10 Best Must-Have Social Media Marketing Tools in 2024

Do you want to strengthen your presence on social media? Looking for the best social media marketing tools in 2024? You are in the right place.

Social media tools can be used for a variety of purposes, such as scheduling posts, tracking engagement with your followers, analyzing traffic, and more.

If you want to grow your brand, reach a wider audience, and increase your sales through social media, you need access to the right tools.

In this article, we are going to look at a list of 10 social media marketing tools along with their features and prices. Let's start with the beginning.

Contents :

10 Best Social Media Tools for Marketing: From Planning to Analysis

buffer

If you're looking for a powerful yet affordable social media tool, Buffer is a great choice.

Buffer offers all the publishing and analysis tools needed to plan and publish engaging social media posts. It is used by over 140 people worldwide and offers 000/24 support via email and social media.

Buffer Features:

• Social Media Scheduling and Posting Tools
• Analysis tools
• Access to social media engagement tools
• Free access to a landing page builder
• Post, write and schedule Instagram Lives and Carousels
• Links are automatically shortened to bit.ly or buff.ly links
• Create custom video thumbnails

How much does Buffer cost?

Buffer offers the following pricing plans, in addition to the free plan which includes basic publishing tools and allows you to manage up to 3 social profiles.

1. Essentials: This plan is suitable for bloggers and professionals. It costs $5 per month and offers the following.

• Scheduling and publishing tools
• Analysis tools
• Engagement tools
• Landing page builder

2. Team: This plan is ideal for teams that want unlimited users. This plan costs $10 per month and offers the following.

• Features Essentials, more :
• Unlimited number of team members and clients
• Preliminary collaboration tools
• Custom access and permissions

3. Agency: This plan is perfect for marketing agencies with 10 or more social channels. It costs $100 per month and offers the following.

• All Team features
• Collaboration and flexible pricing options

Video

Do you want to create engaging videos? Are you looking for an affordable online video editor? Try InVideo.

It allows you to easily create AI videos using text and offers many templates for creating video content, including commercials, promotions, intros, and more.

Features of InVideo:

• Access to a huge library of over 5000 templates for designing videos
• No download is necessary
• Create video ads, promotions, YouTube videos, intros, etc.
• Access to 50+ AI-powered themes to convert text to videos

How much does InVideo cost?

InVideo offers the following three pricing options.

1. Free : If you are a beginner, go for the free plan. It offers the following features.

• Video length: 40 minutes
• Over 5000 video templates
• Over 3M standard media library
• Automated speech synthesis

2. Business : This plan is designed for business owners and freelancers and costs $15 per month. It includes the following items.

• 60 HD video exports per month
• 10 iStock media per month
• Over 1 million premium media
• 20 Month Background Removal
• No watermark on videos

3. Unlimited : This plan offers unlimited video exports and costs $30 per month. You get the following features.

• Unlimited HD video exports per month
• 120 iStock media per month
• Over 1 million premium media
• 40 Remove background per month

Canva

If you work alone and are looking for a cost-effective social media marketing tool, you should definitely give Canva a try.

Canva is a popular graphic design platform that offers many templates for creating graphics, videos, tables, etc.

Canva Features:

• Access to the Brand Kit, which lets you add colors and fonts related to your brand
• Unlimited premium templates
• Background Removal
• Over 100 million stock photos
• Video creation High quality
• Schedule social posts with the content scheduler

How much does Canva cost?

Canva offers the following two pricing plans.

1. Free : This plan is perfect for those looking for a free plan and it can be used to create all the basic graphics and images for social media and websites.
2. Pro : If you want unlimited access to Canva, with all the premium content and over 100 million stock photos, go for Canva Pro. It will cost you $119,99 per year.

Agorapulse

If you're looking for an all-in-one social media management tool, Agorapulse is a great choice.

It offers an easy-to-use interface and powerful analytics and reporting features to manage all your social networks from one place.

Agorapulse Features:

• Access to the Agorapulse inbox which allows you to manage all your messages in one place.
• Analyzes and reports
• Unlimited number of messages
• Unified release schedule

How much does Agorapulse cost?

Agorapulse offers three pricing plans which are listed below.

1. Standard : This plan costs $49 per month and allows you to manage up to 10 social media profiles and access the following features.

• Post planning
• Unlimited posts
• Post projects
• Unified release schedule
• Standard Social Inbox

2. Professional : This plan costs $79 per month and allows you to manage up to 15 social media profiles and access the following features.

