Driving traffic to your website takes a lot of time and effort. Sending emails, setting up costly campaigns " Pay Per Click " or " PPC ", Or creating Facebook ads is a job not at all obvious.

Deciding where to drive your traffic can be difficult. Your home page is certainly important, but it's not always the best choice. Each campaign you run should be directed to a specific page which is designed to convert according to the goals of that particular campaign.

Say you run an email campaign in which you provide something to your subscribers. The last thing you want to do is provide a link to a page that requires the reader to say where they are before they can access what you promise.

This is an example of poor user experience. Rather, you need to direct visitors to a specific landing page designed especially for this purpose.

The experts of PPC »Insist on the importance of directing visitors to a page that resonates with the advertisement. Not only is this important for the user experience, but it's also important to have ads that perform well.

At this point, you may be wondering, what is a " landing page »Or homepage?

Home page is basically a page that you direct your visitors to. Most often they come from a PPC ad, but they can also get there through an internal link in your blog posts, a link in an email or in a sidebar widget.

A landing / home page is built with a purpose in mind. It can be about promoting services or products, attracting new subscribers, or pushing for a free trial.

What are the elements that must be found in a homepage?

There are several things you need to consider. Your first goal is to make sure that your landing page is compatible with the ad / banner or campaign that is the referrer (the banner that sends the user to the page). You can still use websites like KISSmetrics ou Unbounce (English) to learn about the best elements to include in your pages based on your overall goal.

WordPress homepage example

What should you expect from a homepage plugin?

If you are not comfortable with building a homepage from scratch i.e. with HTML and CSS then drag and drop functionality is needed. Most of the plugins included below allow you to create beautiful homepages using a user-friendly drag and drop interface.

The " Split testing Should also be supported (the only way to improve your page will be by testing multiple versions and implementing more effective elements).

It goes without saying that responsive design is an essential feature. On average, more than 50% of traffic comes from mobile devices and “mobile-responsive” is necessary for a good user experience.

Some WordPress plugins to create home pages

There are several plugins that can play this role, and those on this list are some of the best. You will choose one according to your needs.

We offer you here some premium WordPress plugins that will help you do that.

1. OptimizePress

OptimizePress is a very versatile solution that stands out from everything else on this list with one essential detail: it is available as a WordPress theme and WordPress plugin. Its WordPress theme part allows you to transfer all of your website creation to OptimizePress, while the plugin allows you to keep your current WordPress theme and only use OptimizePress for the creation of Landing Pages.

Optimizepress

Apart from that, OptimizePress also provides a multitude of features and an intuitive visual editor like drag and drop. While this is not a true WYSIWYG experience, however (depending on what you like, could be considered a benefit or a default).

Discover our article on How to Create WordPress Pages with a Hierarchy and Templates

Its main features include: more than 30 page templates to choose from, nearly 40 available content elements (text, buttons, images, function areas, etc.), a visual drag and drop editor, and much more.

Download | Demo | Web hosting

2. Thrive

Although it has only two models of Landing Pages, The WordPress Thrive plugin meanwhile, has everything you need to create your own. So even if you buy Thrive's Landing page templates, you'll always have a powerful Landing page builder that will give you the ability to control the creation of each one from the beginning to the end.Thrive architect 1 e1544277798535

Its functionalities are among others: access to more than 207 customizable Landing pages models, Landing Pages models grouped by themes so that you can easily create coherent experiences, no coding knowledge will be required, a front-end Landing Pages editor that supports drag and drop, support for multiple content blocks, support for several recent and popular WordPress themes, optimized for mobile, and many more.

Download | Demo | Web hosting

3. Landing Pages

We didn't want to close this list without offering you a free solution. That being said, there aren't really many free WordPress Landing Pages plugins. As it turns out, Landing Pages are a complex concept to master, and when someone understands it, they just can't afford to make it available for free.Wordpress landing pages

But this solution will bring a breath of fresh air for those of us who have no budget to invest. There is a hidden price, however. Although the plugin is free, the features it offers are not up to the other solutions in this list (especially in terms of design).

Its functionalities are: a visual editor where you can see the changes you make in real time, a number of models to choose from, tracking Conversion rate and integrated split testing, the availability of extensions (which are mostly premium), and others.

Download | Demo | Web hosting

4.WP Lead Plus Squeeze Page Creator

WP Lead Plus allows you to create " squeeze Beautiful and responsive.

A page of « squeeze »Is a page on which you request email contacts from your visitors. If you are looking to grow your email list, squeeze can be very effective.

See also: 9 WordPress plugins to create powerful email lists

WP-Lead-plus-WordPress plugin for home page

With over 15 ready-to-use templates, “ WP Leads Plus »Helps you configure subscription forms on your website. The Pro version offers the functionality " Exit intent To display a form when visitors leave your blog. It also offers a split testing feature and some widgets.

Download | Demo | Web hosting

5.InstaBuilder

InstaBuilder 2.0 is a simple plugin Drag and Drop Which will allow you to create responsive home pages. It offers you more 100 different models that will help you start your design.

Instabuilder-wordpress-plugin WordPress for home page

InstaBuilder 2.0 offers several practical design elements, including text, images, videos, columns, tabs, buttons, and more. You will have complete control over every part of your design.

Read also : 3 Content Creation Strategies for a Better Blog

Additional features add content. If your homepage is mostly based on images, you will appreciate the default image editor.

Download | Demo | Web hosting

Recommended Resources

Find out about other recommended resources to help you build and manage your website.

Conclusion

Here ! That's it for this tutorial, I hope it allows you to create an optimized homepage for your WordPress blog. Do not hesitate to share with your friends on your favorite social networks

However, you can also consult our resources, if you need more elements to carry out your projects of creation of Internet sites, by consulting our guide on WordPress blog creation.

If you have suggestions or remarks, leave them in our section Comments.

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