Find the Best Website Builder for Small Business in 2023 [Free & Paid]

Are you looking for the best website builder for small businesses?

We have what you need.

We've researched and tested 10 platforms and website builders to help you launch your website and sell online.

Quick note: our top picks are 

Hosting Website Builder et Divi . 

Hosting Website Builder has extensive customization tools and integrations, allowing you to create a powerful e-commerce website quickly and easily. Divi software Builder has one of the largest template libraries, perfect for any business niche. 

Apart from the pre-selected builders, you will also discover the determining factors for choosing the best one.

Without further ado, here are the 10 best website builders for small business in 2023.

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1. Hostinger Website Builder

Hosting Website Builder is one of the best site builders for all purposes, including online sales. It offers over 150 responsive website templates for various niche and industry sectors.

This website builder features a pixel-perfect, easy-to-navigate drag-and-drop editor. To personalize a website template, browse the menu in the left sidebar. Let's break down the panels:

Add an item – click this panel to create, edit or move website elements, such as texts, images, videos, social icons and pop-up forms.

Page and navigation – add, rename, duplicate and delete web pages. You can also create a drop-down menu and add new links to the navigation menu.

Website style – access this panel to align colors, text styles, button shapes, and animations with your overall branding strategy.

Blog – add, edit and delete blog posts, create categories and track the status of content items. 

Online Shop – click on this panel and on Add a store to unlock the e-commerce functionality. Once active, you can create product pages, manage inventory and upload up to 500 products.

Languages – click this panel to add more languages, like German or Korean. As adding a new language will duplicate current pages, be sure to do this after your website is completed in the default language.

AI tools – use LogoMaker , AI Writer and Alt Text Generator to streamline your website creation process. Furthermore, the AI Heatmap is a handy tool to help with conversion rate optimization (CRO).

The panel from the online store is also where you can add checkout functionality by integrating the cart icon and configuring the page, payment and delivery options. You will have access to more than 20 payment options, including Apple Pay , Google Pay , Visa et Mastercard .

Additionally, you can connect your e-commerce store to various third-party apps, like Google Analytics , Hotjar et WhatsApp .

Marketing automation tools allow you to plan advertising campaigns Google et Facebook . If you sell services, use the manufacturer's appointment scheduling function.

Look for built-in SEO tools in the menu Website settings . On the editor, you can add meta titles, meta descriptions, and image alt texts. Using these tools, you can also create a sitemap and access your 30-day traffic history.

Don't worry about additional hosting costs because Hostinger Website Builder offers fully managed web hosting services. Running on Hostinger servers, this site builder guarantees 99,9% availability , perfect for an online business. It also includes a Free domain name for one year. 

In addition, the response time of its server is exceptional. It has multiple data centers around the world, including the United States, Netherlands, India, Lithuania, and Singapore, to ensure excellent page speed worldwide.

This is the best website builder for small businesses because it is easy and quick to set up, allowing business owners to focus on more critical tasks.

To keep your site safe, it provides various security features including protection DDoS and a free SSL certificate for life. It also creates automated backups and adds the option of one-click restore every time you update your e-commerce store.

From 2,99 $ per month –It is a great website building solution equipped with hosting services. By providing a clean and user-friendly template editor, you won't have to worry about spending too much time setting up your small business website.

If you ever encounter a problem, Hostinger's customer success team will be happy to help you via email and live chat. You can also use the self-help channels, which include a knowledge base, Hostinger tutorials, webinars, and the Hostinger Academy YouTube channel.

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2. Divi

Divi, developed by Elegant Themes, has one of the largest repositories of website templates. Choose from over 2 layouts and 000 website packs to create a fully functional e-commerce site.

Its main features include background masks, sticky headers, shape dividers and border options. It also offers various effects, including hover, shadow, animation and scrolling effects. If you're familiar with CSS, you can customize templates using the Divi code module.

Regarding the functionalities of the online store, Divi is compatible with WooCommerce and various email marketing tools, like Mailchimp et constant Contact . Additionally, you can integrate social media icons, create contact forms, and create pricing tables.

If you are targeting the American audience, Divi is a good choice. Its server prioritizes processing the PHP functions and CSS code needed to render the requested page. This website builder also uses caching tools to increase speed.

