery et Envira Gallery. ECommerce plugins such as WooCommerce, Easy Digital Downloads and page builder plugins such as Visual Composer, Origin Site, etc.
4. You do not optimize the size of your images
The overall performance of a website is a crucial factor in SEO. When it comes to optimizing performance, nothing is perfect, as there is always room for improvement. Take a recent example where Google reduced its logo from 14 bytes to 000 bytes and continues to evolve
Optimizing images should always be a part of your recurring optimization tasks. You have no excuses because there are several plugins & tutorials that will help you.
- How to optimize images with Smush It Pro
- How to save and optimize images on WordPress
- How to optimize images with WP Smush (pros & cons)
5. You don't use lazy loading on your blog
When progressive loading is enabled, images are loaded when they appear in your window. For example, let's say you're reading a 2000-word article on the best podcasting solutions for WordPress. You will only need to see the images when you scroll down in the browser to reveal the images. Enabling progressive charging significantly reduces charging times and saves both your bandwidth and the visitor's bandwidth.
The plugin « BJ Lazy Load Can help you with this. With more 50 000 active installations, you can not go wrong. Download and activate the plugin and let everything happen automatically.
Discover also some premium WordPress plugins
You can use other WordPress plugins to give a modern appearance and to optimize the handling of your blog or website.
We offer you here some premium WordPress plugins that will help you do that.
1. Royal Footer Bar
This specific plugin takes care of the footer area as well as the affiliate setup. It includes most of the features that are needed to embed affiliate tools right into the footer.
It includes social media icons as well as their integration, it offers forms to capture email address and other useful details of visitors.
So much to see... 10 WordPress plugins to evaluate articles from your Blog
It can display a bar with visual options available inside and it can even be integrated on a website that doesn't use WordPress.
Download | Demo | Web hosting
2. Menu Hero
Le WordPress Plugin premium Hero Mega Menu is super easy to use, as it uses a drag and drop interface to create a custom menu template. And the structure designer works like on the default version of WordPress. Simply nest items to create drop-down lists, and modify them to create mega menus.
Its other features are: several transparency options, 60 predefined colors, responsive design, support for customizable backgrounds, 270 stylish icons, mobile navigation, a sticky menu or a sticky menu and many more.
Read also our article on How to display news on WordPress in a vertical slider
And you can do even more. The plugin also supports custom CSS, including fixed and various layout options, rounded corner and shadow options, various animations, support for Google fonts etc ...
Download | Demo | Web hosting
3. WordPress Woo Commerce SMS Notifications Plugin
This is probably the unique form of SMS marketing that most people use already.
Read also: Presentation of the new custom order form from BlogPasCher
While it doesn't require much explanation, this plugin basically acts as a text messaging notification system for customers when they order something from your WooCommerce website.
Download | Demo | Web hosting
Recommended Resources
Find out about other recommended resources to help you build and manage your website.
- How to insert a table on WordPress with the TablePress plugin
- 7 WordPress plugins to add an audio player
- 5 WordPress plugins to create "push notifications"
- 10 plugins to integrate payment gateways on WordPress
Conclusion
Here ! That's it for this tutorial; I hope it will allow you to better optimize your images on WordPress. Do not hesitate to share with your friends on your favorite social networks.
However, you can also consult our resources, if you need more elements to carry out your projects of creation of Internet sites, by consulting our guide on WordPress blog creation.
If you have suggestions or remarks, leave them in our section Comments.
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