You can't ignore the SEO if you want to get visiteurs high quality from Google.

But… how do you know if your efforts to SEO REALLY work?

This is where your website’s SEO score comes into play. 

The SEO score tells you how well users can navigate your site and how good the technical health of your site is.

In this article you will learn:

  • Definition SEO score
  • How to Check Your Site Score
  • How to improve it and more

So, are you curious to discover these details? Let's get started!

Table of contents

What is SEO score?

An SEO score is the health score of a website. This is a metric that evaluates a website's overall search performance, accessibility, and user-friendliness. SEO.

Each time you perform a detailed audit of your website (site audits), your website gets a health score based on the number of errors and warnings found on the site.

It is usually scaled from 0 to 100. 100 means your website is PERFECT and has no SEO issues.

SEO Score: What is it? How to improve it in 2024?

What is SEO Score

How to check your SEO score for FREE?

You need an SEO tool that has a “Site Audit” feature to check your website’s SEO score.

So much to see... best SEO audit tools for easy website analysis

We often use the Semrush site audit tool to find our SEO rating.

This is what it looks like;

seo score

As you can see, our site's SEO score is currently 76%. The site health score will increase accordingly once we fix errors and warnings.

You can use this link to create a free account on Semrush (this is NOT an affiliate link and no credit card required).

You can then add your website and start crawling your website to check your SEO rating.

This is what it looks like;

free site audit

Quick Note: you can explore up to 100 pages with your free Semrush account. 

Once you've finished exploring, you'll get a health score, as shown above.

Likewise, you can use ANY other tool that offers site audit functionality with an SEO score. We use and recommend Semrush because you can get an SEO rating for your site even with its free account.

You can also use Ubersuggest (which is a free site audit tool) to check your site's SEO rating.

This is what it looks like;

ubersuggest seo score

As you can see, Ubersuggest has an on-page SEO score of 100 for our site. This is the problem with most free SEO tools because they are NOT always accurate. However, they can give you an SEO score to determine areas where your website needs improvement. 

Here are some additional tools you can use to check your site's SEO score:

  • SEObility
  • site checker
  • Ahrefs
  • SEO SiteCheckup

You should try several free site audit tools to see how your website is performing and make a list of all the fixes your site needs.


How to Improve Your Website’s SEO Score in 2024?

Here are some of the best practices for improving your search engine optimization (SEO) score in 2024.

First, find ALL issues with your website. Almost all tools provide you with a list of issues and errors your website is currently experiencing.

This is what it looks like in Semrush;

technical problems

As you can see above, the Semrush site audit tool divides your site issues into 3 categories.

  • Errors: These are very serious issues that need to be addressed immediately.
  • Warnings: These are medium severity issues found on your website during the last audit. 
  • Notice : These aren't necessarily problems, but you can still fix them if you want a perfect 100/100 health score.

If you are struggling to increase your site rankings, you might have many SEO errors on your site.

So, fix the “Errors” first. This is what it looks like;

site audit errors

The best part of the Semrush site audit is that it explains the problem and suggests how to fix it.

Look at;

semrush audit - recommendations

How cool is this? Likewise, you can work on fixing all the remaining errors and issues of your website.

Once they are fixed, you can run the campaign again, giving you a new website health score. The more errors and issues you fix, the better your website score will be. It's that simple.

You can also view the results history to track your progress if you have completed multiple site audits.

This is what it looks like;

website health check progress

Semrush is a powerful tool for detecting issues and improving your website's SEO score.

The best part? Its site audit feature performs over 140 different checks so you can easily find ALL the serious issues that are preventing your site from getting higher rankings.


What factors impact your SEO score? 

Although there are many SEO measures which play a key role in the rankings. But here are some essential factors that can determine the SEO score of your website.

Crawl issues: Crawlability refers to how easily Google bots can access your website without issues such as broken links. How can you expect better rankings if Google can't access and index your pages properly?

So make sure to look for crawling and indexability issues within your website first. Once you resolve these issues, your SEO score will increase.

Internal linking issues: The flow of link juice from your site is extremely important. You should find and fix whether there are any broken internal links or invalid links (such as spelling mistakes, unnecessary extra characters, etc.). 

Core Web Vitals: The Core Web Vitals (CWV) score measures 3 things: speed, interactivity, and visual stability of your website pages.

This is what it looks like;

Core Web Vitals score

Make sure to improve page load times to increase your website's overall CWV score.

Site performance: This is one of the essential factors that measures the responsiveness of your website and shows you how quickly it loads.

This includes things like:

  • Large HTML page size
  • Redirect channels and loops
  • Slow page loading speed (HTML) and more

Markup: Your website's markup score is based on checking for "invalid structured data elements" and uses the Site Health algorithm.

The benefit of using tools like Semrush is that it offers a proprietary markup chart that shows how many pages on your website use at least one type of microdata.

This is what it looks like;

markup score

As you can see, Markup Score will show you all markup type pages, including Twitter Cards, Microformats, Open Charts, Schema.org, etc.


FAQs on What is Website SEO Score

Here are some frequently asked questions about a website's SEO score.

What is a good SEO score for a website?

If your site's SEO score is above 80, it is often considered good. Anything above 90 is considered the BEST.

What are the free tools to find out the SEO score of my site?

Here are some tools you can use;
– Semrush (it offers a free version where you can explore up to 100 pages)
–Ubersuggest 
– SEOptimer

Does Website Score Matter?

Yes. It directly indicates how your site performs in search engines like Google. A website with a bad score (below 30) will NEVER outrank a site with a good score (above 80).

What are the factors that determine the SEO rating of your site?

Here are some things that will determine your score;
– Page speed
– Site architecture
– URL structure
– Broken links
– Server response
– Indexability

Do I need to solve every problem to improve my score?

No, you don't have to fix EVERY problem. You can prioritize the most critical issues first, like broken links, slow loading times, or mobile responsiveness. 

 Is a high SEO score a guarantee of higher search rankings?

No, an SEO score is only an indicator of your website's SEO performance. MANY other factors, like competition, the quality of your content, and backlink profile, influence your site's ranking.

Recommended reading:


Final Thoughts: Does Your SEO Score Matter? 

If you want to improve your website's search traffic, you need to look for issues that are preventing your site from getting higher rankings. This is where SEO scoring comes into play.

It gives you a detailed overview of the overall technical health of your website. With an SEO score checker, you can track the health of your website over time.

So, what do you think about search engine optimization scores? Do you have any questions? Let us know in the comments.