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In the modern world of blogs, publishing a new article is like adding a needle to a pile of needles.
Real-time statistics indicate that approximately 4,5 millions of blogs publish every day. Unless you're already popular, it's almost impossible to cut out so much content noise, especially if your strategy relies too much on textual and reworked content ideas.
Do not worry, there are still many opportunities to bring out your blog - even in a saturated niche. Knowing how to write a stellar article is a step in the right direction, but it is time to go even further.
1. Visualize your data
If you want to keep your audience's attention throughout an article, you need to make these numbers and statistics less boring. They may be essential to prove your point of view, but they can discourage readers looking for quick answers.
Today, there is a whole series of tools that can help you create data visualizations in minutes. Here are some examples:
2. Find the visual voice of your brand
Using a consistent conversational tone in your content has become a staple in modern blogs. This gives your content more personality, which is exactly what you need, if you want to increase brand awareness.
So, why do not you do the same thing with your visual content?
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If you take a look at popular blogs, you will notice that their articles follow a coherent visual theme.
Remember that details such as color palette, art style, icons, and font choices will adapt to your audience as they read your content. This is to familiarize each detail with the experience of consuming the content.
3. Outsource the technical elements
As a self-made blogger, you have to accept the fact that you do not have the answer to everything.
The technical aspects of marketing such as PPC and SEO, for example, can cause you to think for hours. Smart bloggers can eventually learn the ropes, but the smart ones practice the law of leverage to fill knowledge gaps quickly.
For other areas, such as web development, graphic design and display advertising, start with independent markets such as Fiverr and Upwork.
4. Create skyscraper content
The "skyscraper technique" is a strategy of reinforcement of the links popularized by Brian Dean of Backlinko. It works in just three steps:
Search Popular Content: Content existing worthy of a link is the foundation of a good skyscraper type article. For that, you can turn to content search tools like BuzzSumo and EpicBeat.
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Rewrite something better: The next step is to rewrite something more complete and overall better than the original article. Some of the possible approaches include inserting more visual content, updating old information, and expanding the scope by adding more items to the articles.
Share the content with the right influencers: Once your reorganized content is ready, it's time to promote it to influencers who have already linked the original article. You should be able to find them by inspecting the backlink profile of BuzzSumo publications.
For bloggers, the advantage of the skyscraper technique is twofold. In addition to generating more organic traffic through authoritative backlinks, it also fuels your content development efforts with endless topic ideas.
5. Start a series of webinars
If your goal is to turn readers into prospects, you need to start building your credibility and authority in your niche. Holding a series of webinars that disclose a load of useful information can help you accomplish that.
The webinars are exactly what they look like. These are video seminars recorded on the web.
The concept of holding webinars may seem too intimidating for average bloggers. But let's face it, average bloggers never really fight in this business.
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Alternatively, you can use a webinar platform like ClickMeeting to integrate interactivity through a handful of features. This includes screen sharing, live polls and a virtual whiteboard.
If you want to succeed as a blogger, do not be afraid to push the limits. Remember, even the most talented writer in the world needs content marketing skills to make blogging a profitable and rewarding business.
Fortunately, the tips above will help your blog stand out from the rest of the pack. It may not happen overnight, but with perseverance you will get there.