In the modern world of blogging, posting a new article is like adding a needle to a pile of needles.
The statistics in real time indicate that approximately 4,5 millions of blogs publish every day. Unless you're already popular, it's nearly impossible to cut out so much content noise, especially if your strategy is too dependent on textual and reworked content ideas.
Don't worry, there are still plenty of opportunities to make your blog stand out - even in a saturated niche.
Knowing how to write an article is a step in the right direction, but it's time to go even further.
1. Visualize your data
If you want to keep your audience's attention throughout an article, you need to make those numbers and statistics less boring. They can be essential to prove your point, but they can put off readers looking for quick answers.
Today, there is a whole host of tools that can help you create data visualizations in minutes. Here are some examples :
2. Find the visual voice of your brand
Using a consistent conversational tone in your content has become a staple in modern blogging. It gives your content more personality which is exactly what you need if you want to increase brand awareness.
Here is 6 WordPress plugins to use to breathe new life into your articles
So, why do not you do the same thing with your visual content?
If you take a look at popular blogs, you will notice that their articles follow a coherent visual theme.
For example, Quick Sprout uses infographics and simple data visualizations in their long publications. Moz , on the other hand, uses custom images as well as GIF animations.
Remember that details like color scheme, art style, icons, and font choices adapt to your audience as they read your content. It's about familiarizing every detail with the experience of consuming content.
3. Outsource the technical elements
As a self-made blogger, you have to accept the fact that you don't have the answer to everything.
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The technical aspects of marketing like PPC and SEO, for example, can get you thinking for hours. Smart bloggers can eventually learn the ropes, but the smartest practice the law of leverage to fill knowledge gaps quickly.
For other areas, such as web development, graphic design, and advertising, start with independent markets such as Fiverr et Upwork .
4. Create skyscraper content
The “Skyscraper Technique” is a link building strategy popularized by Brian Dean of Backlinko. It works in just three steps:
Search popular content: content Existing link-worthy is the foundation of a good skyscraper-type article. For this, you can turn to content search tools like BuzzSumo .
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Rewrite something better: The next step is to rewrite something more complete and overall better than the original article. Some of the possible approaches include inserting more visual content, updating old information, and expanding the scope by adding more elements to articles.
Share content with the right influencers: Once your reorganized content is ready, it's time to promote from influencers who have already linked the original article. You should be able to find them by inspecting the backlink profile of BuzzSumo posts.
For bloggers, the advantage of the skyscraper technique is twofold. Aside from driving more organic traffic through authoritative backlinks, it also fuels your content development efforts with endless topic ideas.
5. Start a series of webinars
If your goal is to turn readers into leads, you need to start building your credibility and authority in your niche. Hosting a webinar series that divulges a load of useful information can help you accomplish this.
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The webinars are exactly what they look like. These are video seminars recorded on the web.
The concept of hosting webinars may seem too intimidating for the average blogger. But let's face it, average bloggers never really fight in this business.
The good news is, you don't need a hefty budget to run an effective webinar. Websites like Google+ , with the help of YouTube , offer all the features you need to deal with your live audience.
Alternatively, you can use a webinar platform like ClickMeeting to integrate interactivity through a handful of features. This includes screen sharing, live polls, and a virtual whiteboard.
Summary
If you want to succeed as a blogger, don't be afraid to push the boundaries. Remember, even the most talented writer in the world needs skills in Content marketing to make blogging a profitable and rewarding business.
Fortunately, the tips above will help your blog stand out from the rest of the pack. It may not happen overnight, but with persistence you will.
Recommended Resources
Also check out other recommended resources that will help you optimize, customize, or secure your website or blog.
- 5 WordPress plugins to create donation forms
- 15 WordPress plugins to create a Booking website
- 5 WordPress plugins to add badges to your website
- 10 WordPress plugins to optimize the search function
Conclusion
Here ! That's it for this article which will show you how to stand out your blog in a saturated niche. If you liked this article, don't hesitate to read it. share on your social networks preferred.
However, you will also be able to consult our resources, if you need more elements to carry out your projects of creation of Internet sites, by consulting our guide on the WordPress blog creation or the one on Divi: the best WordPress theme of all time.
If you have some Comments or suggestions, do not hesitate to tell us in the section reserved for these.
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