• All features available on the Standard plan
• Grid view of Instagram
• First comment on Instagram
• Team Workflow
• Canva integration
• Basic ad commentary monitoring

3. Advanced: This plan costs $119 per month and allows you to manage up to 20 social media profiles and access the following features.

• All the features available on the pro plan
• Content library
• 2 shared calendars
• Bulk Content Publishing
• Content queues
• Advanced spam management
• Advanced ad comment monitoring
• Automated Inbox Assistant

Sumo

Sumo is one of the best FREE email capture tools used by over 900 people worldwide.

It's not just tools for Marketing by email, but also social media sharing tools with “visitor targeting” features to increase your social media presence.

Sumo Features:

• Advanced analysis
• Statistics for your emails, forms, and more
• Design templates for e-commerce
• Email integrations

How much does Sumo cost?

Sumo offers two pricing options.

1. Free: The free plan is suitable for beginners and offers almost all features with limitations.
2. Pro : If you want to unlock all features with higher limits, this plan is for you and costs $39 per month.

So, what are you waiting for?

HootSuite

HootSuite is the most popular social media marketing tool, used by over 25 million people worldwide.

If you're looking for a powerful tool to plan, post, and get actionable insights into the best times to post on social media, HootSuite is an essential tool for you.

HootSuite Features:

• Create an unlimited number of social media posts
• Post planning
• Access to messages in a single inbox
• Assign messages to team members

How much does HootSuite cost?

HootSuite offers the following three pricing options.

1. Professional : If you are looking for an affordable HootSuite plan, this one is for you. It costs you $49 per month and offers you the following features.

• 1 user
• 10 social accounts
• Unlimited number of posts
• Planning of publications
• Access to messages in a single inbox

2. Team : If you want to add more than one user, go for this plan. It costs you $249 per month and gives you the following features.

• 3 users
• 20 social accounts
• Unlimited number of posts
• Post planning
• Access to messages in a single inbox
• Roles and Permissions
• Assign messages to team members

3. Business: This plan is perfect for large companies and agencies. It costs $739 per month and gives you the following features.

• 5 users
• 35 social accounts
• Unlimited number of posts
• Post planning
• Access to messages in a single inbox
• Roles and Permissions
• Assigning messages to team members
• Approval flow
• Inbound/outbound tagging
• Content and Asset Library

AdEspresso

Are you looking for a platform to create, manage and publish online ads, then AdEspresso is for you. AdEspresso has been used to create over 10 million advertisements online, including on Google, social media, and more.

AdEspresso Features:

• Supports Facebook, Instagram and Google Ads
• Manage all your advertising channels from one place
• Easily analyze your results across the web, PDF, email and Excel.

How much does AdEspresso cost?

1. Starter : This plan includes all the essential features, and it is AdEspresso's cheapest plan as it only costs $49 per month, where you will get the following.

• Unlimited Ad Accounts
• Google Ads, Facebook and Instagram campaign

2. More : This plan costs you $99 per month and allows you to benefit from the following.

• Everything in the Starter + plan
• Custom performance triggers for crossover campaigns
• Mass creation of multiple pages on Facebook and Instagram
• Campaign Approval

3. Enterprise: This plan costs you $259 per month and entitles you to the following benefits.

• Everything in the Plus+ plan
• Marketing consultant dedicated to Facebook and Google Ads
• From one hour of live training and strategy planning per month
• Unlimited seats
• API Access

Sprout Social

Sprout Social is powerful social media management software that lets you post, schedule, write, and queue posts.

It offers exclusive features like social content calendar, review management to manage all your online reviews, automated link tracking, and more to grow your social media presence.

Sprout Social Features:

• Offers an easy-to-use, all-in-one social inbox
• Ability to post, schedule, draft and queue social media posts.
• It provides you with a social content calendar
• Comment management
• Monitoring profiles, keywords and locations
• Access to task management and social customer relationship management (CRM) tools
• Reports at group, profile and post level
• Paid Promotion Tools to Boost Facebook Posts
• Access to iOS and Android mobile apps
• Custom workflows for multiple approvers and stages
• The ability to schedule your social media posts for optimal posting times
• Response Rate and Time Analysis Reports

How much does Sprout Social cost?

Sprout Social offers the following three pricing plans.

