Business SEO strategy: Optimize a large website

Did you know that over 90% of business brands intend to focus on SEO in 2023.

No matter how many AI tools are available, the SEO is here to stay.

For what ? Because 93% of ALL online experiences start with a search engine. THE SEO gives an incredible conversion rate of 2,4%. This means that if 100 people visit your website, at least two will take action.

So if you're planning to make SEO a top priority in 2023, this free guide is for you.

What is business SEO and its benefits
Effective Tips for Business and Large Websites and More

Are you ready ? Let's get to the details.

What is business SEO?

Business SEO is the process of helping people find your business website when they search for something online.

Simply put, enterprise SEO is done for LARGE websites with many pages indexed in search results.

The best example of a business website is HubSpot.com.

Take a look at its pages indexed on Google;

Look at this ? HubSpot has almost 350 pages indexed in Google searches, which is a LOT of pages.

So…this can be considered a business website.

Let's take the same example from HubSpot.

According to Semrush data, HubSpot receives nearly 18 million monthly visits from organic searches.

Look at;

HubSpot is the BEST example of how business SEO should be done.

There are a ton of things that come into play to prepare your site for enterprise SEO, including:

Making sure your website is easy to use and navigate
Making Things Faster for Mobile Users
Create highly informative content for your target audience
Optimizing Your Website for the Right Keywords
Build lots of backlinks from authority websites and trusted sources, and the list goes on.

Why should we even care about business SEO for websites?

If business SEO is done correctly, your website will appear higher in search engines like Google, meaning more people will visit it. Ultimately, it helps you get more organic visibility, conversions, leads, and sales.

How to Do Business SEO: 5 Best Business SEO Practices for 2023

If you want to increase search traffic to your business website, here are some proven tips you can follow.

1. Content Scaling

Almost all business websites rely heavily on “content scaling”.

Content scaling is the process of creating a ton of content on a regular basis without compromising on QUALITY.

Scaling high-quality content is the main reason why business websites like HubSpot are so successful. They create thousands of FREE guides that are mostly top-notch.

Creating lots of quality content is a HUGE task. This is why most business brands outsource their content or hire a team of content experts. Content marketing.

If you are a business website looking to increase search traffic, here are a few things you need to remember.

Start with a solid content strategy: Before creating content for your large website, you need to know your target audience. Find out their needs and identify the topics they are looking for. You should also create a content calendar to plan all your posts and topics in advance.

Create high-quality content: no matter your industry, you need 10x more content to succeed online. Your content should be VERY informative, well-written, and engaging for your audience. Also make sure the content is properly optimized for search engines like Google.

Promote your content: promoting your content is a MUST. You can use mailing lists, social media, content reuse, etc. to promote your content. You can also try paid strategies like PPC ads, Quora ads, Google ads, etc. if you are looking for faster results.

Measure your results: creating quality content regularly is NOT enough. For what? There is huge competition in almost every industry. This is why you need to track the results of your efforts. Content marketing to see what works and what doesn't.

Some of the tools you have to measure your results are:

Google Analytics
Google Search Console
Semrush

2. Keyword Research with a Plan

The whole point of enterprise SEO is to publish a ton of content and rank for thousands of keywords.

But here's the thing: if you're NOT careful about keyword research, it can lead to "keyword cannibalization."

Keyword cannibalization is a HUGE SEO problem that occurs when multiple pages on your website rank for the SAME keyword or search query.

This is why you should do keyword research with a plan.

You need a dedicated team to manage your keyword research process. The BIGGEST problem with most big websites is that they publish a lot of content and soon they run out of new keywords to target.

This is where “content gap analysis” comes in handy.

Content gap analysis is the process of finding gaps in your existing content. In other words, you will identify missed opportunities in your content strategy.

You can do this in several ways, including:

Look at your website and identify the topics you don't cover
Spy on your competitors' websites and find out what topics they cover that you don't.

One of the best tools for content gap analysis is SEMrush .

Semrush is the #1 SEO toolkit used by over 10 million users worldwide. You can use SEMrush to easily discover which keywords your competitors are ranking for and which you are not.

Here's a quick tutorial on using Semrush to find missing content opportunities.

First, you need to identify all the keywords that your competitors are ranking for, but you are not.

For this, you can use the Semrush Organic Research tool.

Simply enter your website URL into the tool.

As you can see, the tool will instantly show you a list of competitors with the most common keywords.

When you scroll down a little, you'll see a list of all the keywords they're currently ranking for (including the most common ones).

The step above helps you find a list of ALL competitors in your industry. You can click on SE keywords (you can see above) to easily discover their high traffic keywords.

The next step is to use Semrush’s “Keyword Gap” tool which helps you find missing keywords.

This is what it looks like;

As you can see, you need to enter your website as well as your competitors' domains and click the compare button to find the missing keywords.

This is what it looks like;

Look at this? You can quickly compare their rankings to your website to determine what they rank for and what you don't.

Overall, Semrush is an essential tool that EVERY business website needs. So, how much does SEMrush cost?

Semrush offers the following pricing plans.

The Pro plan costs $119,95 per month, where you can add up to 5 projects, 500 keywords to track, and 10 results per report.
The Guru plan costs $229,95 per month, where you can add up to 15 projects, 1 keywords to track, and 500 results per report.
The business plan costs $449,95 per month, where you can add up to 40 projects, 5 keywords to track, and 000 results per report.

Check out SEMrush today!

Quick note: We recommend their “Business” plan for business websites, as it offers many advanced features with huge crawl limits.

