Did you know that 90% of purchases are made in physical stores?
Did you know that 88% of local business searches on a mobile device call or visit the business within 24 hours?
Surprised ? The number is only increasing. People often visit local stores to buy things such as groceries, products, gadgets and the list goes on.
Above all, 28% of local searches turn into purchases.
Have a strategy SEO foolproof local is therefore obvious because it generates more sales and better conversions.
Because better local SEO is what puts you ahead of your competition. When you start ranking higher than your competitors, your sales will automatically increase.
But here it is: the SEO local is not easy.
For what ? You must implement a wide range of strategies SEO local, from optimizing your content using local SEO keywords to SEO for your local business, managing your customer reviews, submitting your NAP (name, address and number telephone) to various local directories, etc.
That's why you need access to the RIGHT tools to save time and outperform your competitors.
So, if you are someone who is looking for the best local SEO platform tools to triple or even quadruple your local search rankings, this article is a treat for you.
Without further ado, let's discuss some of the best local SEO tools to use in 2024.
Contents :
10 Best Local SEO Tools to Improve Your Search Rankings
SEMrush
Semrush is an all-in-one SEO toolkit used by over 6 million people in the world.
This is also the same SEO tool we use. Semrush offers a dedicated list of local SEO software tools to create a strong local SEO strategy.
It offers an amazing local SEO platform called “Listing Management” that helps you grow your local SEO efforts.
Voici comment conceals features.
- Distribute business information
- Remove duplicates
- Track local rankings
- Manage GMB (Google My Business) and Facebook listings
- Monitor user reviews and suggestions
- Overview of locations in one place
This is what it looks like;
Important: Currently, the ad management tool is only available in the United States, Germany, France, United Kingdom, and Australia.
Features:
Here are some of the features of Semrush's local SEO platform tools.
Quick note: we ONLY mention features offered in Semrush Local SEO Software and DO NOT include the full list of Semrush features. It offers over 45 tools with a ton of features!
- Access to the ad management tool that helps you manage and distribute your business information
- You can track all your customer reviews in one place and work with your ratings effortlessly.
- Access to the location tracking tool
- Access to the on-page SEO checker
- Access to the social media toolkit
Advantages:
- Their listing management tool helps you automatically upload your business information to various dedicated directories.
- Analyze your competitors’ SEO strategy
- The ability to track your daily online performance with their “Position Tracker”
- You can search millions of keyword ideas using their keyword research tools
- With their social media toolkit, you can post and schedule updates to various social networks and other channels such as Facebook, Google My Business, all from one place.
- Analyze your competitors' advertising texts and find paid strategies in any field
- Provides access to an on-page SEO checker that helps you properly optimize your content for better organic growth
- Semrush is an all-in-one SEO toolkit that gives you access to 45+ amazing tools ranging from organic search, backlink audits, keyword magic tool, brand monitoring, audits sites, etc.
disadvantages:
- Semrush does not offer you EXCLUSIVE pricing on their local SEO software tools, as you will need to purchase their entire SEO suite and their pricing starts at $129,95 per month.
Rate :
If you're looking to save more on Semrush, you should consider purchasing their annual plans to save 16% instantly.
Semrush offers 3 pricing plans which are:
- Pro
- Guru
- Business
The plan Pro costs $ 129,95 per month and is perfect for startups and in-house SEO experts with a limited budget. Here is what you will get with this plan;
- Results per report: 10
- Reports per day: 3000
- Projects: 5
- Keywords to follow: 500
- Pages to explore: 100
- 50 profiles for tracking and 10 profiles for publishing
- Scheduled PDF reports: 5
The plan Guru costs $ 249,95 per month and is suitable for small businesses and agencies. Here is what you will get with this plan;
- Results per report: 30
- Reports per day: 5000
- Projects: 50
- Keywords to follow: 1500
- Pages to explore: 300
- Social media profiles: 100 (for monitoring) and 30 for posting
- Scheduled PDF reports: 20
- Branded PDF Reports
- Historical data
The plan Business costs $ 499,95 per month and is perfect for large startups and agencies. Here is what you will get with this plan;
- Results per report: 50
- Reports per day: 10
- Projects: 200
- Keywords to follow: 5000
- Pages to explore: 1
- Social media profiles: 300 for monitoring and 50 for posting
- Scheduled PDF reports: 50
- White label PDF reports
- Historical data
- Ads for a product offer
- Multi-user management
- Access to Google Data Studio integration
- The ability to import your rankings from third-party tools
What if you don't like Semrush?