Regarding security precautions, it provides editing history and automated backups, so you don't have to worry about losing your progress. If you need help, Divi customer support is available via email and live chat.

Divi's annual subscription costs $ 70 , with a 30-day money-back guarantee. For a more cost-effective option, you can also choose $ 199 as a one-time fee. 

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3. Elementor

Although famous for its page builder plugin, Elementor offers a bundle including web hosting for building WordPress websites. It has a user-friendly visual editor with hundreds of pre-built widgets and website templates.

Elementor’s drag and drop interface consists of two sections – Basic et Pro . 

The section Basic allows you to customize website elements such as title, column, separator and spacing. You can edit texts, add images and videos, create buttons and embed Google Maps . 

The section Pro lets you play with your web pages, like creating portfolios, slides, or forms. If you have any issues, contact customer service via email and live chat.  

Elementor's online store features include a landing page, form, and pop-up builders. Additionally, business owners can integrate WooCommerce to create their online stores.

To improve website performance, Elementor integrates with Cloudflare CDN . The table below shows how this page builder provides excellent speed in many regions around the world.

Elementor costs 9,99 $ per month , with managed WordPress hosting on Google Cloud Platform and an SSL certificate included. If you are not satisfied with the service, take advantage of the 30-day money-back guarantee to get your money back.

• Lire: Elementor vs Divi: Which one to choose?

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4 Wix

Wix is ​​a popular website builder for small businesses. It comes with over 900 customizable templates, making it easy to create a small business website. 

It also offers many built-in customization tools. For example, you can embed various website elements, including images, videos, event calendars, and community forums.

When it comes to ecommerce features, business owners can add contact forms, integrate payment gateways, create product pages, and link their social media handles.

On the Wix App Market , you will find third-party applications to support the growth of your online business. They include email marketing, analytics, digital advertising, and SEO tools. Activate it Dev mode to customize Wix templates using JavaScript and connect to external APIs.

Wix uses multi-cloud hosting to host your small business website. In terms of performance, the website builder guarantees 99,9% server uptime and excellent page load time.

Offering a free plan, Wix is ​​among the best website builders for small businesses on a tight budget. Note that free plans do not allow you to connect to a custom domain name.

Opt for the package Business VIP, 35 $ per month , to remove Wix ads from your site and enable online payments. It includes a free SSL certificate and domain registration for one year. If you are not satisfied with the service, request a refund with the 14-day money-back guarantee.

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5. Can go

Canva offers one of the most beginner-friendly website builders. With its built-in templates and stock media elements, you can create a unique one-page website for your small business. 

Its wide variety of customization options includes a color palette generator and an AI writer. Canva also offers real-time collaboration, allowing team members to work on the site design simultaneously.

Create a Canva website for free and upgrade to premium, starting at $ 17,99 per month , as your business grows. In addition to allowing you to connect a unique domain name, the paid plan comes with branded kits and one-click background remover tool .

The first allows you to change Canva's logo, color palette, graphic elements, and predefined fonts to stay on brand. The background remover tool can help you beautify your product photos.

Canva is a simple website builder for one-page sites, still in its infancy. Hence the limited capabilities of e-commerce. If you ever need help, customer support is available via email.

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6.BigCommerce

BigCommerce specializes in e-commerce website development. Whether you operate as a B2B business or wholesaler, BigCommerce can help you create and launch a professional website for your small business. 

Regarding customization options, its drag-and-drop page builder lets you choose a website layout and add images, videos, hero banner, and carousel slideshow. Tech-savvy business owners can use developer tools to modify theme code.

BigCommerce offers various online store features, such as checkout customization and marketplace integration on Amazon , eBay et Walmart . If you want to migrate to a headless environment, this builder is a good option, as it is compatible with React.js and Vue.js.

BigCommerce hosts its clients' websites on Google Cloud Platform and guarantees server availability 99,99% . It also offers robust security and is one of the best site builders in terms of speed.

BigCommerce plans start from 29 $ per month . If you encounter any technical issues, the technical support team is ready to help you via email, live chat, and phone calls.