3. Focus on user experience

If there's only one thing you can do to improve your search rankings, focus on users.

Provide the BEST experience for your website users and Google will reward you. Business websites that focus heavily on user experience (sites like HubSpot, Semrush, etc.) often receive a ton of traffic from search engines like Google.

There are a few things you can focus on to improve the overall user experience on your site.

Improve page speed: Nobody likes slow loading websites. If your website pages take more than 2-3 seconds to load, you need to optimize them for speed.

There are some things you can do on your site to improve overall page speed, which are listed below.

Use a CDN (Content Delivery Network) that delivers your website content to users from the server closest to them (this ultimately helps speed up page load times)
Minify your HTML, CSS and JavaScript files
Always load your images lazily. Lazy loading images only load them when they are visible on the screen. You can use plugins like WP Rocket to enable lazy loading of images.
Use a caching plugin like WP Rocket. It stores static files on your website, such as HTML, CSS and allows for faster loading times.
Switch to a Web hosting faster. Try using VPS servers or dedicated servers as they offer superior page load times.

Optimize for mobile: Millions of people now use their smartphones to access the Internet and browse websites.

If your web pages load poorly on mobile, you need to fix them immediately. This way, users of your website can easily view it on their devices. Otherwise, you'll lose a ton of traffic, leads, and money to your competitors whose pages are mobile-friendly.

Make it easy to use: Last but not least: your business or large website should be easy to navigate and use, even for new visitors.

Use the appropriate menus, search bar and navigation to make ALL pages of your website easily accessible to your users. Use white space wisely if you use a blog on your site. White space can help make your content more readable and visually appealing.

You can analyze blog pages from business websites like Adobe, HubSpot, Semrush, etc. to find out how they use white space.

4. Ranking Featured Snippets

The problem with business websites is that you often create a lot of content.

The best way to take advantage of a large amount of content is to rank for featured snippets.

A featured snippet is a special search result that appears at the top of the Google search results page.

They are useful to business sites because they provide a short, INSTANT answer to a searcher's query.

Plus, a featured snippet generates around 8% of all clicks, so you'll get better organic CTR on your website.

Another important reason to rank for these featured snippets is that if Google sees that your site is consistently ranking in featured snippets, it will consider your website to be a high-quality resource. Ultimately, this helps you get better search traffic in the long run.

Here are some quick tips for ranking featured snippets.

Find the questions your target audience is looking for. Next, create content relevant to popular search queries. You can use tools like AlsoAsked.com, Answer The Public, etc. to find question keywords.
Use an FAQ section to find relevant keywords and phrases to include in your content.
Try to answer the searcher's query in less than 100 words.
Use headings and subheadings to break up your content.
Include numbered lists and tables in your content

If you're looking for more tips, check out our free guide to getting Google snippets for your site.

5. Technical SEO is key

When you run a business website, you will face many technical issues such as:

404 pages
Redirections
Crawl issues
Duplicate pages
Pages without internal links
Orphan pages and many others

Finding and fixing all your technical issues is the proven way to improve your organic rankings. You may need a team to handle all the technical issues on your website.

You also need powerful tools like SEMrush to properly resolve technical issues on your business website. In case you're curious, SEMrush offers a tool called "Site Audits," which scans your site for over 130 common issues.

You can easily find and fix technical issues like internal linking, speed, HTTPS, and international SEO issues.

This is what the site audit report looks like;

As you can see, the Semrush Site Audit crawls your entire site and gives you a Site Health Score out of 100. You will find many things like:

Website Errors
Site performance issues
Internal linking issues and more

Here are some of the most common technical SEO issues you should solve using tools like Semrush:

Crawl errors (you need to fix these first, because if search engines can't crawl your website properly, they won't be able to index it)
Slow page speed issues (as they can harm your search rankings and website user experience)
Mobile Optimization Issues
HTTPS issues (because Google now favors HTTPS secure websites)

Also check for toxic backlinks pointing to your website. You can use this tutorial for free to know how to remove bad links of your business website.

SEO FAQs for Business

Here are some FAQs that people often ask about business SEO.

What is the difference between SEO and business SEO?

SEO is the process of improving the organic visibility of ANY site (including small sites). In contrast, enterprise SEO refers to the optimization of large websites to improve their visibility in search engines like Google.

What are the benefits of business SEO?

The benefits of business SEO are:

Improved search rankings and traffic
Higher conversions
More leads and sales
Improved brand visibility and organic growth

How to succeed in your business SEO?

The best way to succeed in business SEO is to identify your target audience's problems and create content (and products) that solve their problems.

What metrics should business brands track to see SEO performance?

Here are some business SEO metrics you can follow:

Overall Website Backlinks
Overall search traffic
Conversions and sales from your website

What are the most important factors in business SEO?

Technical, content, and off-page SEO tactics, such as link building, are the three most important factors that define your business SEO success. What are the best tools for business SEO?

Here are some of the best business SEO tools you can use to increase your search traffic in 2023.

Semrush (#1 SEO tool used by 10 million users)
ScreamingFrog (for technical audits, website analytics)
Jasper AI (for content creation with AI tools)

Similar Items:

Final Thoughts on Business SEO Solutions

Business SEO is certainly a difficult task, but it is absolutely essential for any business website that wants to increase its search traffic.

Fortunately, there are many tools, such as SEMrush, that can make all of this much easier.

What do you think about business search engine optimization? Did you find this guide helpful? If you have any further questions, let us know in the comments.

Business SEO Strategy: How to Optimize Large Business Websites

What is business SEO?