30 Digital Marketing Statistics 2024 [Facts & Figures]

Need to know some digital marketing statistics? So continue reading this article.

The world of digital marketing is exploding. You've come to the right place if you're looking for up-to-date and interesting digital marketing statistics for 2024.

Did you know that Google searches for “digital marketing” have grown exponentially over the past five years?

As you can see, the Google Trends report shows that the growth of digital marketing is stronger than ever around the world.

So let's find out some other amazing digital marketing ROI stats.

Table of contents ☰

30 Digital Marketing Statistics for 2024

Email Marketing Statistics

Email marketing is a KEY part of digital marketing. Here are some quick email marketing stats for 2024.

What is the ROI of emails?

Email marketing has a return on investment (ROI) of $36 for every dollar spent (Source: Litmus)

The ROI of email marketing is typically high because the people who interact with your emails are already interested in the products or services you offer.

What is the average click-through rate in email marketing?

The average click-through rate is 1,43% and the overall open rate is 34,39%, according to data from over 200 million Constant Contact emails.

Are marketers using email segmentation?

Nearly 30% of marketers surveyed use audience segmentation tactics to improve email engagement. (HubSpot (Source: HubSpot)

How many email users in 2024?

According to Statista, the number of email users worldwide in 2022 is close to 4,26 billion and is expected to reach 4,6 billion in 2025.

How many emails are sent every second?

More than 3,13 million emails are sent every second. This figure includes emails from individuals and businesses. In 2024, the number of emails sent daily will increase by 4,2%, reaching 347,3 billion emails per day. (Internet Live Stats)

Does adding a video to an email help?

Yes, adding a video to your email can increase your open rate by up to 13%. Indeed, most email readers would rather watch a video than read a text. Additionally, businesses that send video emails are less likely to lose subscribers. (Business News Daily)

How often do marketers send emails?

33% of marketers send emails weekly, and 26% several times a month. 77% of marketers have seen an increase in email engagement over the past 12 months. (HubSpot)

What is the best day of the week for email marketing?

Fridays have the highest open rates (around 19%), while Saturdays have the lowest open rates (17%) worldwide. (Source: CampaignMonitor)

What are effective email marketing strategies?

The most effective strategies for advertising campaignsemail marketing are subscriber segmentation (78%), message personalization (72%) and email automation campaigns (71%). (HubSpot Blog Research)

How much is email marketing worth?

The turnover of theemail marketing is expected to reach almost €17,9 billion by 2027. The compound annual growth rate (CAGR) for this period is expected to be 13,3%. (Source: Statista)

E-commerce statistics

Looking for the latest e-commerce statistics around the world? Here is a handpicked list.

What are e-commerce retail sales worldwide? 

Global B2B e-commerce revenue is expected to reach $36 trillion by 000.

How many e-commerce sites are there?

There are over 26,5 million e-commerce websites worldwide. This number is increasing due to digitalization across the world. 

The growth of e-commerce websites is increasing thanks to easy-to-use store building platforms like Shopify. Shopify powers over 2024 million online stores and Shopify's market capitalization as of January 94,81 was $XNUMX billion. That's how big Shopify is.

What percentage of purchases are made online?

The Nasdaq predicts that more than 95% of purchases will be made through e-commerce by 2040.

Which country dominates the global e-commerce market?

China is the world's largest e-commerce market, accounting for 46,3% of all global retail e-commerce sales. Total online sales of China's e-commerce market exceeded $2 trillion last year. 

What is the most used payment system in e-commerce?

Credit cards are the preferred payment method for e-commerce transactions, used in 53% of transactions. They are followed by digital payment systems (43%) and debit cards (38%). (Source: Kinsta)

Mobile commerce statistics

Looking for the latest mobile commerce statistics? Here is the updated list for 2024.

How much is spent on mobile advertising?

According to Statista, global mobile advertising spending will reach almost 399,6 billion euros by 2024

If you run an online agency or store, be sure to keep mobile users in mind. Optimize your product pages and products for mobile as mobile shopping is growing exponentially.

Do Internet users read e-mail on their mobile phone or on their desktop computer?

23% of consumers who open an email on a mobile device will open it again later, often on a desktop computer. (Campaign Monitor)

Which industry spends the most on mobile ads?