Semrush offers a 7-day refund policy. So, if you are not satisfied with their features or tools, you can request a refund within 7 days.
You can simply send them a request via [email protected] or using the Contact form from their website and they will refund the payment made if the request is made within 7 days of your registration or first charge.
Moz local
If you want to maximize your local SEO reach, Moz Local is for you and gives you access to all the local SEO tools you need to improve your local presence.
Moz Local helps you effortlessly manage your business listings across all major online directories and eliminate any duplicate listings (or misinformation) about your business.
This is what the Moz Local dashboard looks like;
Important: Moz Local currently supports purchased management of business listings in the US, UK, and Canada.
Features:
- Real-time profile management
- Location data management
- Local Data Cleansing Process
- Data duplication, automatic deletion
- Managing local SEO reviews
- Access to Facebook and Google integration
- Posting on social networks
- Automatic notification alerts
- Access to 24/24 customer support
Advantages:
- Unlike Semrush, Moz Local offers exclusive pricing, so you'll only pay for local SEO software tools instead of the entire Moz SEO suite.
- The pricing is affordable compared to Semrush, as Moz Local pricing starts at just $129 per year, while Semrush pricing starts at $129,95 per month.
- You can easily identify and remove duplicate ads
- You can easily respond to the latest reviews without leaving your Moz Local dashboard
- You can easily post updates to different channels, including Google, Facebook, and other directories.
disadvantages:
- Unlike Semrush, you will only have access to Moz's local SEO tools. So if you need access to keyword research, link building, and site auditing tools, you'll need to pay for their Moz Pro plans separately.
Rate :
Moz offers 3 pricing plans which are:
- Lite
- Preferred
- Elite
The plan Lite is best suited for beginners with limited budgets as it costs you $ 129 per year and you can easily manage your local SEO listings along with the following features.
- Ads management
- Automated distribution of location data
- Continuous synchronization of location data
- Submission of standard directories
- Data aggregator submission: factual
- Data cleaning process
- Automated duplicate removal
- Google and Facebook integration
- Activity feed and notification alerts
- Exam monitoring
The package Preferred costs you $ 179 per year and includes all the features of their “Lite” plan as well;
- Publication on social networks and
- Reputation management
The plan Elite is their advanced plan that is best suited for agencies and it costs you $ 299 per year . You will have access to all the features of their plan “ Preferred » as well as submitting to additional directories such as Yellow Pages and DexKnows.
So what are you waiting for?
What if you're not happy with Moz?
If you are not satisfied with their tools and features, you can send an email to [email protected] from your account email address and provide the last 4 digits and the name of the card that was charged. They will look into the problem and act accordingly. Currently, Moz does not offer prorated refunds for annual subscriptions.
Lire: 12 Best Moz Alternatives You Should Try to Improve Your SEO in 2024
BrightLocal
If you are looking for an all-in-one local SEO marketing software toolkit, BrightLocal is a great choice for you.
BrightLocal gives you all the tools you need to take control of your local SEO, business listings, and online reputation. If you need help with your local SEO reputation management, citation generator, and lead generation, BrightLocal has all the tools for you.
This is what its local search audit looks like;
As you can see above, you can review and monitor your local SEO performance, including local listings, search rankings, GMB listings, reviews and ratings, all from one place.
Features:
- Access to local SEO platform tools (to track your keyword rankings, perform site audits, etc.)
- Access to the reputation manager
- Access to the citation generator
- Access to the agency lead generation tool
- Google Analytics integration
- Google My Business Insights integration
- Facebook and Twitter integration
Advantages:
- BrightLocal is an affordable all-in-one toolkit for managing local SEO as you can perform site audits and track search engine rankings.
- It also helps you generate leads so you can easily convert website visitors into sales.
- You can create local citations and improve your local ranking using their local citation generator.
