Want to improve the indexing of a blog? Here are some WordPress tips.
Good content that delivers value to readers will be ranked on Google. But it exists tips you can use to increase your clicks and grab the attention of those doing research.
This is not an SEO tutorial, there is already one for that. But this is only the first step in WP SEO and there are a lot of other things you can do to get even more visitors.
So here are some techniques that you can easily implement on your own website to attract even more traffic. These tips cannot constantly correct bad content or improve their content. But if you already have a great website, you can use them to increase your clicks and ideally your SERP position.
But before, if you have never installed WordPress discover How to Install a WordPress Blog in 7 Steps et How to search, install and activate a WordPress theme on your blog
Then back to why we are here.
1. SEO evaluation scheme
Google Rich Snippets support one type of rating for content. This allows you to display notes on Google search results.
Each rating is based on an 1 system at 5 stars, and these ratings generally increase clicks. You can find many awesome plugins to handle this feature and set up a detailed scoring system from scratch.
But these review features work best when relevant to research. Google chooses to display schema data, so if your page doesn't need it, the schema may not be showing.
Focus on individual product evaluations made by one person or organized by users on your website.
2. Delete the publication date
Some blog owners prefer to display the dates so that the posts are filed in archive form. This only really makes sense on news websites like NYTimes ou TechCrunch.
But with persistent content, it's best to delete the date completely. Because it turned out that visitors are likely to ignore pages that are too long ago.
There are two ways to remove dates from your search results. The first is to edit your WordPress theme and to delete all references to the date of publication. If Google can't find a date on your page, it won't add one.
The second option is to use a plugin like this one. It allows you to select the duration to display a specific date before hiding it (for example, display dates for 30 days before deleting them). Google will use the date and categorize it as long as the date will be visible, then delete it.
Both options work well, so either one should have the same effect.
Also note: some blogs may improve dates if they update their content frequently. Deleting the date works best on content whose validity does not depend on time.
3. Add the year to the title with PHP
Every year, people are looking for the best new plugins / themes / products published during the year. And every year, new content is published targeting this annual research.
The goal is to write headlines that target a year: " The best plugins of the year ».
The problem is that it will lead you to add similar content for years to come.
That is why you should add a dynamic year to the title tag. To do this, add the following code in your "functions.php" file:
/ ** * Create a shortcode to produce the current year * Shortcode: [year] * / Function output_year () {$ year = date ("Y"); return $ year; } add_shortcode ('year', 'output_year');
Now you can write the titles like " Best plugins for cache for the year [year]»
In the admin panel, you will always see the [year] tag. But when you visit the post, it goes through PHP, calls this shortcode, and automatically displays the current year. Now the title will be updated automatically.
4. shorter URLs
There are studies that conclude that shorter URLs typically attract more clicks than long URLs.
WordPress allows you to define the URL structure on the dashboard for each post you write. So if you customize your permalinks, be sure to make short links.
When people see a shorter URL, they're more likely to decipher those few words and guess what the content refers to. You need to include just enough information to get your visitors to action.
Again, I can't say this is a superior solution to CTAs. But I've seen a lot of modern blogs move to shorter URLs.
5. Breadcrumb
Page navigation clarifies the intent and helps visitors navigate your website faster. But there is another benefit to SEO.
These breadcrumbs must be configured programmatically for each page so that Google knows how to display them. You can use a plugin like " Breadcrumb NavXT to configure breadcrumbs if they can match your WordPress theme. This plugin supports RDFa / Schema syntax to ensure that Google indexes the article correctly.
But if you want to try something, I recommend these alternative plugins:
That's all for this tutorial, I hope it will help you improve your articles.
Discover also some premium WordPress plugins
You can use other WordPress plugins to improve your referencing and thus the indexing of your blog or website.
We therefore offer here some WordPress plugins premium that will help you do that.
1. All Around
All Around is a WordPress Plugin premium, as the well-rounded name suggests. It offers you a clean and responsive design, a number of predefined style options and support for touch. This WordPress slider is a versatile all-in-one solution perfect for any website.
If this is your first WordPress Plugin and slider plugin, it might also be the last one you need.
See also our 10 WooCommerce plugins to calculate the shipping costs of parcels
Features include fully responsive layouts, 6 preset styles, video support, vertical or horizontal scrolling, multiple slider support on one page, and more.
Download | Demo | Web hosting
2. Seo Image Optimizer for WordPress & WooCommerce
SEO Image Optimizer is a WordPress Plugin premium that will make you gain more traffic and sales from search engines. It will greatly increase the traffic of any website or Blog.
If you already have a website with a lot of images, it might be almost impossible to add alt tags manually. But, by using this plugin, you will be able to automatically add alt and title tags to your images in less than 30 seconds.
How to add and configure the Google Tag Manager on WordPress is to consult absolutely
All you have to do is activate this plugin which will automatically add effective alt tags for all images.
Download | Demo | Web hosting
3. Smart4y Lazy Load
Smart4y Lazy Load is a premium WordPress plugin that optimizes the content of posts or pages of your website for faster loading. This plugin is written in pure JavaScript without any dependency on the JavaScript library.
It is fast and light and its optimization is based on the principle of Lazy load, which loads the content as needed (mainly images). It also offers SEO optimization for the latter.
Download | Demo | Web hosting
Recommended Resources
Find out about other recommended resources to help you build and manage your website.
- How to change the permalink of a DTC on WordPress
- How to Change the Default Authors URL on Your WordPress Blog
- How to limit your authors to certain categories in WordPress
- 10 WordPress plugins to create an affiliate program on your website
Conclusion
Here ! That's all for this tutorial which will allow you to have some WordPress tips to improve the indexing of your blog. If you liked this article, please feel free to share on your favorite social network.
However, you can also consult our resources, if you need more elements to carry out your projects of creation of Internet sites, by consulting our guide on WordPress blog creation.
Tell us about your Comments and suggestions in the dedicated section.
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