The retail sector is the biggest spender on mobile ads. The second biggest spender is FMCG, with $21,8 billion spent last year. (Oberlo)

How many people check their emails daily?

58% of users check their email before starting work. 17% of people check their email as soon as they wake up.

What is the percentage of people who buy by email?

The average email conversion rate is around 18%, which means that around 18 out of 100 people who opened an email made a purchase.

According to Statista, approximately 80% of smartphone users in the United States have made a purchase from their smartphone in the past six months.

Is the average order value higher on mobile or desktop?

The average value of online shopping orders in the United States is generally higher on desktop computers than on mobile devices. But the frequency of purchases on mobile is higher than on desktop. (Source: Statistics)

The bottom line is that while the overall order value is lower on smartphones, the overall quantity is higher than on desktop purchases.

Search Engine Optimization Statistics

Looking for some exciting SEO stats for 2024? This section is made for you.

How much is the SEO industry worth?

The global search engine optimization (SEO) market growth rate is expected to reach $222,41 billion by 2030, growing at a CAGR of 17,68% from 2024 to 2030. (Verified Market Research) )

Over 50% of marketers say that keyword rankings and organic traffic are the primary ways they measure the success of their SEO strategies. (HubSpot)

How many Google searches per day?

Google processes nearly 100 searches per second. This represents more than 000 billion searches per day (Source: Internet Live Stats).

What percentage of website traffic comes from searches?

53,3% of all website traffic comes from organic search. Paid traffic represents 15% of all website traffic. (Source: Bright Edge)

What is the SEO lead closing rate?

SEO leads have an impressive 14,6% close rate, while outbound leads such as direct mail or print advertising only have a 1,7% close rate. (Source: HubSpot)

SEO can be your best bet if you plan to increase your product sales with a higher close rate. It is far more effective than other expensive offline channels such as print ads, direct mail, etc.

How much do companies spend on SEO?

Large companies typically spend $10 to $000 per month on SEO, while small businesses and local businesses spend $20 to $000 per month. (Source: WordStream)

What is the percentage of mobile traffic?

Mobile traffic represents 59,16% of global website traffic (Source: Statista).

Statista also reports that global website traffic from mobile has consistently hovered around 50% since 2017.

If you run an online store or website, be sure to create a mobile-friendly design, as the use of smartphones is increasing year on year.

Social media statistics

Here are some fascinating social media statistics you should know as a marketer.

How many people use social media to buy products?

More than 55% of social media users in the United States aged 18-24 have made at least one purchase through social channels, followed by users aged 25-34 (Statista).

What is the worldwide turnover achieved through social media?

Global sales made through social media platforms were estimated at US$992 billion in 2022. Statista predicts that the value of social commerce sales will reach approximately US$2,9 trillion by 2026.

Does Facebook have billions of users?

Facebook has over 3,04 billion monthly active users. Facebook's total advertising revenue was $153 billion last year. On average, US users spend around 33 minutes on Facebook daily. (Sprout Social)

What is the growth rate of the number of Twitter users?

Twitter has over 526 million monthly active users in 2024. This number is estimated to reach 650 million by 2028.

How many active users will Instagram have in 2024?

By 2024, Instagram had over 2,4 billion active monthly users. 70% of Instagrammers are under 35 years old. Daily active users of Instagram Stories number 500 million. 70% of people watch Instagram stories daily. 71,9% of content on Instagram is photo posts.

How many daily active users are there on YouTube?

YouTube has more than 122 million active users daily. Users watch over a billion hours of content on YouTube every day. Currently, more than 2,7 billion people around the world use YouTube every month. With 258 million subscribers, T-Series is the Youtube channel the most subscribed in the world. 

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FAQs | Online Marketing Statistics

Here are some exciting questions about b2b digital marketing statistics.

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Final Thoughts on Digital Marketing Facts

Whether you run an online store, website, or business, you need digital marketing to grow.

Since the pandemic, digital marketing has been growing rapidly. The reason for this growth can be attributed to the number of smartphone users worldwide.

Did you like our exclusive list of digital marketing stats and facts? You have questions ? Please let us know in the comments.