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7. Shopify

Shopify is another ecommerce platform for getting your small business online. It offers a theme store and an app store and allows you to download unlimited products.

With point-of-sale and centralized inventory tracking systems, you can apply omnichannel selling. Don't worry about spreading the word about your business because Shopify offers built-in SEO tools and marketing automation.

Urban artist Shopify Shipping is a great feature to implement discounted rates on global and regional deliveries.

To keep your small business website secure, Shopify offers fraud analysis and ensures compliance Level 1 PCI DSS for each transaction. Regarding speed, this website builder offers fast response times.

Take advantage of Shopify's 3-day trial before purchasing a plan. During this period, it allows you to play with its themes, use stock images and preview your online store.

The Starter package, at $ 5 per month , is a great option for creating a simple website to promote on social media or messaging apps. If you need a full-fledged e-commerce website, go for the plan Basic to 29 $ per month (billed annually).

You can contact the Shopify customer support team via email and live chat if you encounter any issues.

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8 HubSpot

HubSpot offers a freemium drag-and-drop website builder and its service Content Management System (CMS) Hub . Its hundreds of customizable themes and ability to connect a custom domain allow business owners to create a website tailored to their brand. 

HubSpot's interface is easy to navigate. It consists of two main menus: page and theme editors. The Page Editor allows users to create, rename and edit web pages and create content.

The Theme Editor is where you access the theme settings. Among other features, you can change the color palette and font styles.

In addition to helping with site creation and design, the CMS Hub includes hosting with uptime 99,99% . It also integrates with HubSpot's CRM platform, allowing you to easily create forms or integrate live chat using pre-built modules.

If you are a passionate web designer, use the local website development integration with GitHub and front-end frameworks.

HubSpot also offers CDN integrations and Accelerated Mobile Pages (AMP) to help you speed up the loading time of your pages. Regarding security, it provides a free standard SSL certificate, malware scanning, and web application firewalls (WAF).

The free version includes, among other features, a CMS and marketing tools. For payment options, go for the plan Start at 23 $ per month . Additionally, it removes HubSpot branding from your website and provides email and in-app support.

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9. Douda

Duda is ideal for agencies and SaaS platforms that build websites for small businesses. Using this builder, web designers can create custom web pages using JavaScript, CSS, and HTML. It is also a great option for creating dynamic online stores.

If you're a beginner, Duda also offers a user-friendly drag-and-drop tool. Start customizing the desired template by hovering over the icon Brush in the editor.

Duda users can add or create their own custom widgets, such as a countdown timer, weather forecast, and user reviews. In addition to playing with web design, it is also possible to integrate Zapier to automate business workflow. 

The Duda website builder includes cloud-based Amazon Web Services (AWS) hosting. In addition to an availability guarantee 99,9% , it has unlimited storage, unlimited bandwidth and a free SSL certificate.

Duda's starter plan is suitable for creating simple websites such as blogs, portfolios and online CVs. 

To unlock the Dev mode , the integration Zapier and widget builder, you need to subscribe to the plan Team, which costs 22 $ per month . Ecommerce features, however, are only available through paid add-ons, starting at 7,25 $ per month . 

The good news is that users can sign up for a 14-day free trial before purchasing. If you have any questions or encounter any issues, contact Duda customer service via email, live chat, or phone.

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10. WordPress.com

WordPress.com is a freemium website builder. The free plan is perfect for creating test sites, portfolios, online CVs and start a blog . Paid plans are perfect for more complex sites, including online stores.

Choose from hundreds of WordPress themes and use theblock editor drag and drop to customize the design. You can change font styles, color palette, and website elements to align with your brand.

WordPress.com's free plan allows users to create unlimited pages and access the contact form builder. Regarding security, it protects your business website from malware, brute force attacks, DDoS, and spam messages.

To improve performance, this website builder implements global caching and integrates CDN in over 28 locations.

However, WordPress.com's free plan does not allow you to connect a custom domain. To be able to do this, upgrade to the Personal plan at 4 $ per month . The plan includes more features, such as an ad-free experience and email support.

