8 Digital Marketing Tips for Business in 2023

Did you know that global digital advertising spending was estimated at $441 billion in 2022 and is expected to reach $526 billion by 2024? (Source: Active Campaign)

8 Digital Marketing Tips That Will Work for ALL Businesses in 2023

Global digital ad spending is estimated at $485 billion in 2023.

Nearly 500 billion dollars in digital advertising!

That’s a HUGE number, right? Why are businesses around the world spending so much money on digital marketing?

The short answer: it works.

So if you're looking for proven digital marketing tips to grow your business, this free guide is for you.

Let’s get to the details without much delay.

8 Best Digital Marketing Tips to Grow ANY Business or Website

1. Find your website’s target audience

The FIRST step to getting your business or website found online is: identify your target audience.

Simply put, a target audience is a group of people most likely to be interested in your product or service.

You can create relevant products or services that solve their problems by understanding who you are trying to reach.

There are MANY factors to consider when defining your target audience, including:

Demographic data (such as age, gender, location, income, etc.)
Their interests, lifestyle and more
Behavioral factors (such as their purchase history, social media engagement, etc.)

You can use your mailing lists or run polls (or surveys) to collect all of the above data.

Here are some helpful tips for identifying your target audience:

Be precise : don’t just say your target audience is “men ages 25-34.” Instead, be clear about their demographics, interests, and needs.
Be realistic: don't try to target everyone. It's better to focus on a smaller, more specific audience that you can reach more effectively. Instead of targeting people interested in “fitness,” you can try reaching a smaller group of people interested in “fitness apps.”
Be flexible: As your website or business grows, your target audience may change. This is why you must always be ready to adjust your strategies.

So, what is a concrete example of a target audience?

For example, if we look at our blog audience, this is what their personality looks like:

Men and women who want to build and develop an online presence
People who want to increase their search traffic and affiliate sales
those who want Create a blog and create a side business online

Our blog content revolves ONLY around this audience.

2. Find Relevant Keywords

Almost every business has a website.

What is the SUREFIRE method to attract more visitors to your website from search engines like Google?

If you said “SEO (Search Engine Optimization)”, you are right.

When it comes to SEO, keyword research plays a HUGE role. Keyword research involves finding all the keywords that are relevant to your website or business.

The best way to find relevant keywords is to use a powerful tool like Semrush.

Semrush is the #1 SEO tool used by over 10 million users worldwide. It offers a specific keyword tool called “Keyword Magic”, which gives you access to over 25 billion keywords.

Yes, you heard right.

With each keyword, you will get important metrics such as:

Intent (it shows the purpose of a search in a search engine)
Volume (total number of searches for a keyword)
KD% (keyword difficulty shows you how difficult it is to rank for a keyword in Google search)
CPC (cost per click is the average price advertisers pay for a user's click on an ad by a given keyword)
Competition (keywords are competitive)
SF (SERP features like Featured Snippets)

If you're still struggling to find great keyword ideas, you can simply use Semrush's “Organic Research” tool.

Once you are on the tool, enter one of your competitors' websites.

And the tool will instantly show you all your competitors' best keywords.

As you can see above, Semrush shows that one of our competitors (Backlinko.com) is currently ranking for over 98 keywords. You can identify any of your competitors’ high traffic generating keywords.

This way you will know which keywords actually generate the most traffic from search engines like Google. You can also work on these keywords (or keywords with similar intent) to drive more search traffic to your sites.

Overall, Semrush is the most powerful tool for finding high-quality keywords for any business.

If you're curious, SEMrush is available in the following pricing plans.

The Pro plan costs $108,33 per month, where you can add up to 5 projects, 500 keywords to track, and 10 results per report.
The Guru plan costs $208,33 per month, where you can add up to 15 projects, 1 keywords to track, and 500 results per report.
The business plan costs $416,66 per month, where you can add up to 40 projects, 5 keywords to track, and 000 results per report.

If you're looking for more tips, check out this FREE guide on How to Do Keyword Research Like a Pro .

3. Create well-written and engaging content

Content is KING.

Whether you run a business, website, or online store, you need to educate your audience.

The best way to do this is to create engaging content.

If your content is great, it attracts thousands of visitors to your website from Google (FREE).