1. Standard : This plan costs you $249 per month and gives you access to the following.

• 5 social profiles
• All-in-one social inbox
• Publish, schedule, compose and queue messages
• Social Content Calendar

2. Professional : This plan is excellent for managing an unlimited number of social media profiles. It costs $399 per month and gives you access to the following.

• Everything in the Standard plan
• Unlimited number of social profiles
• Competitive reports for Instagram, Facebook and Twitter
• Scheduling optimal send times

3. Advanced : This plan unlocks all the features of Sprout Social and costs you $499 per month giving you the following.

• Includes all Professional features
• Message spike alerts for increased message activity
• Chatbots with automation tools
• Saved and Suggested Answers
• Create inbox rules for automated actions
• Automated Link Tracking

Want to try Sprout Social?

Tailwind App

If you are looking for a platform to merge and manage social marketing and email marketing, Tailwind app is for you.

From planning to scheduling to creating, you can do anything to get better results with email and social media.

Tailwind Features:

• Unlimited number of email contacts
• Ability to schedule and publish messages on all social networks
• A hashtag finder that finds the perfect hashtags for you
• The ability to create emailing campaigns

How much does Tailwind cost?

Tailwind offers the following four pricing options.

1. free plan : This is the lifetime free plan of Tailwind, which provides access to the following.

• 1 Pinterest account
• 1 Instagram account
• 1 Facebook page
• 20 posts/month on Instagram, Pinterest and Facebook
• 20 post creations/month
• 10 ghostwriting credits/month
• 5 Tailwind communities
• An user
• Unlimited Email Contacts
• 200 emails sent/month

2. Pro : This plan gives you everything you need to grow your brand on social media. It costs you $12,99 per month (if billed annually) and offers the following features.

• 1 Pinterest account
• 1 Instagram account
• 1 Facebook page
• 100 posts/month on Instagram, Pinterest and Facebook
• 200 post creations/month
• 50 ghostwriting credits/month
• 5 Tailwind communities
• 1 user
• 200 emails sent/month

3. Advanced : This plan is suitable for the growth of several brands. It costs $19,99 per month (if billed annually) and offers the following features.

• 2 Pinterest accounts
• 2 Instagram accounts
• 2 Facebook pages
• 1 posts/month on Instagram, Pinterest and Facebook
• Unlimited post designs
• 250 ghostwriting credits/month
• Unlimited Tailwind communities
• 2 users
• 200 emails sent/month

4. Max : This plan gives you unlimited access to manage multiple accounts. It costs $39,99 per month (if billed annually) and offers the following features.

• 3 Pinterest accounts
• 3 Instagram accounts
• 3 Facebook pages
• Unlimited number of posts/month on Instagram, Pinterest and Facebook
• Unlimited number of post designs
• 500 ghostwriting credits/month
• Unlimited Tailwind communities
• Advanced analysis
• 5 users
• 200 emails sent/month

What else do you expect?

socialpilot

SocialPilot is an affordable social networking tool that lets you schedule and post to Facebook groups, Pinterest boards, TikTok, Google Business pages, and more.

SocialPilot Features:

• Personalization of posts for each platform
• Ability to schedule bulk posts in advance
• Content creation
• Customizing Calls to Action

How much does SocialPilot cost?

SocialPilot offers the following four pricing plans.

1. Professional : This plan costs $21 per month (if billed annually) and offers 10 social media accounts for one user.
2.  small team : This plan costs $35 per month (if billed annually) and offers 20 social media accounts for 3 users.
3. Agency : This plan costs $70 per month (if billed annually) and offers 30 social media accounts for 6 users.
4. White Label : This plan costs $140 per month (if billed annually) and offers 50 social media accounts for unlimited users.

FAQ's | Tools for social media marketing

Here are the most frequently asked questions about social media tools.

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• 18 Strategies to Promote Your Blog Posts: Increase Your Traffic
• 20 Best Free Blogging Resources
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• Buying Backlinks: Everything You Need to Know About Paid Links
• What is Personal Branding: Examples of Personal Brand
• How to quickly boost your website's search traffic
• 11 Powerful Secrets to Boost Your Website Traffic in Less Than 60 Days
• How to use Google Trends to make money

Final Thoughts on Social Media Marketing Tools

Social media is the future of marketing. Billions of people actively use social networks such as Facebook, Instagram, YouTube, etc.

So if you are looking to promote your business or website – use social media tools to your advantage.

What do you think of the social media marketing and advertising tools mentioned here? Did we miss one of your favorite tools for social media marketing? Let us know in the comments.