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Factors to Consider When Choosing the Best Website Builder for Small Business

Along with all the features needed to run an ecommerce store, such as shopping cart functionality, product pages, pricing plans, and payment methods, here are some important factors to look for:

Website Needs – Check the builder’s compatibility with third-party applications required by your e-commerce store. Some examples include digital marketing, customer relationship management (CRM), and analytics tools. 

Checking resources such as bandwidth and storage can also help determine the ideal environment for your e-commerce website. The use of a web hosting checklist is a great way to make informed decisions.

Safety – Managing a business website usually means managing a lot of sensitive information. It may include customer data such as login credentials or credit card details.

Therefore, choosing a website builder with robust security measures should be every business owner's priority. An SSL certificate is essential for e-commerce sites. In addition to free SSL, look for DDoS protection, firewalls, and automated backups. 

Uptime – Most website builders include hosting services.

Although an ecommerce store should achieve as close to 100% uptime as possible, aim for at least 99,9%. To make your search process more efficient, check out our web hosting comparison .

performances – Slow page speed can cause visitors to leave your website. Use BitCatcha , GTmetrix ou Google PageSpeed ​​Insights to check the performance of existing websites created with the platform. 

Pricing – An expensive website builder is not always the best. That said, a free plan can be limiting because it often displays ads on the site and doesn't allow users to connect their domain name. 

Also make sure that your chosen website builder has a tiered pricing system. This allows you to scale as your small business grows. 

Support – Email, live chat, and phone calls are popular communication channel options. However, many builders offer self-help customer services, such as a knowledge base and blog tutorials.

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Conclusion

Selling online just got easier, thanks to website builders that make it easy to launch an e-commerce store. Choosing the best website builder for your small business can be time consuming due to the many options.

Some determining factors include website needs, security, and performance. Throughout this article, you have learned about 10 website builders for small businesses. Our top three picks are:

• Hosting Website Builder – Ideal for creating powerful online stores. This builder has a leg up on the competition, thanks to extensive customization tools, third-party integrations, security measures, and excellent performance.
• Divi – Offers one of the largest template repositories. Additionally, the code module is a great feature to further ensure the uniqueness of the design. 
• Elementor – Best for WordPress websites with WooCommerce integration. It also has a widget builder, which most website builders don't offer. 

We hope this article helps you find the best website builder for your ecommerce store. Good luck!

Small Business Website Builders FAQ (Frequently Asked Questions)

This section answers seven of the most frequently asked questions about small business website builders.

Which website builder is best for my small business?

Hostinger Website Builder is undoubtedly the best website builder for small businesses. 

It comes with hundreds of fully customizable templates and plenty of third-party integrations, and it's a mobile-optimized search engine. Regarding e-commerce features, users can easily create product pages, configure payment methods, and manage orders.

This site builder has multiple data centers around the world to ensure excellent website performance. In terms of security, Hostinger Website Builder offers free and unlimited SSL certificates, DDoS protection, and automated backups.

Is Wix suitable for small businesses?

Wix is ​​a great option if you want create an online store for free, as its free plan includes basic e-commerce features.

Is Hostinger Website Builder suitable for small businesses?

Yes, Hostinger Website Builder is one of the best website builders for small businesses. 

It offers hundreds of customizable templates optimized for search engines and mobile devices. While maintaining profitability, this manufacturer integrates all the necessary features to create an online store powerful. 

If you are a business owner looking to build an ecommerce store quickly and easily, you should consider Hostinger Website Builder.

Is Hostinger Website Builder better than Wix?

Hostinger Website Builder is a superior option to Wix. It offers customization flexibility, expanded e-commerce features, and faster speed. Hostinger also has excellent security measures, including free and unlimited SSL certificates and DDoS protection.

On top of everything, Hostinger Website Builder offers blazing speed, which helps ensure higher conversion rates for your small business website.

What is the best website builder for small businesses?

Hostinger Website Builder is the best website builder for small businesses. It offers a one-stop solution for creating a website with online shopping features and blogging features. This ecosystem is excellent for establishing your business.

Its drag-and-drop visual editor has extensive customization tools, making the site creation process easier and faster.

What is the best free website builder for small business?

Wix offers one of the best free website builders for small businesses. Unlike other website builders in the freemium category, Wix offers various e-commerce features.