Here are some questions to ask yourself before creating content.

What are their interests?
What are their weak points?
What are they looking for in content?

Once you're done, here are some steps you can take to create informative and engaging content for your target audience.

Create click-worthy headlines: your headline is the first thing people will see, so make sure it's attention-grabbing and VERY relevant to your content. You can also use title generators to quickly come up with strong headline ideas.
Write clearly: When creating content, it's important to use simple language that your audience can understand. Avoid technical terms at all costs. Use lots of short sentences and paragraphs when creating content.
Use lots of visuals: Online readers hate long, boring paragraphs. It's important to use visual elements like images, infographics, and videos to break up your text and make your content more engaging. Luckily, there are plenty of tools like Canva that you can use to create stunning visuals.
Tell stories : Storytelling is the most important thing when creating content. People like stories. This is why all successful bloggers use stories to connect with their audience. Stories can make your content more relevant and help you generate more sales.
Be personal: don't use a business writing tone. Make your content personal. Use humor. Be creative. This will make your content more enjoyable to read and easy to understand.
Engage with your audience: Last but not least, don’t stop communicating with your audience. Ask questions, encourage comments, and respond to comments. For what? User engagement will ultimately help you build relationships with your audience.

4. Use automation tools

What is the MAIN thing you need to create a website high traffic?

You're right if you talked about content, SEO, email marketing, etc. Creating content, managing SEO tasks, and email marketing just got a whole lot easier.

Thanks to AI tools like ChatGPT, Google Bard and Jasper AI. You need access to the right automation tools to get things done faster.

Here are some automation tools you can use to save more time and money.

Jasper AI: This is a powerful AI tool that you can use to create content automatically.
Semrush: Although it is an automation tool, it can save you a lot of time in many SEO tasks including tracking keyword rankings, competitor analysis, keyword research , link building, etc.
Google Bard and ChatGPT: both of these tools are free. They can be used to develop content ideas, create a marketing strategy for your business, generate text, create live chatbots, and more.
Buffer: It is one of the best social media scheduling platforms that can be used to schedule and automate your social media posts.
ActiveCampaign: This excellent email marketing software gives you access to all the email marketing, marketing automation, and CRM tools you need. We use the same to manage our email marketing campaigns.

5. Hire someone

If you don't have the time or expertise to do digital marketing yourself, hire someone.

Hiring someone or outsourcing most tasks (such as content creation, SEO, email marketing, etc.) is a smart investment.

You can either use platforms like Upwork to find freelancers or find a professional who can take care of everything.

There are so many benefits to hiring someone in digital marketing, including:

You help create quality content for your search engine optimized website. This means your website will rank higher for keywords associated with your business.
You help create engaging content on social media, which ultimately contributes to better engagement with your customers and followers.
Run PPC campaigns. If you want faster results, paid ads are the best choice. You can hire a professional to handle all kinds of paid ads, including PPC and social media ads.

6. Optimize your website for SEO

One of the effective tips for internet marketing is about harnessing the power of SEO.

Did you know that Google manages more than 1 trillion research each year?

What does it mean? No matter what industry you're in, you'll face massive competition in Google search results.

The blog you are currently reading generates almost 100 000 visits each month.

This represents more than 3 visitors every day.

This is a HUGE number considering we are in a very busy niche like “making money online”.

Our blog generates a lot of search traffic thanks to a good website optimization.

In case you're curious, here are THREE website optimization techniques we use on our blog to increase our search traffic.

Optimize for keywords: keyword research is one part and optimization is another.

When you optimize your website for keywords, you tell search engines what your website is about. Proper keyword optimization will help your website rank higher in search results for relevant keywords.

For example, we use Semrush to identify relevant keywords for our blog posts.

Once we identify these keywords, we include them in titles, headers, body content, and images. We optimize our content naturally using a variety of similar keywords (instead of stuffing the same keyword repeatedly).

We recommend trying a content optimization plugin like Rank Math, which helps you optimize better.

Speed up your website: No one likes a slow website because it can frustrate visitors and cause them to abandon your site.

Did you know that 53% of mobile users will leave a website if it takes more than three seconds to load? (Source: Think with Google).