- Their reputation manager allows you to generate, manage and track customer reviews without leaving the dashboard
disadvantages:
- No refunds are provided on any of their plans
Rate :
BrightLocal offers the following 3 pricing plans.
- Single Business
- Multi Business
- SEO Pro
Single Business is ideal for small businesses with up to 3 locations and it costs you 29 $ per month . Here are the limits and features you get with this plan.
- 3 local search ranking reports
- 3 citation tracking reports
- 10 Google My Business audits
- 1 Local SEO Audit Reports
- 3 reviews of monitors
- 1 Get reviews
- 3 window reviews
Multi Business is perfect for growing businesses where you can manage up to 6 sites, costing you 49 $ per month . This plan offers you the following features.
- 6 local search ranking reports
- 6 citation tracking reports
- 30 Google My Business audits
- 6 local SEO audit reports
- 6 reviews of monitors
- 3 Get reviews
- 6 window reviews
- White label reports and emails
- API access
SEO Pro is ideal for agencies where you can manage up to 100 locations, costing you 79 $ per month . This plan offers you the following features.
- 100 local search ranking reports
- 50 citation tracking reports
- 100 Google My Business audits
- 20 local SEO audit reports
- 50 reviews of monitors
- 5 Get reviews
- 50 window reviews
- White label reports and emails
- API access
- Google Mobile Rank Tracking
- Competitor Tracking
Local SEO Checklist
Unlike other local SEO tools mentioned on this list, this one is unique and FREE to use. You can use the “Local SEO Checklist” website as a ready-made checklist that helps you improve your on-page SEO , create citations, audit your website, etc…
If you are running a local SEO strategy and looking for a handy checklist, you should definitely use this site as it provides a detailed checklist of what to do.
You can also use their “Citation Submission Services” for automatic directory submission and the price varies depending on the platform.
Look at;
You can visit their page Citation Submission Services to see a list of all directories along with their pricing options and see if they are useful for your business.
Features:
- Elements on the page
- Everything about Google
- Main business directories
- Quote Submission Services (Paid)
- Create quotes
- Customer reviews and testimonials
- Website Content and Backlinking
Advantages:
- Checklist for on-page SEO elements like optimizing title tags, using structured data markup, optimizing images, setting up 301 redirects, and more.
- Checklist for all things Google, like creating
- Checklist for the Best Business Directories
- Citation submission services (paid) from Synup to Yext to Moz Local
- Checklist for Creating Citations
- Checklist for customer reviews and testimonials
- Checklist for Website Content and Backlinks
disadvantages:
- It's just a 30-point checklist, but you need a set of tools to start working on listing the items on these checklists!
Rate :
It provides a 30-point local SEO checklist that is completely free to use. But if you want to outsource citation submission, several plans are available starting from $0,50 per submission and up to $999 per year.
GatherUp
Are you looking for a platform that helps you manage customer feedback and online review management? Then try GatherUp as it helps you easily manage your customer comments and online reviews.
GatherUp automatically requests and tracks customer feedback, prevents bad customer reviews, and encourages happy customers to leave online reviews.
Features:
- Ask for reviews on over 100 sites
- Acquire first-party and third-party reviews
- Branded Email Requests
- Multiple request modes and options
- Monitoring 50+ review sites
- Review management
- Monitoring Google Review Attributes
- Brand/Account Level Reporting
- State/Regional Level Reporting
- Location-level reporting
Advantages:
- You can use many methods, such as emails and SMS, to collect reviews and feedback from your customers.
- You can easily monitor your customer reviews across 30+ review sites from one place to manage, respond to, and report on them.
- Excellent reporting and tracking capabilities
- Automated sending of reports by email
disadvantages:
- GatherUp has limited sources for writing reviews, i.e. only on Google and Facebook.
Rate :
GatherUp offers the following 3 pricing plans.
- Pro
- ProPlus
- Executive
The plan Pro costs 75 $ per month and by location and you will have access to the following.
- Up to 3 new profiles per month
- 3 monthly requests, 000 daily
- Online review monitoring: up to 10 sites + Google attributes
- 300 monthly SMS credits
- Google Q&A Monitoring
- Automatic marking
- Social sharing
- Customer support: User guide, Chat, Email
The package Pro Plus costs 119 $ per month and by location and you will have access to the following.
