Would you like to manage your email marketing directly in your WordPress dashboard?
Most WordPress plugins of Page Builder, including Elementor et Divi Builder, come with a default feature that lets you integrate an email marketing service into your WordPress website.
However, it only allows you to create an email subscription form to collect subscribers. The overall email marketing process — such as managing subscribers, sending newsletters, monitoring, and so on — is maintained through the dashboard of the email marketing service you use at instead of the WordPress dashboard.
If you are looking for a WordPress Plugin email marketing tools you can use through the dashboard, we've put together the best WordPress plugins to do it.
A good email marketing plugin should offer at least the following components:
- An email delivery agent ( SMTP ).
- A subscriber manager.
- Analysis tools.
- An email editor to create a new campaign.
Top 4 All-In-One Email Marketing WordPress Plugins
Here are our recommendations for email marketing plugins you can use right from the WordPress dashboard.
1. MailPoet
MailPoet is an email marketing plugin developed specifically for WordPress. It comes with many features just like popular email marketing services but only WordPress. It comes with a drag and drop email composer to let you easily create a professional newsletter or certain campaigns.
There are also pre-made email templates you can choose from to save your time in creating the email content. Same as Sendinblue, the MailPoet Plugin can be downloaded for free, while the service itself is freemium.
MailPoet allows you to launch the following campaigns directly from your WordPress dashboard:
- Send newsletters.
- Automatically send an email to a new subscriber.
- Automatically email subscribers about new content.
- Automatically send email notification for new product availability (for WooCommerce).
MailPoet has a default email delivery service, but you can also use your own SMTP service if you have one.
2. Sendinblue
Sendinblue is an email marketing service much like Mailchimp and MailerLite. Sendinblue is a great service for WordPress users as it comes with a plugin that lets you run the whole email marketing process through your WordPress dashboard.
No need to go back and forth between the WordPress tab and the Sendinblue tab in the web browser. the Sendinblue WordPress Plugin allows you to:
- Manage email subscription forms.
- Manage subscribers.
- Create new campaigns.
- Monitor campaigns.
Again, you can do the above marketing activities through your WordPress dashboard. All you need to do is connect your Sendinblue account to your WordPress site via an API key. Sendinblue has SMTP by default, so you don't need to use an external mail delivery service to send emails.
The Sendinblue plugin is free while the Sendinblue service itself is freemium. The free version of Sendinblue allows you to send a maximum of 300 emails per day. You can collect as many email subscribers as you want.
3. Newsletter
Newsletter is another email marketing plugin developed specifically for WordPress. The features offered by this plugin are not much different from other plugins where you can create an email campaign using its visual editor which supports drag and drop.
The newsletter email editor allows you to add elements like call to action, image, title, separator, blog posts, header, footer, etc. …. The newsletter also comes with a great analytics feature that lets you know that the mail is being opened and the total is sent.
At the time of writing, the newsletter does not have an integrated email delivery service. You can use Sendinblue, Mailjet, Mailgun or Amazon SES to add an email delivery feature to this plugin.
4. weMail
weMail is an email marketing plugin developed by weDevs, the same developer that develops Happy Addons, a premium Elementor addon. It is also developed specifically for WordPress like MailPoet. weMail is especially a great option if you're looking for an email marketing plugin that supports collaboration.
You can use this plugin to manage email campaigns with your marketing team. weMail also comes with a drag and drop and email composer to ease your work in creating email content. It comes with a robust analytics feature that lets you easily see the number of opens, clicks, and bounces on your emails. You can also integrate it with Google Analytics.
weMail allows you to use Amazon SES, SparkPost and Mailgun as an SMTP service. You can also use Gmail or your own STMP server if you have one. It also supports integration with popular form builder plugins such as WPForms, weForms, and Gravity Forms.
weMail is also a freemium service.
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Conclusion
So! We have just introduced you to the best email marketing plugins to use through the WordPress dashboard. If you have any concerns about how to get there let us know within Comments.
However, you can also consult our resources, if you need more elements to carry out your projects of creation of Internet sites, by consulting our guide on the WordPress blog creation or the one on Divi: the best WordPress theme of all time.
But meanwhile, share this article on your different social networks.
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