Publishing blog posts can seem daunting for beginners. It's not as hard as it sounds, but there are a few things you need to know to publish a successful blog post.
In this article, we are going to teach you the basics of publishing a blog post.
The basics of blog post publishing
If you're new to blogging, you might be wondering about the basics.
Frequently Asked Questions
What does publishing a blog post mean?
Publishing a blog post simply means getting your article out on the internet for everyone to read. When you click " publish on your blog post, it will be live on your website for the world to see.
Google can now start tracking the post to determine where to rank for its primary keyword.
What should I post on my blog?
The best way to know what to write about is to think about your audience. Who are you writing for? What would they like to read about?
Once you have taken these elements into account, it will become easier to find ideas for blog posts.
Is it free to publish a blog post?
If you want Create a blog, you can try one of the free platforms available.
For example, you can try using WordPress.com or Wix.
However, you may decide that using a domain custom makes the most sense. You will need to pay for hosting when using a custom domain to better control your blog.
What are the main parts of a blog post?
The main sections of a blog post include the following.
1. General theme of the article
The general theme or main idea of your blog post can be something like "How to make pizza" or "The five best beaches in Hawaii".
2. The purpose of the blog post
Once you've decided on a theme, you need to determine the purpose of your blog post.
- Are you teaching your readers how to do something?
- Are you reviewing a product?
- Do you share your own experiences?
Your purpose will determine the tone and structure of your blog post.
3. Blog Post Title
The title of your blog post should reflect the main theme. For example, a title like "How to Make Pizza" tells the reader what to expect from the article.
4. Blog Post Content
Blog post content is the meat of your blog post. This is where you will share your practical advice, your product reviews or your personal experiences. Strive to create well-written, engaging, and informative content.
5. Call to action
At the end of your blog post, always include a call to action. It could be something like "subscribe to our newsletter" or "follow us on social media".
How to publish a blog post
Now that you understand the basics of blog post publishing, let's see how to publish a blog post.
1. Decide what to write about
The first step in publishing a blog post is deciding what to write about. As we mentioned above, the best way to come up with ideas is to think about your audience and what they might want to read. You can also check out other blogs in your niche and see what topics they write about.
Plus, use keyword research to guide your topic selection. You can use a tool like Google Keyword Planner to see how many people are searching for keywords. Use these keywords to help you decide what to write. Once you've come up with a few ideas, it's time to start writing.
3. How to write and publish an article
If you use WordPress, writing and publishing an article is simple. Follow these steps.
Add a new article
To get started, log in to your WordPress dashboard And click Items -> Add New. This will take you to the page where you can write your blog post.
Add a title
The next step is to add a title. Create a catchy title that reflects the topic of your article. Use the main keyword in your title. This will help people find your item when they search for that term.
Write the blog post
After adding a title, it's time to start writing the body of your blog post. Write about your chosen topic in an engaging, easy-to-read way. Sprinkle the main keyword throughout the article.
Be sure to include other relevant keywords throughout the post. Over time, this will help you get found in Google. Google will analyze the article and rank it for several keyword phrases.
As you write, be sure to break up your text with subheadings. Most people would rather skim through articles than read them word for word. Subtitles make it easy to find the information they are looking for.
Include the article's main keyword in some subheadings.
Add internal links
You should add internal links to and from your blog post. Internal links are links that point from one page on your website to another page on your website. They help people navigate your site and keep them engaged.
To add an internal link, highlight the text you want to link and click the " Insert/edit link ».
In WordPress, a popup will appear where you can enter the URL or keywords of the page you want to link to. Using a tool like linkwhisper can speed up your internal linking process. It helps you easily find internal linking opportunities and add them with just a few clicks.
Add Featured Image
Adding a featured picture is optional, but it's something we recommend you do. A featured image is the main image that appears at the top of your blog post. This helps make your post more visually appealing and can help it stand out in search results.
Click the " Add a media to add a featured image. A popup will appear with all the images on your site. You can upload a new one or select one already on your site.