- Up to 6 new profiles per month
- 4 monthly requests, 000 daily
- Online review monitoring: up to 20 sites + Google attributes
- 600 monthly SMS credits
- Google Q&A Monitoring
- Automatic marking
- Social sharing
- Customer support: User guide, Chat, Email
The plan Executive costs 199 $ per month and by location and you will have access to the following.
- Up to 10 new profiles per month
- 7 queries monthly, 500 daily
- Online review monitoring: up to 20 sites + Google attributes
- 1000 monthly SMS credits
- Google Q&A Monitoring
- Automatic marking
- Social sharing
- Customer support: all support methods and telephone
whitespark
Whitespark provides you with all the local SEO marketing services and software you need to improve your local search optimization. This is a great toolkit for businesses, agencies, and small businesses.
This is what its local citation search tool looks like;
As you can see above, Whitespark is a great tool that helps you find all the local citation opportunities you're missing to improve your local search rankings.
Features:
- Performance and evaluation reports
- Competitive analysis
- Citation monitoring
- Track your progress
- Custom survey questions
- Conversion pop-up
- Google Q&A Monitoring
- Twitter Monitoring
- Outgoing SMS Requests
- Incoming TextBack Requests
- Social sharing
Advantages:
- Its local ranking tracker helps you measure all your localized keyword rankings across multiple cities and search engines.
- Their local citation search tool helps you track your citations, discover new opportunities, and get the citations your competitors already have.
- Their reputation builder helps you easily manage your online reviews and customer feedback from one place.
- It also offers a FREE free review checker tool that checks your local business reviews as well as online ratings.
- Using their GMB Explorer tool, you can discover data from over 800 Google My Business listings in over 000 categories in 70 cities across the United States and Canada.
disadvantages:
- Projects and research are a little confusing
Rate :
It currently offers several pricing packages for:
- Local Citation Search
- Reputation builder
Local Citation Finder offers 4 different pricing plans which include:
- small business (costs you $17 per month – billed annually where you can create 5 campaigns, 20 searches per day with unlimited search results)
- Specialist (costs you $24 per month – billed annually where you can create 10 campaigns, 30 searches per day with unlimited search results)
- Agency (costs you $32 per month – billed annually where you can create 20 campaigns, 40 searches per day with unlimited search results)
- Enterprise (costs you $80 per month – billed annually where you can create 100 campaigns, 100 searches per day with unlimited search results)
Reputation Builder offers 2 pricing plans which are:
- Pro (costs you $55/month per location and provides access to 3 email requests, 000 SMS text message credits, and 300 review monitoring sites)
- Pro Plus (costs you $75/month per location and provides access to 4 email requests, 000 SMS text message credits, and 600 review monitoring sites)
Scout Places
Places Scout is an all-in-one automated SEO software tool that helps you optimize for local search.
It provides you with all the local SEO tools you need for keyword research, lead generation, ranking tracking, business reputation monitoring, etc…
This is what their ranking summary data looks like;
Features:
- Rank Tracking
- Monitoring Online Reviews
- Lead Generation
- Competition analysis
- Audits of company files
- Search for quotes
- Multi-site management
Advantages:
- You can perform on-page keyword analysis
- You can track your rankings on both Google organic search and Maps
- You can easily audit and correct your business's NAP (name, address, phone) lists from one place.
- You can view all your customer reviews
- Their citation generator helps you easily compare your clients' citations against their competitors' citations and find out where they have citations.
- Easy to use interface
- Your local business data is fully exportable to multiple formats, including PDF, Excel, HTML and CSV.
- Faster and responsive customer support system
- Above all, their Rank Tracker works in over 50 countries using each country's respective Google servers.
disadvantages:
- Although they provide a ton of tools for local SEO marketing software, their data needs to be more accurate
Rate :
Currently, Places Scout does not offer any standard pricing plans, as you must request a free demo or complete the online form package request via their page Pricing packages . Select the number of tools you want and submit your information to know your exact pricing details.
If you would like to speak to their customer support team over the phone, you can call directly at (714) 604-1604 (hours: 8:00 a.m. to 17:00 p.m. PST)
Synup
Synup is a hugely popular digital profile and reputation management platform, used by over 170 businesses worldwide. Synup enables brands to deliver relevant and trusted content for all locations and devices.