Here are some steps you can take to speed up your website:

Use a Content Delivery Network (CDN)
Optimize your images before uploading them to your website
Minify your CSS and JavaScript files
Caching and lazy loading your website content using plugins like WP Rocket

At BlogPasCher we use a faster web hosting provider called WPX which uses an integrated CDN to serve content from servers closer to visitors. This ultimately helps improve overall page load times.

Create an effortless mobile experience: more and more people are using their mobile devices to access the Internet. In fact, more than 55% of website traffic comes from mobile devices.

If you want to reach these mobile users, you need to create an effortless mobile experience.

What does it mean? This means making sure your website is easy to navigate and read on a smartphone or tablet.

Our blog, BlogPasCher, offers a version dedicated to mobiles, optimized for mobile screens. It features a simplified navigation bar and larger text that allows users to easily read our blog content from any smartphone.

If you're curious, this is what the mobile version of our blog looks like

7. Create a business profile on Google

Google Business Profile (formerly Google My Business) is a FREE tool from Google that allows small business owners to promote their business information on Google Search and Google Maps.

Some of the benefits of creating a Google Business Profile for your business are:

Increased visibility because Google Business Listings can appear in Google Search and Maps when people search for your business.
It helps your target customers find information about your business, such as your opening hours, address, phone number, website, and photos.
It allows your customers to leave reviews, ask questions, and get directions to your business.
Above all, it is a free tool accessible to businesses of all sizes.

Here's a quick tutorial on setting up your business profile on Google My Business.

Sign in to your Google account or create one if you don't have one yet.
Go to Google business profile to create your business profile on Google.
Enter your business name
Search for your business category
Indicate if you have a location that customers can visit
Enter the service area (location) of your business
Enter a phone number and website URL and complete the process

That's it; you are now ready to ride!

8. Try SMS Marketing

Gone are the days when you could rely on email marketing to reach your customers.

You can try SMS marketing to reach millions of people around the world.

If you don't know yet, SMS marketing refers to promotion done through SMS messages.

According to SimpleTexting.com, more than 70% of consumers have opted in to receive text messages from businesses in the last year. This is a 12% year-over-year growth in membership rates.

Here's another surprising fact: around 55% of these SMS subscribers subscribed to businesses for the following reasons;

To receive shipping notifications
To benefit from special offers and promo codes
Urgent updates
Personalized discounts

So, if you are planning to offer additional discounts and special promo codes through your business, SMS marketing is an essential tool for you.

Here are some quick tips for using SMS marketing like a pro.

Abandoned cart reminders: you can send special discount codes or offers to persuade people who have added items to their cart (but haven't yet purchased).
You can send SMS for surveys
Follow-ups: You can use SMS to send order and shipping status updates.
Review requests : You can also use SMS to collect feedback from your customers on the products they have purchased and request a review.

Limit the number of text messages you send to your target customers. Less is always more. As a rule of thumb, two or three text messages per week are usually enough for most businesses.

Digital Marketing Tips and Tricks FAQ

Here are some of the frequently asked questions about digital marketing.

What is Digital Marketing?

Digital marketing uses all digital channels to create and promote a business, website or product. It includes a wide range of channels, such as search engine optimization, social media marketing, email marketing, paid advertising, Content marketing, etc.

Why is digital marketing important for businesses?

Digital marketing is important for businesses because it allows them to reach a wider audience at an affordable price.

What are the different types of digital marketing?

There are many different types of digital marketing, including:
SEO
Content Marketing
SMS Marketing
Paid Ads
Social Media Marketing

What are the best tools for digital marketers?

Here are some of the best digital marketing tools to use in 2023:

Semrush (useful for all SEO tasks)
Jasper (for content creation)
Rank Math (for content optimization)

Where can I learn digital marketing skills?

The best way to learn digital marketing is to start a blog or YouTube channel. There are many blogs and YouTube channels that teach you digital marketing. But you need a platform (like a blog) to implement everything you learn.

Final Thoughts on Digital Marketing Best Practices

The great thing about digital marketing is that it works for almost any online business.

Getting the most out of online marketing requires understanding your audience's needs and meeting their expectations.

So, what do you think of the digital marketing best practices shared here? Do you have any questions? Let us know in the comments.

8 Digital Marketing Tips That Will Work for ALL Businesses in 2023