Once you have selected an image, click the " Set selected image"
Click Publish
After writing the blog post and adding a featured image, it's time to click the " Publish“. Your post will now appear live on your website.
3. Optimize the post
Optimizing an article using marketing techniques SEO on page is essential when you want to rank your blog post in search engines. THE SEO on-page includes optimizing your title, meta description, and title tags.
You can also optimize your blog post for certain keywords.
Use Rank Math or Yoast to optimize for the page
If you don't know how to make SEO on the page, we recommend using a plugin like Yoast SEO ou Rank Math. These tools will help you optimize your blog post by making sure you use each keyword appropriately in your meta tags and content.
Optimize publishing for semantic search
Over the past few years, semantic search has become a crucial part of SEO. Semantic search is the process of understanding the user's intent behind their search query. To optimize your blog post for semantic search, you should use related keywords and phrases throughout the article.
For example, if someone searches for "how to make a cake", you may need to use related phrases such as "bake a cake from scratch" or "easy cake recipes".
You can use tools like clearscope ou Surf SEO to help you find related keywords and phrases as you work to optimize semantic search.
Share your blog post
Some bloggers think that publishing an article is where the job ends. However, if you want people to read your article, promote it. There are several ways to share your blog post.
Best places to share a blog post
Here are three main places to share each new blog post.
Broadcast list
Your mailing list is a group of people who have signed up to receive updates from you. When you publish a new blog post, you should notify your subscribers via email.
You can do this by sending an email or adding a link to your latest article in your weekly newsletter.
Social media
You can also share your blog post on social media. Using this strategy is a way to reach new people who may want to read your blog. You can share your article on Twitter, Facebook and LinkedIn.
Use a bit of strategy when posting on social media.
Think about what you can do to entice your social media followers so they're excited to read the blog post. For example, if you're sharing a blog post about how to make the perfect chocolate cake, you might want to include a photo of the cake in your social media post.
Educate other bloggers
Finally, you can partner with other bloggers in your niche to to make known your latest blog post. Again, this requires some strategy to succeed.
Ask yourself why another blogger might want promote your work. Think about how you can help them too.
Here are some ideas for contacting bloggers.
- Write a guest post for their blog
- Feature them in your latest blog post
- Invite them to your podcast
- Promote one of their social media posts
If you can offer something of value to another blogger, they are more likely to want to help you promote your blog posts.
When is the best time to share your blog post?
The answer when sharing a blog post is not simple.
Consider the time zone of your audience, when you're most active on social media, and how quickly you want your article to gain traction. As a general rule, we recommend sharing your blog post as soon as it's live on your site.
Then share it again a few days later. You can also share your blog post when you post other content on your website.
For example, mention your latest blog post in your show notes if you're broadcasting a podcast.
Track your results
Pay special attention to tracking your results when publishing blog posts. Tracking includes everything from the number of social media shares you get to the amount of website traffic your post generates.
Importance of monitoring results
Tracking the progress of your blog post is important for several reasons.
First, it can help you understand what content resonates best with your audience. You can then use this information to determine the most effective topics for future blog posts.
Additionally, tracking the progress of your blog post can help you identify areas where you need to improve.
For example, if you find that your blog post isn't getting any social media engagement, you might need to rethink your target audience, keyword selection, or blog post titles.
How to track the progress of a blog post
There are several ways to track the progress of your blog post.
Traffic to article
One way to track the performance of your blog post is to look at the traffic it generates. You can do this using Google Analytics. Create a free account and add your blog to the platform.
Google Analytics will start tracking how much traffic your blog post is getting, where that traffic is coming from, how long people stay on your site, and what they do while there.
Ranking of keywords
Another way to track the progress of your blog post is to look at its ranking for its keyword. You can do this using a tool like Semrush ou Ahrefs .
Both platforms offer free trials, so you can sign up and use them to see how well your blog post ranks for your chosen keywords. Each of these options provides a Keyword Rank Report that provides insight into how to rank your website posts more effectively.
Ahrefs and Semrush will also show you how your competitors are performing for the same keywords. Using this information can give you insight on how to improve your blog post and outperform your competition.