Features:
- Create and deliver relevant professional content to your customers across all channels, including search engines, social, voice search and digital profiles.
- The ability to automate all review management from one place
- Easy to manage lists via API
- The ability to automate the multisite NAP verification process
- You can run a free analysis of your business listings
- Get real-time content suggestions
- Optimize your content for voice search
Advantages:
- The ability to monitor, generate and respond to reviews for your business without leaving the dashboard
- Easily track your local business's performance on search and social platforms
- It's extremely user-friendly
- The ability to automate ad creation and review generation
disadvantages:
- Lack of customization on reports (otherwise it would be fantastic to create white label reports with Synup)
Rate :
No dynamic pricing plans are offered on Synup. You need to book a demo, describe your business, and talk to their customer team to find the right pricing plan for your business.
Want to start using Synup to improve your local search optimization? Then use the following link to get started.
yext
Yext is a popular data management tool that tracks your business's location information across multiple directories.
Thousands of brands and businesses use Yext Listings to provide accurate, comprehensive business insights across more than 150 digital services worldwide.
Yext offers amazing features like social media metrics, sentiment analysis, review request and response management.
Features:
- Yext App Directory
- Yext Analysis
- Yext Reviews
- Yext Pages
- Yext Knowledge Graph
- Yext Answers
Advantages:
- Yext Answers understands your customer's intent and provides direct answers
- The Yext Knowledge Graph provides comprehensive information about your products, store location, job openings, and more.
- Yext Reviews helps you generate authentic reviews from your customers
- Yext Analytics gives you a complete view of how your customers interact with your business online
disadvantages:
- Reports and UI could be better
Rate :
Take a look at the following table for Yext pricing plans. You should contact their customer support team to discuss pricing.
As you can see above, their “Professional” package includes everything from activity log to geocoding to posting to local social pages.
Browse more SEO tutorials:
- How to Do Keyword Research Like a Pro
- The best on-page SEO techniques
- 13 Best SEO Blogs You Can't Miss to Improve Your SEO
- 10 Benefits of SEO for Your Business
- How to write a blog post for better SEO
Local Falcon
Do you want to view your ranking in different parts of the city or town? Then you should definitely try Local Falcon's local search tool.
Local Falcon brings you a unique rank tracking tool, exclusively designed for Maps. It also provides you with real-time analytics so you can instantly run scans, see the results, and start fixing issues if any.
Basically, this tool shows Google My Business (GMB) rankings for listings that appear either in the Maps portion of organic search or from a Google Maps search.
Features:
- It's the top-tier tracker designed specifically for Maps
- Provides actionable tasks to improve your local rankings
- Run analytics and see the results
- Provides real-time analysis
Advantages:
- Gives you extremely useful information on local pack rankings
- Gives you a smart way to view your ranking in different parts of the city or town.
- Affordable pricing plans (just $10 for 200 credits)
- Google Maps Ranking Tracker for Local Businesses
- Provides you with the best local SEO suite to manage Google My Business (GMB) listings
disadvantages:
- Useful only for Google My Business listings, including Maps
Rate :
One of the best things about Local Falcon is its pricing model since it only costs $0,05 per scan point. This means you will only pay for what you use.
Here is their pricing structure.
Here are some other SOLID SEO tools worth trying (with their reviews):
- SEO for Beginners: The Guide
- 3 Surfer SEO Alternatives You Need
- Top 25 SEO Tips and Tricks That REALLY Work
- SEO Friendly Titles: 8 Best Practices with Examples
- 25 Most Important SEO Stats You Should Know
- YouTube SEO 2024: 11 tips to get your videos noticed
Final Thoughts on the Best Local SEO Tools
If you want to attract more local customers to your business, you need a local SEO strategy. The number of local searches being performed is only increasing rapidly around the world.
So, having access to the right local SEO marketing software can save you time and help you properly maintain your local activities such as reviews, comments, keyword tracking, business listings, etc….
So, what do you think about the local SEO tools mentioned on this page? Did we miss one of your favorite tools? Share your opinion in the comments.