Social shares and engagement
Another metric you can track is social shares and engagement. Data in this area can include the number of times people share your blog post on social media, the level of engagement (likes, comments, etc.) for your post, and the type of sentiment people have towards him.
You can track social shares and engagement using a tool like BuzzSumo or Hootsuite. They will help you track how often fans and social media followers share your blog posts. Additionally, you can use Hootsuite or BuzzSumo to see your post's engagement level.
The tools will also reveal what kind of feelings people have towards him. Hootsuite et BuzzSumo offer paid plans that provide more detailed data. However, the free plans should give you enough information to get started.
Best practices for publishing a blog post
Now that you know how to publish a blog post, let's review some best practices.
Create quality content
One of the most important things you can do when publishing a blog post is to make sure you're focusing on creating high-quality content. This includes producing content that provides value to your readers.
It is also crucial to put together well-written content, which means that it remains free of grammatical and spelling mistakes. If you're not a great writer, you can always hire a freelance writer to help you create quality content.
Also, research your content. Back it up with data. This will help you create more reliable content that people are more likely to trust and share.
Going deeper, work hard to create compelling titles. Your title is the first thing people will see when they come across one of your blog posts.
Use tools like CoSchedule Headline Analyzer to help you write headlines that are more likely to get clicks. You can also use theMoz Title Tag Tool to prevent the creation of titles that are cut off from Google's search engine results pages.
Getting clicks on your blog post title is a big part of effective search engine optimization. Google pays close attention to the number of clicks on your blog post titles versus your competitors' titles.
If your article receives more clicks while in position three on Google, for example, you are more likely to start ranking higher than a competitor in position one with fewer clicks. One last tip when creating content: write in the second person.
Using "you" and "your" helps your reader visualize themselves inside the stories you tell or the examples you present to them.
Don't copy others: stay unique
It is essential to always remain unique when writing blog posts. Copying others can harm your blog in two ways. For one thing, it can make your blog look unoriginal, which can turn readers away. Additionally, Google may penalize your blog for duplicate content.
When it comes to creating unique content, you don't have to reinvent the wheel with every post. Instead, focus on creating quality, useful, and informative content. Also use your unique voice.
Write as you speak.
This will help your blog posts seem more personal and relevant, making readers more likely to connect with you.
Get the correct target audience
When writing a blog post, always keep your target audience in mind. Write content that directly interests them. This will help ensure that they read your entire article and take action based on the information you provide.
To help you better understand your target audience, think of fictional representations of your ideal reader. Once you have created a few potential virtual readers, it will be much easier to produce content that attracts them directly.
Here are some tips to use when creating a potential virtual drive.
- Name your character: Sarah
- Note their demographics: Sarah is a 27 year old woman. She holds a university degree and works as a marketing assistant.
- Determine what their weak points are: Sarah's main challenge is that she doesn't have a lot of marketing experience. She needs to produce results quickly but doesn't know how to go about it.
- Find out how your product or service solves their problem: Sarah can use our marketing course to quickly learn the basics and start delivering results.
- Consider what kind of content they will find useful and informative: Sarah would find blog posts on how to create a marketing plan and how to measure results useful.
- Find out where they hang out online: Sarah hangs out on social media, especially Twitter and Instagram. She also reads a lot of blogs.
- Determine what their goals are: Sarah's goal is to learn how to sell quickly in order to produce results for her business. She also wants to develop long-term skills so that she can continue her career. Use this fictional “Sarah” character to write content that resonates most effectively with all of your blog readers.
Conclusion
Publishing blog posts is a fantastic way to start driving relevant traffic from targeted leads into your sales funnel.
In this article, we've covered the basics of publishing a blog post, including the different parts of a post, how to optimize it for search engines, and how to track its results.
We hope you found this information useful and put these tips into practice to create successful blog posts that reach your target audience.
Do you have questions about the blog posting process?
Please ask us in the comments below so we can provide you with the answers you need.
If you have no questions and now know how to publish a blog post, why not dive into WordPress and get started?
